• Haier Case Study
    building. This case is a classic example of how a company can become profitable in the global marketplace with right strategic planning and implementation processes in place. In terms of the market share, Haier has earned more than 26.2% in the Chinese home appliance market. It especially...
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  • Philips vs Haier: Comparative Case Studies
    seeking (ibid.: 513). Strategic-asset- Copyright 2009 © Tony Lu. All Rights Reserved. 4 PHLIPS AND HAIER: COMPARATIVE CASE STUDIES seeking FDI is designed to acquire some assets of a foreign company to protect O advantages in order to sustain or advance its global competitive position (Cohen...
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  • Dynamics of Strategy - Haier Case Study
    impact of product & process innovation (Unit 2.4). Companies that sell laptops and cameras are categorised under retail, e.g. PC World (Wikipedia); or consumer electronics, e.g. Apple (Wikipedia). Effect of Five forces on Haier is shown on diagram below: Key points of the industry analysis...
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  • Competitors & Competitive Advantages Haier Survival Strategies
    Haier’s survival strategy to compete with world giants Abstract: The aim of this paper is to analyze the internationalization of Chinese companies; in particular, the very successful case - the Haier Group. This paper focuses on using a case study methodology to analyze Haier's survival strategy...
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  • The Internationalization of Chinese Firms: Case Analysis of Some Key Dimensions
    , our selection of cases are representative of small and medium-sized - 51 - Chinese firms which have embarked on internationalization. For example, born-global companies in China may pursue a entirely different strategy for internationalization. However, the our selection of the cases exclude...
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  • Heire Case
    , Hideki and Ou-Yang, Ta Hua, Market Economy Model of Chinese Management: Case of Haier. http://www.rieb.kobe-u.ac.jp/academic/ra/dp/English/dp131.PDF ----------------------- [1] http://www.prnewswire.com/news-releases/haier-ranked-the-1-global-major-appliances-brand-for-3rd-consecutive-year--euromonitor-135722313.html [2] http://online.barrons.com/article/SB50001424053111903882904577478993057727490.html...
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  • International Journal of Business and Social Science
    Business Guangdong University of Foreign Studies, Guangzhou 510420, China E-mail: chanbao710@126.com Abstract This paper puts forward a complete and comprehensive SWOT development strategy model on the basis of the previous SWOT analysis model and the case study of Haier Group. After a general review of...
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  • History
    confidence not only within the Chinese domestic market, but also later in the decade as the company imposed itself as a global appliance force. The company adopted the simplified name, Haier Group, in 1992. By then, it had achieved the highly coveted ISO 9001 quality certification for its refrigerator...
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  • Haier America Inc
    imported refrigerator production technology from Germany. The Chinese government encouraged Haier to strive in becoming an international business. The company executives strongly believed that they could expand into larger markets by introducing newer innovative products and by building on the...
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  • Syllabus
    ? Why or why not? 3. Why is Acer undertaking the reorganization in 2001? 4. What is the reorganization that Acer has done in 2001? Do you think the plan will work? Why or why not? 3 Case V: Haier Taking a Chinese Company Global 1. Why was Haier so successful in China? 2. Was Haier’s decision...
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  • B399
    International Business A Marketing Analysis of The Household Appliances Market in Finland, A Case for the Haier Group Month and Year of Completion: Supervisor: May 2009 Shaidul Kazi Number of Pages: 57 ABSTRACT A company which wants to enter into a new market must first understand the...
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  • International Brand Management of Chinese Companies
    International Brand Management of Chinese Companies Sandra Bell International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets Physica-Verlag A Springer Company Author Dr...
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  • Haier
    programme and option Business management This thesis aims at finding a correct and valid global branding strategy for Haier, a Chinese home-appliance and digital company, to build up a world-class brand. In my thesis, I will mainly focus on two parts of theories, globalisation strategy and brand...
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  • Haier Human Resources Management
    has been worldwide recognized. Haier has been recommended to the EU Case Studies by Lausanne Management College for Haier Market-chain Management. Haier’s goal is to become a global recognizable brand. (“Company Background”) The Haier Group is China’s largest home appliance brand and one of the...
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  • Haier Globalization Case Study
    Gui, J. (1999), ‘Haier Hefei Electronics Co. (A)’, Harvard Business School Case, No. 9-300-070. Palepu, K., Khanna, T. and Vargas, I. (2005), ‘Haier: Taking a Chinese Company Global’, Harvard Business School Case, No. 2-706-401. Root, R. and Quelch, J. (1997), ‘Koç Holding: Arçelik White Goods...
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  • Strategic Management Is a Set of Managerial Decisions and Actions That Determines the Long-Run Performance of a Corporation.
    own way to develop lean six sigma management system than just copy what those big companies do. * Case Study (Haier) We choose Haier company because it’s a famous company in mainland China and trying to be a world-wide company. From the beginning, Haier has always concentrated on quality...
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  • cases
    appliance brands by retail volume.46 op yo With the stronger global recognition of its parent company, Haier India came out less tarnished than other Chinese companies operating in the country. In fact, five months after its launch in India, Haier conducted a brand perception survey that...
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  • Strategy Case Questions
    behind your decision. CASE 14. HAIER: TAKING A CHINESE COMPANY GLOBAL 1. Why was Haier so successful in China? 2. Was Haier’s decision to globalize into developed markets early on a good strategy? 3. Can Haier build on its success in niche products to become a dominant global brand in high-end...
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  • Haier
    corporate culture, it created a classical case of “Haier culture activating dormant fish”, so that a famous refrigerator brand was extended to brand groups in the field of home appliances. In the 21st century, Haier grasped the opportunity for global market integration to implement its international...
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  • Solution
    leading manufacturer of white goods, has the most famous and valuable brand in China. It has 29 manufacturing plants, 8 comprehensive R&D centers, 19 overseas trading companies across the world and more than 60,000 global employees. Haier is becoming a big international corporation and has a good...
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