• Mscm
    Evaluating Sales Promotion, Public Relations and Publicity, Functions of Public Relations, Publicity, New Releases, Sponsorships, Objectives of Sponsorship, Expenditure on Sponsorship, Selection, Evaluation, Exhibitions, Objectives of Exhibitions, Planning for an Exhibition, The Characteristics of a...
    Premium 3086 Words 13 Pages
  • Pepsi & Coke India
    2- The early entry to the Indian market by PepsiCo had its disadvantages because at that time government policies over foreign companies was harsh such as aggressive pricing policy, struggling to fight off local competition but the only advantage that they were there first before Coca-Cola. The reentry...
    Premium 412 Words 2 Pages
  • Event Markting
    BETWEEN EVENT MEDIA AND 5P’s 13 1.4 EVOLUTION OF EVENT MARKETING 14 1.5 KEY ISSUES FOR EVENT MARKETING 17 1.6 WHY EVENT 20 1.7 SPONSORSHIP Vs EVENT MARKETING 25 1.8 SIZE OF EVENT 27 1.9 TYPES OF EVENT 28 2. CRITICAL REVIEW OF LITERATURE 33 2.1 WATERSHED EVENT...
    Premium 21597 Words 87 Pages
  • Ooooo
    Strategic Advantage Through Successful Co- Branding Dr Tapan K Panda Faculty, Marketing Indian Institute of Management Lucknow ABSTRACT Today’s market is suffering from a syndrome of sameness where all the products offered to the customers look very similar. This similarity is not only from the sameness...
    Premium 3232 Words 13 Pages
  • Ma Events Management
    P a ge |1 Sport sponsorship as a value creating strategy for brands Preston Anthony Dsouza Student No: 09048878 Masters of SPORTS MANAGEMENT Academic Year 2011 - 12 London Metropolitan University 17 th May 2012 P a ge |2 TABLE OF CONTENTS 1.0 INTRODUCTION ..................................
    Premium 14449 Words 58 Pages
  • Sport Marketing Exam Review
    even be transmitted between technological devices to another, ex a mobile phone to computer. 2. Define the advantages and disadvantages of new media marketing Advantages Disadvantages New media is represented numerically, and it is modular, automated, variable and transferable to differing file...
    Premium 10230 Words 41 Pages
  • Nike
    five forces model to understand the impact of their competitors, consumers, suppliers etc on their global strategy. We studied their competitive advantage and what made them the global leader. Through this study we came to know that NIKE strives and booms on Innovation and product differentiation which...
    Premium 7089 Words 29 Pages
  • Case Study
    handled better by each company? The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite the liberalization of the Indian economy in 1991 and introduction of the New Industrial Policy to eliminate barriers, such...
    Premium 3769 Words 16 Pages
  • Ipl and Business
    Introduction The Indian Premier League (IPL) is a Twenty20 cricket championship league in India. It was initiated by Lalit Modi and the Board of Control for Cricket in India (BCCI), after an altercation between the BCCI and the Indian Cricket League.[1] The league is headquartered in Mumbai, Maharashtra...
    Premium 1304 Words 6 Pages
  • Marketing Starchiness
    JULY 2009 SPORTS SPONSORSHIP GOING FOR THE GOLD IN THIS ISSUE SPECIAL INTERVIEW PROF NIRMALYA KUMAR LONDON BUSINESS SCHOOL ASIAN PAINTS: COLORS FOR EVERYONE CELEBRITY ENDORSEMENT MODEL FOREIGN FLAVORS IN INDIA markathon Vol I, Issue 4 The IIM Shillong Marketing Magazine FROM THE EDITOR ...
    Premium 9432 Words 38 Pages
  • International Marketing
    Table of Contents Introduction 1 Political environment in India 1 Timing of entry into the Indian market 3 Earlier market entry 3 Later marketing entry 4 Responses to the sheer scale of operations in India 5 Product policies 5 Promotional activities 6 Pricing policies 6 Distribution arrangements...
    Premium 2468 Words 10 Pages
  • Cricket Report
    COMMITTEE ON GOVERNANCE OF WEST INDIES CRICKET FINAL REPORT October 2007 Most Hon. P. J. Patterson, ON, PC, QC: Chairman Sir Alister McIntyre, OM, OCC Dr. Ian McDonald. Kingston, Jamaica 1 Copyright © 2007 Committee on Governance of West Indies Cricket All rights reserved. Permission is granted...
    Premium 38419 Words 154 Pages
  • Surrogate Advertising
    Surrogate Advertising-Enforced Innovation: An inside-out overview of Indian Liquor and Tobacco industry Presented by: SUBHABRATA BANERJEE MBA – DAY INDIAN INSTITUE OF SOCIAL WELFARE AND BUSINESS MANAGEMNT ROLL NO: 107/MBA/080004 REGN NO: 19779 of 2001-2002 Acknowledgement I deem it...
    Premium 12797 Words 52 Pages
  • Dddgd Gfgfgfgfgfgfgfgf Fgggggg
    I've just found 10,000 ways that won't work." Thomas Edison Commercialization or the lack of it has its own plus points and minus points. Advantages: 1. Without commercialization, you would still be holding you pocket transistor to your ears for the running commentary. And the din of the spectators...
    Premium 6151 Words 25 Pages
  • Comparison of Recreational Behaviours of Individuals with Regard to Demoghraphic Variables
    here included the hosting of almost every Test cricket series played in Australia between 2005 and 2009, highprofile Australian Football League (AFL) fixtures, as well as court action over the replaying of rugby league and Australian rules football highlights on the Fox Sports Web site (www.foxsports.com...
    Premium 10466 Words 42 Pages
  • Micromax Mobile : How to Increase Market Share
    understand the need of the market ,aggressive marketing with a budget of Rs.100 crore and smart distribution channel management. Its one of the leading Indian Telecom Companies with 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal. With a futuristic...
    Premium 3073 Words 13 Pages
  • Criclet World and Its Marketing Strategies
    CRICKET WORLD AND ITS MARKETING STRATEGIES   Certificate I, SUSHMITA MUKERJI , hereby certify that MR. FAHIM KHAN Of Alkesh Dinesh mody institute for financial and management studies of T.Y.B.M.S. (SEM-5) has completed project on CRICKRT WORLD AND ITS MARKETING STRATEGIES, in the...
    Premium 32722 Words 131 Pages
  • A Project on Ipl.
    A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS, MUMBAI - 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT...
    Premium 10669 Words 43 Pages
  • Essay
    ..................... 19  Influence of the tobacco industry on science ............................................................. 23  Sports sponsorship by the tobacco industry .............................................................. 27  . Effect of tobacco industry activities on health equity ...
    Premium 16219 Words 65 Pages
  • Sport Content Building
    1997, dedicated one week of its international match calendar every year to praising and promoting the spirit of fairplay. → During these FIFA Fair Play Days, FIFA calls on its member associations to organise activities dedicated to fair play and to highlight its importance both on and off the pitch. ...
    Premium 12944 Words 52 Pages