• Indian
    [146] Elections were held again in 1991; no party won an absolute majority. But the Congress, as the largest single party, was able to form a minority government led by P. V. Narasimha Rao.[147] A two­year period of political turmoil followed the general election of 1996. Several short­lived alliances shared power at the centre...
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  • Product Launch Plan
    promotion, channels of distribution, and advertising all are done such a way so it maximizes the strength chosen positioning strategy (Jackson, March 02, 2007). One way of positioning of a product is on the basis of its Use or Application. A washing machine was developed for residential use but it is also...
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  • Hero Honda India Porter Model
    of Product & Brand Management 16/4 (2007) 247– 256 q Emerald Group Publishing Limited [ISSN 1061-0421] [DOI 10.1108/10610420710763930] Gray marketing and its impacts on brand equity Hsiu-Li Chen Journal of Product & Brand Management Volume 16 · Number 4 · 2007 · 247 –256 disrupt global planning...
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  • Competitive Capabilities of a Technology Born Global
    ............................. 197  5.5 Organizational skills comprising the alliance capability .................................................. 198  5.5.1 Internal and external assessment skills ................................................................................ 199  5.5.2 Need detection...
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  • Case Study Analysis
    Introduction In 1993, a number of employees in Sierra Design decided to start their own outdoor apparel company. They capitalized on their expertise in the field and with the support of an investor, Ian Cummings they established Mountain Hardwear. Built as an ultra-premium brand focused on elite high altitude...
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  • Research Utilisation in Health Care Professionals
    Bourgeouis 2007, p. 88; Bevan 2010, p. 142). However the research and evidence provided is always changing therefore it is important for health professionals to continually stay up to date and further develop their knowledge in relation to their field of practice (Timmins & Pallen 2002, p. 100). This...
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  • Made
    census technique on four different land use subplots we observed 36 species of birds and 4036 cumulative counts individuals of these species. The open field area had the highest number of species (23) while the residential area had the lowest species number (14). The residential area has the highest bird...
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  • Impact Theory
    predictions about its dynamics. Various authors have used models of one part of the process to answer some particular historical or functional question (Keller, 1994; Kirby, 1993, 1995, 1999; Nettle, 1996, 1999), but these models lack generality. The best-developed frameworks we might adapt for the purpose...
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  • Communication Yearbook 27
    Bloch and Dafna Lemish 159 7. The Effects of Television on Group Vitality: Can Television Empower Nondominant Groups? Jessica R. Abrams, William P. Eveland, Jr., and Howard Giles 193 8. The Empowerment of Feminist Scholarship in Public Relations and the Building of a Feminist Paradigm Linda...
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  • Mr Ahsan
    APA Format–6th Edition OVERVIEW–The American Psychological Association (APA) style is widely accepted in the social sciences and other fields, such as education, business, and nursing. The APA citation format requires parenthetical citations within the text rather than endnotes or footnotes. Citations...
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  • Psychological Perspectives On Culture and Gender
    behaviors the findings can reflect different research meanings contingent on the culture and gender be it student achievement capabilities or dream therapy (p. 11). In essence, many personalities are reflected in one’s culture, be it one individualistic or collective culture in our modern society, and situational...
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  • multisensory brand experience
    to create a brand experience where brand-related stimulus evokes “sensations, feelings, cognitions and behavioural responses” (Brakus et al. 2009, p. 52). This experience often includes the physical environment with environmental cues of lighting, colour and music, which have all been shown to have...
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  • Literature Review
    contrast to "necessity goods". As the demand of "necessity goods" are not related to income increasing or decreasing. On the other hand, Begin with 2007, global economy has been stumbling under recession. As known to all, financial crisis brought to United States economy slowing down and it has spread...
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  • Organisational Behavior
    Worldcolor Library of Congress Cataloging-in-Publication Data Luthans, Fred. Organizational behavior : an evidence-based approach / Fred Luthans.—12th ed. p. cm. Includes index. ISBN-13: 978-0-07-353035-2 (alk. paper) ISBN-10: 0-07-353035-2 (alk. paper) 1. Organizational behavior. I. Title. HD58.7.L88...
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  • Volvo Marketing Strategy
    would soon become the subject of our bachelor thesis. Indeed, a few months after, we needed to find an interesting subject that would correspond to our field of study. We are both students in marketing and both oriented towards international marketing. We thought that studying the management of a brand internationally...
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  • Apa Format–6th Edition
    APA Format–6th Edition OVERVIEW–The American Psychological Association (APA) style is widely accepted in the social sciences and other fields, such as education, business, and nursing. The APA citation format requires parenthetical citations within the text rather than endnotes or footnotes. Citations...
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  • Project
    the given budget. ← Safety target: This project would be delivered without accidents that are made by related persons. 2.0 Key People Field and Keller define six key people who are critical to the success of all projects: Sponsor, Champion, Client, Customer, Owner and Stakeholder[1]. To successfully...
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  • Case Study – Rosewood Hotels
    related travel organizations, (Dev & Strook, 2007). “Competition in the luxury hotel segment is intense and it was becoming difficult to position Rosewood's collection of properties in an increasingly crowded field of luxury operators,” (Dev & Strook, 2007). In recent years rosewood and its management...
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  • Project Management
    | |ES=34 |DT=5 |EF=39 | |Activity J | |LS=35 |SL=1 |LF=40 | |ES=72 |DT=8 |EF=80 | |Activity P | |LS=72 |SL=0 |LF=80 | |ES=40 |DT=7 |EF=47 | |Activity K | |LS=40 |SL= |LF=47 ...
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  • A Current Overview of Consumer Neuroscience
    marketing relevant problems with methods and insights from brain research. With the help of advanced techniques of neurology, which are applied in the field of consumer neuroscience, a more direct view into the ‘‘black box’’ of the organism should be feasible. Consumer neuroscience, still in its infancy...
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