• Tapal's Analysis
    of history when around 2727 B.C. a few leaves of a wild shrub tea blew into the royal bowl of boiling water being sipped by the legendary Emperor Shah Nung, known as the Divine Husbander as well as a patron of arts. Tapal Tea here brought tea from the royal bowl to the common man's cups as the most sought...
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  • Pharmaceutical Industry Analysis - Pakistan
    TABLE OF CONTENTS LETTER OF TRANSMITTAL 1 ACKNOWLEDGEMENTS 2 OVERVIEW 4 ORIGIN OF TEA – LEGEND MYTHS AND FACTS 4 COMPANY INTRODUCTION 5 HYPOTHESIS 7 METHODOLOGY 7 LITERATURE REVIEW 8 VALUES AND VISION 16 EXTERNAL AUDIT 18 INTERNAL AUDIT 43 THE MATCHING 51 STRATEGY IMPLEMENTATION & EVALUATION...
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  • Tapal
    TAPAL Business and Society Final Report Submitted to: Mr. Amin Jibril Submitted by: Maheen Khan Ayesha Faheem Gul-e-Zehra Jafri Fiza Faheem Falak Jalil 1 INTRODUCTION 2 EXECUTIVE SUMMARY This report has been produced with the aim to analyze the Private Limited company, TAPAL...
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  • Tapal Danedar Marketing Mix
    STATEMENT OF CONTRIBUTION Our Second assignment regarding our chosen brand, Tapal Danedar was a majorly joint effort on the part of all the group members. Initially, Maham had the contact at Tapal and so we had chosen this brand. We had interviewed the Assistant Brand Manager for our first assignment...
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  • Lipton
    complete this report. We also thank our teacher “Miss Shehnaz Meghani” whose encouraging guidance helped us to prepare this report on “Lipton Cardamom Tea”; the work that has been put up in this report would not have been possible without her guidance and support. We also take this opportunity to show our...
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  • Tetley Tea Alternative Advertisement
    Contents Executive Summary 3 Tea in Pakistan 4 Headlines 4 Trends 4 Competitive Landscape 5 Prospects 6 Category Data 8 Company Snapshot 11 SWOT ANALYSIS FOR TETLEY 13 Buyer Analysis 16 Brand Loyalty 16 Demographics 16 Consumer awareness 16 Factors related to Consumer Behavior:-...
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  • Tapal Tea Marketing Report
    held high throughout the last 4 months. To our parents and family who have supported us, our salutes! To Aleem Durrani (Tapal), Mehmood Nanji (Tapal) and those anonymous angels at Tapal who helped us get information about the industry. To Mr. Javaid Ahmed for giving us chance and polishing us manifold....
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  • Lipton
    the quality of life.” Marketing Objective Unilevers aims to interact directly with its consumers. Its goals are consumer satisfaction and making its consumers feel that the money spent is worth the product. In comparison, it distinguishes its sales objective as achieving greater penetration in terms...
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  • Lipton
    Lipton Lipton was created at the end of the 19th century by Sir Thomas Lipton. Under the slogan “direct from the tea gardens to the tea pot,” this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone - with a high quality but reasonably priced product. The Lipton...
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  • Marketing
    INTRODUCTION: Lipton was created at the end of the 19th century by Sir Thomas Lipton. Under the slogan “Direct from the tea gardens to the tea pot” this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone - with a high quality but reasonably priced product. The Lipton business...
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  • Coffette Market Report
    | |Market / Category Analysis |7 | |Tea Industry in Pakistan |7 | |Coffee Industry in Pakistan...
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  • Peeyushsingh
    Portfolio of Categories ▪ Home Care 18% ▪ Savoury, Dressings & Spreads 35% ▪ Personal Care 28% ▪ Ice Cream & Beverages 19% Summary of Financial Performance 2008 2007 Rs in million Sales 30,956 23,332 Gross Profit 10...
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  • Skills Required in Today’s Workforce
    stud the skills that are important for today’s workforce. To get the relevant information, we have chosen to study three firms in Pakistan namely; Tapal pvt. ltd, Institute of business Administration and Faysal Bank. Our target for interview were the senior Human Resources (HR) personnel in these firms...
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  • Tapal Tea (Pvt) Limited: Study Hr
    Institute of Information Technology, Sahiwal Campus Tapal Tea (Pvt) Limited ADVISOR: MR. MUZHAR JAVED Lecturer ...
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  • Marketing Project
    Marketing Objective 15 10. Issue Analysis 17 11. Assumptions 17 12. Marketing Strategy: 17 13. Product Policy 18 14. Action Plan 19 1. Executive Summary The marketing plan includes the fundamental for the introduction of newcomer in the Pakistan Tea market known as Royal Tea. The Internal...
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  • Tapal Project
    “ANALYSIS OF THE MARKETING PLAN OF TAPAL TEA MAINLY FOCUSING ON TAPAL DANEDAR”   Contents ACKNOWLEDGEMENT 4 EXECUTIVE SUMMARY 5 INTRODUCTION 6 PRODUCTION 7 HISTORY OF TAPAL TEA 7 MARKET SUMMARY 8 SITUATION ANALYSIS 8 MARKET SHARE PICTURE 9 COMPETITOR ANALYSIS 11 A commitment to quality 13 ...
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  • Ethical Values at an Organization
    this reason, we took Tapal Tea Company under our studies and saw the type of culture they breed. The organization has a rich history of success and how they have been able to climb to the top over the past years. A deeper insight on their core ethical values prompts us towards Tapal having a dominant Clan...
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  • Nothing
    CHAPTER 1 BACKGROUND & STATEMENT OF THE PROBLEM 1 1. INTRODUCTION 2 1.1 INTRODUCTION OF THE TOPIC 2 1.2 INTRODUCTION OF TAPAL 3 1.3 PROBLEM STATEMENT 6 1.4 SIGNIFICANCE OF STUDY 6 1.5 DELIMITATIONS 6 1.7 DEFINITION OF TERMS 7 ...
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  • Asif
    Lipton Yellow Label announced its entry into the ‘large granule tea’ (danedar) category with the Mega Daane variant, through an advertorial campaign published in all the major Karachi newspapers today; some of the newspaper even carried the announcement as a headline. Lipton built the suspense to...
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  • Tea Industry
    Positioning Statement & Market Analysis Prepared By: Ariba Mehtab : 11059 Zainab Anwer Noorani : 11480 Report On :Lipton Yello Label Tea Class M.B.A (Morning) 9:00 to 12:00 Submitted To : Mohammead Azam Khan Announced date: Due Date: Tuesday, 16th March, 2010 Tuesday, 06th April, 2010 1 Table...
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