"Factors Affecting Consumer Behaviour In Choosing A Particular Brand Of Cement With Reference To Sheree Cement" Essays and Research Papers

  • Factors Affecting Consumer Behaviour In Choosing A Particular Brand Of Cement With Reference To Sheree Cement

    Table of contents 1. Introduction Page 2 2. Cultural factor Page 2 3. Social factor Page 2 4. Personal factor Page 3 5. Conclusion Page 3 6. Bibliography Page 4 1. Discuss and explain the key factors influencing consumer behaviour. Why must organisations understand consumer behaviour in order to optimise sales? "Marketing is the activity, set of institutions and processes for creating communicating, delivering, and...

    Human, Human behavior, IPhone 690  Words | 3  Pages

  • Cement

    CEMENT The Pakistan Credit Rating Agency Limited CEMENT SECTOR Diminishing local demand Supply-demand imbalance 1. The cement industry in Pakistan is composed of 24 players with annual production capacity of around 40mln MT. The sector is dominated by six major players – Lucky Cement Limited, Bestway Cement Limited, D.G. Khan Cement Company Limited, Maple Leaf Cement Factory Limited, Gharibwal Cement Limited, and Kohat Cement Company Limited – constituting over 60% of the total production...

    Capacity utilization, Credit rating agency, Economic growth 769  Words | 3  Pages

  • Factors Affecting Consumer Behavior

    Factors Affecting Consumer Behavior By Asifo Shah Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly...

    Marketing, Maslow's hierarchy of needs, Personal life 1073  Words | 5  Pages

  • Evaluating Cement Industry

    EVALUATING THE CEMENT INDUSTRY –PORTER’S MODEL The model of the Five Competitive Forces was developed by Michael E. Porter in his book “Competitive Strategy: Techniques for Analysing Industries and Competitors” in 1980. Since that time it has become an important tool for analysing an organizations industry structure in strategic processes. Porter's Five Forces Model is probably the most widely used tool in business strategy. Porter has identified five competitive forces that shape every industry...

    Complementors, Porter five forces analysis 1570  Words | 6  Pages

  • Brand Image and Other Factors in Consumer Purchase Behaviour

    |Track 1 – Brand Image and other factors in consumer purchase behaviour | |Mrs. M. Jaasmine Begum |Mrs. S .Firdouse Jahan | |M.F.C., M.Phil.,(M.B.A.) |M.Com, M.Phil., M.B.A., PGDCA, B.Ed., (Phd) | |Assistant Professor |HOD ...

    Consumer theory, Customer service, Marketing 1085  Words | 5  Pages

  • Cement

    into World War I, many hungry and badly equipped soldiers were fighting and dieing for an unjust reason. Many fled the battle fields and joined the farmers, who thought they were both being treated unfair by the bourgeois and revolted. In the book Cement by Fyodor Vasilievich Gladkov he describes the life of a common peasant in Russia that has returned form the war to the farm and motivates the starving Russian citizens to restart a broken down factory in order to bring life into the town. Russia...

    Army, Industrial Revolution, Red Army 1439  Words | 4  Pages

  • White Cement

    TECHNICAL BULLETIN Admixtures & White Cement Introduction Lehigh White Cement Company is committed to your success, with technical personnel who understand the interactions between white cement and common chemical admixtures ready to assist you. This technical bulletin discusses considerations experienced users of gray portland cement may overlook when making the switch to white cement. It is not intended to supplant the role of admixture suppliers who are the authorities on their products. Admixture...

    Cement, Concrete, Fly ash 1147  Words | 4  Pages

  • Consumer Behaviour

    Consumer Behaviour Survey and Survey Location • The survey was carried out at DMart, Borivali (West) by me in order to get an insight of the consumers mind while purchasing soap • This survey is based on and concluded on basis of an in-depth questioning of my 30 subjects on various issues like which brand you use, why you use I etc Introduction • In simple words, ‘Consumer Behaviour is the study of when, why, how, and where people do or do not buy a product • It...

    Behavior, Consumer behaviour, Customer relationship management 604  Words | 4  Pages

  • Fair and Lovely Factors Affecting Consumer Behaviour

    Cultural factors:- One of the main influences on consumers during the buying process is culture. The most basic wants and behaviors of a person is influenced by his/her culture. As children grow, they pick up values and perceptions of the world from family members and people of authority within the community. (Bason,H 2010).In the past 20 years, the UAE has become a melting pot of different cultures from all around the world. In a culturally diverse market such as the UAE, patterns arise in the...

