"Haier Taking A Chinese Company Global Case Analysis" Essays and Research Papers

  • Haier Taking A Chinese Company Global Case Analysis

    external analysis, China experienced growing economic development from late 1980s, which means demand outstripped supply in home appliance industry. Besides, China entered the WTO in 2001. Although Haier was faced with international competence, it also created more opportunities to infuse advanced technology and designs. For internal analysis, Haier was dedicated to gain competitive advantages in domestic market. To start with, good relationship with government is a good point. Specifically, Haier was...

    Air conditioner, Brand management, Home appliance 901  Words | 2  Pages

  • Haier Company Internal Analysis

    Internal Analysis Haier Profile Haier Group is the No.1 in the top ten innovative companies issued by USA Newsweek’s website. Founded in 1984, Haier has grown into an international group which is making a turnover of 135.7 billion yuan in 2010 and employed more than seventy thousand people. Haier aims to create a world famous brand in the age of the internet that helps satisfying needs of user in a short time. “Zero-distance virtual and practical network combination” is fully combination with...

    Brand, Globalization, Haier 635  Words | 3  Pages

  • Haier Case Study

    Introduction Haier is the world’s 4th largest white goods manufacturer. The business scope of Haier is technology research, product development and manufacturing, trade and financial services. The key products are refrigerators/freezers, commercial air-conditioners, microwave ovens, washing machines, dishwashers, televisions, mobile phones, and computers, etc. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Haier specializes...

    Brand, Brand management, Branding 1238  Words | 5  Pages

  • Haier Group: A Chinese Company That Created A Global Brand

    Haier Group: Chinese Company That Created A Global Brand Haier Group (“HG”) is a leading Chinese international manufacturer of large and small appliances, including refrigerators, freezers, conditioners, dishwashers and laundry products to cell phones and televisions. HG is not only known around the world for quality and innovation but as an early mover outside of the Chinese marketplace; it was able to implement a market strategy to take away market share from large manufacturers on their own...

    China, Developed country, Globalization 1087  Words | 3  Pages

  • Haier Case S

     HAIER : Taking a Chinese Company Global Overview: Haier Group found in 1984 was a failing refrigerator company when Director Zhang came into force.At that time he did what he will be doing best in the coming years and signed a licensing agreement with German refrigerator company Liebherr. In 1986, Haier reached a profit of 1 Mio RMB. Altough there was a huge market demand, the company resisted mass production and continued to focus on quality and brand-building instead.The company’s...

    Economic growth, Haier 1865  Words | 5  Pages

  • Case Analysis of Haier

    Case Analysis of Haier A little background: Haier, a Chinese enterprise founded in 1984. After thirty years research and development, it has become a successful case that leads Chinese enterprises to the whole world. Qingdao Electrical Appliance Factory which is the predecessor of Haier, it was a Chinese government collectively-owned enterprise, since Zhang Ruimin took over it, he found the shareholder agreement of Qingdao Electrical Appliance Factory, then defined Haier a private enterprise and...

    China, Chinese people, Haier 1378  Words | 6  Pages

  • Haier Case

    Abstract Haier makes, designs and sells home appliances such like washing machines, air conditioners and refrigerators around the world. Haier founded in China in the mid of 1980s by Zhang Ruimin, and it has become one of the country's leading brands today. In 2006 Haier was ranked as the world's sixth largest maker of large kitchen appliances with a 4% global market share. In this paper, it is going to analysis Haier's performance management, why Haier is so successful and challenges that Haier will...

    Culture, Culture of China, Employment 865  Words | 3  Pages

  • Haier Case Study

    Haier appliances group enters New Zealand market: analysis of its strategy’s suitability with resource based view and SWOT Ma Jinxiao SUN:109028310 News story summary Haier is a Chinese electronical appliances producer and it decided to take a 20 per cent stake in Fisher & Paykel Appliances Company (F&P) which is a New Zealand company. According to their agreement, besides the stake, Haier will also take two seats on F&P’s board and also they will cooperate in various business functions, including...

    Economics, Management, Marketing 1816  Words | 7  Pages

  • Haier Analysis

     Haier Marketing Analysis William Li Haier History and Culture Haier Group —— the world's fourth largest manufacturer of white goods, the most valuable brands of China. The company was founded in 1984 in Qingdao, China. As of 2009, Haier has established 29 manufacturing bases, eight comprehensive research and development centers, and 19 overseas trading companies around the world and it has employs more than 60,000 (Angiezahn, 2011). In 2009, Haier's global turnover reached 124...

