"History Of Public Relations In Nigeria" Essays and Research Papers

  • History Of Public Relations In Nigeria

    Nigeria gained its independence on October 1, 1960. In 1963 it became a Federal Republic and a member of the Commonwealth of Nations. Nigeria is the most populous country in Africa, with about 140 million people (2006 national census) and the largest concentration of Black people in the world. One in five Africans is a Nigerian. There are about 250 ethnic groups, with three major tribes constituting over 40 percent of the population: the Hausa, Ibo and Yoruba. Other major ethnic/linguistic groups...

    Advertising, British Empire, Edward Bernays 1393  Words | 4  Pages

  • The History of Public Relations

    The History of Public Relations The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainly in the United States, but its foundation can...

    19th century, 20th century, 2nd millennium 1076  Words | 7  Pages

  • The History of Public Relations

    Advanced News Public Relations were discovered in 52 B.C.E. in ancient Rome. It became a profession in the 20th Century in the United States. There, public relations were becoming popular through the development of railroads. It is stimulated in today’s rapid growing business world. The field of Public Relations is a very essential aspect with having a perfect image. Public relations professionals work diligently at creating good and reliable relations between a firm and many different individuals...

    Advertising, Communication, Edward Bernays 1365  Words | 4  Pages

  • Public Relation

    types of Public Relations: a) Government Public Relations b) Corporate Public Relations c) Voluntary Public Relations d) Consultacy Public Relations Select any 2 of the above and discuss the similarities and differences of PR practice. (10%) Question 2 Select 1 theory that we have discuss. a) Discuss the theory b) How do you think the theory is applicable in the Public Relations practice. Question 1 Corporate Public Relations The Corporate public relation role...

    Communication, Cybernetics, Positive feedback 1411  Words | 5  Pages

  • Course Description of Public Administration in Nigeria

    AND INTERNATIONAL RELATIONS COURSE COMPACT 2013 /2014 ACADEMIC SESSION Course Code: PAD 211 Course Title: Public Administration in Nigeria Unit: 3 Units Course Lecturers: JOSHUA, Segun and Mrs Exellence-Oluye Nchekwube Semester: Alpha Time: Tuesday 8am - 10am and Thursday 12 noon -1PM Location: Tuesday G201 and Thursday G301 Brief overview of the course: The course examines the origin, scope and growth of Public Administration in Nigeria. It gives a purview...

    Bureaucracy, Civil service, Lagos 553  Words | 3  Pages

  • Public Relations

    Public Relations Lecture Notes Public Relations as a Management Tool: Research and Evaluation The four–step process includes: 1) defining the problem or opportunity, 2) planning and programming, 3) taking action and communicating, and 4) evaluating the program. Research, Planning, Communication, and Evaluation are the four steps in the process. Research is the systematic gathering of information to describe and understand situations and to check out assumptions about publics and public relations...

    Primary research, Public relations, Quantitative research 1481  Words | 5  Pages

  • Public Relations

    1. what are public relations ?discuss its importance in a hospital and methods to promote good public relations. Ans:- Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.Their aim is often to persuade the public, investors, partners, employees and...

    Equals sign, Public, Public library 794  Words | 3  Pages

  • Public Relation

    Public Relation Definition Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with. The defeated definitions were "Public relations is the management function of researching, engaging, communicating...

    Business ethics, Edward Bernays, Ethics 1441  Words | 5  Pages

  • Public Relation

    Public Relation Individual Assignment Title : Apple’s Labor Issues and PR Miseries Overall Introduction: Public relation can be defined as a practice of managing the flow of information between an individual or an organization and the public. Nowadays, public relation is becoming more and more important between people and company. This essay will identify the article “ Apple’s Labor Issues and PR Miseries” with 3 main questions: Question 1: What has caused public opinion to turn...

