Evaluating Sales Promotion, Public Relations and Publicity, Functions of Public Relations, Publicity, New Releases, Sponsorships, Objectives of Sponsorship, Expenditure on Sponsorship, Selection, Evaluation, Exhibitions, Objectives of Exhibitions, Planning for an Exhibition, The Characteristics of a...
2- The early entry to the Indian market by PepsiCo had its disadvantages because at that time government policies over foreign companies was harsh such as aggressive pricing policy, struggling to fight off local competition but the only advantage that they were there first before Coca-Cola. The reentry...
BETWEEN EVENT MEDIA AND 5P’s 13
1.4 EVOLUTION OF EVENT MARKETING 14
1.5 KEY ISSUES FOR EVENT MARKETING 17
1.6 WHY EVENT 20
1.7 SPONSORSHIP Vs EVENT MARKETING 25
1.8 SIZE OF EVENT 27
1.9 TYPES OF EVENT 28
2. CRITICAL REVIEW OF LITERATURE 33
2.1 WATERSHED EVENT...
Strategic Advantage Through Successful Co- Branding
Dr Tapan K Panda Faculty, Marketing Indian Institute of Management Lucknow ABSTRACT Today’s market is suffering from a syndrome of sameness where all the products offered to the customers look very similar. This similarity is not only from the sameness...
P a ge |1
Sport sponsorship as a value creating strategy for brands
Preston Anthony Dsouza Student No: 09048878 Masters of SPORTS MANAGEMENT Academic Year 2011 - 12
London Metropolitan University 17 th May 2012
P a ge |2 TABLE OF CONTENTS 1.0 INTRODUCTION ..................................
even be transmitted between technological devices to another, ex a mobile phone to computer.
2. Define the advantages and disadvantages of new media marketing
New media is represented numerically, and it is modular, automated, variable and transferable to differing file...
five forces model to understand the impact of their competitors, consumers, suppliers etc on their global strategy. We studied their competitive advantage and what made them the global leader. Through this study we came to know that NIKE strives and booms on Innovation and product differentiation which...
handled better by each company?
The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite the liberalization of the Indian economy in 1991 and introduction of the New Industrial Policy to eliminate barriers, such...
The Indian Premier League (IPL) is a Twenty20 cricket championship league in India. It was initiated by Lalit Modi and the Board of Control for Cricket in India (BCCI), after an altercation between the BCCI and the IndianCricket League. The league is headquartered in Mumbai, Maharashtra...
GOING FOR THE GOLD
IN THIS ISSUE SPECIAL INTERVIEW PROF NIRMALYA KUMAR
LONDON BUSINESS SCHOOL ASIAN PAINTS: COLORS FOR EVERYONE CELEBRITY ENDORSEMENT MODEL FOREIGN FLAVORS IN INDIA
Vol I, Issue 4
The IIM Shillong Marketing Magazine
FROM THE EDITOR
Table of Contents
Political environment in India 1
Timing of entry into the Indian market 3
Earlier market entry 3
Later marketing entry 4
Responses to the sheer scale of operations in India 5
Product policies 5
Promotional activities 6
Pricing policies 6
Surrogate Advertising-Enforced Innovation:
An inside-out overview of Indian Liquor and Tobacco industry
MBA – DAY
INDIAN INSTITUE OF SOCIAL WELFARE AND BUSINESS MANAGEMNT
ROLL NO: 107/MBA/080004
REGN NO: 19779 of 2001-2002
I deem it...
I've just found 10,000 ways
that won't work."
Commercialization or the lack of it has its own plus points and minus points.
1. Without commercialization, you would still be holding you pocket transistor to your ears for the running commentary. And the din of the spectators...
included the hosting of almost every Test cricket series played in Australia between 2005 and 2009, highprofile
Australian Football League (AFL) fixtures, as well as court action over the replaying of rugby league
and Australian rules football highlights on the Fox Sports Web site (www.foxsports.com...
A PROJECT REPORT ON
MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL)
BHAVIK K. SANGHVI
THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES
PRAHLADRAI DALMIA LIONS COLLEGE
COMMERCE & ECONOMICS, MUMBAI - 400 064
TO THE UNIVERSITY OF MUMBAI IN PARTIAL
CRICKET WORLD AND ITS MARKETING STRATEGIES
I, SUSHMITA MUKERJI , hereby certify that MR. FAHIM KHAN Of Alkesh Dinesh mody institute for financial and management studies of T.Y.B.M.S. (SEM-5) has completed project on CRICKRT WORLD AND ITS MARKETING STRATEGIES, in the...
understand the need of the market ,aggressive marketing with a budget of Rs.100 crore and smart distribution channel management.
Its one of the leading Indian Telecom Companies with 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal.
With a futuristic...
..................... 19 Influence of the tobacco industry on science ............................................................. 23 Sports sponsorship by the tobacco industry .............................................................. 27 . Effect of tobacco industry activities on health equity ...
1997, dedicated one week of its international match calendar every year to praising and promoting the spirit of fairplay.
→ During these FIFA Fair Play Days, FIFA calls on its member associations to organise activities dedicated to fair play and to highlight its importance both on and off the pitch.