Gym Target Market Essays and Term Papers

  • Gym Marketing

    Gym Target Market Target Market is the market segment that I am hoping to have joined the gym based on the improved advertising by focusing on 3 main target areas. Age, gender, geography, and socio-economic grouping define these markets. With a gym there is more than one target market and you have...

    Premium | 913 Words | 3 Pages

  • Marketing Plan

    Introduction: The Olympian “Les Mills” first opened the gym in 1968 and has been expanding its branches ever since including its Wellington branch in 1982, the gym I am focusing on (Les Mills, n.d). Les Mills is a one-stop comprehensive and full service gym located in Wellington. It offers facilities assisting...

    Premium | 1011 Words | 3 Pages

  • Integrated Marketing

    Integrated Marketing Marketing Strategy Young Guns Gym is aimed at targeting men and women who don’t have the time to attend a gym facility numerous times a week, thus offering a lower cost to gym goers as they can attend when they see it fit, without incurring exuberant membership costs. We are...

    Premium | 1538 Words | 5 Pages

  • Business Plan

    iii. Services Offered b. External Analysis i. Demographics ii. Competition iii. S.W.O.T. Analysis III. Primary Target Market IV. Marketing Goals a. Goal #1: We will market and advertise our product better than we are currently doing i. Objective ii. Strategies to accomplish goal b. Goal...

    Premium | 2920 Words | 12 Pages

  • Marketing report

    Gracie Barra London Business objectives: Fateh Belkalem is the proprietor of the Brazilian Jiu-Jitsu gym and Gracie Barra London (GBL). Fateh’s purpose is to enhance profitability and register his gym. Therefore, with $3,000 for advertising fees from his individual savings account and personal investment...

    Premium | 2374 Words | 7 Pages

  • Marketing Term Paper #1

    completing Professor Laskin’s Marketing 101 class, I have decided to develop and market an innovative service concept. This concept includes both the development and management of a unique fitness center named “Ten Count”. This gym will include: free weights, machine equipment, two studio sections, a large...

    Premium | 3724 Words | 9 Pages

  • Marketing Plan on Gyms

    Jim Active Gym Marketing Plan. Liam Mullins: 3052944 Jackson Behan: 3051421 Li Pham: 3034902 Tutors Name: John Lawson JIM ACTIVE GYM MARKETING PLAN CANBERRA, ACT, CIVIC PREPARED BY LIAM MULLINS JACKSON BEHAN & LI PHAM Contents page Executive Summary | 4 | Business...

    Premium | 5980 Words | 23 Pages

  • Launching a Gym

    soccer players such as Kaka, Zinedine Zidane, and David Beckham are sponsored by Adidas. At the end of the 1970s Adidas dominated the world market in sportswear. But in 1978, a small Oregon company named Nike founded in 1972 offered more distinctive colours and styles while also patenting the...

    Premium | 2862 Words | 11 Pages

  • Green Marketing

    plan is to examine if there is a market in Ipoh for a new fitness centre. While observing the fitness center in Ipoh, it came to our attention that many customers had to wait for the equipment they were about to use for some time. The main purpose of TRUE FITNESS GYM is to meet the needs of the inhabitants...

    Premium | 2592 Words | 11 Pages

  • Marketing

    children and teenagers, wishes to enter the growing sports drink market and has developed a new mineral water in three flavours. It is packaged in an easy-to-hold bottle with a sports cap. a) Using segmentation criteria, define a market segment for Salsa’s new drink. ...

    Premium | 2977 Words | 9 Pages

  • Crossfit Marketing Plan

    franchising trend in 2005 and since 2005 has continued to grow. There is also consistent growth of the young-adult population which is our primary target market. Cross-fit falls under the fitness category it is creates a broad desire for many people. Cross-fit creates desire for social activity, which creates...

    Premium | 1354 Words | 4 Pages

  • Schwinn Fitness SBU Report

    Market Position Schwinn’s marketing plan will outline their market position and target market. Schwinn sells products in three ways: to the retailer, directly to fitness center, and through the Bowflex...

    Premium | 3397 Words | 10 Pages

  • Marketing Plan

    University of Phoenix The product or service that I have chosen to market is a personal training gym or fitness club. I feel that both of these go hand in hand as they reflect each other perfectly for if a successful gym is run then your personal trainers will almost be as successful as people...

    Premium | 1888 Words | 5 Pages

  • Family Gym Market Plan

    Market Plan: The Family Gym Prepared by: Brittany D. Coberly MKTG 630 Dr. Timothy Donahue May 2011 Market Plan The Family Gym Contents Introduction-----------------------------------------------------------------------------P. 4 I. The Market -------------------------------------------------------------------------...

    Premium | 7571 Words | 26 Pages

  • Investigation 1

    Investigation 1 Recommend whether Zetagym plc should target its new gym at Donton or Longley? Market research would be important for starting a new business’s for example Josh’s and his new business called Zetagym, it’s important because market research is how businesses collect information on whether...

    Premium | 1508 Words | 4 Pages

  • Target Market

    7.1 Target Market The target market for Fitness Network is the youth, students, and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth, they have...

    Premium | 3150 Words | 10 Pages

  • Marketing Proposal

    Introduction At LA fitness gym, individuals can achieve their fitness goals with the assistance of the skilled and motivated instructors. It has eighty gyms all over the UK and has multiple health club locations (LA Fitness 2011, pp.1). Some of the locations in which LA fitness gym is located in the UK include...

    Premium | 1786 Words | 7 Pages

  • Smarthealth, a Business Plan

    An entrepreneurial venture by the proprietor cum director of the centre ← Goals and potential of the venture & milestones ▪ Provides gym facility accompany with entertainment ▪ Cope with the change promptly ▪ Offer diversified facilities from a single place 2. Executive...

    Premium | 1309 Words | 8 Pages

  • marketing

    very active life and very little time to spend on fitness. ‘HERS - all Women Fitness Club’ is a new gym that offers the community what they need to meet their needs and values. Also, the Main Targets are the families in the Middle Class Segment. Family Packages are crafted with inclusion of other Premium...

    Premium | 2726 Words | 8 Pages

  • Strategic Plan, Part III: Balanced Scorecard

    well as small companies. To elaborate the concept papers would cope with the use of the idea to the business design of an organization known as Ace Gym. As soon as the organizations’ importance, objective, perception and profits are evaluated after that the strategic plan of balanced scorecard can be...

    Premium | 1366 Words | 9 Pages