    Electrolux, Haier, Home appliances 841  Words | 6  Pages

  • Haier Case Study

    3. 3. Haier uses both related and unrelated diversification strategies. A. Describe how Haier uses activity sharing and the transfer of core competencies to create value. (related diversification strategy) Haier catapulted in the last two decades producing consumer products that are sold in similar fashion. They all shared distribution channels, outbound logistics, and sales forces. Haier was able to develop core competencies through effective activity sharing of primary activities resulting...

    Globalization, Haier, Qingdao 1160  Words | 4  Pages

  • Haier Hbs Case

    11/7/12 Haier Haier was successful in China because their CEO Zhang had a commitment to quality and brand image at time in China where cheap, mass production was the going trend. The Haier brand won awards for quality and commanded a 15% premium compared to other brands even during times of over supply and price wars. Haier discovered that consumer would be willing to pay a premium for a quality product that will last, as opposed to a cheaper product that won’t. After building a strong brand...

    Absorption refrigerator, Air conditioner, Brand 1239  Words | 4  Pages

  • CASE STUDY 1 Haier homework assignment

    handed in personally on lectures) Read the case Haier’s U.S. refrigerator strategy and answer to the following questions: 1. What were the drivers of Haier’s success in U.S. initially and why? 2. How did the competitors (Big Three) react to the Haier’s success? How are their strategies different than Haier’s? 3. Why do you think Haier built a new plant in South Carolina? Was it a wise decision? 4. What strategy (marketing, internationalization, etc.) Haier should follow in the future? This assignment...

    Brand, Brand management, Branding 900  Words | 4  Pages

  • haier analysis

    Haier America Introduction Haier America came to existence in the year 1999. It serves as sales and marketing arm of the international giant Haier Group. Haier group is a global leader in dealership in appliances with a giant global market share. Haier America is headquartered in Manhattan, Haier building, a landmark in the city. The major products of the company include Compact refrigerators, high-definition televisions, portable electronics and air conditioners among others (Haier 1). This paper...

    Customer, Haier, International trade 1215  Words | 4  Pages

  • Haier Analysis

    Haier How can Haier compete against larger multinationals experienced in advanced country markets? Haier has had the advantages of operating in a very large and fast growing home base which contributed to its rapid growth. Since its foundation, focusing on higher production quality and meeting customer needs to the fullest extend, along with formulating an international expansion strategy; Haier became a dominant player in the global appliances market. Haier’s first international expansion...

    Brand, Corporation, Developed country 1186  Words | 4  Pages

  • Schedule Case Question

    economies September 11 (Thursday) Chinese Multinationals Case: Haier: Taking a Chinese Company Global HBS Case 9-706-401 September 18 (Thursday) Russian Multinationals Guest Lecturer - Stav Fainshmidt Case: Gaz Group Russia: The Gazelle Light Commercial Truck; Ivey Case 9B13M104 September 25 (Thursday) TBD October 2 (Thursday) Indian Multinationals Case: House of Tata: Acquiring a Global Footprint HBS Case 9-708-446 October 9 (Thursday) Individual Company Analyses Due Case: The Indian Tiger Prowls in...

    1967, 1975, 1978 1016  Words | 4  Pages

  • Haier Logistics

     Haier Logistics’ revolution Case Studies Haier Logistics’ revolution Case Studies 1、 Background Haier is the world's largest home appliance brand, founded in 1984 in Qingdao; the current Chairman of the Board, CEO Zhang Ruimin is one of the main founders. At present, Haier has established 21 worldwide industrial park, five R & D centers, 19 overseas trading companies, employs more than 70,000 people worldwide. In 2011, Haier achieved a global turnover of 150.9 billion yuan, the brand value...

    Customer, Haier, Inventory 1666  Words | 12  Pages

  • Haier

    MANAGING PERFORMANCE AT HAIER (A) Group E2 Problem Statement How to improve Haier’s performance management system and make it adaptable or applicable in other regions of the world? Environmental Analysis (PESTC) Political: In 2006 company exported to 160 countries valuing to $ 1.7 billion, however they have not established their manufacturing base outside the China. While venturing to different geographies they would be exposed to different labour and wage laws. Different political setups...

