7 P‘s Extended Marketing Mix Product Price Place Promotion People Process Physical Evidence Product Louis Vuitton is producing Handbags‚ Travel Bags‚ Shoes‚ Clothing‚ Walets & Small Leather Goods‚ Scarves & Accessoires‚ Belts‚ Fashion & Fine Jewelry‚ Watches‚ Sunglasses‚ Books‚ Pens and Agendas. Eventhough Louis Vuitton is distributing a lot of products‚ the bestsellers still consist of : BAGS: WALLETS: SMALL LEATHER GOODS:
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produces series of leather goods for the business world‚ including briefcases‚ organizers‚ palm-cases... all could be easily found in business meetings and offices. LV luggage could be found in Airport all over the world. Personal accessories like handbags‚ wallets‚ shoes‚ and clothing by LV are used by the celebrities in fashion shows‚ PR events‚ social gatherings.... Distinctive from Competitors The Competition In the challenging luxury market‚ LV faces quite a number of competitors. Hermes‚ Chanel
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sensibility generated a line of a unique hobo luxury leather bag. Deigned a style of masculine shape. Bag offering a slew of versatile handbag‚ spice up two aesthetic layers shape line of high details‚ creating a fascinating monochromatic with a strong sensibility of interpretation of luxury. S W O T Strengths Thacha offering high quality of leather good handbag made of genuine materials‚ cow leather‚ cow hair‚ brass bar. Thacha bags distinguish in the design and style; Thacha bag’s is identified
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operates in three segments: Wholesale‚ Retail and Licensing. Its apparel products include a range of men’s‚ women’s and children’s clothing. Accessories include a range of footwear‚ eyewear‚ watches‚ jewelry‚ hats‚ belts and leathergoods‚ including handbags and luggage.The Company’s coordinated home products include bedding and bath products‚ furniture‚ fabric and wallpaper‚ paint‚ tabletop and giftware. Its Brands and Products include Ralph Lauren Purple Label‚ Ralph Lauren Men’s Black Label‚ Lauren
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for its “adequate product quality”. “Adequate product quality” refers to having “fitness for use” and “conformance to requirement”‚ which means that the handbags are very easy to carry. Louis Vuitton has established itself as a handbag that has a unique quality that makes customers choose between Louis Vuitton or nothing when shopping for handbags. Price: Shin’ya Nagasawa (2008) states that general consumers demand goods that have lower prices. However‚ Louis Vuitton chooses to price itself in terms
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Counterfeit Introduction: “Customs officials have seized 10‚000 counterfeit Olympic flags at Heathrow Airport. The flags‚ which display the Olympic rings on a white background‚ could be sold for about £100‚000‚ the Border Force said. They were sent from China and were due to be delivered to an importer in Norwood‚ south London. The importer of the flags is not thought to have been aware they were fakes. The Border Force revealed its officers seized the flags last week. Locog confirmed they
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Having a hard time finding a job because you are “over qualified”? Well‚ not to worry‚ you are not the only one. According to Statistics Canada‚ one in every five people in the work force who have a university education are “overqualified”. Overqualified is defined as‚” more experienced and educated than you need to be to do a particular job”(macmillan). In other words‚ all those hard years‚ and those thousands of dollars spent on higher education‚ won’t always pay off. In Adrian Wooldridge’s article”Dr
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Raise brand awareness and build share in underpenetrated markets Increase sales of products targeted towards men Create an online marketing presence using coach.com‚ etc 4.2 billion in sales in 2011 (20 percent annual increase) 63 percent were handbags‚ 27 percent accessories‚ 10 percent other products 16.7 million to 880 million in net income 2012 direct-to-consumer accounted for 87% of 2011’s net sales‚ indirect wholesaler had net sales of 540 million Coach‚ Inc. in 2012: Its strategy in
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designer handbags along the lines of Gucci‚ Chloe‚ Dior‚ Fendi‚ Prada and many more. As concept of luxury changes‚ marketers of high-end products are wrestling with the challenges of maintaining exclusivity while obtaining higher sales. Having a well-known name as Tiffany and Company we have no limitations to create luxury pieces for the luxury lifestyles. The following paper will emphasize our product‚ our target market and our marketing objectives as to how we will market our handbag using a vital
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responsibility can be forthcoming. Although the needs are the same in both departments‚ a straight commission system in the lingerie department does not offer the same level of reward as it does in a shoes and handbags department. The per-item commission on lingerie is much lower than for shoes and handbags‚ resulting in reduced motivation because the lingerie salespeople must sell more products to make the same commission. 3. I think that Patterson should continue on the straight commission plan but
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