    Behavior, Civilization, Cosmetics 781  Words | 3  Pages

  • Marketing Strategy of King Brand Cement

    Marketing Valarie A. Zeithaml & Mary Jo Bitner Part-B 1. Annual report King Brand Cement, 2004 2. Directory Bangladesh Cement Manufacturing Association. 3. Web Site htt: //www. bashundharagroup.com/mcml/aboutus.html Index A Advertising, 49 B Bashundhara Group at a Glance, 6 Business strategy King Brand Cement, 33 Brand name, 40 Bibliography, 65 C Competition, 40 Costing, 42 Channel of distribution,...

    Advertising, Brand management, Distribution 300  Words | 4  Pages

  • Consumer Behaviour

    CONSUMER BUYING BEHAVIOUR - INTRODUCTION The job of marketer is to meet and satisfy target customers needs and wants but “knowing customer" is not a simple task. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dep’t. The job of the marketers is to “think customer” and to guide the company into developing offers, which are meaningful and attractive to target customers and creating solutions that deliver satisfaction to the customers...

    Business, Central processing unit, Customer 1645  Words | 6  Pages

  • Factors Affecting Consumer Demands

    Evaluate main factors affecting consumer demands & types of hospitality products 2.1 Seasonality 4 - 5 2.2 Price 6 - 7 2.3 Location 8 - 9 2.4 Contemporary issue 10 - 11 Section 3 - Conclusion 12 Section 4 - References 13 - 14 Appendix 1 & 2 15 SECTION 1 - INTRODUCTION In the highly changeable hospitality world, there are different types of hospitality products which are based on different consumer needs...

    Consumer theory, Hong Kong, Hospitality industry 1898  Words | 6  Pages

  • Cement Industry

    Self-sufficiency in cement Sarwar A Chowdhury It is hard to pinpoint where and when the uses of cement were first discovered, or who invented it. Some say it was in ancient Rome, where engineers first used concrete made from volcanic rock and ground brick or pottery. Now, in modern times, concrete is a composite construction material composed of cement and other materials. Regardless of when the use of cement began, cement has become the major construction material for many centuries in the world...

    Bangladesh, Caretaker government, Cement 838  Words | 3  Pages

  • Jk Cement

    J.K CEMENT LTD. REPORT ON SUTDY ON BRAND PREFERENCE OF CUSTOMER WITH REFERENCE TO PRICE POSITIONING SUBMITTED TO: J.K.CEMENT LTD SUBMITTED BY: M.TALHA ZAHOOR PRASHANT CHAUDHARI BIKASH DUBEY 12 DECLARATION We, M.TALHA ZAHOOR SURVE, PRASHANT SURESH CHAUDHARI, BIKASH TARKESHWAR DUBEY, hereby declare that the project report entitled. “A Project on Brand Preference of customers with reference to Price Positioning” under the guidance of Mr. SHALABH JAIN & Mr. PRASHANT UPADHYAY submitted...

    Brand, Cement, Concrete 9365  Words | 33  Pages

  • consumer behaviour

    “The Cemex Way” Case Analysis The cement industry and its players made first steps in the direction to Global integration only in the 1970s. It could be seen as somewhat paradoxical, because if we apply the matrix of Global Integration and Local Responsiveness pressures to the cement industry, we can clearly identify that the industry scores high on most of the factors that should have pushed it to globalization much earlier Factors These factors include large investment intensity, technology...

    Best practice, Globalization, Knowledge 753  Words | 3  Pages

  • Consumer Behaviour

    | Factors Influencing Consumer Psychology and Behavior | Ye Yuan | 300148791 | Douglas College | | | Abstract This literature review focuses on the factors which influences consumer psychology and behavior by integrating two results of findings and one review of findings. It indicates that consumer’s behavior is not same in each country. External factors, which are national culture has influence on consumer behavior. Also, consumer’s internal factors, such as their own potential...

    Brand, Brand management, Branding 1454  Words | 5  Pages

  • Consumer Behaviour in Online Shopping

    Consumer Behaviour in Online Shopping In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). The rapid increase is illustrated by the growth in the use of internet with a change in consumer behaviour (Oppenheim & Ward cited in Hasslinger, Hodzic & Opazo...

