MANHAS SUBMITTED OF SYNOPSIS BY:- MISS. SUMITIKA GUPTA(ROLLNO 22) TOPIC OF PROJECT REPORT:- TO STUDY SERVICE QUALITY OF HDFC BANKS.(UNDER MARKETING FIELD). COMPANY:- HDFC BANK. DATE OF SUBMISSION:-15OF SEP;2012. Introducation of sevice quality:- In the days of intense competition‚ the banks are no different from any other consumer marketing company. It has become essential for the service firms in general and banks in particular to identify what the customer’s requirements are and how those
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Identify and discuss the significance and relevance of minimizing Quality Gaps in developing a positive Service Culture and meeting and exceeding Customer expectations of Good service. Many customers‚ independent of industry‚ have expectations of the service they want to receive. The rank of their expectations depends on earlier encounters and experience. Providing good service to your customers is essential to a successful business future. Companies within different industries‚ particularly
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employees must focus on providing customers with the highest quality customer service possible. The challenge is to devise a way of organizing and controlling employees that will promote high-quality service that will encourage employees to be committed to the hotel‚ and that will reduce the level of employee turnover and absenteeism—which are typically high in the hotel business. Questions 1. How do the various theories of management discussed in this chapter offer clues for organizing and
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Topic: Total Quality Service Summary: Total quality service and total quality management as a business strategy designed to add value to customers. It begins by discussing the roots of quality assurance and total quality management‚ and TQM. Also‚ it is to explore the relationship between total quality management (TQM) practices and service quality as well as the relationship between TQM practices and market orientation. However‚ most of what has been written on TQM is usually related to manufacturing
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Service Quality Dimension of SriLankan Airlines Service Marketing (MKT 3113) Individual Assignment Department of Marketing Management Faculty of Commerce & Management Eastern University‚ Sri Lanka B.Sarangan EU/IS/2007/MS/65 Index No: - MS 885 Contents Introduction to Services Marketing 02 Specific Characteristics of Services 02 7 Ps of Services Marketing 02 Service Quality 04 Dimensions of Service Quality 04 5 Dimensions of Service Quality 05 SriLankan
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A Measure of Service Quality for Retail Stores: Scale Development and Validation Pratibha A. Dabholkar Dayle I. Thorpe Joseph 0. Rentz University of Tennessee‚ Knoxville Current measures of service quality do not adequately capture customers ’perceptions of service quality for retail stores (i.e.‚ stores that offer a mix of goods and services). A hierarchical factor structure is proposed to capture dimensions important to retail customers based on the retail and service quality literatures
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.....................................1What would you estimate is the lifetime customer value (LCV) of Laura’s business at each of the stores?How would you account for any difference?2.Level of Service..................................................................3How would you rate the level of service provided by the two newsagents? Why?3.Customer Satisfaction and Customer Loyalty.........................4Although Laura shopped at the first newsagent regularly‚ was she loyal? Do you think the
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LITERATURE REVIEW SERVICE QUALITY AND CUSTOMER SATISFACTION IN KFC CHAINSTORES The purpose of this study is investigating the service quality of KFC chain stores and how the service quality affect customer satisfaction based on the theory of “service quality” and “customer satisfaction” and the Customer satisfaction survey in website: talktokfc.com. We do the literature reviewson some important concepts to make clearer about the service quality and the level of customer satisfaction in KFC chain
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reputation for innovative high-quality products and its economic power. There‚ from 1950 onward‚ he taught top management how to improve design (and thus service)‚ product quality‚ testing‚ and sales (the last through global markets) through various methods‚ including the application of statistical methods. W Edwards Deming placed great importance and responsibility on management‚ at the individual and company level‚ believing management to be responsible for 94% of quality problems. He is regarded as
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The Three Stage Model of Service Consumption Pre-Purchase Stage I am a lover of spicy foods and from time to time‚ I have serious cravings to have food that will burn my tastebuds. Last weekend was one of those days where my need for spicy food aroused and in no time I took the internet to find the place which served the spiciest food here in Melbourne. The criteria’s I was looking at was food which is not only spicy but also tasty and a full dinner course which will cost me not more than
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