    Apple Inc., Apple Store, Business ethics 1692  Words | 6  Pages

  • Public Relation

    referred to as the BP oil spill, the Gulf of Mexico oil spill, the BP oil disaster or the Macondo blowout)[7][8][9] is an oil spill in the Gulf of Mexico which flowed for three months in 2010. It is the largest accidental marine oil spill in the history of the petroleum industry.[10][11][12] . The explosion killed 11 platform workers and injured 17 others.[13] On July 15, the leak was stopped by capping the gushing wellhead[14] after releasing about 4.9 million barrels (780×10^3 m3), or 185 million...

    BP, Federal government of the United States, Gulf of Mexico 1101  Words | 3  Pages

  • Public Relations

    Functions of Public Relations Functions of Public Relations Public relations are a method in which communication can build between an organization and society and maintain a positive image. Public relations are important for any organization to launch its status and produce an image to its target market [ (Seitel, 2007) ]. Public relations have several functions; organizational and societal. This paper will discuss the organizational and societal functions of public relations, identify an organization...

    BJ's Wholesale Club, Costco, Marketing 1724  Words | 5  Pages

  • The Evolution of Public Relations

    The Evolution of Public Relations Introduction In order for us to understand how public relations have evolved through history, we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be, “ a communication function of management through which organizations adapt to alter, or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go back...

    20th century, Allyn & Bacon, Communication 869  Words | 3  Pages

  • The Role of Public Relations

    The Role of Public Relations A career in public relations consist of a broad range of ethics all for the sole purpose of communicating with other people, companies and to inhibit a better working environment. Public relation workers deal with numerous ways of getting the message out to organizations and to the public where one will realize whether or not they have created publicity for a specific trademark or person. Public relations is a beneficial system that uses communication processes to...

    Advertising, American Revolution, Communication 890  Words | 4  Pages

  • Historical and Philosophical Devept of Labour Relations in Nigeria

    NAME: LUGARD IBHAFIDON SADOH DEPT: INDUSTRIAL SOCIOLOGY & LABOUR RELATIONS DATE: 4th MARCH, 2010. COURSE: LABOUR RELATIONS QUESTION: Historical and Philosophical development of Labour Relations within the Past two decades in Nigeria ANSWER: INTRODUCTION During the military regime, Nigeria witnessed series of labour unrests and agitation which led to some amendments of labour Acts and introduction of new laws. The period under review; (1990 to 2010) witnessed partial transfer...

    Collective bargaining, Employment, Labour movement 1873  Words | 5  Pages

  • What is Public Relations?

    There is a plethora of definitions when it comes to describing public relations. According to www.prsa.org,Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations deals with planning. Planning for the promotion of goods, services and the images of organizations in the eyes of the public. Public relations professionals work to build long-term relationships among individuals and institutions...

    Communication, Ivy Lee, John D. Rockefeller 867  Words | 3  Pages

  • Public Relations

    What is Publicity? Well publicity is the Art of Attracting FREE public exposure making One's self visible to the public eye now this may be a newspaper article mention in a magazine on radio or television interview or item it's all free exposure none paid visibility that can illustrate a positive or negative image to the "general public". Now I'm sure your saying to your self publicity sounds a lot like advertising, and you're wondering, what's the difference between Advertising and publicity...

    Advertising, Blog, Harry Potter 979  Words | 3  Pages

  • Journalism vs. Public Relations

    Journalists and public relations professionals have always been a topic of discussion in relation to their differences, similarities and how the two co-operate in the media. This particular point of study has forever been under scrutiny as it is argued whether journalists and PR people are friends or foes. This essay will give a brief history of both public relations and journalism, discuss the differences and similarities of the two, and look at how the two opposing sides are needed within the media...

    Communication, Journalism, Management 1393  Words | 4  Pages

  • Public Relations Interview

    Public Relations Interview University of Phoenix Marketing for Health Care HCS 539 Public Relations Interview Kaiser Permanente is an integrated managed care consortium based located in Oakland, California. Kaiser Permanente evolved from industrial health care programs for construction, shipyard, and steel mill workers for the Kaiser industrial companies during the late 1930s and 1940s ("Kaiser Permanente," 2013, para. 1). Kaiser Permanente is consists of three distinct entities...