    Amazon.com, Brand, Consumer behaviour 1975  Words | 6  Pages

  • Consumer Behavior

    ABOUT CONSUMER BEHAVIOUR Consumer behavior is an applied discipline. Its application exists at two different levels of analysis. One is at the micro level perspective and other at the macro level perspective. Micro level seeks application of the knowledge faced by the individual, firm or an organization. The macro perspective applied knowledge of consumer include the aggregate level of problem faced by large groups or by society as a whole. Buying behavior is an attempt to understand and predict...

    Automobile, Maruti Suzuki, Motorcycle 967  Words | 4  Pages

  • Buyer Behaviour

     Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer Table of Content: 1. Introduction…………………………………….Page:1 2. The characteristics that affect consumer behaviour 3. The types of consumer buying decisions 4. The components of the decision making process 5. Conclusion 6. Reference list 7. Appendices 1. Introduction The purpose of this report is to describe the purchasing scenario...

    Cognition, Consumer behaviour, Decision engineering 1441  Words | 5  Pages

  • Consumer Behaviour

    Personality and the Self-Concept in relation to mobile phones: What your phone say about you. Case Summary Consumers are faced with a large array of choice during their visits to phone outlets or even phone websites. Psychographic segmentation processes and anthropomorphizing are increasingly used by phone outlets, enabling consumers’ choices to be more personalized and less overwhelming. Phone brands are also personalizing the various mobile phones choices such as phone skins, wallpapers, clip-on phone...

    Marketing, Mobile phone, Neuroticism 2616  Words | 7  Pages

  • Consumer Behaviour (Kotler and Keller)

    Consumer behaviour is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas or experiences to satisfy their needs and wants. Consumers are exposed to a myriad of marketing and other external stimuli on a daily basis for which the marketer has to consider consumer characteristics and consumer psychology to successfully position a product or service. Consumer characteristics include; culture, social and personal factors and consumer psychology...

    Abraham Maslow, Fundamental human needs, Maslow's hierarchy of needs 1244  Words | 4  Pages

  • Cement Sector Analysis Report

    Cement Sector Analysis Report    [Key Points | Financial Year '13 | Prospects | Sector Do's and Dont's]  The Indian cement industry is the 2nd largest market after China accounting for about 8% of the total global production. It had a total capacity of about 347 m tonnes (MT) as of financial year ended 2012-13. Cement is a cyclical commodity with a high correlation with GDP. The housing sector is the biggest demand driver of cement, accounting for about 67% of the total consumption...

    Capacity utilization, Cemex, Compound annual growth rate 1727  Words | 3  Pages

  • Factors affecting voting behaviour

    Assessment on factors affecting voting behaviour being more important than others in the UK. By Maryam Ishaq The UK is a largely populated place with many people who are opinionated in politics, so, voting is important to many people as they get their say in who should run the country, however, many factors influence and affect the voting behaviour of the UK voting participates. The following essay intends to discuss what factors, affecting voting behaviour, is more important that the others...

    Conservative Party, Election, Labour Party 1201  Words | 3  Pages

  • Consumer Behaviour

     Name : Tan Wei Seng Batch : DIA201204 Student ID : 04211 Subject : Consumer Behaviour Lecturer : Ms. Esther What’s the importance of credibility in the communication process? In general, a manufacture’s marketing communication are intended to make the consumer more conscious of the product, persuade them to purchase or guarantee, create a positive behaviour towards the product, giving the product a representative sense, or show how it can be solved the consumer’s problem...

    Advertising, Brand, Communication 886  Words | 4  Pages

  • Cement Logistic Challenges

    With the Cement industry showing a downward trend in profit margins, better logistics management proves beneficial to many of the cement manufacturers. Let us explores the various modes of logistics that can provide a cost-effective means of cement transportation. Cement, being a bulk commodity, transporting is a costly affair. The selling and distribution costs account for around 21% of production cost. In 2009-10, top 30 cement companies spent more than Rs 10,000 crore to carry cement to the consumer...