    China, Chinese name, Culture 1928  Words | 7  Pages

  • Byd Company Case Analysis

    BYD COMPANY, LTD. CASE ANALYSIS 1. BYD Company, Ltd. (“BYD”) is the world’s second largest manufacturer of rechargeable batteries. Exhibit 1 shows that between 1999 and 2001, BYD’s annual sales grew three times - exceeding RMB 1.3 billion in 2001. Based on the first four months of 2002, BYD’s annual sales are expected exceed RMB 1.6 billion in 2002. Founded in 1995 by Wang Chuan-Fu, chairman and president, BYD has built its reputation by becoming the largest Chinese supplier of lithium-ion batteries...

    Automobile, Automobile industry in China, Automotive industry 1151  Words | 3  Pages

  • CASE STUDY : CHINA'S HAIER, A NON-U.S MULTINATIONAL

    CASE STUDY: CHINA’S HAIER : A NON-U.S. MULTINATIONAL QUESTION 1 : Explain FOUR challenges faced by Haier in becoming a successful international company. The first challenge faced by Haier is the government control over their business activity. It is because China is a communist country, where they practice command economy system. It’s mean that the government has explicit control over price and supply of goods. Goods or products that Haier produce are not necessarily based on customer’s need...

    Customer, Customer service, Economic system 963  Words | 5  Pages

  • International Takeovers by Chinese Companies

    International Takeovers by Chinese Companies: The Challeng 31/08/2012 Abstract While a multitude of multinational companies are entering the Chinese market, there are very few Chinese companies going multinational. Therefore, the Chinese government has formulated the “Go Global” strategy in order to encourage Chinese companies to invest in business abroad. Takeover (Acquisition), which can be defined as one company being purchased by another, is generally believed to be a straightforward and...

    Automotive industry, Brand, China 2318  Words | 6  Pages

  • Analysis of Haier Group's Expansion Into China

    The Haier Group is one of the world’s largest whitegoods manufactures with over 50 000 employees worldwide. The group was founded as “Qingdao Refrigerator Co.” in 1984 in Qingdao, Shandong Province, China. Haier Group has become a multi-billion dollar multinational with presence in over 100 countries (The Haier Group, 2007). Throughout the course of Haier Group’s history, the firm has pursued an aggressive globalization strategy. Over the past twenty years, the group has expanded from its origins...

    Developed country, Haier, International trade 1321  Words | 4  Pages

  • haier

    QUESTION 1 Why was Haier so successful in China? ANSWER Haier Group became the business leader in appliance manufacturer business in China by the end of December 2004. The fact that it was the second largest manufacturer of refrigerators globally was evidence of its outstanding growth. Haier strictly abided by its objectives in a very focussed way and worked hard towards achieving success. The following are the reasons for Haier’s sucees story in China: • Commitment to Quality: Haier stressed on greater...

    Country classifications, Customer, Customer service 1047  Words | 4  Pages

  • Haier

    5. Conclusion 3 Appendix A: OEC Evaluation Worksheet 4 Appendix B: Possible Gender Issues 5 References 6 1. Introduction to Zhang Rui Min Zhang Rui Min (Zhang) is the Chief Executive Officer (CEO) of Haier Group.  Under his leadership, revenues at Haier had surpassed $12 billion with over 30,000 employees and he is recognized as one of the “50 most respected business leaders in the world.” 2.1. Personality Traits Despite having abbreviated education, Zhang has a voracious...

    Chief executive officer, Gender, Haier 1292  Words | 5  Pages

  • BUS 478 case study Haier

    The most dominant problem addressed in the case that Haier is facing is that it lacks of brand popularity in the global market, comparing to its direct competitors such as Whirlpool, GE appliances, and Electrolux. Even though Haier made its effort to amplify its brand image and popularity globally by making a bid to acquire Maytag Corporation yet did not succeed, it is still difficult for Haier to enter the high-end segment of the US white goods market. According to statistics from Euromonitor,...

    Brand, Haier, Major appliance 4703  Words | 11  Pages

  • Haier in India

    Case Report 1. Haier in India: building presence in mass market beyond China 1. Why did Haier enter India? What did it plan to achieve in this new market? Haier entered the global markets and started an internationalization strategy in the 1990s. Starting from European countries including Italy, the United Kingdom, and France, it stretched over even to the Asian market and opened its first manufacturing facility in Indonesia. Although the first entrance into the Asian market was in 1996, it...

