• Gatorade: Marketing Channel Analysis
    Gatorade is a sports beverage designed to replace electrolytes and carbohydrates lost while exercising. Gatorade is owned and produced by PepsiCo and is positioned to be sold at supermarkets and convenience stores. The thirst quenching drink is sold as a high performance sports beverage in 80 countries...
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  • Marketing Mangement
    Gatorade is a non-carbonated sports drink marketed by the Quaker Oats Company, a division of PepsiCo. Originally it made for athletes. The drink is intended to rehydrate and to replenish the carbohydrates and electrolytes depleted during exercise, especially in warmer climates. The first sport drink...
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  • Snapple Case Analysis
    purchased Snapple from the original owners for $27.9 million. Snapple's distribution channels and promotion were unconventional and it had very little supermarket coverage. Instead, it flowed through the so-called cold channel: small distributors serving hundreds of thousands of lunch counters and...
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  • Marketing Plan: Phase Iii
    paper, Learning Team A will comment and strategize the next steps in developing the Drive Energy Drink Description of the Attributes of Drive Gatorade has created a new energy drink that is filled with ingredients to give individuals oomph to last a whole day or more. The features, functions, and...
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  • Marketing Plan of Gatorade
    Gatorade Strategic Marketing Plan Table of content Executive summary 2 Introduction 3 Product presentation 4 Company description 4 Product description 4 The environment 7 PEST Analysis of Energy Drinks Industry 7 Market Analysis 10 Situation Analysis of Gatorade...
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  • Marketing Principle
    | SellingProvide ingredient in each bottle such as: Number of calories, % of carbohydrate, vitamins, and minerals. | Customer understands about Gatorade ingredients and usefulness. | User convenienceGatorade is bottled in 6, 12 and 24 packs or single bottle. | Offering consumers wide range of choice...
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  • Snapple
    Quaker was seeking to grow its beverage business which only consisted of the Gatorade brand. In 1994 Quaker bought Snapple for $1.7 billion. Quaker tried to boost sales by loosely applying the similar techniques used on Gatorade but under Quaker control, the yearly sales of Snapple products declined to...
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  • Merger
    SNAPPLE “We have an excellent sales and marketing team here at Gatorade. We believe we do know how to build brands, we do know how to advance businesses. And our expectation is that we will do the same as we take Snapple as well as Gatorade to the next level.” -Don Uzzi, President of the Quaker Oats Beverage...
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  • Snapple Case Analysis
    drink  Product portfolio includes juices, iced tea, lemonade, water  By 1994, had sales revenue around $674 m  Distributed mostly through cold channels  Promotion of Snapple was an offbeat blend of PR and advertising  Had huge success by creating a spokesmodel for the brand: Wendy Kaufman  Brand...
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  • Sports Drink Marketing
    sports beverage marketplace as well as its regional markets. It covers market trends, pricing, demographics, advertising, regional sales, distribution channels and packaging as well as the innovations and strategies of the top companies. It also offers projections and discusses trends that will drive...
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  • Pepsico
    segmentation criteria to be used for products in different markets....................10 * Choose a targeting strategy for a selected product for Gatorade in Vietnam..................11 * Demonstrate how buyer behaviour affects marketing activities in different buying situations.............
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  • Quaker Oats and Snapple
    "We have an excellent sales and marketing team here at Gatorade. We believe we do know how to build brands, we do know how to advance businesses. And our expectation is that we will do the same as we take Snapple as well as Gatorade to the next level." -Don Uzzi, President of the Quaker Oats Beverage...
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  • Gatorade
    to achieve-rehydration, replenishment, and refueling. They called this new drink ‘Gatorade’. By 1969, Gatorade was named the official drink of the NFL (History of Gatorade, Retrieved December 2, 2006). Today, Gatorade has reached beyond the narrow market of elite athletes. They have many product lines...
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  • Snapple
    in many cases, failed. In fact, most of Snapple's successful competitors during this time were sold to larger distribution companies allowing Snapple to create a Brand image and distribution alliance for the "smaller guy." They were a cult classic, promoted by loud, brash promoters like Howard Stern...
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  • Management
    market segment for each product. In your plan, cover: _ current marketing situation with background data on the market, product, competition, and distribution (keep this discussion quite brief) _ opportunity and threat analysis through a brief SWOT analysis _ objectives with goals for sales volume, market...
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  • Quaker Oats
    Quaker Oats Morrison reviving Quaker after the Snapple debacle– cost $1.4 B write-off ●Focus on Gatorade. Gatorade -cash cow – potentially could dry up ●Pre-Morrison, Quaker mainly riding Gatorade under-investing in food brands ●Morrison comes in and changes PA: Younger manager presidents – oversee individual...
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  • Pepsico
    PepsiCo, Incorporated is an American global corporation situated in Purchase, Harrison, New York, with a unique way of manufacturing, marketing and distribution of many types of food, beverages and services. Their products go from grain-based snack foods, beverages, soft drinks, energy drinks. Fast food...
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  • Techsonic
    Quaker was seeking to grow its beverage business which only consisted of the Gatorade brand. In 1994 Quaker bought Snapple for $1.7 billion. Quaker attempts to boost sales by loosely applying the similar techniques used on Gatorade and fails. Under Quaker control, the yearly sales of Snapple products decline...
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  • Steinway & Son
    products and built a great brand. 2) Place (channels). Snapple outsourced its production and product development. It built a network of distributors across New York City by using individual distributors working for their own account. This distribution system eventually contained 300 small, predominantly...
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  • Company Profile: Pepsi Co.
    and the beverage and food businesses of PepsiCo Beverages and Foods, which includes PepsiCo Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North America) and Quaker Foods North America. PepsiCo International includes the snack businesses of Frito-Lay International and beverage...
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