• E-Book for Brand Management
    and invaluable resource for thoughtful students, scholars, and practitioners who want to fully understand branding and brand management.” Kevin Lane Keller, Tuck School of Business at Dartmouth “At last a book that cuts through the clutter about understanding brand and so clearly clarifies the brand concept...
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  • Leadership
    the scientific study emerged. Some author quoted leadership ” is one of the most observed and least understood phenomena on earth”(Daft and Noe,2001,p.378) According to Naylor(1999)Leadership is an act of influencing people towards the achievements of organization goals. As you all aware of the fundamental...
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  • Map Campus
    N C E N T R A L C A M P U S MA P Planning & Campus Development :: Space Management Office :: spacemgt@unm.edu :: UPDATED: 08-12-2009 SCALE 500 ft Valley Mtns. D Legend E Visitor / Info Center 146 I 0.6mi 1.0km J 25 1.2mi 1.9km K 204 273 274 L 249 M 725 248 N ...
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  • Construction Financial Management Assignment
    Corporate Analysis - Keller Group Plc 1.0 Name of Company to be Analysed The UK based construction company Keller Group plc is a prominent ground engineering specialist contractor with operations on five continents, offices in more than 30 countries and currently has a workforce of approximately 6300...
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  • Paper 1
    Congress Cataloging-in-Publication Data Bolman, Lee G. Reframing organizations : artistry, choice, and leadership / Lee G. Bolman, Terrence E. Deal.—4th ed. p. cm.—(The Jossey-Bass business & management series) Includes bibliographical references and index. ISBN 978-0-7879-8798-5 (cloth) ISBN 978-0-7879-8799-2...
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  • Mandycm
    needed every 4-6 weeks to cover new growth. The chemistry of permanent hair dyeing technology is based on a 150-year-old observation by Hofmann6 that p-phenylenediamine produces brown shades on a variety of substrates when exposed to oxidizing agents, including air. Perhaps surprisingly in view of subsequent...
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  • Marketing Principles
    (422–427) Socially Responsible Marketing Communication (427–428) Author The promotion mix is the Comment marketer’s bag of tools The Promotion Mix (p 408) A company’s total promotion mix—also called its marketing communications mix— consists of the specific blend of advertising, public relations, personal...
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  • ye chaand saa roshan cheharaa, julfon kaa rang sunaharaa ye zeel see neelee aankhe, koee raaj hain in mein gaharaa taareef karu kyaa us kee, jis ne tumhe banaayaa
    unmarried mothers. It is estimated that teenage pregnancy costs the United States $9 billion annually (The National Campaign to Prevent Teen Pregnancy 2007: 1). Compared to the United States, Australia’s rates may not be considered high but they are four times as high as the Netherlands, Japan, Spain...
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  • Bad Cases, Bad Apples
    philosophers—a “‘Sunday school’ subject not worthy of serious investigation”— behavioral ethics has become a legitimate and necessary field of social scientific inquiry (Trevino, ˜ 1986, p. 601). Indeed, as ethical scandals have garnered attention across multiple sectors of society (e.g., business, government,...
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  • Male and Female Influence on Hypermarket Brand Equity
    theory (Keller, 1993) and its retail construct measures of brand loyalty, brand awareness, perceived quality, and brand association (Pappu, Quester, and Cooksey, 2006), gender differences are presented, tested and analyzed. The study finds that females have significantly higher brand association (p < 0.01)...
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  • Leadership
    performance (i.e., extrarole performance, organizational citizenship behavior), and creative performance (e.g., Gong, Huang, & Farh, 2008; Shin & Zhou, 2007). Therefore, the present study investigates transformational leadership as it relates to these three performance criteria. Task performance refers to...
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  • Review of Stress Management
    Aryee, S., Chen, Z. X., Sun, L., &amp; Debrah, Y. A. (2007). Antecedents and outcomes of abusive Supervision: Test of a trickle-down model. Journal of Applied Psychology, 92, 191–201. Baard, P. P., Deci, E. L., &amp; Ryan, R. M. (2004). Intrinsic need satisfaction: A motivational basis of performance...
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  • Social constructivists and anarchy
    anarchy provided by realists, security seeking states can be misread by others, which leads to the issue of a security dilemma (Jackson & Sorensen, 2007:172). In other words, the rules of the international system are dictated by anarchy due to the lack of a sovereign government, and that leads to competition...
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  • Biblical Archeology
    to discover the historical world upon which the books of the bible drew and from which they derive their meaning. Using this approach, introduced by P. Kaswalder,[8] it is possible to shed light on the following, according to the classification presented by the Catalan papyrologist Joan Maria Vernet:[9] ...
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  • Project Management
    activities. The next step is to create a network diagram. This is a diagrammatic plan of how the project must be completed." (University of Sunderland 2005, p.32) The activity on node diagram (refer to page 3) represents a list of activities with two types of relationships: in series and in parallel, that need...
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  • Plant Taxonomy
    identification keys, floras, monographs, revisions and field guides. It does not include terms on habitat or vegetation types, geomorphology or soil science; it includes only a few terms relating to anatomy, palynology and nomenclature. For wider glossaries of such fields see, for instance: Cutler, Botha & Stevenson...
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  • Methods Used to Estimate Calories
    burgers is mistaken. The researches show that Subway sandwich, in fact, contains twice more calories than Mc Donalds' Big Mac (Chandon and Wansink, 2007). Moreover, low-fat labelling influences consumer’s choice so that they increase consumption of the particular low-fat meal (Wansink and Chandon, 2006);...
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  • Book
    Minority Influence Predicting Minority Influence Dynamic Social Impact Theory Sources of Group Influence Informational Influence Normative Influence 198 204 196 196 192 194 190 191 Interpersonal Influence 200 Application: Understanding Juries Jury Dynamics 204 207 How Effective Are Juries? Improving...
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  • Affect of Branding on Fmcg
    on consumers, well managed and standardized international CBM has a positive impact on present and future PBs (e.g., Gürhan-Canli and Batra, 2004; Keller and Aaker, 1998). Fur- thermore, the firms’ superior differentiation in international competition should not be disre- garded, e.g. when emphasizing...
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  • Leaders
    research on leadership substitutes focused on identifying and explaining the basic effects of substitutes for leadership on various forms of leadership (Keller, 2006; Fuller, Morrison, Jones, Bridger, & Brown, 1999). In this study, we extend the inquiry into substitutes for leadership by examining potential...
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