Factors Influence The Promotional Mix Essays and Term Papers

  • Promotional Mix

    PROMOTIONAL MIX STRATERGIES FOLLOWED AT BIG BAZAR What is Promotional Mix? In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is the coordination of marketing activities...

      1720 Words | 10 Pages   Sales promotion, Retail, Advertising, Direct marketing

  • promotional mix

    Introduction: The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the...

      1718 Words | 6 Pages   Marketing, Retail, Marketing mix, Pricing

  • Promotional Mix

    Unit 9 – P1 The promotional mix for Cadbury Crème Egg Cadbury crème egg sponsored the London 2012 Olympic Games. They promoted their products with promotions such as an egg with yolk could give you the chance to win £1000. Cadburys crème eggs advertise their products on TV, in magazines and...

      257 Words | 1 Pages  

  • Promotional Mix

    Explain what promotional Mix is and what each thing does. Promotion mix elements are advertising, sales promotions, public relations, personal selling, and direct marketing. Promotion mix is when a company’s promotion strategy focuses on more than one element, so the challenge is to integrate...

      687 Words | 3 Pages   Direct marketing, Word of mouth, Selling, Sales

  • Promotional Mix

    Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice, which provides a service. • Using these two organisations, you must describe the promotional mix they use to communicate...

      1250 Words | 6 Pages   Retail, Marketing, Sales, Shopping

  • promotional mix

    Report Element of the promotional mix for innocent smoothies may include this such as: Advertising is used to communicate with the public about their products and services, this can be expensive and businesses must ensure that they spend their advertising budget carefully methods include: moving image...

      990 Words | 3 Pages   Direct marketing, Advertising, Sales, Supermarket

  • Promotional Mix

    organisation’s promotional mix by detailing how they promote their products and services in a range of ways. What is Promotional Mix? There are five main aspects of a promotional mix. These are: ...

      2214 Words | 7 Pages   Advertising, Sales promotion, Sainsbury's, Direct marketing

  • Promotional Mix

    at hand would still have to generate sales and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling, sales promotion and advertising, public relation tools. Promotion Element Advantages Disadvantages ...

      334 Words | 1 Pages   Selling, Positioning (marketing), Brand, Sales

  • Red Bull - promotional mix

    Describe the promotional mix used by red bull Red bull was originally established in Thailand in 1962 under the name Krating Daeng, Red Bull was incorporated in 1984 with its head office in Austria. It is now a market leader in the energy drink segment with presence in over 130 countries and an employee...

      1225 Words | 4 Pages   Red Bull, Retail, Advertising, Sponsor (commercial)

  • Marketing and the Promotional Mix

     Contents: 1. Introduction 2. Topic 2.1 Marketing mix 2.2 Elements of the promotional mix 3. Promotional activities used by the Bellevue. 3.1 Selling 3.2 Sales Promotions 3.3 Advertising 3.4 Merchandising 4. Conclusion 5. Bibliography 1. Introduction. ...

      2316 Words | 7 Pages   Direct marketing, Marketing, Advertising, Retail

  • Promotional Mix - Horlicks

    with regard to the cold drinks and beverages. The young adults (15-26) Age group who look for value conscious bargains in return for a feel good factor. The elderly, seeking nutritional value Consumer Communication Message The challenge would be to come up with a branding, communication message...

      1014 Words | 4 Pages  

  • Categories of a Promotional Mix

    Promotion mix is the combination of advertising, sales promotion, public relations, personal selling and direct marketing tools that a company uses to communicate value and build relationships (Kotler & Armstrong, 2008). A balanced mix of these aspects is needed to build and maintain profitable customer...

      268 Words | 1 Pages   Advertising, Direct marketing, Sales, Marketing

  • Assignment 1 Promotional Mix

    D1 As I touched upon in my last paragraph apple in my opinion are on their way to achieved most of their objectives with the new phone however they have also not arguably one or two objectives. The objectives which I think they have achieved are; expanding their sales to customers who don’t own a...

      949 Words | 4 Pages   Apple Inc., Apple Store, ITunes, Advertising

  • Pros and cons of the promotional mix.

    persuading customers. In a nutshell, promotion is all about companies communicating with customer. In total there are four key elements in the promotional mix which is advertising, personnel selling, sales promotion and public relations tools. No matter how good a strategy or a plan is perform; advantage...

      976 Words | 3 Pages   Advertising, Sales, Retail, Sales promotion

  • Introducing the Promotional Mix

    Promotional mix It is helpful to define the five main elements of the promotional mix before considering their strengths and limitations. Advertising Advertising is any paid form of non-personal communication of ideas or products in the "prime media": i.e. television, newspapers, magazines, billboard...

      449 Words | 2 Pages   Advertising, Marketing, Sales, Direct marketing

  • p1 promotional mix

    going to exploring, discussing and evaluating both the promotional and marketing mix then applying them to both the companies- Virgin Atlantic and Audi, explaining how they generate product promotion throughout the businesses. The Promotional mix To generate good sales and profits, businesses have to...

      2446 Words | 6 Pages   Sales, Sales promotion, Marketing, Business-to-business

  • Componenets of Promotional Mix

    Promotional Mix - Advertisement - Any paid presentation and promotion of ideas, goods, or services by an identified sponsor. - Personal Selling - Intended to directly persuade one or more prospects to purchase a good or a service. The personal selling may focus initially on developing...

      1029 Words | 4 Pages   Advertising, Newspaper, Selling, Sales

  • Promotional Mix Project

    Promotional Mix Project 1) Event: a charity event benefiting the homeless a) Advertising i) Make flyers ii) Put up posters iii) Tell a journalist iv) Social media b) Public relations i) Talking to the media ii) News broadcasting event 2) Company: a non-profit children’s agency a) Public relations...

      624 Words | 3 Pages   Advertising

  • Promotional Mix Stratergies

    Promotion Here is some additional information to help you with your assignment work. This first part on Place is hopefully a reminder! Marketing Mix - Place What determines where a business should locate? * There must be customers passing or easily attracted to the place. * There must be...

      462 Words | 2 Pages   Retail, Distribution (business), Marketing, Supermarket

  • How to achieve an effective promotional mix

    10 Minute Guide How to achieve an effective promotional mix Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources CIM 14280 | DS | May 2009 © The Chartered Institute of Marketing, 2009. All rights reserved...

      4019 Words | 20 Pages   Direct marketing, Marketing, Sales, Persuasion

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