"Haier Taking A Chinese Company Global Case Analysis" Essays and Research Papers

  • Haier Taking a Chinese company global

    external analysis, China experienced growing economic development from late 1980s, which means demand outstripped supply in home appliance...

    Air conditioner, Brand management, Home appliance 901 Words | 2 Pages

  • Haier Company Internal Analysis

    Internal Analysis Haier Profile Haier Group is the No.1 in the top ten innovative companies...

    Brand, Globalization, Haier 635 Words | 3 Pages

  • Haier Case Study

    Introduction Haier is the world’s 4th largest white goods manufacturer. The business scope of Haier is technology research,...

    Brand, Brand management, Branding 1238 Words | 5 Pages

  • Haier Group: A Chinese Company That Created A Global Brand

    Haier Group: Chinese Company That Created A Global Brand Haier Group (“HG”) is a...

    China, Developed country, Globalization 1087 Words | 3 Pages

  • Haier Case Study

    Haier appliances group enters New Zealand market: analysis of its strategy’s suitability with resource based view and SWOT Ma...

    Economics, Management, Marketing 1816 Words | 7 Pages

  • Haier Case Study

    3. 3. Haier uses both related and unrelated diversification strategies. A. Describe how Haier uses activity sharing and the...

    Globalization, Haier, Qingdao 1160 Words | 4 Pages

  • Haier Hbs Case

    11/7/12 Haier Haier was successful in China because their CEO Zhang had a commitment to quality and brand image at time in...

    Absorption refrigerator, Air conditioner, Brand 1239 Words | 4 Pages

  • Haier Analysis

    Haier How can Haier compete against larger multinationals experienced in advanced country markets? Haier has...

    Brand, Corporation, Developed country 1186 Words | 4 Pages

  • Haier Case Analysis

    The Haier Group I. INTRODUCTION A. EXECUTIVE SUMMARY 1. This case analysis studies the globalization...

    Brand, Brand management, Haier 2702 Words | 12 Pages

  • Haier

    MANAGING PERFORMANCE AT HAIER (A) Group E2 Problem Statement How to improve Haier’s performance management system and make it adaptable...

    China, Chinese name, Culture 1928 Words | 7 Pages

  • Byd Company Case Analysis

    BYD COMPANY, LTD. CASE ANALYSIS 1. BYD Company, Ltd. (“BYD”) is the world’s second largest...

    Automobile, Automobile industry in China, Automotive industry 1151 Words | 3 Pages

  • Haier Case S

     HAIER : Taking a Chinese Company Global Overview: Haier...

    1865 Words | 5 Pages

  • Haier Case

    KHANNA INGRID VARGAS Haier: Taking a Chinese Company Global All success relies on...

    Brand, China, Emerging markets 10124 Words | 37 Pages

  • Case Analysis of Haier

    Case Analysis of Haier A little background: Haier, a Chinese enterprise founded in...

    China, Chinese people, Haier 1378 Words | 6 Pages

  • haier

    QUESTION 1 Why was Haier so successful in China? ANSWER Haier Group became the business leader in appliance manufacturer...

    1047 Words | 4 Pages

  • Analysis of Haier Group's Expansion Into China

    The Haier Group is one of the world’s largest whitegoods manufactures with over 50 000 employees worldwide. The group was founded as “Qingdao...

    Developed country, Haier, International trade 1321 Words | 4 Pages

  • Dynamics of Strategy - Haier Case Study

    Assignment Author [ID: XXXXX] June 2013 Word count: 3294 Table of contents 1. Summary 3 2. Haier's strategy analysis (Part A) 4...

    Brand, Brand management, Marketing 5423 Words | 16 Pages

  • Haier Case

    Abstract Haier makes, designs and sells home appliances such like washing machines, air conditioners and refrigerators around the world....

    Culture, Culture of China, Employment 865 Words | 3 Pages

  • Haier

    Case 2: Haier -­‐-­‐-­‐ Taking a Chinese company global What are the...

    Developed country, Developed market, South Korea 1284 Words | 5 Pages

  • Haier Analysis

     Haier Marketing Analysis William Li Haier History and Culture Haier Group ——...

    Electrolux, Haier, Home appliances 841 Words | 6 Pages

  • Managing Performance at Haier(a) Case Review Situation Analysis

    In 2006 Haier was ranked the 6th largest maker of large kitchen appliance. Haier had 4% global market share and...

