• Brand as an Organisation
    Group and its subsidiaries. About mission, vision statements of the company. This report also includes BCG matrix of various TVS industries, Porter’s five force analysis on TVS motors, Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR ...
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  • Two-Wheeler Automobile Industry in India
    Saurabh TABLE OF CONTENT * Objective of the project * Introduction to Indian automobile industry * BCG matrix representation of automobile sector among various sectors * Overview of two-wheeler sector * Fleet composition of all vehicles * Two-wheeler...
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  • Bajaj Case Study
    Anand (PGP28403) 11th July, 2012 Marketing Management-1 Group No. 9 AGENDA • Briefing about BAL • Problem statement • SWOT Analysis • BCG Matrix • Suggestions 11th July, 2012 Marketing Management-1 2 About BAL • Established in 1945 • Indian manufacturer of two and three-wheeler vehicles...
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  • Hero Honda
    Hero Honda SWOT Analysis SWOT  Strengths     Ability to understand customer’s needs and wants Recognized and established brand name Effective advertising capability Its after sells service  Technology  Maintenance cost is low  Resell value is high  Company’s name is synonymous...
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  • Hero Honda
    Hero Honda SWOT Analysis  Strengths     Ability to understand customer’s needs and wants Recognized and established brand name Effective advertising capability Its after sells service  Technology  Maintenance cost is low  Resell value is high  Company’s name is synonymous with...
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  • Two Wheelers
    Bajaj Auto- A Market Study Contents Bajaj Auto 3 About the company 3 Product Portfolio 3 Products in 150cc category 4 SWOT Analysis 5 BCG Matrix Analysis 6 Porter’s 5 Force Model 6 Market Segmentation, Targeting and Positioning 7 Bajaj and its Competitors 11 Bajaj Auto About the...
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  • A term paper on Hero MotoCorp
    Strategic Management A term paper on Hero MotoCorp There is a Hero in each one of us…………. 11/11/2013 Strategic Management Submitted by Submitted to Sachin M Prof. Vedavyas MG USN :1PT12MBA79 Associate Professor 3rd sem MBA-“C” Department of MBA Stream: Finance-“F2” ...
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  • Bajaj
    categories: Cars, two-wheelers and heavy vehicles. Among the two-wheeler segment, motorcycles have major share in the market. Hero Honda contributes 50% motorcycles to the market. In it Honda holds 46% share in scooter and TVS makes 82% of the mopeds in the country. 40% of the three-wheelers are used as goods...
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  • Project On Bajaj Auto Limited
    1 BAJAJ AUTO LTD November 14, 2009 Index 1.0 Introduction 2.0 PRODUCT PORTFOLIO. 2.1 Product life cycle of the various products. 2.2 A BCG Matrix of Various products. 3.0 Key Brands – Top Three in terms of volume and revenue 3.1 Bajaj Pulsar. 3.2 RE (3 Wheeler). 3.3 Discover. 4.0 Positioning...
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  • Hero Moto Corp Case Study
    Indian Industry 3 3. 2W Product Segmentation 4 4. Details about Top layers and Market share 8 5. Hero Moto Corp:Introduction,Strength and Challenges 11 6. Strategies adopted By Hero Moto Corp 14 7. Pricing Policy of 3 major players…………………………………………………………………… 17 8. Strategy for next...
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  • Report on Atlas Honda
    throughout the course of this report. We would also like to thank our group leader Mr. Saim Saeed Tanauli, Assistant Manager Marketing of Atlas Honda Limited for his generous co-operation and support. Nabil Ahad Khan (EP110338) Letter of Transmittal 21th April, 2013 Departmental...
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  • Bcg of Tvs Matrix
    TQM Cost management Going forwardSuzuki sees TVS Motor as main competitor TVS Motor Company – Mission Vision Statement TVSM – Strategy for growth BCG MATRIX • • • • Cash cow Star Question mark dog  ANSOFF MODEL :• Market penetration • • •   Market development Product development Diversification’...
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  • Research on Hero Honda
    MARKET analysis OF HERO HONDA MOTORS LIMITED. [pic] [pic] A Project Report submitted in partial fulfillment of the requirements for Submitted by sUBMITTED TO ACKNOWLEDGEMENT A project cannot be said to be the work of an individual. A project is a combination of views and ides, suggestions...
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  • Bajaj Pulsar Market Study
    whereHero-Hondawas the undisputed leader In 1999 Hero Honda launched CBZ in 150cc. The launch & success of CBZ created a new segment for 150cc Bikes. Bajaj took the cue from there on & launched the Pulsar twins in India on November 24, 2001. Hero Honda created a new segment of 150 cc performance segment...
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  • Hero Honda Showroom's Organisation Study
    Dream “Don’t dream if you can’t fulfill your dreams” Brijmohan Lall Munjal is often fond of saying. The founder and patriarch of the $ 2.8 billion Hero Group is your classic first generation entrepreneur. He is a man who started small, dreamt big and used a combination of grit and perseverance to create...
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  • Product lifecycle of bajaj Pulsar
    incumbents unawares. With the increase in availability of fuel efficient low power bikes, demand swelled. Hero Honda - then the only producer of four stroke bikes greatly benefited. TVS Suzuki and Hero Honda, as most would know, brought in the first two-stroke and four-stroke engine motorcycles respectively...
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  • Finance
    3 ANALYSIS OF DIVIDEND POLICY WITH REFERENCE TO HERO HONDA MOTORS LIMITED Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. TABLE OF CONTENT S.NO TITLE ANALYSIS OF DIVIDEND POLICY WITH REFERENCE TO HERO HONDA PAGE NUMBERS 1. 2. 3. 4. 5. 6. 7. 8. INTRODUCTION...
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  • Marketing Toughest Product
    the impact of inflation, FDI’s, Export, GDP etc. on Automobile Industry. The Industry Analysis has been done with the help of five forces model, BCG Matrix, SWOT analysis, industry life cycle and the industry specific index. For Company Analysis as a part of Fundamental tool we have undergone with the...
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  • Marketing
    Honda kickstarts 3-year plan to beat Hero in 2-wheelers Shinji Aoyama is a breath of fresh air. The Japanese honcho welcomes you with a namaskar. He is comfortable speaking English. He reels out numbers in lakhs and crores (typically Indian denominations). And he knows how to deal with swarming reporters...
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  • Failure of Honda Jazz in Indian Market
    MARKETING MANAGEMENT II PROJECT: HONDA JAZZ Submitted by - NAME: RAVI BAJAJ SECTION: I SEAT NUMBER: 19 ENROLLMENT NUMBER: 11BSPHH010660 SUBMITTED TO: Dr.K.CHANDRA PRAKASH ACKNOWLEDGEMENT “If the only prayer you ever say in your whole life is "thank you," that would...
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