ARMY CORE VALUES LDRSHIP is the acronym which stands for: Loyalty‚ Duty‚ Respect‚ Selfless Service‚ Honor‚ Integrity and Personal Courage LOYALTY: Bear true faith and allegiance to the US Constitution‚ the Army‚ your unit‚ and other soldiers. Be loyal to the nation and its heritage. Loyalty is a two-way street: you should not expect loyalty without being prepared to give it as well. The loyalty of your people is a gift they give you when‚ and only when‚ you deserve it— when you train them well‚
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creates and complements integrated business‚ brand and marketing strategies. Strategic brand value: Advancing use of brand equity to grow your brand and business Michael Leiser Received (in revised form): 25 April 2003 Keywords: brand equity profiling‚ brand equity management‚ strategic brand drivers‚ price premiums‚ customer loyalty‚ brand extensions‚ financial performance Abstract Businesses that intend to reap the benefits of using brand as a driver of business success need to begin
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Part of the mission of the Navy Reserve Officer Training Program is to grow midshipmen mentally‚ physically‚ and morally to infuse the uppermost standards of obligation and reliability‚ to introduce the Core Values of Honor‚ Courage‚ and Commitment‚ and to produce naval officers who engage in the utmost responsibilities of command‚ citizenship‚ and government. It is important to understand that the military is a tightly knit organization. It is built upon trust and commitment‚ without which‚ would
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On Leadership and Core Values Our Goal Our goal is to be a leader and innovator in the field of producing leaders and innovators. This requires our organization‚ from CEO to groundskeepers‚ to engage continuously in a process of honest self-evaluation; critical analysis; creative and courageous experimentation in problem-solving; and relentless application of lessons-learned in our operational duties‚ pedagogy‚ and personal relationships. It requires us‚ also‚ to be fair‚ broad-minded‚ and
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As puritans began to settle into America‚ they held three core values as a way to righteously live life. Those three values were: piety‚ courage‚ and industry. Hence‚ these values made their way into many sermons and early American writings that are still read in our modern day. To be pious is to devote yourself to a religion‚ in this case the puritans were pious towards God. Courage is the ability to do something brave in a frightful situation. Lastly‚ industry is the ability to work hard towards
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frequently refer to ’brand values’ as if everyone knows what we mean. It is assumed that there is a general understanding that a brand stands for something and what it stands for must have a value. These values can be critically important or small inconsequential things but above all they are the things which give the brand its worth and differentiate it from all others. Through these brand values a product or service is enhanced beyond its functional purpose. In this context the brand provides the consumer
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The Brand Value Chain A value chain is the whole series of activities that create and build value at every step Definition: A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built up all throughout the company. Michael Porter developed this concept in his 1980 book ’Competitive Advantage’. Description: The significance of the value chain: The value chain concept separates useful activities
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As a student wanting to be a part of the NHS program‚ it is essential that I demonstrate the core values. Individually‚ I exemplify the characteristics of a leader. I have played club volleyball for 5 years‚ currently going on my 6th year‚ and I have been captain for the previous 4 years‚ despite moving to a new club. Many people are unaware of the pressure given to a team captain. A captain is constantly looked up to as an example and exhibits leadership traits. As a captain‚ it is my responsibility
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The Value of Brands White Paper White Paper: The Value of Brands: Evaluating Heineken’s Global Branding Strategy Tim Glowa July 31‚ 2002 Tim Glowa is President of North Country Research Inc.‚ (www.ncResearch.com) a Calgary based strategic marketing science company. He can be reached via email at Tim@Glowa.ca © 2002 Tim Glowa July 31‚ 2002 © 2002 Tim Glowa -1- The Value of Brands White Paper Table of Contents Abstract ............................................
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From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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