    Health care, Kaiser Permanente, Marketing 1281  Words | 4  Pages

  • Public Relations in Political Campaigns

    Public Relations has a lot to offer, and political campaigning has a lot to learn. Campaigning, especially when it comes to politics, can often be misleading and discouraging. I would like to refer to the PR professional Richard Edelman, who brought up the key issues concerning campaigning in his blog article «Is Public Relations Ready for Discontinuous Change?» He states that creating two-way conversations with the community is vital to the practice of public relations, and without this flow of...

    Activism, Barack Obama, Edward Bernays 931  Words | 3  Pages

  • The Power of Advertising and Public Relations

     The Power Of Advertising And Public Relations 6/14/2009 The Power Of Advertising And Public Relations Advertising and public relations are two very powerful tools used in communicating with the public. This essay will explain the origins of advertising and public relations, how they both were developed and where evolution might take these two powerful forms of communication. Before the origins of advertising and public relations are explained, definitions of these two powerful forms of...

    Advertising, Blog, Communication 1362  Words | 4  Pages

  • Public Relations Specialist

     Public Relations Specialist Patricia Butherus 1st Period A public relations specialist’s job is to maintain a person’s or organization’s positive relationship with their customers, the public, the media, and any future customers. Also, public relations specialists get the word out to customers and the media. They invite reporters to and plan press conferences, plan promotional events, and set up factory tours. For grand opening events, they coordinate with marketing and advertising...

    Communication, Edward Bernays, Management 863  Words | 3  Pages

  • Public Relations

    1 Film Studies BAMS 335 Question: Explain the notion of cultural imperialism in relation to film studies. To best answer the question within the title, it is pivotal to begin by defining the concept of cultural imperialism so as to ascertain how it differs from traditional modes of imperialism.It is equally important to understand how cultural imperialism is a logical by product of the long and varied history of the west’s relationship with the rest of the world and how this, in turn, affects...

    Cultural imperialism, Culture, Film 3882  Words | 5  Pages

  • Public Relations Is an Honourable Profession

    Public Relations refer to the winning of the hearts and minds of various stakeholder of an organization. Public Relations is defined as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization (or individual) and their various stakeholders (PRIA, 2008). Public Relations practice is socially beneficial. It is a process whereby it provides a two-way communication between the subject and stakeholders, which is mutually beneficial to both the...

    Abraham Maslow, Maslow's hierarchy of needs, Motivation 1241  Words | 4  Pages

  • evolution of public relation

    EVOLUTION OF PUBLIC RELATIONS OVER TIME. Public relations has been with us for thousands of years. The greek for example had a word for it, sematikos which means sematics, which can br defined as getting people to believe and to do things. That, is not a bad defination of public relations. In 50 B.C julius ceaser wrote the first campaign biography, ceasers gallic wars. He publicized his military exploits to convince the roman people that he would make the best head of state. Candidates for...

    Advertising, Edward Bernays, Mass media 796  Words | 3  Pages

  • Introduction to Public Relations

    DEFINING PUBLIC RELATIONS Lecturer: Cassie @ Chitara Ramasamy Session: 2014 Lesson Outline: Definition of public relations Process to influence public opinion The publics of public relations The functions of public relations Learning Objective of Topic 1: After reading this chapter, you should be able to Explain the meaning of public relation Explain the various process of public relation ...

    Communication, Management, Mass media 1503  Words | 5  Pages

  • Public Relations

    INTRODUCTION The product I am pitching for is called optic white and is manufactured by personal products, it is a tooth paste and ever since it was introduced to the public it hasn’t been making sales as it was expected as a PR practitioner I have been asked to re peach a proposal on how to make the product sell the peach includes the: 1. 1Backround 2. Problem definition 3. Research objectives 4. Research design 5. Sampling design BACKGROUND The name of this tooth...

