• Blue Ocean Strategy
    STRATEG by W. Chan Kim and Renee Mauborgne fire-eater, Guy Lalibertd is now CEO of one of i Canada's largest cultural exports. Cirque du Soleil. Founded in 1984 by a group of street performers. Cirque has staged dozens of productions seen by some 40 million people in 90 cities around the world. In...
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  • Summary of Blue Ocean Strategy
    Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. How did Cirque portability increase revenues by a factor of 22 over the last ten years in such an unattrac...
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  • Blue Ocean Strategy
    Running Head: Blue Ocean Strategy Blue Ocean Strategy Article Summary The business universe consists of two distinct kinds of space, which we think of as red and blue oceans. W. Chan Kim and Renee Mauborgne analyze in the article, Blue Ocean Strategy, companies that created those blue oceans...
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  • Blue Ocean Strategy
    www.hbr.org Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne Included with this full-text Harvard Business Review article: 70 Article...
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  • Blue Ocean Strategy
    TLFeBOOK Blue Ocean Strategy Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON, MASSACHUSETTS ( ) ( ) ( ) ( ) ( W. Chan Kim Renée Mauborgne Copyright 2005 Harvard Business Sch...
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  • Blue Ocean Strategy
    | HOW BLUE OCEAN STRATEGY IS APPLICABLE TO TATA NANO | Submitted by: Srinjoy Guha Bakshi (111257) | | MBA (FULL-TIME) 2011-2013Faculty Guide: Prof. Swarup Kumar Dutta | | Date of Submission: 6th February 2013 | Declaration: Submitted in Partial Fulfilment of the Requirement of th...
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  • Blue Ocean Strategy Summary
    Blue Ocean Strategy Outline: * Story * Challenges * How did Cirque profitably increase revenues by a factor of 22 over the last 10 years in an unattractive environment? * Tagline/branding “we reinvent the circus” – new meaning of entertainment * Eradicated the...
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  • Blue Ocean Strategy
    Blue Ocean Strategy Circus industry was hit by steadily decreasing audiences (kids, the main market, prefered PlayStation rather than circus) and increasing costs (star performers name their own contract terms). However, Cirque du Solei increased revenues by a facotr of 22 over the last ten years....
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  • Blue Ocean Strategy
    Introduction As from the industrial revolution in England in 1760 until now, the companies always must compete strongly in order to maintain a stable growth rate in their business and affirm their position in the market. However, the normal methods and the traditional ways of strategic thinking, wh...
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  • Blue Ocean Strategy Versus Red Ocean Strategy
    {draw:frame} {draw:frame} {draw:g} {draw:frame} DEFINITION OF STRATEGY: _“Strategy is a pattern of the fundamental goals of the walk and planned, the distribution of resources and the organization of interaction with the market, competitors and factor-environmental factors.”_ -John A. Byrne...
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  • Blue Ocean Strategy
    La Estrategia del Océano Azul Contenido Título del Libro: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Autor: W. Chan Kim y Renée Mauborgne Introducción. Pag 1 Fecha de Publicación: 3 de Febrero 2005 Editorial: Harvard Business School Press N...
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  • Nintendo and Blue Ocean Strategy
    Nintendo Wii and the Blue Ocean strategy Marketing Strategy Reda El Ourouba 06/06/09 Reda El Ourouba Marketing Strategy Nintendo presentation: Nintendo (OTC:NTDOY) started 118 years ago as a Japanese company selling playing cards. In recent months, the company whose name literally t...
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  • Blue Ocean Strategy
    The impact of Blue Ocean Strategy In the earlier work (See Blue Ocean Strategy: how to create uncontested market , 2005) it has been argued two types of strategies: blue ocean strategy and red ocean strategy. Red ocean strategists compete to win market share in traditional mature markets and purs...
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  • Blue Ocean Strategy
    In today’s world, most of the companies are in the red ocean and the change in strategy is continuous to compete with the competitors in the industry. These companies mainly focus on the external competition and forget to visualize the company’s strategy as a big picture to change it accordingly...
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  • Blue Ocean Strategy
    What is Blue Ocean Strategy? Ten Key Points * BOS is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000). * BOS is the simultaneous pursuit of differentiation and low cost. * The aim of BOS is not to out-perform the competi...
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  • Blue Ocean Strategy
    BLUE OCEAN STRATEGY How to Create Uncontested Market Space and Make the Competition Irrelevant ~ W. Chan Kim and Renée Mauborgne Disclaimer: This review has been done from the view point of a business management student W. Chan Kim and Renée Mauborgne’s metaphor – the Blue Ocean has made i...
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  • Blue Ocean Strategy
    Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to sto...
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  • Blue Ocean Strategy
    Blue Ocean Strategy Successful businesses are either low-cost providers or niche players – thus says Michael Porter. However, many have opposed this idea and claim that it is flawed. For instance, Charles W. L. Hill, an educator, in 1988, proposed that a combination of differentiation and low-c...
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  • Blue Ocean Strategy
    Blue Ocean Strategy How to create uncontested market space and make the competition irrelevant W. Chan Kim and Renée Mauborgne Harvard Business School Press 2005 “Strategy is a pattern of the fundamental goals of the walk and planned, the distribution of resources and the organization of int...
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  • Blue Ocean Strategy
    BLUE OCEAN STRATEGY – ARTICLE CRITIQUE Blue Ocean is a strategy that is used to enter new and unexploited markets by creating new demand and thereby earning a high level of profits. This strategy helps a company in entering a market where there is no competition. This helps any company to assert...
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