    Brand, Haier, India 1094  Words | 3  Pages

  • Haier

    Introduction Haier group is a multinational manufacturing company providing consumer electronics and home appliances. In 1984, it was been founded in Qindao, Shandong province, China, with a joint-venture contract with Liebherr, a Germany’s refrigerator company. Under the development of over three decades, Haier has transferred from a single-product company to a global manufacturer with multiple product lines. It has expanded its brand to brown goods and white goods. Nowadays, Haier is the 4th...

    Customer service, Gross profit margin, Marketing 1579  Words | 5  Pages

  • Managing Performance at Haier(a) Case Review Situation Analysis

    In 2006 Haier was ranked the 6th largest maker of large kitchen appliance. Haier had 4% global market share and strong positions in the production of washing machine and refrigerators. Haier became successful after the arrival of Zhang as a CEO in 1985. After that Haier increased its revenue from RMB 3.48 million to RMB 104 million. Haier transformed into a group of 240 plants and companies, having more than 50,000 employs. Haier has moved to this position in just two decades and the average age...

    Better, Employment, Goal 1271  Words | 4  Pages

  • Case Analysis of Deere and Company

     TOTAL QUALITY MANAGEMENT: A CASE ANALYSIS OF DEERE & COMPANY By Geric F. Miñano BACKGROUND OF THE CASE Deere & Company, founded in 1837, is a word leading manufacturer, distributor, and financier of equipment for agriculture, construction, forestry, and commercial and consumer applications, today does business in more than 160 countries, manufactures products in 10 countries and employs more than 34,000 people worldwide. Deere & Company or also known as John Deere has been the free world's...

    Agriculture, Better, Improve 567  Words | 4  Pages

  • Case Stu

    Case 1: Haier in India: building presence in mass market beyond China 1. Why did Haier enter India? What did it plan to achieve in this new market? At First, Haier started as a small refrigerator factory in China. Zhang Ruimin put great emphasis on product quality, so he never tolerated any faulty refrigerators. By creating products under the value of quality awareness, Haier became the world’s biggest appliance seller by retail volume. In 1990s, Haier marched into global markets and...

    Brand, Brand management, Graphic design 1671  Words | 5  Pages

  • Case Study 2 – ‘Will the steel companies develop global strategies?’

    Case Study 2 – ‘Will the steel companies develop global strategies?’ Questions 1. “In the 20 years to 2000, the world’s 40 largest steel companies made cumulative losses before tax of US$10 billion, in spite of investing around US$75 billion in new capital equipment. In the following five years, profitability increased but the return on capital was still low (…)”. What were the reasons for this trend? The first factor that I will appoint is a political/legal issue, according to PESTLE...

    Aluminium, Capacity utilization, Capitalism 1249  Words | 5  Pages

  • Case Analysis

    | Case Analysis | | 1. Why did eBay success in US but fail in China? What could have eBay done to avoid defeat? There are many reasons that eBay defeat in the competition with Taobao.com in the Chinese Internet C2C market. First, based on research of C2C market in China, the user (seller) of the website is price sensitive. Since Taobao launched no-free model, eBay lost their customers. Furthermore, eBay’s payment services did not fit the Chinese credit payment systems. For example, PayPal...

    Alibaba Group, China, Electronic commerce 856  Words | 3  Pages

  • Haier Case Analysis

    The Haier Group I. INTRODUCTION A. EXECUTIVE SUMMARY 1. This case analysis studies the globalization projects of one of the most successful companies in China, Haier, and a small appliance company. The case analysis focuses on Haier’s plans in the U.S. market to establish itself as a major brand. The case also gives information about the competition in the U.S. consumer appliance market and its structure, and the strategies adopted by Haier to overcome the obstacles. The problems...

    Brand, Brand management, Haier 2702  Words | 12  Pages

  • Haier Acquisition Interest in Ge Appliance

    TO: Michael Jamal CEO, Haier America, Inc. FROM: Acquisition consultant DATE: July 15, 2008 RE: HAIER/GE Acquisition It is ironic and coincidental this memo comes on the heals of the massive Anheuser-Busch/InBev acquisition. The leak of our interest in GE Appliance by Wall Street Journal blog “Deal Journal” has not sullied our position or interest. It is strongly recommended Haier begin to line up financing for an asset purchase of GE Appliance. Louisville, KY-based...

