History Of Parle G Essays and Term Papers

  • History of Parle G

    HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition...

      3347 Words | 14 Pages   Tags: Marketing strategy, Parle Products, Sales promotion, Rebate (marketing)

  • Parle G

    economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems...

      1083 Words | 4 Pages   Tags: Parle-G, Average cost, Brand loyalty, Economies of scale

  • Parle G

     Section I INTRODUCTION OF PARLE Parle Products Pvt. Ltd. engages in the manufacture and marketing of biscuits and confectionaries. It offers glucose, milk, sweet and salted cream, wafer crème, cumin seed, and cheese biscuits; chocolate...

      13348 Words | 43 Pages   Tags: Parle Products, Parle-G, ITC Limited, Retail

  • Parle G

    urban areas | Positioning | A good quality affordable foods brand | Product Portfolio | Brands | 1. Hide & Seek                          2. Parle G3. Milk Shakti                           4. Marie5. Monaco                                 6. KrackJack7. Wafers                                  8...

      638 Words | 4 Pages   Tags: Parle-G, Parle Products

  • parle G

    In 2009, Parle Products Pvt. Limited (Parle), a leading Indian manufacturer of biscuits, had the honor of producing the best-selling brand of glucose biscuits in the world by volume, Parle-G. Parle-G biscuits sold for about U.S. $ 1 per kilogram, and as very few processed and ready-to-eat products were...

      404 Words | 2 Pages   Tags: Parle-G

  • Parle G

    country. The unorganized sector is estimated to have approximately 30,000 small & tiny bakeries across the country. The major brands are - Britannia, Parle, ITC, Priyagold, Cremica, Dukes, Anmol, Priya, etc besides various regional and state brands. Biscuit industry, which was reserved in the small-scale...

      13842 Words | 55 Pages   Tags: Industrial and organizational psychology, Scenario planning, Human resource management, Recruitment

  • parle g

    Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About ParleParle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9...

      1830 Words | 41 Pages   Tags: Parle-G

  • Parle G

    Parle G The following case study is from the Richard Ivey School of Business. It is about the development of a leading Indian biscuit manufacturer, called Parle Products Pvt. Ltd. Company overview The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this...

      1007 Words | 3 Pages   Tags: Marketing

  • Parle G

    on: Parle Glucose (parle G) Parle products Submitted by: Kunal R. Doctor. Email : kunalrulz@hotmail.com, kunal_doctor@yaho.co.in Class: Fybms Division: A Roll. no.: 14 Submitted to: Prof. Parasuram INDEX • INTRODUCTION • PARLE BISCUIT...

      5056 Words | 21 Pages   Tags: Parle Products, Dough, Bread, Parle-G

  • Parle G

    ------------------------------------------------- Parle-G From Wikipedia, the free encyclopedia Parle-G biscuit Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011, it is the largest selling brand of biscuits in the world according to Nielsen.[1] Contents   [hide]  * 1 History * 2 Marketing ...

      2795 Words | 8 Pages   Tags: Parle-G, ITC Limited, Omega-3 fatty acid, Cookie

  • Parle G

    total biscuit market in India Produced 650,000 tons of biscuits/pa. Parle-G comprised of 500,000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen...

      388 Words | 3 Pages   Tags: ITC Limited, Cannibalization (marketing), Retail

  • Parle G

    19 : Indian customers seeks variety Most of the companies operating in India have to face a challenge that Indian customers always look for varities in product. So the companies needs to offer timely varieties in the existing product line with some additional features. ...

      579 Words | 2 Pages   Tags: Marketing strategy, Globalization, Marketing, Pricing strategies

  • Parle G Case Study

    Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally, but it currently faces a huge problem. This is caused due to the increase in...

      1000 Words | 3 Pages   Tags: Marketing strategy, Marketing, Export, Pricing

  • Cost Analysis -Parle G

    Cost Analysis Of Parle-G {draw:frame} {draw:frame} {draw:frame} This is to certify that project titled Cost sheet analysis of Parle-G has been submitted by our group towards partial fulfillment of Costing project and has been carried out under the guidance of Prof. Jayesh Jain at IES MCRC. ...

      808 Words | 20 Pages   Tags: Parle-G

  • Parle G Production Layout

    PARLE PRODUCTS LTD MADE BY: NAZIA BIHARI FY.BMS ROLL NO-10 10/3/2011 BUSINESS ENVIRONMENT INDUSTRIAL VISIT REPORT PARLE AGRO-FOODS OVERVIEW Who we are Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of...

      7561 Words | 28 Pages   Tags: Parle-G, Parle Products, Dough, Bearing (mechanical)

  • Parle G Case Analysis

    WRITTEN ANALYSIS AND COMMUNICATION PARLE-G Identifying the problem: Profit margins were plummeting up to 15% with raw materials price increasing by 55%, VFM being the most associated thing for Parle-g which is hindering them to raise the prices. Defining the problem: ...

      912 Words | 5 Pages   Tags: Parle-G

  • essay on parle g co.

    to Hyderabad. Hyderabad apart from being a great holiday destination is also a place where many industries reside. Thus our faculty took us to the Parle G Products , Genesis Poweronics India Pvt. Ltd. , R.R. Masala , No.1 mosquito Repellent coils. 1.1 THE BUSINESS EXPOSURE : ...

      8296 Words | 37 Pages   Tags: Secondary data, Parle-G, Methodology, Cookie

  • Marketing - Parle G

    Parle-G Costlier By 50 Paise Parle-G Costlier By 50 Paise Mumbai, July 19: The popular Parle-G, glucose biscuits from Parle Products, have witnessed a price hike after a gap of nine years. The company’s marketing manager Pravin Kulkarni said that over these years Parle-G’s price has not increased even...

      315 Words | 1 Pages   Tags: ITC Limited

  • STP of Parle-G

    MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. While some have it for breakfast, for others it is a complete wholesome meal. For some it's the best accompaniment for tea, while for some it's...

      875 Words | 3 Pages   Tags: ITC Limited, Parle-G

  • Parle G Market Strategy

    •Bakery product. HIGH LOW Major Mkt Share ( Organised Sector) Parle G 35% Britania 31% Sunfeast 9% Priyagold 15% Others 10% Biscuit Industry major players ABOUT PARLE  Established in 1929  1st brands – Parle Glucose and Parle Monaco  Market leader in many products  Won acclaim at the...

      1872 Words | 11 Pages   Tags: Parle-G