    Automation, Cost-of-production theory of value, Costs 1851  Words | 5  Pages

  • Lucky Cement

    REHMAN (8593) UMAIR ALI USMANI YOUSAF ALI BADSHAH KEYYA MUHAMMAD ALI INTRODUCTION: Lucky cement Limited Lucky Cement Limited has been sponsored by Yunus Brothers Group (YB Group) which is one of the largest business groups of the Country based in Karachi and has grown up remarkably over the last 50 years. Mr. Abdul Razzak Tabba was the Chairman of YB...

    Capacity utilization, Cement, Electricity generation 1373  Words | 6  Pages

  • Consumer Behaviour

    A MODEL OF CONSUMER DECISION MAKING The process of consumer decision making has 3 stages: input stage, process stage and output stage. The input stage influences the consumer’s recognition of a product need and consists of 2 major sources of information: 1) the company’s marketing efforts (product, price, promotion and price) and the external sociological influences on the consumer (family, friends, neighbours other informal and non-commercial sources, social class and cultural and subcultural...

    Brand, Cognition, Cognitive dissonance 1686  Words | 5  Pages

  • Consumer Behaviour

    potential consumer needs and motivations that relate to a specific brand of Christian Louboutin’s lipstick-red soles. It then further discusses several definitions and theoretical concepts in order to assist and support the main evidence of: (1) how the needs and motivations of consumers are being linked to the luxury brand product as well as how it influences the purchase decision making process; (2) the analysis between generic goals and product-specific goals; (3) whether consumers are being rationally...

    Brand, Brand management, Christian Louboutin 1997  Words | 6  Pages

  • Characteristics Affecting Consumer Behaviour of Shangri-La Hotels

    Characteristics affecting consumer behaviour ❖ Introduction: - Founded in 1971, since then, Shangri-la Hotels and Resorts has developed consistantly to become one of the world’s finest hotel companies nowadays. It has received numerous positive feedbacks from customers and awards. - We are going to discuss about the characteristics that affecting consumer behaviour and how Shangri-la has succeeded fulfilling them. ❖ Cultural factors: - Not many people know the fact...

    Chao Phraya River, Hospitality industry, Hotel 644  Words | 3  Pages

  • Dental Cements

    DENTAL CEMENTS | BY ROBIN LAMBERT | DENTAL MATERIALS/ ANDREA BEAN | Wednesday, February 22, 2012 | DENTAL CEMENTS Dental cements have a variety of uses and properties, upon which the American Dental Association and International Standards Organization have classified them. Type I cements are considered luting agents, which hold a cast restoration (such as a crown, bridge or veneer) to a tooth. Type II cements are used to restore teeth. Type III cements--called liners and bases--are placed...

    Aluminium, American Dental Association, Crown 740  Words | 3  Pages

  • Consumer Behavior

    An analysis on Wahaha’s marketing strategies in applying consumer behaviour theories Hangzhou Wahaha Group is a private group of companies, featuring beverage products, which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha, 2012)The turning point of his business...

    Brand, Brand management, Business 2565  Words | 7  Pages

  • Cement garden

    How far does Ian McEwan present the ideas of a matriarch in society through The Cement Garden? Ian McEwan’s novel, The Cement Garden (1978), opens with a sense of guilt and a feeling of unhappy self-containment, which introduces the prevailing atmosphere. McEwan distorts the ‘normality’ of a story, that could centre around a male adolescent, by magnifying elements of the matriarchal society and highlighting the importance of a maternal figure within a family that contains impressionable children...

    Family, Gender, Gender role 1415  Words | 4  Pages

  • Cement Industy

    Industrial Organization Project Outline (Industry- Cement) Submitted by: Shikha Chaurasia (600) Kshama (577) Maanya Kaushik (582) Anupam Nath (586) INTRODUCTION India is the second largest producer of cement in the world after China. The cement industry is experiencing a boom on account of the overall growth of the Indian economy primarily because of increased industrial activity, flourishing real estate business, growing construction activity, and expanding...

    Capacity utilization, Capitalism, Concentration ratio 785  Words | 4  Pages

  • Are Chinese Consumers Very Brand Loyal to Cell Phone

    Topic Are Chinese consumers very brand loyal to cell phone? II. Literature Review Chinese consumers exhibit little brand loyalty when shopping for the goods they buy most frequently, according to the 2012 China Shopper Report, conducted by Bain & Company and Kantar World panel. In particular, shoppers were less likely to stick with one brand of cookie, juice, fabric detergent and facial tissue, reported China Daily. However, Chinese shoppers also exhibit strong brand loyalty when they...