    Brand, Brand management, Haier 1305  Words | 4  Pages

  • Case Analysis Colgate Max Fresh Global Brand Roll Out

     case analysis Case: Colgate Max Fresh: Global Brand Roll-Out Case in a Nut Shell This case presents the devised strategies of Colgate-Palmolive Company to take their new product Colgate Max Fresh, which was very successful in US markets, global especially China & Mexico. This presents a classic case of challenges faced by a company in introducing their successful markets in global markets. In 2004, Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest...

    China, Colgate-Palmolive, Consumer theory 1861  Words | 5  Pages

  • Geely Company Analysis

    Geely Company Analysis When globalization becomes a circumstance, many companies try to open oversea market. Here, we’d like to take a look at a Chinese private-own automobile company Geely. As china’s top car maker, Geely abstracted the world’s eyes recently. In 2004, Geely plans to export 5,000 vehicles to the Middle East, South America and North Africa after shipping 1,000 cars to Syria in the fourth quarter of 2003 at US$4,000-$6,000 each. This year, Geely wants to open US market. But with...

    Automobile, Automobile industry in China, Automotive industry 2590  Words | 7  Pages

  • Haier Number Three

    Haier - Number Three Haier Haier is a “full line generalist” and market leader in the home appliance industry in China. Haier’s value propositions are product quality, continuous innovation using “dynamic growth cycle” (Exhibit A), competitive prices and customer service. Haier’s strategy of entering global markets with “niche” products like compact refrigerators, freezers and portable washers has provided them significant market share as “product specialists” establishing them as number five...

    Brand, Brand management, Home appliance manufacturers 909  Words | 3  Pages

  • Case analysis of Vodaphone and its global stratgey

    Vodafone Voice Data fone A British multinational telecommunications company HQ in London When solving the case, we need to look at: What is the case question? How do we understand the case company? What does theory tell us? What are the strategic implications? Case question: They are not making enough value of their international operations How to operate globally? Centralized or decentralized? Local adaptation or global integration? What industry is Vodafone operating in? Highly regulated ...

    Adaptation, Complementors, Corporation 685  Words | 4  Pages

  • Haier Global Strategy

    1. Why was Haier so successful in China? Since 20 years ago, 1984, Haier was founded and quickly became the largest white goods factory from a little and nearly bankruptcy company. Without a doubt, Haier is very successful in china. As we look through Haier’s history, they have many factors make their success: 1) Good Reputation of high quality: After Haier was setting up, it began to develop a reputation for its refrigerators. It build up the best quality system and get the highest reputation...

    Developed country, Good, Haier 725  Words | 3  Pages

  • Shui Fabrics Case Study

    Shui Fabrics: A Critical Analysis of a Global Problem Shui Fabrics: A Critical Analysis of a Global Problem Introduction In this paper we will discuss the Shui Fabrics Case Study and its implications on managing in a global environment. The research of case studies gives us the opportunity to understand and apply the lessons we have learned in the course. The case explains that for 10 years, Shanghai Fabric Ltd., a Chinese fabrics company, and Rocky River Industries, a United States...

    Case study, China, Chinese language 1495  Words | 4  Pages

  • A Critical Analysis of a Global Problem

    "Shui Fabrics: A Critical Analysis of a Global Problem" Management Theories and Practice 1 Introduction: In studying and analyzing a case study through applying learning lessons from the text helps to put the objective and purpose into perspective. A case study is a form of problem based learning where details of an actual situation is generated with context that is related with key concepts of the text material. By using the underlying case study and relating it to the...

    Case study, Cultural studies, Culture 1217  Words | 6  Pages

  • Haier Usa

    A CHINESE SUCCESS S T O RY – H A I E R A M E R I C A – PA RT I General Contact Information: URL: www.teleos-inc.com Email: info@teleos-inc.com Toll-Free (U.S.): 1-800-681-5079 International: (+) 312-528-9143 Fax: (+) 317-536-3657 The information contained in this white paper is the property of Teleos, Inc. Copyright 2005 - 2006© - Teleos Corporation – All Rights Reserved. The information in this white paper is the property of Teleos, Inc. Copyright 2005-2006© - Teleos, Inc. – All Rights...

    China, Copyright, Marketing 1870  Words | 6  Pages

  • Shui Fabrics: a Critical Analysis of a Global

    Shui Fabrics: A Critical Analysis of a Global Problem Introduction Case analyses are a way to analyze different types of problems or issues a company has over a period of time. They focus on issues such as changes that supervisors and managers are forced to deal with. These changes can vary such as a company’s business strategy or the overall completive industry. Case analyses are valuable tools for several reasons. They are able to give an example and provide a scenario...

