• Brand Failures
    Brand Failures: effect of the marketing mix Link these brands: Hush Puppies, ModiLuft, and Kellogg’s. You are right, they are all examples of failed brands. Have you ever wondered why a brand fails, in spite of the extensive research, strategy and planning that goes behind it? Can it be that the...
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  • Marketing Ethics- Coca Cola
    more than 200 countries. Nowadays, there are many products under its brand to promote in the world which include carbonated soft drink and non-carbonated drink. Coca-Cola Corporation has many unethical issues found. Firstly, Coca-Cola Corporation's product contains high level of the cancer-causing. (CPSI...
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  • Brands
    into the Soft Drink Concentrate market in India. Globally it was the company's first foray into the powder concentrate segment. This good product died after 4 years primarily because the company did not consider worthwhile to focus on marketing this product. Sunfill was introduced in 2001 and Coca...
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  • Brand Failures
    TOP 10 FAILURE BRANDS IN INDIA Marketing is easy to teach, it is easier to understand as well. On practice, marketing is quite difficult as a company should have a strong marketing team to work on market opportunity analysis, target market selection, marketing strategy design, marketing program development...
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  • Case Solution
    Analyse the choice of India on the basis of various selection criteria (preliminary + fine grained screening). To what extent was it a good idea to enter the Indian market? In order to figure out whether a market entry is advisable for a company one could analyze different macro environmental factors...
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  • Common Wealth Games in India
    - Technological Analysis - Environmental Analysis - Legal Factors 4. Marketing Mix (4 P’s) - Product - Price - Place - Promotions 5. Conclusion & Recommendations. “In order to succeed you must...
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  • Marketing
    Branding Mishaps: Why Fiat Uno failed in India? | Webalue.com Comm... http://communications.webalue.com/2009/09/11/branding-mishaps-why-... Posts | Comments | E-mail / Monday, July 26, 2010 Home Advertising Brand Management Brand Positioning Brand Strategy Branding Mishaps Consumer Feedback...
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  • Kellogg's
    Kellogg’s in India Overview: Founded: 1906 Country: US Had manufacturing facilities in 19 countries Marketed its product in more than 160 countries Launched in 1994 in India with initial offerings of wheat flakes and rice flakes Had set up its 30th manufacturing facility in India with total...
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  • General Management
    Toyota failed in China, though it succeed in India? Ans.: The main reasons of fail in China and success in India of Toyota are, in India there were no competitors except Telco’s Sumo; however, in China there were huge competitions to race. In addition, the new product of Toyota-FAW, the Vios failed to sustain...
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  • Case Study
    Questions 1. Why has the ‘late corner’s strategy’ of Toyota failed in China, though it succeeded in India? 2. Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals? 1.ans – Toyota failed to get a strong hold in the Chinese market due to poor understanding...
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  • Failed Products
    pulled the entire line after less than two years and Type 1 proved to be the proud clothier’s most spectacular flop.  How marketing can cause a product to fail? [Tata Nano Case Study] by DR VIKRAM VENKATESWARAN on MAY 30, 2012 |  * ------------------------------------------------- * ------------------------------------------------- ...
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  • Manmohan
    A Failed Launch In April 1995, Kellogg India Ltd. (Kellogg) received unsettling reports of a gradual drop in sales from its distributors in Mumbai. There was a 25% decline in countrywide sales since March1995, the month Kellogg products had been made available nationally. Kellogg was the wholly-owned...
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  • Emerging Markets Strategy: Ford in India
    Ford in India India’s increasing affluence The Indian economy is growing at a rapid pace. From 1998 to 2008, its GDP grew at a blistering 7 percent per year, on average. According to HSBC, India will be the third largest economy in 2050 with a GDP of $8trillion USD. This tremendous growth in wealth...
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  • International Business
    Case Study 1 - Documentary Credit M/S Auto India 1) Global Bank, Pune was incorrect in its interpretation of UCP 600 article 14. The credit clearly stated that it expired at the counters of the negotiating bank and that the documents were to be sent to the head office of Global Bank. The credit...
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  • Potential of Islamic Banking India
     A DISSERTATION ON “ISLAMIC BANKING IN INDIA-WHAT IS THE FUTURE POTENTIAL?” Introduction: The basic principles on which the Islamic banks function are prohibition of Riba i.e. collection and payment of interest and prohibition of investment in organization involved...
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  • Loreal Case Study
    budding brand managers to learn from the mistakes committed by the market players earlier. 1. No USP/JND 2. Irrelevant Product Concepts 3. Poor Timing of Launch of a Product 4. Omission of Cultural Dimensions 5. Benefits of The Brand Not Communicated Clearly 6. Poor Packing 1. No USP/JND ...
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  • Oral Care
    Introduction Oral care in India has for a long time meant either toothpastes or toothpowder in the consumer’s mind. This is reflected in the figures pertaining to the industry as well – while the annual toothpastes and toothpowder market is together estimated at Rs 3363 crores, the mouthwash market...
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  • Case Study
    Director, Kellogg India. Kellogg's Indian Experience: A Failed Launch In April 1995, Kellogg India Ltd. (Kellogg) received unsettling reports of a gradual drop in sales from its distributors in Mumbai. There was a 25% decline in countrywide sales since March1995, the month Kellogg products had been made...
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  • Time Value of Money
    6/12/12 Why Mahindra’s Pick Up Truck Foray in the US Failed. | Forbes India Blog Magazine Upfront Features Life Daily Sabbatical Multimedia Blogs News Search forbesindia.com Home | Tuesday, June 12, 2012 | 11:44:52 AM Follow BLOGS/ Business & Strategy Ashish...
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  • Ganga Soap-Failed Product
    If the Western Media's projection or prejudice about the social and cultural makeup of India was correct, then Ganga soap would have been the most sold soap brand in the world. Those who have been watching India specific programs in BBC and National Geographic may wonder how such a brand can fail in...
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