• Haier Case Study
    Introduction Haier is the world’s 4th largest white goods manufacturer. The business scope of Haier is technology research, product development and manufacturing, trade and financial services. The key products are refrigerators/freezers, commercial air-conditioners, microwave ovens, washing machines...
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  • Competitors & Competitive Advantages Haier Survival Strategies
    compete with world giants Abstract: The aim of this paper is to analyze the internationalization of Chinese companies; in particular, the very successful case - the Haier Group. This paper focuses on using a case study methodology to analyze Haier's survival strategy to compete with world giants. The following...
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  • Philips vs Haier: Comparative Case Studies
    PHLIPS AND HAIER: COMPARATIVE CASE STUDIES Strategic Management II Lu Lu (6500354) Handed ON: 11th May, 2009 Word Counted (Excluding charts, references): 2989 PHLIPS AND HAIER: COMPARATIVE CASE STUDIES TABLE OF CONTENT ABSTRACT ...........................................................
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  • Dynamics of Strategy - Haier Case Study
    Haier's strategy analysis (Part A) 4 2.1 Haier's strategy overview 4 2.2 Macroenvironment analysis 5 2.3 Industry analysis 6 2.3.1 Key points of the industry analysis 8 2.4 Industry key success factors (KSFs) 9 2.5 Internal analysis 10 2.6 Points on KSFs and internal analysis 14 2.7...
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  • Heire Case
    Case Analysis Haier: Management Control on a Tactical Level john brown In the case of the Haier Group, we consider the issue of the corporation’s management control system and examine whether it is sufficient to complement the company’s globalization...
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  • The Internationalization of Chinese Firms: Case Analysis of Some Key Dimensions
    The Internationalization of Chinese Firms: Case Analysis of Some Key Dimensions By Wenbo Tang 2007 A dissertation presented in part consideration for the degree of MA Management -1- Declaration I declare that this dissertation and the work presented in it are my own achievement...
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  • Haier America Inc
      Haier America Inc. A case report prepared for   MG 495 Business Policy Spring II, 2011 Ramon Coote June 26, 2011 The Haier Group: U.S. Expansion I. INTRODUCTION A. EXECUTIVE SUMMARY 1. Summary statement of the problem: The Haier Group Inc. was developed in1984 and they imported...
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  • History
    Background Description / Mission Statement: | Haier was incorporated in 1984 as a manufacturer of refrigerators. Since then, Haier has been growing steadily and has transformed into a world famous enterprise group with a product range of over 15,100 different products in 96 categories of white goods...
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  • Haier Human Resources Management
    Resource Department of any multinational Company. We chose Haier for this purpose. We are very thankful to you that you gave us the opportunity to work on such topic, which really made us aware of a lot of hidden facts about the practical HR work done at companies. You helped us a lot in defining...
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  • International Journal of Business and Social Science
    Journal of Business and Social Science Vol. 2 No. 11 [Special Issue - June 2011] A SWOT Study of the Development Strategy of Haier Group as One of the Most Successful Chinese Enterprises Xia Chan Postgraduate Student of Business English School of English for International Business Guangdong University...
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  • Syllabus
    W. L. Hill and Gareth R. Jones, Strategic Management Theory, McGraw-Hill Publisher Inc. Robert M. Grant, Contemporary Strategy Analysis, Blackwell Publishers Inc. Cases & class handouts To develop an understanding of the process of analyzing external and internal environments of the firms. To develop...
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  • Haier Globalization Case Study
    2006 This version: 16 January 2006 ACCELERATED INTERNATIONALIZATION BY EMERGING MULTINATIONALS: THE CASE OF WHITE GOODS ACCELERATED INTERNATIONALIZATION BY EMERGING MULTINATIONALS: THE CASE OF WHITE GOODS Andrea Goldstein OECD Development Centre 2, rue André Pascal 75775 Paris Cedex 16 France...
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  • Haier
    Lu Yidan Strategic Plan for Haier’s Global Brand Building Bachelor’s Thesis Business Management December 2009 DESCRIPTION Date of the bachelor's thesis 7 December 2009 Author(s) Lu Yidan Name of the bachelor's thesis Strategic plan for Haier’s brand building Abstract Degree programme...
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  • Solution
    DEPARTMENT OF TECHNOLOGY AND BUILT ENVIRONMENT Chinese culture, Chinese corporation culture and innovation How does a corporation implement innovation properly? Hengsong.TU & Xin.YUAN 06.2010 Master’s Thesis 1 Abstracts: 文化反映在人类生活中的很多方面,诸如做事情方式,沟通的礼节, 教育,历史事件,经济状况等等方面。在很大方面,一个国家的文化...
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  • cases
    rP os t HKU978 NIKHIL CELLY op yo HAIER IN INDIA: BUILDING PRESENCE IN A MASS MARKET BEYOND CHINA In a short 25 years, Haier Inc had emerged from being a small refrigerator factory in northeast China to becoming the world’s biggest appliance seller by retail volume. It had exported...
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  • International Brand Management of Chinese Companies
    International Brand Management of Chinese Companies Sandra Bell International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets Physica-Verlag A Springer Company Author Dr. Sandra Bell...
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  • Strategy Case Questions
    BUAD 497: STRATEGIC MANAGEMENT Summer 2012 - Case Discussion Questions CASE 1. STARBUCKS COFFEE COMPANY IN THE 21ST CENTURY 1. What is Starbucks’ strategy? 2. How should Starbucks leverage its resources and capabilities to achieve its growth objective? 3. What are the key challenges facing Starbucks...
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  • B399
    O R K E A K O U L U A M UNIVERSITY OF APPLIED SCIENCES BUSINESS SCHOOL FINAL THESIS REPORT A Marketing Analysis of Household Appliances Market in Finland A Case Study for the Haier Group Na Wang Degree Programme in International Business May 2009 Supervisor: Shaidul Kazi TA MPERE ...
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  • Haier
    co.id/books?id=8Iz4huRKjRIC&pg=PA173&lpg=PA173&dq=haier+brand+meaning&source=bl&ots=eJt77UH8j6&sig=rPjLw-yzoZJNBciqtm9LWgfiA6U&hl=en&sa=X&ei=2bwfUYvLI4b3rQeu_ICABA&redir_esc=y#v=onepage&q=haier%20brand%20meaning&f=false CUPLIKAN WKWK CEO Profile ...
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  • Strategic Management Is a Set of Managerial Decisions and Actions That Determines the Long-Run Performance of a Corporation.
    management once said: “21 century is a century of quality.” Quality is the life of a company. Quality is the precondition of a company’s profit. Quality is the precondition of creating the brand of a company. So, the company should focus on the development of quality. Developing the quality is the only...
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