• Gatorade: Marketing Channel Analysis
    provide energy to working muscles (The Gatorade Company Fact Sheet). Looking further down the distribution channel however, we find that supermarkets and convenience stores that carry Gatorade will fully refund a consumer of their Gatorade purchase if something is wrong with the bottle or the drink...
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  • Marketing Mangement
    Thai market and is now threatened by the fierce competition among the existing players and the newcomers. In Thailand, Gatorade is still small and has about 80% recognizing the brand with only 27% ever tried due to low number of distribution channels, small marketing activities, and higher price...
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  • Snapple Case Analysis
    failed to understand some important differences in the markets, distribution channels, and customer attitudes for the two types of beverages. The Quaker executives planned to market Snapple in the same way as they had done previously for Gatorade. The expertise of former Snapple executives was...
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  • Marketing Plan: Phase Iii
    . - Place o Gatorade must establish distribution channels and ensure that Drive energy drinks are moved from the manufacturer to the customer with limited costs and excellent execution. Growth Stage As consumers learn about Drive energy drinks, individuals will...
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  • Snapple
    energy drink for GatoradeDistribution system different: mass market operating style and Snapple’s quirky, entrepreneurial and distributor oriented style. o Cold channel for Snapple o Warm channel for Gatorade • Both were growing sectors, so it would have been difficult for Quaker to focus on the...
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  • Marketing Principle
    Gatorade during the year | Customer can buy every time in the year when they need use Gatorade | Distribution channel: We sell Gatorade to customer through retailer. It help customer easier to buy our product because we cooperate with many retailer in Vietnam. Furthermore, selling Gatorade directly...
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  • Pepsico
    prices. Beside, PepsiCo must proposed sales targets and attach to the commission and gifts if they complete the task. * PepsiCo will oriented customers who will buy new products of PepsiCo through distribution channel * Implementation: * Team of market research must refer to consumer...
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  • Sports Drink Marketing
    2011 SPORTS BEVERAGES IN THE U.S. Keep score. This report offers a comprehensive view of the U.S. sports beverage marketplace as well as its regional markets. It covers market trends, pricing, demographics, advertising, regional sales, distribution channels and packaging as well as the...
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  • Marketing Plan of Gatorade
    sports drinks. To emphasize the arrival of Gatorade in France, we will start with a direct distribution of the products in a Gatorade store in Paris then we will use the existent Pepsico’s channels of distribution for the indirect distribution. Since the demand for sports drinks is growing and...
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  • Pepsico
    ) | Image | Image | Innovation | Innovation | Taste | Taste | Distribution Channel | Distribution Channel | Advertisement | Advertisement | Packaging and Design | Packaging and Design | Product Variety | Product Variety | Competitive Profile Matrix Assumptions for Snacks CPM...
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  • Quaker Oats - Snapple Acquisition Analysis
    Gatorade and utilize perceived synergies in beverage distribution to take the Snapple brand global. For those reasons, Quaker Oats formed the aspiring beverage division composed of Gatorade and Snapple in 1994. Bias Trap: What Quaker Oats Did Not Consider Synergy, commonly defined as “the...
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  • Snapple Case Analysis
    whimsy to the humdrum and the everyday.  The number of flavors was cut back  Packaging was redesigned  Advertising campaigns were scrapped  Biggest mistake Quaker Oats made was changing Snapple's distribution - same distribution chain as Gatorade  the loss of the supermarket accounts made...
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  • Merger
    the creation of the first hybrid distribution system, offering Snapple distributors the right to deliver cold, single serve Gatorade via its Direct Store Delivery system if they turned over part of their unrefrigerated Snapple business to Gatorade’s warehouse distribution system. However...
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  • Gatorade
    down on prices is by buying in bulk. Consumers will get more Gatorade for their buck when buying in bulk. Other than that, Gatorade does not have any promotions or coupons to induce sales. Distribution “A distribution channel consists of the set of people and firms involved in the transfer of...
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  • Quaker Oats
    individual product lines such as hot cereal, cold cereal, snacks, and domestically sold Gatorade-cost-cutting - reinvested right into their own brands ●SK ●Same representative-move multiple brands of the company ●Relationship with distributions = oats sales rep stock the shelves = specific...
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  • Quaker Oats and Snapple
    distribution system, offering Snapple distributors the right to deliver cold, single serve Gatorade via its Direct Store Delivery system if they turned over part of their unrefrigerated Snapple business to Gatorade's warehouse distribution system. However, distributors countered that Snapple's "$4...
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  • Steinway & Son
    Kaufman, Rush Limbaugh and Howard Stern who even called on listeners to stay away from “Crapple”. This movement smeared Snapple’s public image and incurred negative impacts on Snapple’s popularity. Second, Quaker’s efforts to utilize Snapple’s distribution channels to sell Gatorade also failed. It might...
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  • Management
    significant market share in the energy drink sector can be captured. A major aspect of Sniper’s promotional marketing strategy is to vastly expand coverage; take advantage of Sniper distribution channels to allow it to permeate the market. Advertising programs at health clubs, gyms, groceries...
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  • Snapple
    Improved Label Design, convenience, and name recognition. PRICE Pricing Strategy Was to focus on convenience and "coolness" of the product. Price was not an issue! PLACE Distribution Channels Intensified the independent distributor system to 300 focusing on service convenience not supermarkets...
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  • Snapple Case
    oz and 64 oz bottles, and they went from 3 to 8 flavors. Gatorade also increased their promotional support by having the brand became more visible in sports leagues. Quaker improved their distribution by internationally entering into 26 foreign markets, and domestically improving coverage of the...
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