• Mscm
    . Critically evaluate the impact of the marketing mix elements on the target market. 2. Highlight the advantages and disadvantages of sponsoring a cricket match, in the Indian context. Marketing Management ........................................... Page 4 of 6...
    Premium 3086 Words 13 Pages
  • Pepsi & Coke India
    2- The early entry to the Indian market by PepsiCo had its disadvantages because at that time government policies over foreign companies was harsh such as aggressive pricing policy, struggling to fight off local competition but the only advantage that they were there first before Coca-Cola. The...
    Premium 412 Words 2 Pages
  • Event Markting
    sponsorships in India in 2001 were estimated at $3.9 billion-with 65% of this total going to sports events and most of the remainder spent on sponsoring entertainment tours or festival and fairs. Thousands of companies invest in some form of event sponsorship. Defined, event marketing is a form of brand...
    Premium 21597 Words 87 Pages
  • Ooooo
    tie another brand to Pepsi in Indian market. It is also very important to remember that positive and also negative associations can be created. An example could be the Wills sponsorship for Indian cricket team where the brand is associated with cigarettes. There is no guaranty that the audience...
    Premium 3232 Words 13 Pages
  • Ma Events Management
    more sporting events because they create self-evident links that match tangible aspects of their brand. Event sponsorship has to be augmented with leveraging and activations for the sponsor to gain from the sponsorship. Sponsoring international sporting events such as the Olympics gives an organization...
    Premium 14449 Words 58 Pages
  • Nike
    shoe empire a huge success. Nike's India game plan Did you see anything different about the Indian cricket team's uniforms? If you were too busy groaning over the lack luster performance to notice, let us point it out: there's a little swoosh on the arm and below the right collar. It's small...
    Premium 7089 Words 29 Pages
  • Comparison of Recreational Behaviours of Individuals with Regard to Demoghraphic Variables
    ; SportBusiness International, 2008). Google, furthermore, recently signed a two-year global coverage deal to provide live and on-demand user access to every match played in Indian Premier League (IPL) cricket (Sinclair, 2010). In Australia, the largest national telecommunications carrier, Telstra, has...
    Premium 10466 Words 42 Pages
  • Sport Marketing Exam Review
    development To increase staff satisfaction Promote satisfaction of shareholders 3. Highlight the key elements of sponsorship targeting Choosing the right sponsor: Sponsorship affinity Best sponsorships come when there is a right match between the two parties Ex, motor racing teams will sponsor...
    Premium 10230 Words 41 Pages
  • Essay
      Morven  Gold  and  Red  &  White,  snooker  with  Red  &  White,  water  sports  with  Morven  Gold,  and  television  coverage  of  local  sports  tournaments  (9,  67). Of these, cricket received by far the most sponsorship attention, followed by golf and  snooker.  Cricket PTC  began  sponsoring...
    Premium 16219 Words 65 Pages
  • Ipl and Business
    Disadvantages Of IPL The Indian Premier League has a number of advantages and disadvantages, with the first advantage being that the cricket game itself is incredibly popular within the region. The disadvantages are significantly less abundant than the advantages of this popular sport in India. The IPL...
    Premium 1304 Words 6 Pages
  • Marketing Starchiness
    to up to 70 % in developed economies like Australia. Thus, of late, Indian marketers are slowly realizing the immense potential of the sport sponsorship market and it would be interesting to see how they exploit this opportunity in the upcoming Commonwealth Games. In the special session with Prof...
    Premium 9432 Words 38 Pages
  • Case Study
    of the biggest sponsors of cricket tournaments around the world in order to build awareness and preference among target consumers. Its most effective glocalization strategy has been sponsoring world famous Indian cricketers Implementation of the glocalisation policy by the Coca Cola Company...
    Premium 3769 Words 16 Pages
  • International Marketing
    India. The local main competitors were only Parle and Pure. In addition to the demand for carbonated drink in Indian was very low, in 1989, the average Indian was buying only three bottles a year. Advantages Due to lacking of India's competitiveness in soft drinks industry, PepsiCo’s entry...
    Premium 2468 Words 10 Pages
  • Cricket Report
    our impression early on, that West Indians are expecting new departures in administering the game, in taking team performance to a higher level and in securing the future dynamic development of cricket in the Region. It is in this context that we hope and believe that our Report and its...
    Premium 38419 Words 154 Pages
  • Dddgd Gfgfgfgfgfgfgfgf Fgggggg
    . Every footballer was also a waiter or a bartender. They were paid negligible sum in their profession. It is not the case now. Players now receive huge sums of money to play. Each and every Indian cricket player gets approximately half a million rupees per one-day international match and a million...
    Premium 6151 Words 25 Pages
  • Cricket v/s the others: Will other sports leagues ever match the success of IPL?
    Cricket v/s the others: Will other sports leagues ever match the success of IPL? “Manoranjan ka Baap”, the Indian Premier League, began amid much fanfare on 18th April, 2008. Since then it has seen 6 seasons, 5 champions, some controversies and huge success clearing all doubts regarding the...
    Premium 984 Words 4 Pages
  • Criclet World and Its Marketing Strategies
    you work • Anticipated media coverage surrounding an event or initiative • Benefits cricket will bring to the sponsor • Special benefits – such as offering tickets to a high profile match (more applicable to larger clubs) • Value and cost of the sponsorship • Contact details Following the...
    Premium 32722 Words 131 Pages
  • A Project on Ipl.
    function so as to retain the best of the company's human resources for the company's betterment. INTRODUCTION [pic] What is the Indian Premier League (INDIAN PREMIER LEAGUE (IPL))? The Indian Premier League, created by the Board of Control for Cricket in India (BCCI) and sanctioned...
    Premium 10669 Words 43 Pages
  • Micromax Mobile : How to Increase Market Share
    tied up some pretty big brands like Yamaha for enhancing their audio experiences and the X360 comes with an MTV branding and exclusive content. It is utilizing the integrated market communication tools like sponsoring events (cricket match and film awards), advertising through hoardings, TV...
    Premium 3073 Words 13 Pages
  • Surrogate Advertising
    Cultural Events The Nineties witnessed tobacco companies fighting for sponsorship rights of various sports and cultural events. Subsequently, the Indian cricket team came to be sponsored by Wills, the flagship brand of ITC until its withdrawal in March 2001. For every test match that India played...
    Premium 12797 Words 52 Pages