• Recent Trends in Indian Economy- An impact of FDI in various sectors.
    343 671 218 870 Retail & Wholesale Trade 200 294 536 391 567 Mining 461 105 268 592 204 Transport 816 401 220 344 410 Trading 176 400 198 156 6 Education, Research & Development 156 243 91 56 103 Others 884 1,097 384 506 419 P : Provisional. Note : Includes...
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  • Indian
    . ^ Dikshit & Schwartzberg, p. 17. ^ Dikshit & Schwartzberg, p. 12. ^ Dikshit & Schwartzberg, p. 13. ^  a  b Chang 1967, pp. 391–394. ^ Posey 1994, p. 118. ^ Wolpert 2003, p. 4. ^ Heitzman & Worden 1996, p. 97. ^ Conservation International 2007. ^ Zoological Survey of India 2012, p. 1. ^  a  b Puri...
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  • Effects of Braning on Consumer Decision
    , P. G. (2007). "Influence of cognition on product component country of origin evaluation." Asia Pacific Journal of Marketing and Logistics, 19, 4, pp.349-362. Keller, K. L. and Lehmann, D.R. (2006). "Brands and branding: Research findings and future priorities." Marketing Science, 25, 6, pp.740...
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  • Case Study – Rosewood Hotels
    ,” (Kotler & Keller, 2009), it becomes increasingly important to hang on to these profitable repeat customers. References: Dev, C, Strok, L, 2007 “Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value" Harvard Business School Publishing. Taken From JWMI 2012 Kotler, P., & Keller, K. L, (2009), 5th Ed. A Frame Work For Marketing Management. Prentice Hall, Upper Saddle River NJ...
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  • Mr Ahsan
    ] Keller, T. E., Cusick, G. R., & Courtney, M. E. (2007). Approaching the transition to adulthood: Distinctive profiles of adolescents aging out of the child welfare system. Social Services Review, 81, 453484. Eight or More Authors [List the first six authors, … and the last author] Wolchik, S. A...
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  • Marketing Plan for a Restaurant
    . Meredith, as well as Samual J. Mantel, Jr. John Wiley plus Sons, 2000 Project Management, Field plus Keller (2007. p. 197, p198 & p. 391) Patel, M. B. & Prof. P.G. W. Morris, Guide to the Project Management Body of Knowledge, Centre for Research in the Management of Projects, University of...
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  • Product Launch Plan
    -segment concentration as its products do not appeal to a wide range of segments but rather to a niche market. Concentrated marketing firms are able to gain a better understanding of the market’s needs and achieve a stronger presence (Kotler & Keller, 2007, p. 128). By targeting particular segments...
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  • K Economy
    and Keller (2007) but it was not mentioned or wider discussed in the textbook of Principles of Marketing (Kotler and Armstrong, 2008), but introduced in their co-operative book on Marketing Management (2007). For this reason, it is viable to include this new orientation in the proposed model (Figure...
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  • Catcher in the Rye
    Corporation, p. 1803. ISBN 1-85435-437-X. 6. ^ According to List of best-selling books. An earlier article says more than 20 million: Jonathan Yardley (2004-10-19). "J.D. Salinger's Holden Caulfield, Aging Gracelessly", The Washington Post. Retrieved on 2007-01-21. 7. ^ Grossman, Lev; Richard Lacayo...
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  • Brand Orientation and Market Orientation — from Alternatives to Synergy
    and partners is established.”(Volvo, 2007, p. 8). This approach is hybrid, relating to brand orientation, but also recognizing the weight of brand image and the external aspect of the brand. Volvo's view of brand identity comes first, but both the brand image and the needs and wants of consumers...
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  • Gender
    undergraduates have higher GPAs than male undergraduates' in all years from 2002 to 2007. [FIGURE 1 OMITTED] Gender differences in GPA among undergraduates in each year Examination of the means for the six years regarding GPAs showed that GPAs were significantly different (F (5, 26120) = 7.045; p < .05...
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  • Brand Loyality
    switching. This study measures brand loyalty of banking clients of Bahawalpur in Pakistan. A field survey was conducted in Islamia University of Bahawalpur. the study was conducted by 200 respondents, analysis were conducted by mean of exploratory and confirmatory factor, for checking the data and...
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  • Technology and World Change: Plastic Surgery, Now and Forever
    (Consumer Guide to Plastic Surgery, 2010). 3. Cosmetic Surgery Cosmetic surgery has been on the increasing trend since technology vastly improved efficiency and success rates while surgical procedures in the field have been made more commercially available in recent years. In 2007, there were...
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  • Green Brand
    ; Padgett and Allen, 1997). In addition, brand image is a set of perceptions about a brand reflected by brand associations for consumers (Cretu and Brodie, 2007; Keller, 1993). Therefore, Park et al. (1986) argued that brand image covers functional benefits, symbolic benefits, and experiential benefits...
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  • Inertia
    ]. See Hindle, 2008, p.7 [ 9 ]. See Rumelt, 2007 [ 10 ]. See Economist Intelligence Unit [ 11 ]. See ibid [ 12 ]. See Rumelt, 2007 [ 13 ]. See Aiken / Keller, 2009, p.103 [ 14 ]. See Rumelt, 2007 [ 15 ]. See ibid [ 16 ]. See Rumelt, 2007 [ 17 ]. See ibid [ 18 ]. See ibid [ 19 ]. See ibid...
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  • Porsche - a Lean Journey
    different colors, the price has to be approximately 110.000€. The “real” lean way requires a decision in favor of the lower price, a very good strategy for normal clients; but for 389 390 See Oliver, Schab, Holweg, 2007: p. 3726-3727 See Oliver, Schab, Holweg, 2007: p. 3731 391 See Rosengarten...
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  • India
    . 13. ^ a b Chang 1967, pp. 391–394. ^ Posey 1994, p. 118. ^ Wolpert 2003, p. 4. ^ Heitzman & Worden 1996, p. 97. ^ Conservation International 2007. ^ Zoological Survey of India 2012, p. 1. ^ a b Puri. ^ Basak 1983, p. 24. ^ a b Tritsch 2001. ^ Fisher 1995, p. 434. ^ Crame & Owen 2002, p. 142...
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  • Media
    (ed.) A Companion to Linguistic Anthropology, Oxford: Blackwell, pp. 369–94. Eckert, P. (2000) Linguistic Variation as Social Practice, Oxford: Blackwell. Le Page, R.B. and Tabouret-Keller, A. (1985) Acts of Identity: Creole-based Approaches to Language and Ethnicity, Cambridge: Cambridge...
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  • Thesis M-Commerce
    process of customer attraction (Kotler & Keller, 2006), Grönroos (2007 p.61) also refers to it as ‘making promises’. Interactive marketing takes place between the front-line employees and the customer. This activity affects the customers’ experience and builds the customer relationship, which in turn...
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  • Literature Review
    long-term implications. Admap Magazine (508), pp. 1-3. • KELLER, K. L. (2009) Managing the growth trade off: Challenges and opportunities in luxury branding. Journal of Brand Management, 16(5-6), 290-301. • LU, P. X. (2010) Luxury consumer behavior in mainland China: What exists behind the facade...
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