    Brand, China, Factor analysis 1277  Words | 5  Pages

  • factors affecting consumer behaviour

    FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better understand why consumers buy as they do, many marketers turn to the behavioral sciences for help. Similarly, there are numerous theories, models and concepts making up the the field. These variables...

    Behavior, Consumer behaviour, Inflation 8832  Words | 37  Pages

  • Consumer Behaviour and Perception

    2.0 CONTENTS CONSUMER BEHAVIOUR AND PERCEPTION 2.1 WHAT IS CONSUMER BEHAVIOUR? It is necessary to understand consumer behaviour; this is based on the activities leading to the acquisition and use of goods or services, including decision-making processes that determine a purchase. In this process the consumer performs actions such as search, purchase, use and evaluation of products expected to be used to meet their needs (Solomon Michael, 2007). The activities, processes and social relations...

    Behavior, Consumer behaviour, Gestalt psychology 2244  Words | 7  Pages

  • A Study on Consumer Behaviour on High End (Luxury) Brand Product Market in India.

    High End Product Brands We know some consumers buy luxury brands because they are called ‘Luxury Brands’. Be it status, badge value, or a desire to feel part of the in-crowd, come people buy Versace for its plaid, Mercedes for its Hood, Chanel for the CC. But that is not the scenario for the typical luxury consumer. As far as a handful of luxury categories automobiles, cosmetics and beauty, watches, consumer electronics go, a majority of a affluent consumers rate the brand as very important...

    Branding, Goods, Gucci 2451  Words | 6  Pages

  • Consumer Behaviour

    CONSUMER BEHAVIOUR IN TOURISM The study of consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. The field of consumer behavior covers a lot of ground. According to Solomon (1996), consumer behavior is a study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. The marketer needs to understand...

    Lifestyle, Marketing, Personal life 1141  Words | 3  Pages

  • A Paper to Study Toothpaste Buying Behaviour of Consumer with Specific Reference to Students at Stes Narhe Top Campus

    toothpaste buying behaviour of consumer with specific reference to students at STES Narhe Top campus Submitted By:- Sagar raut Table of Contents 1. Introduction 1 1.1 Purpose 1 1.2 Literature Review 1 1.3 Objectives 2 1.4 Hypothesis 2 2. Research Methodology 3 2.1 Data Collection Method 3 2.2 Sampling Plan 3 2.3 Questionnaire 4 3. Research Results 6 3.1 Primary Data Findings 6 3.2 Secondary Data Findings 8 4. Conclusion 9 5.References 10 1. Introduction ...

    Brand, Colgate-Palmolive, Data collection 1255  Words | 7  Pages

  • Portland Cement

    PORTLAND CEMENT Chemical composition. Portland Cement is made up of four main compounds: tricalcium silicate (3CaOSiO2), dicalcium silicate (2CaOSiO2), tricalcium aluminate (3CaOAl2O3), and a tetra-calcium aluminoferrite (4CaO Al2O3Fe2O3). In an abbreviated notation differing from the normal atomic symbols, these compounds are designated as C3S, C2S, C3A, and C4AF, where C stands for calcium oxide (lime), S for silica, A for alumina, and F for iron oxide. Small amounts of uncombined...

    Calcium, Cement, Cement kiln 1505  Words | 5  Pages

  • Consumer Behavior Literature Review

    qualities attributable to them are listed in the picture below: Given the limited income (owing to zero or 1-2 years of work experience), price is a key factor when students select their prospective alternatives of phones. Therefore, mid-range handsets are more popular in this segment instead of the high end ones. Mobile market and Brands in India: Some of the important headline facts ands figures related to mobile phone market in India: Around 200 Million units of feature phones were sold in...

    Brand, Decision making, Decision theory 1223  Words | 8  Pages

  • Consumer Behaviour

    firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnold, Price & Zinkhan, 2002). That means only gaining a comprehensive understanding of consumer behavior can meet the firm¡¯s marketing goals. According to Solomon (1999), most marketers now recognize that consumer behavior is an ongoing process; decision making unit plays an important role in this process. As the basic consumer decision-making unit, family are most...

