MARKETING STRATEGY FOR GLORIA JEAN’S BUI NGUYEN KIM THANH Submitted in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION BOLTON BUSINESS SCHOOL Date 28 AUGUST‚ 2012 1 Contents Figure A: Percentage of market share of coffee player in Vietnamese market 12 Figure 1: Marketing Mix Strategy 12 Figure 2: Influence Diagram of Marketing 7Ps 16 Figure 3: The Importance of Market Segmentation 17 Figure 4: Top of Mind Brand Recognition 43 Figure
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internship………………………………………………………………………………………………………………….13 COMPANY HISTORY Gloria Jean’s Coffees was founded by Gloria Jean Kvetko in 1979 in Chicago‚ USA. Gloria Jean’s Coffees began as a small coffee and gift shop in Chicago USA which now has over 110 locations throughout the US. In 1995‚ Nabi Saleh and Peter Irvine‚ former managing director of advertising agency DDB Needham‚ visited the United States to sample the Gloria Jean’s Coffees brand. Saleh and Irvine identified the opportunity for this
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Gloria Jean`s Coffee In the last lesson we were divided into some groups and every group got a different company to analyze the SWOT. I got the company Gloria Jean`s Coffee. About Gloria Jean`s Coffee Company Gloria Jean`s Coffee was founded by Gloria Jean Kvetko in 1979 in Chicago. GJC began as a small coffee and gift shop which has over 110 locations throughout the States. In 1995 Nabi Saleh and Peter Irvine visited the States to sample the GJC brand. They identified opportunity for this brand
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Gloria Jean’s Coffees was founded by Gloria Jean Kvetko in 1979 in Chicago‚ USA. Gloria Jean’s Coffees began as a small coffee and gift shop in Chicago USA which now has over 110 locations throughout the U.S. Gloria Jean’s Coffees USA is owned by Diedrich Coffee‚ Inc located in Irvine‚ California. In 1995‚ Nabi Saleh and Peter Irvine‚[1]former Managing Director of advertising agency DDB Needham‚ visited the United States to sample the Gloria Jean’s Coffees brand. Saleh and Irvine identified the
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5/12/2014 Marketing Essays - Gloria Jean Coffee Free Essays[1] - Marketing Essays[2] Gloria Jean Coffee The following report analyses the coffee industry of Gloria Jeans Coffee in regard to its competitive position in the market. Gloria Jeans is a premium coffee maker that focuses on franchising their business to locals. Gloria Jean’s Coffee History In 1979‚ Gloria Jean Kvetko founded Gloria Jean’s Coffees with her first outlet opened in Chicago‚ USA‚ selling coffee and gifts. 1n 1996
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Introduction and Background Gloria Jeans started as a small coffee and gift shop in Chicago‚ USA in 1979. However‚ it wasn’t until 1995 that the company would become an Australian favourite‚ when the company was bought out by two Australian business men travelling in the USA. Today‚ Gloria Jeans operates over 1‚000 coffee houses in 39 countries‚ but it is in Australia they are best known and loved‚ with over 460 coffee houses in Australia. Gloria Jeans has evolved from a simple coffee house
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Gloria Jeans Survey This questionnaire is designed to assess your satisfaction with Gloria Jean’s Coffee shops. This is not commercial research. Your answers will be treated as highly confidential and will not be disclosed to anyone. Q1. Have you ever purchased from Gloria Jean’s? If yes‚ please go to question 1 If no‚ thank you for your time Q2. I would now like to ask you about how frequently you visit Gloria Jean’s. Please tick the appropriate box. Every day 5-6 times
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PROFILE Name of coffee shop: GLORIA JEAN’S Location: N.E Pacific Mall‚ Maharlika highway Cabanatuan City Nueva Ecija Owner: Mr. Rodrigo E. Franco Contact person: 09239670655(BARISTA) Kuya Benedict Gonzales Company number: 940-1300 Website: www.gloriajeanscoffee.com.ph Form of ownership: Sole Proprietorship Registration with: Mr. Rodrigo E. Franco Mayor’s permit BIR -134-493-098-007 DIT- 00533463 SEC- Vission Gloria Jean’s Coffees will be the most
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Chapter 4 The External Environment The Environmental Domain Organization Environment is composed of all elements that exist outside the boundary of the organization that have the potential to affect all or part of the organization. Its domain is the chosen field of action. The environment comprises several sectors or subdivisions of the environment that contain similar elements (ie. industry‚ raw materials‚ human resources‚ market‚ technology‚ financial resources‚ economic conditions‚ government
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Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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