    Culture, Is the glass half empty or half full?, Leadership 1149  Words | 3  Pages

  • The Medicines Company Case Analysis

    acquire or lease products in the development stage from leading pharmaceutical companies. Essentially, they will acquire or lease drugs that have been abandoned or shelved due to lack of early stage research results. The company's success lays on their being able to save "rejected" compounds, receive FDA approval for their use, and still turn a profit. This case study provides a look at the first few years of this start-up company, from the initial review of abandoned drugs to the release of their first...

    Clinical trial, Drug discovery, Generic drug 2114  Words | 7  Pages

  • Donner Company Case Analysis

    Donner Company Case Analysis Operations Management Indian Institute of Management Bangalore PGSEM 2012 Introduction Donner Company manufactures printed circuit boards (PCB) according to specifications of electronic manufacturers. It is one of the leading PCB manufacturers in United States. It started in 1985. The president of the company, Edward Plummer is reviewing the company position in October 1987, before deciding on plans for 1988. CNC Vs Manual Drill Decision Rules As per our...

    Admissible decision rule, Decision theory, Material 667  Words | 3  Pages

  • Donner Company (Case Analysis)

    Donner Company started its operations in 1985 and developed specialized capability in manufacturing circuit boards for experimental devices and for pilot production runs. The company uses “Solder mask over Bare Copper” (SMOBC) technology which is a popular technology for denser circuit patterns and more reliable final product. Automated processes as well as manual processes are used to perform medium-duty, short-cycle, repetitive tasks. They promise a delivery within three weeks for orders less than...

    Drill, Drilling, Electronic engineering 1344  Words | 5  Pages

  • Ethics Case Analysis: Trans-American Paper Company

    Ethics Case Analysis: Trans-American Paper Company In resolving the ethical issues associated with business conduct the “seeing-knowing-doing” model is very useful. In this case analysis, we scan all the Trans-American Paper Company’s (TAPC) proposed/potential business options for the ethical issues. First, we will identify the ethical issues involved and its ethical/business/legal implications. Second, we will see how we can resolve these ethical issues and come up with best/second-best options...

    Business ethics, Categorical imperative, Deontological ethics 933  Words | 3  Pages

  • Samsung Electronics Case Analysis

    499 Ms. Lee March 5, 2014 Samsung Electronics Case Analysis This case study analysis on Samsung Electronics Company (SEC) and identify its competition advantages and threats. In this case, authors mainly talk about the business of Samsung Company in memory industry market. This paper consists by the following section: external analysis, internal analysis, and problem solution. ⅰExternal Analysis Using the six forces model to analyze this case, we can identify opportunities and threats of Samsung...

    Barriers to entry, Case study, China 699  Words | 3  Pages

  • The Dim Lighting Company Case Analysis

    Dim Lighting 1 Running head: The Dim Lighting Company Case Analysis The Dim Lighting Company Case Analysis Julia Cunningham Baker College Dim Lighting 2 Abstract Dim Lighting Company, a subsidiary of a major producer of electrical products is at a crossroads when it confronts a year where operating targets are not realized and profit margins dropped by fifteen percent and what steps should be taken to reverse this trend. A budget meeting with the management group yields differing...

    Case analysis, Director, Howard Schultz 982  Words | 3  Pages

  • LENOVO CASE ANALYSIS

    LENOVO CASE ANALYSIS Facts Surrounding the Case Competing at a global scale requires profound brand equity. Lenovo is a well-known brand in China (as Legend) but it cannot become a global technology giant like Dell or Hewlett-Packard, by merely acquiring the Personal Systems Division of IBM, whose products are popular across the world. Normally, the key challenge in establishing global brands lies in devising the manner in which a company can position its brands in customers’ mindsets, while...

    Brand, Brand architecture, Brand equity 1909  Words | 6  Pages

  • Lenovo Building a Global Brand Case Analysis

     Lenovo: Building a Global Brand Case Analysis Case Summary Lenovo, the leading PC (Personal Computer) manufacturer in China, acquired IBM PC division in December 2004 for $1.75 Billion. The acquisition was a marriage of 2 great companies with complementary strengths and the operations effectiveness was expected to benefit both companies. IBM at that stage wanted to shed its PC business and concentrate on the service industry while Lenovo wanted to expand its market presence. Growth of the PC market:...

