Background on India
India and China cover nearly 40 percent of the world’s population and their cumulative output accounts for nearly 25 percent of the global GDP. India is today the second fastest growing economy in the world. The growth is being driven by domestic consumption and the expansion...
1. Automobile industy
1.1. Industry overview
1.2. Snippets:some facts about industry
1.3. Types of vehicles
2. Automobile marketing in India
3. History of automobile industry in India
4. Major players in the automobile sector
6.1. List of automobile manufacturers in India
Retail Sector in India
Under the guidance of:
Submitted in partial fulfillment
of the requirement for Post Graduate Program in Business Management
International School of Business & Media, Kolkata
This is to certify...
MAVERICKS AT WORK
LUXURY BRANDS MARKETING
Over years, India’s tryst with luxury brands has changed gears. With high disposable incomes and a penchant for all things luxury amongst affluent Indians on the rise, the country is emerging as the next stopover for global luxury...
DRC Working Papers Foreign Direct Investment in Emerging Markets CENTRE FOR NEW AND EMERGING MARKETS LONDON BUSINESS SCHOOL No. 6
Survey of FDI in India *
By Sumon K. Bhaumik London Business School P. L. Beena Centre for Development Studies, Trivandrum, India
Laveesh Bhandari National Council...
Term Case Assignment:PEPSICO , India |
Submitted to: Dr Amar KJR Nayak |
Term 4, Strategy Management (STM) Submitted by- Group 8, Section YAditya Agarwal (u109102)Anand Bardhan (u109105)Binay Prasanna Jena (u109110)Biswajit Ku Mahapatra (u109111)Chiranjit Mandhata (u109112)Binsamo...
A Study on E-commerce Success and Failure Stories
E-Commerce Assignment 1
Aparna Vijayan Divya Kiron Neethu Jose Nirmala G Pooja Nair Rohitha Chowdary
Table of Contents
E-Commerce Success Story – Google Inc ....................................................................
Sunfill : RIP (2001-2005)
Brand : Sunfill
Company: Coca Cola
Brand Count : 191
Sunfill was Coca Cola's foray into the Soft Drink Concentrate market in India. Globally it was the company's first foray into the powder concentrate segment. This good product died after 4 years primarily because...
CUSTOMER PERCEPTION OF PRIVATE LABELS BRANDS VS NATIONAL BRANDS IN INDIAN RETAIL INDUSTRY
1.1 INTRODUCTION TO INDIAN RETAIL INDUSTRY:
The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one o...
Life Insurance Corporation of India (LIC)
* Industry trends: Global and Indian perspectives, recent trends.
Insurance is a system of spreading the risk of one onto the shoulders of many. While it becomes impossible for a man to bear by himself 100% loss to his company, ins...
Kelloggs in India - Case study
Kellogg’s is, of course, a mighty brand. Its cereals have been consumed around the globe more than any of its rivals. Sub-brands such as Corn Flakes, Frosties and Rice Krispies are the breakfast favorites of millions.
In the late 1980s, the company had reached...
A DISSERTATION ON BRAND FAILURES: A CONSUMER PERSPECTIVE TO FORMULATE A MNC ENTRY STRATEGY
A DRAFT REPORT
SUDIPTA ROY (ROLL # 55 BMD 96-98) to
Prof. Venugopal Pingali in partial fulfilment of the requirements of Postgraduate Diploma in Business Management XLRI Jamshedpur JAN 1...
Università LIUC Carlo Cattaneo
Luxury in India
Giulia Lupidi, 16430
Vanessa Tagliaferri, 16245
India in the world economy
Table of contents
1. Getting to know luxury
2.1. Categories of luxury brands
2.2. Differences between regular and luxury products
Weaving an Industry for India: Fashion lessons from Europe
TABLE OF CONTENTS
CHAPTER 1: THE FASHION INDUSTRY IN AN EMERGING ECONOMY: INDIA AND ITS POTENCIAL 8
1.1 MAJOR CLASSIFICATIONS 9
1.2 THE FASHION WEEKS 10
1.3 RETAIL STORES AND IN-HO...
Studying entry modes of foreign apparel brands in Indian Retail Industry
Aarti Kumari Singh
Department of Fashion Management Studies (FMS)
National Institute of Fashion Technology (NIFT)