    Business Decision Mapping, Decision engineering, Decision making 2584  Words | 7  Pages

  • Consumer Behaviour

    MK400 – Consumer Behaviour Assignment 1 Suggested Answer Model of Consumer Behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer’s effort. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning...

    Asian American, Demographics of the United States, Hawaii 1559  Words | 5  Pages

  • Cement

    Executive summary Premier Cement Mills Ltd is one of the leading cement companies of the country. The company was started off by top ranking businessmen who had long years of experience in the cement business. In this report, we have tried to give a complete picture of the cement industry of Bangladesh. For a background, the history of the cement industry has been included. We have also focused on the various stages of the cement industry in our country hi-lighting on some...

    Brand, Cement, Concrete 2725  Words | 10  Pages

  • consumer behaviour

    such as friend, advertisement and TV.The affective component is a consumer’s emotions or feeling about a particular product or brand. People like Disneyland because it could give us a joy and happiness. Especially in the family could enjoy good time in Disneyland, improve relationship with their family. It could have a good emotion or feeling about it.Finally, Conation concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time...

    Advertising, Attitude change, Attribution theory 1208  Words | 4  Pages

  • “an Analysis of the Different Factors Affecting Consumer Decision Making Process of Makati Residents When Purchasing Electronic Gadgets”

    Chapter 1 I. Title: “An Analysis of The Different Factors Affecting Consumer Decision Making Process of Makati Residents When Purchasing Electronic Gadgets” Suggested revisions:  An Analysis on the Correlation of Buyer’s Characteristics and Preferences When Purchasing Mobile Phones  An Analysis on the Correlation of Buyer’s Characteristics, Environmental Factors and Buying Preferences When Purchasing Mobile Phones II. Statement of the Problem 1. What are the characteristics of Makati...

    Business Decision Mapping, Cognition, Consumer behaviour 1306  Words | 7  Pages

  • Acc Cement Social Responsibility

    aspiration; and the Company shall continue to be mindful of its social and moral responsibilities to consumers, employees, shareholders, society and the local community. In pursuance of the above objective, ACC acknowledges the importance of the concept of inter-dependence of all sections of society. In particular, its focus revolves around the community residing in the immediate vicinity of its Cement Plants and Mines where it seeks to actively assist in improving the quality of life and making this...

    ACC, Business ethics, Corporate social responsibility 2590  Words | 7  Pages

  • Consumer Behaviour

    writer selected a brand (CNet) as an example. CNet has profiled its users under six categories and these categories are derived from personal characteristics, the self-concept and external influences such as cultural differences or family and friends (as seen in Table 1 of the case study). Other than the categorising of profiles, CNet also uses animated figures to better illustrate what each profile represents. Other than segmenting profiles to suit the different group of consumers, customization also...

    Big Five personality traits, Marketing, Mobile phone 1807  Words | 6  Pages

  • Consumer Behavior Summary

    Consumer Behaviour * 95 percent of the thought, emotion and learning that force our consumption occur in the unconscious mind Psychological factors * Motivation * Maslow’s hierarchy of needs theory * Physiological needs * Safety needs * Social needs * Esteem needs * Self actualisation needs * Perception * People can have different perceptions of the same stimulus because of three perceptual...

    Abraham Maslow, Fundamental human needs, Maslow's hierarchy of needs 639  Words | 3  Pages

  • Tunisia Cement Market

    2009, before improving from 2010. 2. Demand Present Demand Tunisia consumed 5.92 mio t of cement in 2008. Cement demand in Tunisia is concentrated in the Eastern part of the country with Tunis being the largest consumption center, accounting for roughly 27% of the demand. Between 1999 and 2008, cement consumption has showed an average growth of 3.3% pa. The primary driver for cement consumption has been residential housing construction, though of late, non-residential buildings and...

    Algeria, Government, International trade 1463  Words | 6  Pages

  • Portland Cement

    SUMMER TRAINING REPORT [pic] Shree Cement Limited “Market perception of shree Cement In terms of marketing mix” Submitted in partial fulfillment for the Award of Degree of Master of Business Administration [pic] Submitted By :- Submitted To :- SANAT KUMAR NIMBARK MR. MUKESH MACHARA MBA PART- II HEAD OF DEPARTMENT SESSION-2008-10 Institute of Information...

