In the article‚ Going for the Look‚ but Risking Discrimination‚ it says that " hiring attractive people is not necessarily illegal‚ but discriminating on the basis of age‚ sex‚ and ethnicity is." The companies cannot help it that only certain types of people fit their marketing image and their hiring strategies are not exactly discrimination because they have nothing else against other people except that they aren ’t selling material. Although it might be seen as discrimination in only hiring certain
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McCockran English 12 1-P Unit 2 Essay “Going for the Look” Essay Marketing strategies have been taken farther than ever before. Companies are now making money by using their employees as walking billboards. In the article Going for the Look‚ but Risking Discrimination‚ Steven Greenhouse discusses how this new technique could be a form of discrimination‚ and why industry analyst‚ like Marshall Cohen‚ think the strategy is necessary. The definition of discrimination is the showing of unjust favor‚ and
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benefit. They have focused on trends and realized it is more profitable to hire those with good looks. However‚ since many popular businesses are only hiring certain ethnicities‚ body types‚ and genders in order to project the company image‚ it has been questioned if these companies are just discriminating against people. In this article “Going for the Look‚ but Risking Discrimination” by Steven Greenhouse from the New York times it says “hiring attractive people is not necessarily illegal‚ but discriminating
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Xiao Gu 9/8 2°Eur/Lit Going for the look‚ but risking discrimination After reading the article “Going for the Look‚ But Risking Discrimination‚” by Steven Greenhouse from the New York Times. I decided to disagree with Cohen’s argument‚ because it is hurtful and unfair to intelligence‚ experience and personality. Maybe they don’t have skills or abilities for the job of the company. Then the company will get down even close. The most expensive thing of the 21st century is talented people. So only
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“Going for the Look‚ But Risking Discrimination” by Steven Greenhouse from the New York Times. I decided‚ I disagree with Cohen’s argument‚ because it is hurtful and unfair to intelligence‚ experience and personality. Abercrombie is setting a bad example for America and what people should look like. I think Abercrombie has messed up values. You cannot hire someone based only on there looks ‚everyone has a chance of getting any job regardless of how they look nor their race. In fact that stores
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successful retailer‚ but also has a sexist and snobbish way of viewing marketing. Retailers look for walking billboards to upscale their product to the public. Cohen states that you need attractive people working behind the counter to bring in today’s young crowd to the stores. On one hand‚ retailers should be able to hire who they want so they can project their image; but they are risking discrimination against people who are not eligible to work for them. From my own experience
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Going for the Look In Marshal Cohen argument responding to Steve Greenhouse article‚ “Going for the Look‚ but Risking Discrimination‚” Greenhouse argues that companies only hire people for their looks and not for their experience. This has been going on for a long time‚ but some people never really realized it. Companies like Abercrombie & Fitch and L’ Oreal that hire based on looks and not on the experience of the person‚ reminds me of a bully who does things and doesn’t get caught‚ but when
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Going for the Look In today’s younger‚ trendy‚ fashion stores‚ people are being hired for their looks and less because of their brains. Marshal Cohen‚ a senior industry analyst‚ argues about why hiring better looking people helps a store’s environment. Making a certain brand more desirable to buy‚ meaning the company shall make more money. Stores such as Abercrombie and Fitch have already set their image using this technique and have become quite successful. Hiring attractive people is not
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Going for the Look Times continue to change and today people tend to judge a person on how they look. Companies are becoming more competitive and are looking for ways to attract customers. More retailers and companies are using the approach to hire based on appearance rather than work capability. Hiring should be based on work ethic‚ rather than appearance which can be discriminating. Companies all over the United States are denying people employment based on their physical appearance. In the
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Name: ______________________ Period: ______________________ Date: ______________________ Going for the Look‚ but Risking Discrimination by Steven Greenhouse The New York Times‚ Sunday‚ July 13 A funny thing happens when Elizabeth Nill‚ a sophomore at Northwestern University‚ goes shopping at Abercrombie & Fitch. At no fewer than three Abercrombie stores‚ she says‚ managers have approached her and offered her a job as a clerk. “Every time this happens‚ my little sister
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