    Better, Employment, Goal 1271 Words | 4 Pages

  • Haier in India

    Case Report 1. Haier in India: building presence in mass market beyond China 1. Why did Haier enter India?...

    Brand, Haier, India 1094 Words | 3 Pages

  • Case Analysis of Deere and Company

     TOTAL QUALITY MANAGEMENT: A CASE ANALYSIS OF DEERE & COMPANY By Geric F. Miñano BACKGROUND OF THE...

    Agriculture, Better, Improve 567 Words | 4 Pages

  • Philips vs Haier: Comparative Case Studies

    PHLIPS AND HAIER: COMPARATIVE CASE STUDIES Strategic Management II Lu Lu (6500354) Handed ON: 11th May, 2009 Word Counted...

    1912, 1916, 1919 6371 Words | 34 Pages

  • Haier

    Haier 1.0 Summary of report In this report, it will introduce a famous Chinese electric appliances...

    Air conditioner, Brand, Brand management 3306 Words | 10 Pages

  • Case Stu

    Case 1: Haier in India: building presence in mass market beyond China 1. Why did Haier enter India?...

    Brand, Brand management, Graphic design 1671 Words | 5 Pages

  • Haier Case

    Haier Group (Haier), a government owned company, manufactures household appliances and electronic products in over...

    Customer, Electrolux, Haier 1615 Words | 5 Pages

  • Heire Case

    Case Analysis Haier: Management Control on a Tactical Level john...

    China, Haier, Knowledge 2308 Words | 8 Pages

  • Case Analysis

    | Case Analysis | | 1. Why did eBay success in US but fail in China? What could have eBay done to avoid defeat? There...

    Alibaba Group, China, Electronic commerce 856 Words | 3 Pages

  • Haier

    id=8Iz4huRKjRIC&pg=PA173&lpg=PA173&dq=haier+brand+meaning&source=bl&ots=eJt77UH8j6&sig=rPjLw-yzoZJNBciqtm9LWgfiA6U&...

    Brand, Communist Party of China, Haier 23699 Words | 59 Pages

  • Haier

    Lu Yidan Strategic Plan for Haier’s Global Brand Building Bachelor’s Thesis Business Management December 2009 DESCRIPTION Date of...

    Brand, Brand equity, Brand management 15931 Words | 44 Pages

  • CASE STUDY 1 Haier homework assignment

    handed in personally on lectures) Read the case Haier’s U.S. refrigerator strategy and answer to the following questions: 1. What were the...

    Brand, Brand management, Branding 900 Words | 4 Pages

  • Haier Presentation

    ------------------------------------------------- Introduction to the Haier Group Haier is the world's 4th largest white goods...

    Brand, Brand management, Globalization 2558 Words | 7 Pages

  • Haier Globalization Case Study

    This version: 16 January 2006 This version: 16 January 2006 ACCELERATED INTERNATIONALIZATION BY EMERGING MULTINATIONALS: THE CASE OF...

    Developed country, Developing country, Emerging markets 9639 Words | 32 Pages

  • Geely Company Analysis

    Geely Company Analysis When globalization becomes a circumstance, many companies try to open oversea market....

    Automobile, Automobile industry in China, Automotive industry 2590 Words | 7 Pages

  • Haier Case Study

    A Profile of Haier Group Founded in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand...

    2008 Summer Olympics, Air conditioner, Beijing 8703 Words | 25 Pages

  • Case Analysis Colgate Max Fresh Global Brand Roll Out

     case analysis Case: Colgate Max Fresh: Global Brand Roll-Out Case in a Nut Shell...

    China, Colgate-Palmolive, Consumer theory 1861 Words | 5 Pages

  • Haier Acquisition Interest in Ge Appliance

    TO: Michael Jamal CEO, Haier America, Inc. FROM: Acquisition consultant DATE: July 15, 2008 RE: HAIER/GE...

    Brand, Brand management, Haier 1305 Words | 4 Pages

  • The Internationalization of Chinese Firms: Case Analysis of Some Key Dimensions

    The Internationalization of Chinese Firms: Case Analysis of Some Key Dimensions By Wenbo Tang 2007 A...

    Economics, Foreign direct investment, Globalization 19875 Words | 66 Pages

  • Haier Number Three

    Haier - Number Three Haier Haier is a “full line generalist” and market leader in the home appliance industry...

