English 104 2/8/10 Gatorade One of the most dominating keys in today’s business world can easily be seen through the Gatorade Company. Their products have become extremely popular to the world‚ keeping their competition in the dust. Ordinary businesses struggle to retain their name on the board with this eminent company in the way‚ and for obvious reasons: excellent advertisement. Forty-five years have passed since the creation of this ultimate athletic drink‚ and Gatorade still continues to
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Gatorade Gatorade is the most popular sports drink used by athletes.According Wikipedia.org “Gatorade was formulated in 1965 by a team of scientists at the University of Florida college of Medicine.” Gatorade has produced more products than fuel drinks; according to Gatorade.com “Gatorade has Whey Protein Powder Bulks‚ Whey Protein Bar‚ and Protein Shakes.” If you have ever watched a NBA‚ NFL‚ MBL‚ or any other sports you would notice that when the player comes off the court or field he/she is
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Spring 2013 Evaluation Essay Gatorade—It’s A Way of Life During the summer of 1965‚ a University of Florida assistant football coach set up a meeting with the university physicians. Most of his players were playing poorly as a result of the heat. Coach wanted them to try and figure out why so many of his players were being affected by heat and heat related illnesses and in result were suffering from dehydration. The doctors soon realized that two key factors were to blame for causing
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Gatorade: The G Series Mustafa Hamade‚ Mike Militello‚ Mahmoud Farhat‚ Salmaan Ahmad‚ Aqueelah Abdullah‚ Somaya Elkattan Marketing 352-002 Chris Samfilippo 12/14/2010 Table of Contents Introduction………………………………………………………………………………..3 Executive Summary……………………………………………………………………….3 History……………………………………………………………………………………..3 Previous Marketing Strategies…………………………………………………………….6 Product Placement………………………………………………………………………...9 Gatorade’s Objective: Reverse Market Share Loss……………………………….……..12 Poor
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celebration started. The New York Giants players grabbed the Gatorade cooler from their sidelines and poured it on their Hall of Fame coach as a celebration and appreciation for all the hard work and preparation he put in. This soon would catch on to become one of the biggest traditions in American sports and labeled as the “Gatorade Shower.” The shower would go on to become the most embraced celebration in all of sports. For Gatorade marketing‚ this was a dream come true because it is easily one
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Gatorade Strategic Marketing Plan Table of content Executive summary 2 Introduction 3 Product presentation 4 Company description 4 Product description 4 The environment 7 PEST Analysis of Energy Drinks Industry 7 Market Analysis 10 Situation Analysis of Gatorade in the sports drinks industry 10 Past Marketing Efforts analysis 12 Competition 13 Target Market 15 Marketing Plan 18 Marketing objectives 18 Marketing strategies 18 Evaluation of the potential budget 25
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Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company‚ now a division of PepsiCo. Intended for consumption during physically active occasions‚ Gatorade is formulated to rehydrate and replenish fluid‚ carbohydrates and electrolytes. Robert Cade‚ Dick Malonis‚ Harry James Free‚ and Dana Shires were the medical researchers at the University of Florida who created Gatorade in 1965. The Gators football coach‚ Ray Graves‚ was frustrated with the performance of his
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A Complete Situation Analysis for Gatorade A Steven Novak Creation Table of Contents The Creation of Gatorade Product Features Current Branding Strategy Demographic Competition SWOT Analysis SWOT Continued Marketing Objectives Marketing Objectives Continued Citations p. 1 p. 2 p. 3 p. 4 p. 5 p. 6 p. 7 p. 8 p. 9 p. 10 I Creation of Gatorade Gatorade started in the summer of 1965 with the realization that the Florida Gators football players could not make it through practice without struggling
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“Exploring the marketing strategy of Gatorade in Albania” Abstract: The Albanian market in non-alcoholic sports drinks is still under-developed‚ owing to demographic‚ economic and socio-cultural factors. The exclusive distributor of “Gatorade” and the rest of PepsiCo products in Albania and Kosovo has resorted to a fairly limited marketing strategy‚ aiming at placing the product in the larger supermarket chains that are situated in the higher-income areas surrounding ‘Block’‚ the upper-end
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4810125171450000Gatorade is a healthy energy drink. It was out since 1965. It was spread over 80 countries. 75 percent of Athlete recommends you to drink Gatorade as your energy drink. Athlete drinks Gatorade for the needed energy. Gatorade was a sport drink. Gatorade can be drink at any time. Athlete believes that Gatorade is the best energy drink. Richard MaungMs.Krone 4/5 5/1/13 The Terracotta Warriors The Terracotta Warriors are life-size statues that are located in China. It
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