• Case Study Analysis of Nike and Google
    revenue, profit, and market share in sports that Adidas already leads and in sports where Adidas lags in revenue, profit, and market share. Google Case Study: Question no 1: With a portfolio as diverse as Google`s , What are the company`s core brand values? Answer: Google core brand values are...
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  • Google Inc
    useful.” Google Inc.’s core competencies are what makes Google very user friendly to customers and successful in the market place. Some of the most important core competencies that Google implemented in its business plan include Google employees and corporate culture, its brand equity and the meaning...
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  • Goggle Organizational and Industry Analysis
    Images etc. which helped the user search with specific key words. The company has been able to sustain its competitive advantage as is also clear from the fact that General Sentiment, a social analytical company has ranked Google topping the list of brands with a brand value of $756.6 million even...
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  • Telecom Convergence Analysis
    legacy streams. Player¡¦s responses to date reflect a number of different rationales: building scale and achieving cost synergies within discrete markets, extending the footprint to new geographies, and accessing new capabilities across industry boundaries. In this respect, Google¡¦s strong brand...
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  • Business
    one person’s actions in two different situations than between the actions of two people in the same situation. Design/methodology/approach – The paper’s insights are based on a literature review and on insights from successful companies/brands (Google and Apple) dealing with today’s changing...
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  • Yahoo case study
    item on the list of critical success factors. Yahoo!’s score on this factor is the highest in comparison to their two chief competitors, Google and MSN, reflecting a distinctive competitive advantage in the Internet market. Strong brand recognition has a weight, .15, assigned which replicates a...
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  • Google
    CEO in April, 2011, he killed off a number of small initiatives and refocused the company around 7 core product divisions. All the companies have been organized into by those groups, but don’t necessarily reflect their placement upon initial acquisition (appendix 1).” (Google Corp Dev.)   3...
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  • Google Executive Summary
    : * Strengths Google has a strong brand image and value throughout the internet. Employees and customers remain loyal to the company and investors remain confident that Google will continue to expand and revenue will grow. In 2009, Google became the world’s first $100 billion brand. Google also makes up 62.9...
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  • Yahoo! Case Study
    | Customized marketing | 0.05 | 3 | 0.15 | Value of brand | 0.15 | 4 | 0.60 | Partnership with Microsoft | 0.10 | 3 | 0.30 | Threats | Weight | Rating | Weighted Score | Google has a better search engine | 0.15 | 3 | 0.45 | Competition with YouTube (owned by Google) | 0.10 | 4 | 0.40...
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  • A Critical Analysis of a Google; a Net-Enabled E-Business.
    . According to market research from Millward Brown, Google has overtook brands such as Microsoft and Coca-Cola to become the ‘world’s top ranked brand’. DataMonitor (2007) value the Google brand at $12,376 million. This strong brand image has allowed Google to successfully launch new products...
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  • Google in China
    deemed inappropriate by the Chinese Government (Lawrence & Weber, 2011, p. 471, 473). As a result, Google must now decide whether it wants to be an active participant in the oppression of Chinese citizens or remain consistent to its core value of not being evil for increased profits (Lawrence...
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  • Yahoo - Case Analysis
    value added services. This portal terminology has run so deep that it is engrained in the Yahoo culture. Search is a product of users making their way through the Internet, rather than the core of their business. Yahoo sees their core business as being Yahoo News, Finance and Mail. They have...
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  • hoc tap
    with a discussion of convergence.  We describe the role of the technological convergence in creating and adding value for such companies as Apple, Google and Microsoft. The goal of this research is to look at how convergence has impacted the business strategy of such companies as Apple, Google and...
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  • Organisational Strategy
    Models & Concepts ------------------------------------- 03 3.1 Core Competence ----------------------------------------------------- 03 3.2 Value Chain ----------------------------------------------------------- 04 (Part Two) 4. Blue Ocean Strategy for Google...
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  • Google's Strategy
    1 The search engine has taken off since entering the internet market in the late 90’s and early 2000’s. Many competitors have tried to meet the industry standards Google has set upon entering the market. The search industry involves selling ad space as well as selling company’s certain position...
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  • Yahoo
    , Teamwork, Community and Fun are the core values of Yahoo!. (Yahoo!, 2011) All of Yahoo!’s employees are inspired and strived to provide each Yahoo! user a meaning experience with the most updated, relevant and personalized digital content, news, finance, information, communications and...
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  • Marketing Analysis on Google Inc
    ). Secondly, while even through the company put great efforts to add more value on its core products, the competitors also come up with substitute products, for example, “Powerset” from Microsoft and “Search Monkey” just launched by Yahoo attack the weakness of Google, providing a much flexible search...
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  • Cocacola Strategic Management
    - Cola has been ranked in the first position for the 13th consecutive years. Estimating its brand value at $77.8 billion and having a rise in 8% since last year annual report. (The New York Times, 2012). Coca-Cola´s was discovered by John Pemberton, a pharmacist from Georgia, as a result of an...
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  • company reputations
    maintain a good reputation. Google has obtain a good reputation in a short period of time whereas Disney have maintained their good name since the 1920’s. The two companies have similarities. They experienced long term success because of their core values, purpose, and principles which continues...
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  • Marketing Analysis for Shangri-La
    product 12 5.3.1 Core product 12 5.3.2 Actual product 13 5.3.3 Augmented product 13 5.4 Branding and strategies 14 5.4.1 Brand positioning 14 5.4.2 Brand name selection 14 5.4.3 Brand sponsorship 14 5.4.4 Brand development 14 5.5 Packaging 15 5.6 Labelling 15 6.0 Target Market...
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