• Bajaj Case Study
    • Problem statement • SWOT Analysis • BCG Matrix • Suggestions 11th July, 2012 Marketing Management-1 2 About BAL • Established in 1945 • Indian manufacturer of two and three-wheeler vehicles • Product line includes: scooters(5), motorcycles(3), mopeds(1) and three-wheelers(3) • Enjoyed sellers...
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  • Brand as an Organisation
    TVS Group Batch-B Group 9 This report contains a brief description of TVS Group and its subsidiaries. About mission, vision statements of the company. This report also includes BCG matrix of various TVS industries, Porter’s five force analysis on TVS motors, Ansoff matrix and SWOT analysis of...
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  • Two-Wheeler Automobile Industry in India
    Maruti Suzuki Limited, General motors, Mahindra and Mahindra, Tata Motors, Hero Honda and Bajaj auto. In the BCG matrix, the companies are placed in one of the following four categories: Star, Cash Cows, Dogs and Question marks. In the Stars we place the companies with high market growth and high market...
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  • A term paper on Hero MotoCorp
    STUDY 09 Micro environmental study 09 SWOT Analysis 10-11 Strategic Analysis 12 BCG matrix 12 GE nine cell matrix 13-14 Financial analysis & ratios 14-16 Competitors analysis- BAJAJ AUTO 17 LIMITED analysis SWOT analysis of BAJAJ AUTO LIMITED 17...
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  • Hero Honda
    S ARS T Q ES IO MARKS UTN CS CW AH O DO S G LOW HIGH  LOW = ero Honda H = Y m ha aa =Bajaj = Knetic i =TVS Market Share Explanation of BCG Matrix  Industry growth is 17%  The relative market share of Hero Honda is highest among its rivals...
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  • Hero Honda
    am =K inetic Market Share Explanation of BCG Matrix  Industry growth is 17%  The relative market share of Hero Honda is highest among its rivals (48%) so it will fall in the star quarter of BCG matrix.  Company has the only two option “Innovative or Die” Source - CAGR Question...
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  • Two Wheelers
    * Can invest and grow in the life style segment 4. Threats * Tough competition from domestic as well as foreign players * Threat of FDI norms, same as Hero Honda * Margin squeezes from all the directions * The competition catches up with any new innovation in no time BCG...
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  • Bcg of Tvs Matrix
    roll  INTRODUCTION OF TV Sundaram Iyengar and Sons Limited (TVSs)  OPERATIONS REVIEW • • • •      Quality TQM Cost management Going forwardSuzuki sees TVS Motor as main competitor TVS Motor Company – Mission Vision Statement TVSM – Strategy for growth BCG MATRIX • • • • Cash cow Star...
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  • Bajaj
    MARKET SHARE If we analyze Bajaj Auto through BCG Matrix we can see that the model in the market is the new Pulsar DTS-Fi which is in direct competition with already established Hero Honda’s Karizma. The bike is new and has started to do well; the need is still there to invest more into the model...
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  • Project On Bajaj Auto Limited
    life cycle of the various products. 2.2 A BCG Matrix of Various products. 3.0 Key Brands – Top Three in terms of volume and revenue 3.1 Bajaj Pulsar. 3.2 RE (3 Wheeler). 3.3 Discover. 4.0 Positioning of the top three brands of the company. 4.1 Pulsar. 4.2 Discover. 4.3 Bajaj Auto (Commercial Vehicle...
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  • Hero Moto Corp Case Study
    III)- Engine Engineering This is in regarding to stop Honda & Bajaj to capture the market share as Bajaj & Honda are launching the new products at very fast rate. 2. As per BCG matrix Hero has to invest more in 125cc segment where its super splendor is there. Also as Scooter market is...
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  • Bajaj Pulsar Market Study
    undisputed leader In 1999 Hero Honda launched CBZ in 150cc. The launch & success of CBZ created a new segment for 150cc Bikes. Bajaj took the cue from there on & launched the Pulsar twins in India on November 24, 2001. Hero Honda created a new segment of 150 cc performance segment with its CBZ. But...
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  • Finance
    . FDI announced in Automobiles is 100% . Increasing Petrol prices. Pollution norms. Increase in Aluminium & Steel Prices. 4.2.2 BCG MATRIX FOR HERO HONDA MOTORS LIMITED Sl No. Market share of Hero Honda (SBU) 53.8% Market share of largest competitor Relative market share Market growth rate Quadrant...
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  • Marketing Toughest Product
    , Hero Honda and Bajaj auto. In the BCG matrix, the companies are placed in one of the following four categories: Star, Cash Cows, Dogs and Question marks. In the Stars we place the companies with high market growth and high market share, cash cows are the companies who have low market growth rate and...
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  • Report on Atlas Honda
    BCG Growth Share Matrix, Atlas Honda started out as market leader, and as a business with high market share and high growth rate. Hence, being a market leader it can be identified as a cow in BCG Matrix. Atlas Honda is investing enough to maintain and grow its share at the current level...
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  • Research on Hero Honda
    “resource based” views on developing alternative paths of business development can be examined using: • The Growth/Share Matrix • Core Competencies • Generic Strategy The Growth/Share Matrix for Hero Honda Motors Limited: This matrix has often been used to examine the relative...
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  • Hero Honda Showroom's Organisation Study
    transport to millions of middle class Indians. The rest is history. OBJECTIVES • To study the marketing mix of Hero Honda Company • To study its life cycle initial stage, growth and maturity. • To study various promotional strategies and know about the current • Strategies...
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  • Product lifecycle of bajaj Pulsar
    of 100cc bikes that caught the incumbents unawares. With the increase in availability of fuel efficient low power bikes, demand swelled. Hero Honda - then the only producer of four stroke bikes greatly benefited. TVS Suzuki and Hero Honda, as most would know, brought in the first two-stroke...
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  • Marketing
    Honda kickstarts 3-year plan to beat Hero in 2-wheelers Shinji Aoyama is a breath of fresh air. The Japanese honcho welcomes you with a namaskar. He is comfortable speaking English. He reels out numbers in lakhs and crores (typically Indian denominations). And he knows how to deal with swarming...
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  • Failure of Honda Jazz in Indian Market
    ‘Guiding Light’ in my future. INDEX: 1. About the industry 2. About the company and car history * Segmenting, targeting and positioning 3About the product: All about JAZZ 4. Major competitors, Market shares and market leader 5. BCG matrix, competitive strategy and position in the...
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