• Strategy Group
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  • Tata Steel
    ----------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- -------------------------------------...
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  • Marketing Strategy Vodafonne
    1.1) Introduction: The telecom network in India is the fifth largest network in the world meeting up with global standards. Presently, the Indian telecom industry is currently slated to an estimated contribution of nearly 1% to India’s GDP. The Indian Telecommunications network with 110.01 millio...
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  • Kuoni Marketing Strategy
    Kuoni’s Venture in India - A Success “With such an attractive country and such strong growth potential we are determined to ensure that Kuoni retains its leading position in the Indian market. We intend to put a special focus here on outbound travel, where we will be promoting vacation travel p...
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  • Analysis of Marketing Strategy of Coca Cola and Pepsico
    ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON “ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO” UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY, MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMES...
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  • Tata
    COFFEE Sixty-ninth annual report 2011-2012 Annual General Meeting on Friday, the 27th July, 2012 at the Registered Office at 11:30 a.m. Contents Company Information ........................................................................................................... 02 Notice ........
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  • Identify the Generic Business Strategy
    * Identify the generic strategy adopted by a product or division of your firm and also a major competitor. Attempt to justify your answer by comparing with the industry average benchmarks (Price and Cost data). * Draw a value chain of your firm, mentioning key points of functional fit/ misfit w...
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  • Tata Nano Case Analysis
    Introduction: The Tata group is one of the largest automobile companies in India and ranks sixth in the commercial vehicle manufacturing in the world. It is a leader in the commercial as well as the passenger vehicle segment. The top three passenger vehicles are sports utility vehicle, mid-si...
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  • Tata Case Study
    OBJECTIVE OF THE PROJECT Companies undertake International Marketing for a variety of reasons. Some are pushed by poor opportunities in the home market, and some are pulled by superior opportunities abroad. Given the risks of International Marketing, companies need a systematic way to make their...
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  • Tata Nano Marketing
    Clearly, Nano has been a mega success in generating public interest. Now, the big question is will it translate into a marketing success? Will Tata Motors be able to cash in on the initial hype around Nano? Given its on road price ranging from Rs 1.23 lakh to Rs 1.85 lakh (albeit it being slightly...
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  • Tata Group Going Global
    CHAPTER 1 RESEARCH METHODOLOGY Research problem • To analyze the effect of going global through merger and acquisition on investors and traders long term and short term earnings respectively • Impact on companies’ financials after acquisition or after being acquired •...
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  • Marketing Strategy of Vodafone
    
 VODAFONE
ESSAR
 1
 INDIAN
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 MARKETING
–
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 TERM
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 TER
 VODAFONE
ESSAR
 Group
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|
Section
B
 
 INSTRUCTOR:
Prof.
Ashish
Sadh
 Durgesh
Salunke
|
Plavini
Punyatoya...
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  • The Tata Nano
    Cambridge Journal of Regions, Economy and Society Advance Access published August 24, 2010 Cambridge Journal of Regions, Economy and Society 2010, 1–15 doi:10.1093/cjres/rsq009 The Tata Nano, the global ‘value’ segment and the implications for the traditional automotive industry regions P...
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  • Tata Communication: Marketing of Services (Gap Model)
    1. An Introduction to Marketing of Services: A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the poin...
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  • Virgin Mobile Strategy
    STRATEGY VIRGIN MOBILE: * Virgin Mobile, a leading branded venture capital organization, is one of the world's most recognized and respected brands.  Conceived in 1970 by Sir Richard Branson, the Virgin Mobile Group has gone on to grow very successful businesses in sectors ranging from mobil...
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  • Tata Steel
    Tata Steel | | | | December 15, 2010 | Contents Contents 2 Introduction 4 Chapter 1. Positioning 6 Longitudinal View 6 Positioning Tata Steel 10 Position in the value chain 10 Vertical and Horizontal Positioning 12 Internationalization: Motives and Strategies 14 I...
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  • Business Policy and Strategy
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  • Strategy Contents: the Case of Irish Exporters in India
    MSc Dissertation Submission Cover Sheet Student name: Gurdeep Kumar Antil Student number: 2584826 Study mode: Full-time √ Part-time Dissertation title: Strategy Contents: The Case of Irish Exporters in India Supervisor’s name: Ms Kitty Moloney Supervisor’s signature: Plagiarism dis...
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  • Itc Strategy Management
    ITC- I TRODUCTIO ITC is one of India's foremost private sector companies with a market capitalization of over US $ 13 billion and a turnover of US $ 3.5 billion. Rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India...
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  • Promotional Strategy
    Research/Project REPORT ON “Marketing strategy of Airtel vs Idea in Panipat” . (SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF MASTER’S DEGREE IN BUSINESS ADMINISTRATION) UNDER THE GUIDANCE OF:- SUBMITTED BY: Miss Sarika Anurag Sikka Faculty of M.B.A...
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