    Cement, Clinker, Concrete 12249  Words | 59  Pages

  • Consumer Buyer Behaviour

    Chapter 5: Consumer Markets and Consumer Buyer Behaviour Consumer buyer behaviour - Refers to buying behaviour of final consumers (individuals & households that buy goods and services for personal consumption) Consumer market - Total number of final customers Marketing stimuli consists of the 4Ps 1. Product 2. Price 3. Place 4. Promotion As well as other major forces in the buyer’s environment 1. Economic 2. Technological 3. Political 4. Cultural 5. Social Understand...

    Consumer behaviour, Marketing, Marketing research 1154  Words | 6  Pages

  • Factors Affecting Selection of Brand Ambassador

    Factors to be considered while choosing right brand ambassador In collaboration with Claudia de Pretto, e-Luxury Specialist at IC-Agency Global companies have long understood the power and impact of associating popular personalities with their brand name and products. Most will agree that a successful brand ambassador can make or break a new product launch, or even catapult a company into a new era of exponential revenues after a long drought of fading brand clout. But these days choosing...

    Advertising, Ambassador, Brand 1157  Words | 4  Pages

  • Bio Cement

    Bio Cement The project aims at attaining high durability of concrete and gaining high strength of cement. We plan to make use of bacterial species which can hydrolyze the enzyme Urease efficiently to produce microbial concrete. Such bacterial are known to produce calcium which is useful in giving strength to cement. We are working in 2 stages. Stage 1: Here we check the effect of bacterial solution on cement mortar and along with that we check the effectiveness of the bacterial solution...

    Bacteria, Calcite, Calcium 707  Words | 3  Pages

  • The Contributions of Consumer Behaviours to Marketing Effectiveness and a Marketing Manager

    BY: EZEIGBO UZOMA THE CONTRIBUTIONS OF CONSUMER BEHAVIOURS TO MARKETING EFFECTIVENESS AND A MARKETING MANAGER. Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. The study of consumer behavior helps firms and organizations improve their marketing effectiveness and strategies...

    Cognition, Decision making, Decision making software 1190  Words | 4  Pages

  • consumer behavior

    Consumer behaviour is a hotbed of psychological research, as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, mental and physical health (Holt et al 2004). Customer behavior study is based on consumer buying behavior, with the customer playing three distinct roles of user, informer and buyer. According to Loudon (1988) consumer behavior is the study of individuals, groups, or organizations and the processes they...

    Advertising, Brand, Brand loyalty 1908  Words | 5  Pages

  • Factors that influence consumer buying behavior

    Factors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor, cultural factor, personal factor and psychological factor. One of the factors that influence consumer buying behavior is...

    Bourgeoisie, Decision making, Marketing 1731  Words | 5  Pages

  • Global Cement Industry

    GLOBAL CEMENT to 2020 Country-by-Country Forecasts of Cement Supply & Demand The world cement industry is a complex structure of local, national, regional and global markets and cement/clinker movements. The structure is ever changing, being closely tied to changes in a range of variables – including macro-economic growth, housing sector booms, public spending levels, trade protectionism, and transportation costs. With a relatively small number of multinational companies dominating cement capacity...

    Asia, Cement, East Asia 1594  Words | 6  Pages

  • Factors Affecting Sales in the Leather Industry

    aimed at motivating and affecting consumers' behavior in a way that is beneficial to the company or brand being advertised. Consumers are said to pass through a cognitive and affective phase before adopting and showing certain behavior. The first thing marketers should do in order to make an advertisement effective is to attract people's attention, meaning they have to make consumers process the advertising message consciously. If an advertisement manages to catch consumers' attention, it has an opportunity...

    Advertising, Affect, Communication design 831  Words | 3  Pages

  • Discuss the extent to which female buying behaviour differs from male buying behaviour and how marketing can address these differences with reference to a particular market sector

    Title: Discuss the extent to which female buying behaviour differs from male buying behaviour and how marketing can address these differences with reference to a particular market sector (such as clothing, food or technology products). Over the past few decades, there has been a growing interest in the field of buying behaviour, especially the differences between males and females. Engle et al. (1991) had divided buying behaviour into five stages, which are problem recognition, information...

    Advertising, Biology of gender, Brand 1392  Words | 5  Pages

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