• Tapal's Analysis
    Executive Summary From the dimmest of history when around 2727 B.C. a few leaves of a wild shrub tea blew into the royal bowl of boiling water being sipped by the legendary Emperor Shah Nung, known as the Divine Husbander as well as a patron of arts. Tapal Tea here brought tea from the royal...
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  • Pharmaceutical Industry Analysis - Pakistan
    choose tea. Financial Ratio Trends Tapal today enjoys over 17 per cent or 22 million kilogram share of the total tea market annually up from 10 million kilogram in 1990. Tapal's envious growth has come at the expense of its multinational competitors, Brooke Bond and Lipton brands, whose combined...
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  • Tapal
    tea cultivation in the future. Communication No open communication exists between Tapal and its competitors. Tapal being a private company does not needs to disclose its financial statements or market indicators, however Unilever and Brooke Bond being huge multi nationals have to put up their...
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  • Lipton
    main charisma of the product is the aroma and the new taste. Major competitors is Tapal Under the BCG Matrix, LIPTON CARDAMOM TEA lies in the question marks stage. The product is in the growth stage. The product only caters the niche market. Consumers are emotionally attached with this brand, and in...
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  • Tapal Danedar Marketing Mix
    DESIGNING THE CHANNEL 12 MEETING THE CHALLENGES IN FACING CHANNEL MEMBERS 14 BIBLIOGRAPHY 15 Product Attributes Tapal Danedar and Family mixture are the largest selling tea brands of Pakistan. The brand was born from its inherent granular ingredient. Currently, the brand name has...
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  • Tetley Tea Alternative Advertisement
    . Emotional Motives 20 Success and Failure Influence 20 Substitute Goals 21 Arousal of Motives 21 Maslow’s Needs 21 Attitude Formation of Tetley 21 Consistency of Attitudes 21 Personality and Consumer Behavior 22 Consumer Perception 22 Competitive Review 23 Unbranded Tea 23 Tapal 23...
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  • Lipton
    share in branded tea. Larger sales force Strong and long-term relationship with distributors, wholesalers and retailers. Sound and experienced management. Excellent marketing department assisted by a highly regarded marketing research unit. R&D and financial support from parent Unilevers...
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  • Tapal Tea Marketing Report
    from other plants. Overview of tea industry in Pakistan Product Lifecycle Matrix Introduction Growth Maturity Decline Sales Lipton Tapal Supreme Tetley Time Company Introduction Tapal Tapal is a well known name in Pakistan. In 1947, it started business and now are a Tea leader...
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  • Lipton
    . Because it have several types of productslike Lipton yellow lable tea, Lipton ice tea, and Lipton green tea.   Market Geographic Strategy: They are using International Market Strategy to achieve growth objective. Market Commitment Strategy: They are focusing on strong commitment strategy to...
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  • Marketing
    with products which raise the quality of life” “Objectives” * The aim is to provide quality tea that is safe for the health and energizing for the mind and body with an unforgettable flavor. * Lipton has to retain its position as a market leader against all its competitors especially TAPAL...
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  • Coffette Market Report
    times. Facts about Tea in Pakistan market • Pakistan is the world’s fourth largest tea market • Boasts over $23 Billion annual market • Different companies like UNILEVER and TAPAL are holding the main market share. Some other companies also present in the market but having...
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  • Marketing Project
    : * Uniliver that produces Lipton Tea. * Tapal Tea Private Limited. * Vital 9. Marketing Objective * To offer consumer best health advantage through Royal Tea. * To establish as market leader in herbal tea industry * To enable Royal Tea to satisfy, fulfill the consumer’s...
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  • Peeyushsingh
    Yellow Label, A 1 Karak Chai Broke Bond, Tetley, Tapal, Vital Tea) which comprises of approximately 90% of the share in Pakistan’s Tea market. The results were later used to evaluate the reasons about why one brand has more equity over others. Along with that different other specifications and...
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  • Tapal Tea (Pvt) Limited: Study Hr
    COMSATS Institute of Information Technology, Sahiwal Campus Tapal Tea (Pvt) Limited ADVISOR: MR. MUZHAR JAVED...
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  • Skills Required in Today’s Workforce
    helped us in later access to the information. RESEARCH FINDINGS AND THEIR INTERPRETATION INTRODUCTION “Tapal is a Seth managed organization. It’s headed by Aftab Tapal. The group’s success in tea business has astounded many. The journey of Tapal’s remarkable success is the combined...
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  • Tapal Project
    “ANALYSIS OF THE MARKETING PLAN OF TAPAL TEA MAINLY FOCUSING ON TAPAL DANEDAR”   Contents ACKNOWLEDGEMENT 4 EXECUTIVE SUMMARY 5 INTRODUCTION 6 PRODUCTION 7 HISTORY OF TAPAL TEA 7 MARKET SUMMARY 8 SITUATION ANALYSIS 8 MARKET SHARE PICTURE 9 COMPETITOR ANALYSIS 11 A commitment to quality...
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  • Ethical Values at an Organization
    different products and services and what influences their choice of a certain type of culture and ethics code. For this reason, we took Tapal Tea Company under our studies and saw the type of culture they breed. The organization has a rich history of success and how they have been able to climb to the top...
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  • Unilever
    offered Tapal Green Tea, by seeing the market’s response as well as the consumer’s response, Unilever also launched Green Tea, while maintaining a good quality tea. Company’s own Innovation; in this case, if Unilever wants to launch some new product in the market, and is the first to offer, then...
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  • Nothing
    have contributed in bringing this change, few of them are; economic situation of the country, education level and occupation. When Tapal launched its ice tea in May of 2007, the economic condition in the country was relatively more stable then how it is now, people were earning more and spending more...
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  • Tea Industry
    opportunity) The LIPTON YELLOW LABEL (Product name is a tea (Product category) That has taste. Flavor,colour and aroma. (Core benefit proposition) ´Unlike TAPAL (Primary competitive alternative) Our product has high ethical value and has good taste. (Primary point of...
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