    Advertising, Halitosis, Middle class 1419  Words | 4  Pages

  • Public Relations

    Varying Degrees of Leadership: Successes and Failures in Modern Business Structures By Jim Ernst Public Relations Management Summer 2011 Overview This paper is focused on the differences between good and bad leaders and the deeper issues that affect individuals in the leadership positions. With a basic knowledge of how managers are successful, future leaders can begin to incorporate these skills into their own management style and become better leaders. The idea for this research project...

    Corporation, Fiedler contingency model, Leadership 1870  Words | 6  Pages

  • The Art and Science of Public Relations

    Public relations, is the art and science of making people, governments and organizations look good. PR professionals work behind the scenes by sending press releases, courting journalists, researching public opinion to position their clients as positive role models, ethical businessmen, and concerned public officials. Public relations success requires a deep understanding of the interests and concerns of each the client's many publics. The public relations professional must know how to effectively...

    Business, Human resource management, Human resource policies 1035  Words | 4  Pages

  • Introduction to Public Relations

    Week 1: Chapter 3- Role of the public relations practitioner Key roles for PR:  Managerial  Operational  Reflective (role of analysing changing social values to adjust to organisations, standards and values of social responsibility and is aimed at influencing the dominant coalition).  Educational (aims to increase communication competence of employees). • Systems theory works on a basis that everything in the social world is part of a system that interacts with other systems on that...

    Communication, Edward Bernays, Management 1088  Words | 4  Pages

  • Nigeria

    http://peoplesdailyng.com/changing-nigerians-identity-diaspora/ http://olorisupergal.com/nigeria-rich-country-poor-people-by-gbenga-ogunbiyi/#.UpH2I9Lik8o Nigeria is a member of both the Commonwealth of Nations, and the African Union. LANGUAGE There are hundreds of languages spoken in Nigeria. The official language of Nigeria,English The languages spoken in Nigeria are said to be 521. The official language is English while the major ones that are spoken are Hausa, Igbo, Yoruba...

    Africa, Atlantic slave trade, Chimamanda Ngozi Adichie 1269  Words | 5  Pages

  • Financial Public Relation

    Financial Public Relations What is Financial PR? Simply put, communicating with the financial public is known as financial public relations. But, then, if all publics are equal in the eyes of PR, how do some publics come to gain special importance with the same PR? In fact, these special publics are quite sizeable in number and form dominant groups in the domain of financial public relations. They matter more to the organization although no PR and management can ignore any public, and effective...

    Annual report, Balance sheet, Financial services 1520  Words | 6  Pages

  • Defining Public Relations

    Abstract The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own interpretation of the assigned reading, as well as other outside...

    Advertising, Communication, Definition 997  Words | 4  Pages

  • Public Relations Definition

    Public Relations What is public relations? There seems to be many different answers to that question. Merriam-Webster's online dictionary defines public as "of, relating to, or affecting all the people or the whole area of a nation or state." It defines relations as "the state of being mutually or reciprocally interested" (Merriam-Webster, 2005). These two definitions indicate that public relations affect all the people of a nation or state that are mutually interested. This paper will provide...

    Communication, Definition, Extensional definition 738  Words | 3  Pages

  • INDUSTRIAL RELATIONS

    COMPONENTS OF EACH OF THE ENVIRONMENTAL FACTORS THAT AFFECT INDUSTRIAL RELATIONS It is common knowledge that industrial relations cannot exist in isolation as it takes place within a system comprising of factors, each of which affects all the other factors. A change in one factor will bring about a change in each of the other factors. It goes without saying therefore that certain external forces influence the industrial relations system and in turn, it also impacts on the outside environment. When...

