• Brand Failures
    TOP 10 FAILURE BRANDS IN INDIA Marketing is easy to teach, it is easier to understand as well. On practice, marketing is quite difficult as a company should have a strong marketing team to work on market opportunity analysis, target market selection, marketing strategy design, marketing program...
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  • Media
    Brand Failure - Concepts And Causes Considering the proliferation of brands in the Indian context and the failure rates brands have, it will be of interest to see why brands fail. Since brand failure is a widely prevalent phenomenon the reasons for the sane night be very many, Explanations...
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  • Kelloggs
    the relative failure of these brands in India, Kellogg’s has come up with a new strategy to establish the company’s brand equity in the market. If it can’t sell cereal, it’s going to try and sell biscuits. The news of this brand extension was covered in depth in the Indian Express newspaper in 2000...
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  • Brand Failures
    Brand Failures: effect of the marketing mix Link these brands: Hush Puppies, ModiLuft, and Kellogg’s. You are right, they are all examples of failed brands. Have you ever wondered why a brand fails, in spite of the extensive research, strategy and planning that goes behind it? Can it be that...
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  • Brand Failures
    here are numerous examples of Brand Extension Failures. They are: 1. Coke's launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi's Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able...
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  • Loreal Case Study
    also one of the key reasons for failure of new brands in the market place. Brooke Bond, a major player in beverages market in India, attempted to launch different flavours of coffee in South India. In spite of several repeated attempts, it failed to succeed. But the same company could succeed in...
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  • Kellogs Indian Experience
    . Finally, to answer your queries comprehensively, here is a useful link on brand Failures, one of which is "Kellogg's in India" Brand Failures This explicates the need to enter India, reasons for its failures, the apprehensions and the risks involved. Refer to page 153. A great read. Hope this helps! Regards, prathmesh Read more: http://www.marketingprofs.com/ea/qst_question.asp?qstID=10493#ixzz1dlKOGrFJ...
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  • Virgin Mobile Failure in Indian Market
    India through franchisee agreement in Tata Teleservices.TTSL which is the second largest CDMA operator with 22 million customers,will sell the youth based mobile service under the brand name of virgin mobile. Causes of Failure : Problems of Retailers : There were many problems observed and...
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  • knorr
    derived its name from the founder Carl Heinrich Knorr who developed a preservation process for foods which became the basis for the creation of the product Soup. In India Knorr was marketed by International Best Foods Ltd which was a subsidiary of BestFoods Inc. who owned Knorr brands worldwide. In 2000...
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  • Opportunity and Threats
    lines, failure of one product line will have impact on the other and will result in brand dilution * The competitors like Nokia are focused only in one segment * Since India is a potential market, entry of foreign players is likely high. Foreign players like Haier have already started gaining...
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  • Brand Failure
    ..................................................................................................................................... 41 2 Brand Failures: Consumer Perspective To Develop A MNC Entry Strategy Objective: After the opening up of the Indian Markets, the past four or five years have seen an influx of foreign brands into India in every conceivable sphere of...
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  • Failed Research Leading to Failed Positioning – Kellogg’s Launch in India
    : Kellogg’s in India." Brand Failures - and lessons learned!. http://brandfailures.blogspot.com, 15 Nov. 2006. Web. 17 May 2011. . "Kelloggs to launch more affordable products in India."Deccan Herald: Latest News, Nation, World, Business, Technology, Karnataka News & Headlines. Deccan Herald, n.d. Web...
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  • Culture
    group of people (the global brand). So it is important to know culture’s background in order to understand and being recognized in the certain market. For instance people from China have different value compare to people from India. The Chinese culture has a concerned in the concept of “face”. In...
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  • Marketing
    Mishaps: Kellogg’s India Venture a Failure INDUSTRIES HOLD MORE PROMINENCE THAN A BRAND. Phew!! Many of... 2. 3. 4. 5. Branding Mishaps: Pizza Point In this article, I emphasize on the importance of the... Food giant Bunge re-brands its ‘Dalda’ Brand of refined edible oil Dalda Old Logo There was...
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  • Failed Products
    previous campaigns for the Nano, it suddenly struck me that Nano was a consumer behavior assessment failure. The brand managers positioned the car as the next upgrade for a family of four with a two wheeler. But every such household had an aspiration to move to something better and not necessarily...
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  • Gm India Case Study
    following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. General Motors acquired operations from General Motors Corporation on July 10, 2009.GM's global headquarters are at the GM Renaissance Center in Detroit. General Motors India Private...
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  • Marketing Blunder
    except the brand name. However it had overlooked the fact that Indians are not so fitness conscious and sports shoes are a fashion accessory in India and worn primarily by young people. By pricing it outrageously high, it had shut out the bulk of the middle class consumers who had rather cheaper...
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  • Kellog's Ride in India
    brand. With respect to our Project report on “Kellogg’s India”, the overseas company has seen the picturesque of high tides to low tides. Our report will explore the reasons behind the failure of Kellogg and how it succeeded after its second entry. Studying the marketing mix adopted after second entry...
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  • Essay
    the cultural differences between countries can greatly affect the chances of success for a brand. Culture failure happened to a Kellogg’s company - popular American producer of cereal, crackers, waffles. In 1990s the company targeted at India in search of more consumers. However, the Indian sub...
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  • tata
    “Tata brand” than its Nano and Indica lines, these two brands have largely escaped the recent escapades brought on by Tata’s previously discussed public failures. Tata has expressed a hope to finance their long term projects with the steady incomes coming from these two lines (Tata Group, 2010). ...
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