• Marketing Ethics- Coca Cola
    . (CPSI, 2012)Secondly, the Coca-Cola Corporation destroy the natural environment in India during manufacturing process. (Melody, 2011)Finally, It failed to be truthful in all Zero Coke product.(Fabiola ,2009)According to the American Marketing Association (AMA), these activities are unethical and...
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  • Brand Failures
    shoes, consider Reebok as well. When it brought in Bhaichung Bhutia, the Sikkimese footballer to endorse its products, the sales did not show much improvement. Here, it failed on the Promotion front, because it failed to realize that in India, it is cricket that sells more than football. The use of...
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  • Marketing
    followed was the recent success of its Palio Stile and the latest new products in the form of, Linea and Punto (priced way higher than its competitors) that gave the company a great new Brand Image. 1 of 4 26-07-2010 19:42 Branding Mishaps: Why Fiat Uno failed in India? | Webalue.com Comm...
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  • Case Solution
    because of not entering the market earlier. Nevertheless, Apple had quite strong competencies, such as high product quality, a product that fits to the market demands and of course financial resources. Apple’s product strategy is a global success, but it failed in India. Why? Also give...
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  • General Management
    were huge competitions to race. In addition, the new product of Toyota-FAW, the Vios failed to sustain in market due to its unremarkable design and excessive, i.e. three times extra other cars sold in China. The Toyota-Qualis in India had no competition. It has large space with maximum seating...
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  • Brands
    Sunfill : RIP (2001-2005) Brand : Sunfill Company: Coca Cola Brand Count : 191 Sunfill was Coca Cola's foray into the Soft Drink Concentrate market in India. Globally it was the company's first foray into the powder concentrate segment. This good product died after 4 years primarily...
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  • Brand Failures
    development. When a company slips away from deciding the right marketing mix, their products meet failure. Failures are not patented by small companies , there are stories of several huge brands who have failed drastically.  Kellogg’s, of course, a mighty brand around the globe, had a tough ride in...
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  • Kellogg's
    Kellogg’s in India Overview: Founded: 1906 Country: US Had manufacturing facilities in 19 countries Marketed its product in more than 160 countries Launched in 1994 in India with initial offerings of wheat flakes and rice flakes Had set up its 30th manufacturing facility in India with...
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  • Time Value of Money
    6/12/12 Why Mahindra’s Pick Up Truck Foray in the US Failed. | Forbes India Blog Magazine Upfront Features Life Daily Sabbatical Multimedia Blogs News Search forbesindia.com Home | Tuesday, June 12, 2012 | 11:44:52 AM Follow BLOGS/ Business & Strategy...
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  • Kelloggs in India Marketreport
    network for the snack range. The snack failed and was withdrawn from the market (Case study) Cheese consumption is an urban phenomenen in India and mostly consumed by children (http://www.india-reports.com). That might be the reason for the failure of Cheez-it since eating habits are different...
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  • Case Study
    Case III: LATE MOVER ADVANTAGE? Questions 1. Why has the ‘late corner’s strategy’ of Toyota failed in China, though it succeeded in India? 2. Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals? 1.ans – Toyota failed to get a strong hold in...
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  • Failed Products
    Ultrabook is a product looking for a market and… simply doesn’t have the cache to pull it off.” 3D Indifference Hailed as the "it" product of the Consumer Electronics Show in 2010, this tech invention failed to win over consumers and by 2012 was considered a has-been. You guessed it: 3D TVs. By...
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  • Common Wealth Games in India
    will join for the event from worldwide. It will improve the tourism and hotel industry. As India is known for its culture and beautiful place visitor will be attract to visit many part of India. [pic] Where India failed in many aspects i.e. they found the ticket booths were unable to print...
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  • Failed Research Leading to Failed Positioning – Kellogg’s Launch in India
    position your product well with the other 3’P’s: Place, Promotion and Price. Yet, Kellogg’s with their over-confidence just gambled on the economics and here too they failed miserably. While considering economics in 1994, they considered the overall population. Mr. Bhagirat B. Merchant, at...
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  • Manmohan
    A Failed Launch In April 1995, Kellogg India Ltd. (Kellogg) received unsettling reports of a gradual drop in sales from its distributors in Mumbai. There was a 25% decline in countrywide sales since March1995, the month Kellogg products had been made available nationally. Kellogg was the...
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  • International Business
    race. In addition, the new product of Toyota-FAW, the Vios failed to sustain in market due to its unremarkable design and excessive, i.e. three times extra other cars sold in China. The Toyota-Qualis in India had no competition. It has large space with maximum seating capacity and good quality that...
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  • Loreal Case Study
    also one of the key reasons for failure of new brands in the market place. Brooke Bond, a major player in beverages market in India, attempted to launch different flavours of coffee in South India. In spite of several repeated attempts, it failed to succeed. But the same company could succeed in...
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  • Oral Care
    industry vis-à-vis the global mouth wash industry on reasons of why mouthwash products failed to make an impact on Indian consumers and to deduce the profitability of the industry in India. This will be done through secondary data collection, focus group discussions and depth interviews with the consumers...
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  • Case Study
    . Launched in September 1994, Kellogg's initial offerings in India included cornflakes, wheat flakes and Basmati rice flakes. Despite offering good quality products and being supported by the technical, managerial and financial resources of its parent, Kellogg's products failed in the Indian...
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  • Product Portfolio of Coca Cola
    PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Georgia, Georgia Gold...
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