    Employment, Ibrahim Babangida, Labour relations 952  Words | 5  Pages

  • Definition of Public Relations

    Introduction Public relations is all around us. Most people can hardly make it through a day without encountering it in some shape or form. There are billboards, the Internet, e-mails, and news agencies, which are used by companies and organizations to convey their messages to the public. Before progressing any further, just what is public relations? How is public relations defined? This paper will discuss public relations and its definitions from three different sources. Personal Definition ...

    Definition, Extensional definition, Public 941  Words | 3  Pages

  • Public Relation Proposal

    An introductory paragraph about what your PR company aims to help the client with an executive summary. · Objectives of the PR campaign Change in public perception/attitude, Build media relationships, etc. · Target audience for your client Know the demographic you¹re targeting. Challenges your client might face - Find out what they are and create ways to solve them. · Situation/Competitive Analysis Know what the competition is doing and your client¹s strengths and weaknesses. · Strategies...

    Advertising, Marketing, Marketing plan 700  Words | 3  Pages

  • Public Relations Paper

    Public Relations Paper Public relations means many different things to many different individuals, businesses, and marketing firms. The true definition of public relations will be determined based on the nature of the work being done and the targeted group for a company to provide its goods and services to. In this paper, a personal definition of public relations will be given. In addition, three extra definitions of public relations will be presented. A thorough comparison of those definitions...

    Definition, Dictionary, Extensional definition 726  Words | 3  Pages

  • Defining Public Relations

    MKT 438 Defining Public Relations University of Phoenix Your Name: xxxxxxx Date: xxxxxxx, 2011 Defining Public Relations Effective relations between an organization and its publics are one of the keys to business success. Given the fact that today’s society is now completely flooded with both electronic and traditional communications, the practice of public relations has never been of more value. In fact, “In the United States alone, public relations is a multibillion-dollar business practiced...

    Communication, Definition, Extensional definition 724  Words | 3  Pages

  • Public Relations Theory & Strategy Assignment a

    There are many ways in which carefully planned Public Relations can help an organisation or business succeed, and the campaign to help promote The Engine Shed in Edinburgh is of no difference. A variety of views from a number of different authors will be consulted in this essay, in order to make a fair judgment on how specific theories can be used for this campaign. In this academic essay, the concepts of Relationship Management and Propaganda will be analysed in hope to discover exactly what tactics...

    Definition, Management, Marketing 2204  Words | 7  Pages

  • Functions of Public Relations Paper

    There are several functions of pubic relations (PR). Public relations surrounds us each day whether we are aware of it or not. The purpose of this paper is to explain the organizational and societal functions of public relations. Of the list provided two functions will be chosen that are considered to be organizational and societal functions of public relations. An explanation will be provided as to why the selected choices were categorized as organizational or as societal. Similarities and differences...

    Codomain, Communication, Function 895  Words | 3  Pages

  • History of Public Relations

    1.0 Definition of Public Relations The concept or idea of specifically defining the term public relations (PR) can be a seemingly impossible task that is by no mean concise. Public Relations mean many different things to different people. Public Relations or PR, in short, is quite subjective depending on what your intent or overall goal is for communicating or promoting certain information to groups of people. Viewed as a professional endeavor, public relations are most often defined as the management...

    1st millennium, Advertising, Communication 3341  Words | 10  Pages

  • PUBLIC RELATIONS TOOLS AND TECHNIQUES

    Running Head: PUBLIC RELATIONS Public Relations: Tools and Techniques Answer 1 Evaluation of Public Relation Techniques Public relation is a procedure that is utilized by the organizations to enhance the company image. The prime objective this of marketing tool is to generate wakefulness among the public for the products and services of the Company. Effectiveness of public relations can be measured by analyzing the different aspects associated with its objectives. These are as follows:...

    Advertising, Communication, Marketing 1357  Words | 8  Pages

  • Public Relations - 1

    Public Public Relations PR The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector. Role of PR: Public relations (PR) is the practice of managing the flow of information between an organization and its publics...