    Brand, Brand management, Home appliance manufacturers 909 Words | 3 Pages

  • haier analysis

    Haier America Introduction Haier America came to existence in the year 1999. It serves as sales and marketing arm of the...

    Customer, Haier, International trade 1215 Words | 4 Pages

  • financial analysis

    Haier: Taking a Chinese Company Global 1. Why was Haier so successful in...

    343 Words | 2 Pages

  • Shui Fabrics Case Study

    Shui Fabrics: A Critical Analysis of a Global Problem Shui Fabrics: A Critical Analysis of a...

    Case study, China, Chinese language 1495 Words | 4 Pages

  • Haier Global Strategy

    1. Why was Haier so successful in China? Since 20 years ago, 1984, Haier was founded and quickly became the largest white goods...

    Developed country, Good, Haier 725 Words | 3 Pages

  • Haier

    Statement: 7 1.3 Core Values of Haier: 7 1.3 (a) Think What Consumers Think 7 1.3 (b) Enterprising and Innovative 7 1.3 (c) Win-Win Culture...

    Brand, Haier, Major appliance 7192 Words | 26 Pages

  • Competitors & Competitive Advantages Haier Survival Strategies

    Abstract: The aim of this paper is to analyze the internationalization of Chinese companies; in particular, the very successful...

    Developed country, Developing country, Emerging markets 3113 Words | 11 Pages

  • haier

    0 Example of strategic management: Haier ..................................... 3 2.1 Introduction of Haier...

    3616 Words | 18 Pages

  • Donner Company Case Analysis

    Donner Company Case Analysis Operations Management Indian Institute of Management Bangalore PGSEM 2012...

    Admissible decision rule, Decision theory, Material 667 Words | 3 Pages

  • The Dim Lighting Company Case Analysis

    Dim Lighting 1 Running head: The Dim Lighting Company Case Analysis The Dim Lighting Company...

    Case analysis, Director, Howard Schultz 982 Words | 3 Pages

  • The Medicines Company Case Analysis

    acquire or lease products in the development stage from leading pharmaceutical companies. Essentially, they will acquire or lease drugs that...

    Clinical trial, Drug discovery, Generic drug 2114 Words | 7 Pages

  • LENOVO CASE ANALYSIS

    LENOVO CASE ANALYSIS Facts Surrounding the Case Competing at a global scale requires profound...

    Brand, Brand architecture, Brand equity 1909 Words | 6 Pages

  • Haier Strategy

    Haier: A Global Brand Executive Summary Haier, under the leadership of CEO Zhang Ruimin, grew from a...

    Brand, Brand management, Globalization 3043 Words | 9 Pages

  • Shui Fabrics: a Critical Analysis of a Global

    Shui Fabrics: A Critical Analysis of a Global Problem Introduction Case analyses are a way...

    Culture, Is the glass half empty or half full?, Leadership 1149 Words | 3 Pages

  • The Dim Lighting Company Case Analysis

    THE DIM LIGHTING COMPANY CASE ANALYSIS 1 The Dim Lighting...

    Future, Management, Profit 893 Words | 3 Pages

  • Samsung Electronics Case Analysis

    499 Ms. Lee March 5, 2014 Samsung Electronics Case Analysis This case study analysis on Samsung...

    Barriers to entry, Case study, China 699 Words | 3 Pages

  • Donner Company (Case Analysis)

    Donner Company started its operations in 1985 and developed specialized capability in manufacturing circuit boards for experimental devices and...

    Drill, Drilling, Electronic engineering 1344 Words | 5 Pages

  • Haier

    Haier: taking a Chinese company global in 2011 I) Diagnostics Zhang Ruimin built in...

    751 Words | 1 Pages

  • Schedule Case Question

    economies September 11 (Thursday) Chinese Multinationals Case: Haier: Taking a Chinese...

    1967, 1975, 1978 1016 Words | 4 Pages

  • Company Case Study and Industry Analysis Nike Company

    Industry Background Nowadays, the Footwear Industry is highly globalized and competitive. According to “Industry Profile: Global Footwear”...

    Athletic shoe, Consumer theory, Economics terminology 1383 Words | 5 Pages

  • Haier Group U.S. Expansion Case Report

    The Haier Group: U.S. Expansion A case report prepared for MG 495 Business Policy Fall 1st semester 2011 9/3/2011...

    Brand, Brand management, Haier 3697 Words | 11 Pages

tracking img