    Computer, Hewlett-Packard, IBM 1089  Words | 4  Pages

  • The Dim Lighting Company Case Analysis

    THE DIM LIGHTING COMPANY CASE ANALYSIS 1 The Dim Lighting is a subsidiary of a major producer of electrical products and specializes in electric lamps. Each subsidiary operates as a profit center and reports to regional, group, and product vice president at corporate headquarters. In total, it employs about 2,000 workers. Jim West is the general manager and has been successfully running the subsidiary for the past five years. However, the division...

    Future, Management, Profit 893  Words | 3  Pages

  • Haier Case

    KHANNA INGRID VARGAS Haier: Taking a Chinese Company Global All success relies on one thing in overseas markets—creating a localized brand name. We have to make Americans feel that Haier is a localized U.S. brand instead of an imported Chinese brand. — Zhang Ruimin, 20032 On December 26, 2004, Haier Group, ranked China’s number-one company by the Asian Wall Street Journal,3 celebrated its 20th anniversary with annual sales topping RMB 100 billion.a (See Exhibit 1 for Haier revenue growth.) Starting...

    Brand, China, Emerging markets 10124  Words | 37  Pages

  • Environmental Case Analysis: the Risks of Global Climate Change

    Environmental Case Analysis: The Risks of Global Climate Change Introduction "The natural world seems to be deteriorating around us, and it seems to be our fault. We are uncertain about the extent of the deterioration, the means that would reverse it, and the prospects for human life in the future" (Newton, Dillingham, & Choly, 2006, p. x). The environment and its protection is an extremely serious issue. Many environmental issues exist including endangered species, waste pollution, over population...

    Climate, Climate change, Earth 1192  Words | 4  Pages

  • Company Case Study and Industry Analysis Nike Company

    Industry Background Nowadays, the Footwear Industry is highly globalized and competitive. According to “Industry Profile: Global Footwear” (2012), the global footwear market produced about $243.1 billion in 2011. The U.S. market occupies the leading position by imports, and large internal manufacturers, wholesalers, and retailers who outsourcing to countries which have large amount of low-cost labors, especially in Asia, such as China, Indonesia, Thailand, India, and Vietnam. And the US footwear...

    Athletic shoe, Consumer theory, Economics terminology 1383  Words | 5  Pages

  • Panera Bread Company-Case Analysis

    CASE STUDY: Panera Bread Company GM 691 Strategic Management Seminar for Leaders [pic][pic][pic] Prepared by Iryna Zaytseva Introduction Panera Bread Company is one of the businesses in the US Food Indusrty / bakery-cafe chain. Since its start , it has grown significantly and has acquired a name for producing quality natural foods though in the initial periods. It has been more than 10 years , since this company was formed. PB started with a modest 50 million USD investment in...

    Fast casual restaurant, Fast casual restaurants, Fast food 2222  Words | 7  Pages

  • Haier Group Case Study

    the top four in the world and the number one most valuable brand in China, Haier Group owns more than 240 subsidiaries, over 30 design centers, manufacturing bases and trading companies and has more than 50,000 employees around the world. Haier Group has evolved to be a multi­ national company with an emphasis on technology, industry, trading and finance. Haier is committed to providing satis­ factory solutions to global customers and realizing a win­win situation between the enterprise and the user...

    Computer-aided manufacturing, New product development, Product life cycle management 992  Words | 4  Pages

  • Google in China Case Analysis

    Google in China Business Case Analysis Facts of the Case: Key - Stick to the most important facts presented (Point form is expectable ONLY in this section) ▪ Case is based on the negotiation that took place between Google Inc. and the Chinese government to allow their citizens access to Chinese version of Google.com (Google.cn) ▪ Google looking at vast business opportunities in China as a long-term strategy. Due to its population size and market potential, China has become an attractive...

    Business ethics, Censorship by Google, China 1602  Words | 5  Pages

  • China: Chinese Companies

    Please answer Questions for Critical Thinking case . Chapter 4: Case Synopsis: Chinese Companies Expand to U.S. Soil and Markets 1. What kinds of advantages can Chinese companies obtain if they move production into the United States? "The Chinese labor-cost component of an entry-level iPad retailing for $500 is estimated at $10, or 2% of revenue, while the profit margin is estimated at $150, or 30% of revenue. If Apple were to move production to the USA, and if one assumes that assembly...

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