    Advertising, Communication, Marketing 1498  Words | 6  Pages

  • History of Accounting in Nigeria

    History of Accounting in Nigeria The institutionalization of Accounting started in Britain, from where Accounting was imported to Nigeria. During the preindependence period, in Nigeria, especially before the establishment of the Collages of Arts and Sciences (particularly the one in Ibadan), people who wanted to enroll into accounting profession had to be trained through article ship. This meant that, they had to be attached as apprentices to those in the profession already. When the College of...

    Accountancy, Accountant, Ahmadu Bello University 714  Words | 3  Pages

  • Defining Public Relations

    following paper is about defining public relations. My personal definition and three other definitions of public relations will be compared and contrasted. There are many different definitions of public relations and the reason will be addressed in the following as well. Public relation is important in the marketing world and important for a company to be successful in providing positive public relations. Personal Definition My personal definition of public relations is that while marketing a company...

    Communication, Definition, Marketing 1027  Words | 4  Pages

  • Functions of Public Relations

    Functions of Public Relations Functions of Public Relations The functions of public relations take many forms in different organizations. Public relations specialists handle organizational and societal functions such as media, community, consumer, industry, and governmental relations as well as political campaigns, interest-group representation, conflict mediation, or employee and investor relations. They help an organization and its public become accustomed and adapt to each other (U.S. DOL...

    Advertising, Government, Mass media 1163  Words | 4  Pages

  • Definition of Public Relations

    Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task, and has concerned many public relations specials and scholars alike. They seem to agree that while individuals' actual definition of public relations might vary in strategy and technique, the end goal is always the same, to influence public opinion favorably for one's organization. Public Relations in My Own Words Public Relations deals with a broad...

    Communication, Definition, Edward Bernays 1040  Words | 3  Pages

  • Questions on Contemporary Public Relations

      PR99 – Contemporary Public Relations  Midterm (100 points)  1. What is NOT a representative term of the definitions of public relations? When the  public relations professional acts only in the self­interest of the employer without  due regard to honesty, integrity, and organizational transparency.   2. Which is a major difference between public relations and advertising? Advertising is  external and PR’s scope is much broader than advertising   3. Which of the following is not an accurate statement regarding the relationship ...

    Advertising, Management, Mass media 2420  Words | 7  Pages

  • Function of Public Relation

    Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build, manage and sustain a positive image (“”, 2006), and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason, it is essential to determine the several functions of public relations, categorized as organizational and societal. This...

    Advertising, Communication, Company 2060  Words | 6  Pages

  • Defining Public Relations Paper

    Defining Public Relations Paper Public relations is a term which is 200 years old this year, having first being used by Thomas Jefferson, the US president in 1807. Throughout the course of time the definition of Public Relations, PR for short, has adapted itself for many uses. As such there is no one set definition for PR to date. Definitions of Public Relations: ‘One of the earliest definitions of PR was created by Edward Bernays. According to him, "Public Relations is a management function...

    Advertising, Definition, Extensional definition 988  Words | 4  Pages

  • The Development of Public Relations in Indonesia

    The Development of Public Relations in Indonesia Introduction The Republic of Indonesia comprises five major islands: Java, Kalimantan, Sumatera, Sulawesi, and Papua. Some other islands are Maluku, Nusa Tenggara, and Bali. There are approximately 17,000 small islands comprise the Indonesian archipelago that stretches along the Equator extending more than 4,800 km. With more than 220 million people, Indonesia’s population ranks fourth in the world. Although Indonesians live in more than 6...

    Demographics of Indonesia, East Timor, Indonesia 1997  Words | 7  Pages

  • PUBLIC RELATION OFFICER

    PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations, USA, "Public Relations is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO), also known as 'Media Specialist,' is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various modes of media. For...

    Advertising, Blog, Communication 1207  Words | 5  Pages

  • Public Relations Consultancy

    co.za Web: www.sleekpr.org.za INTRODUCTION PUBLIC RELATIONS A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client's various "publics." What is a "public" exactly? A public, in PR terms, is anyone who ever has or ever will form an opinion about the client money.howstuffworks.com PUBLIC RELATIONS CONSULTANCY The biggest job responsibility of a public relations consultant is to make his or her clients as well...

    Advertising, Communication, Marketing 1262  Words | 6  Pages

  • Social Media in Public Relations

    The New Role of Social Media in Public Relations Brooke Tabaka Kent State University In today’s world, social media is becoming an increasingly important part of any business’s platform. Whether it is blogging, Facebook, or Twitter, many companies are starting to realize the importance and the advantages of these various tools. However, social media is becoming particularly important in Public Relations. A recent survey found that 35 percent of public relations professionals are spending at least...

    Advertising, Facebook, Mass media 1268  Words | 4  Pages

  • History of Public Relations

    THE ROLE OF PUBLIC RELATIONS IN HIGHER EDACATION INSTITUTIONS / UNIVERSITIES IN GHANA. A CASE STUDY OF UNIVERSITY OF EDUCATION, WINNEBA. 1.0 WHAT IS PUBLIC RELATIONS Public Relations (PR) results from a convicted and thoughtful communication process that recognizes that favourable public opinion, attention and support is not achieved by accident. It recognizes a great deal of hard work since success depends on ensuring that nothing happens by chance. This is probably due to the inevitable...

    Communication, Edward Bernays, Higher education 4918  Words | 18  Pages

  • The Demand for Public Relations Specialists

    choice to pursue something that fit my personality. However did you know, “Public Relations Specialists held about 275,200 jobs in 2008? “(Bureau of Labor Statistics, 5). Opportunities are best for college graduates who combine a degree in journalism, public relations, or another communications-related field with an internship in public relations. Vicki Nelson Director of Development for the Lampion Center Stated, “Public relations is telling stories, other people stories, but also listening”. Training...

    Advertising, Communication, Employment 1031  Words | 3  Pages

  • Sports Public Relations

    with sports has forced public relations into this area of interest. Sports are stimulated by sports public relations, sports marketing, sports information and sports promotion. Sports marketing’s primary goal is to ensure that sports are profitable while sports public relation’s objective is to establish and maintain long term relationships with sports teams, sport professionals and sport organizations, with their publics (Hopwood, Kitchin, Skinner, 2010). Sports public relations is also used to maintain...

    Advertising, Blog, Communication 2335  Words | 7  Pages

  • public relations is about reputation

    2014), public relations is about reputation. This essay will focus on CIPR’s arguments and compare it with Bernays’ ideas and Nudge and persuasion theories. In the first place, this essay will introduce Grunig and Hunt (1984)’s four models; and then, analyse and evaluate Bernays’ ideas of public relations as propaganda and Nudge and persuasion theories; at the end, explore the similarities as well as differences among Bernays’ propaganda, Nudge and persuasion and CIPR’s ideas of public relations. According...

    Committee on Public Information, Communication, Edward Bernays 1781  Words | 3  Pages

  • Functions of Public Relations

    Functions of Public Relations MKT 438 Michael Raasch Functions of Public Relations An organizations image and reputation are dependent on the publics’ opinion. The goal of public relations is to be the communicator between an organization and its public. Public relations is a, “planned process to influence public opinion, through sound character and proper performance, bases on mutually satisfactory two way communication” (Seitel, p. 4). The role of public relations serves as a communicator...

    Athletic shoe, Bill Bowerman, Communication 1100  Words | 3  Pages

  • Definition of Public Relation

    icDefinitions of Public Relations 1. MEXICO STATEMENT Public relations is the Art and Social Science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action which serve both the organizations and the public interest. 2. PUBLIC RELATIONS NEWS Public relations is the Management Function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the Public Interest, and...

    Advertising, Advocacy group, Communication 796  Words | 7  Pages

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