PROJECT REPORT ON
“Factorsaffectingconsumerbehaviour in choosing a particularbrand of cement with reference to Shree Cement”
UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE
AWARD OF THE DEGREE
MMM-1 SEM 2nd
* To know about the different determinants of consumerbehaviour
* To find the best way of promoting KC cement in market
* To know about the Kalyanpur Cement Ltd.
* To find out effects of cementbrand on age group.
This chapter describes the...
SUMMER TRAINNING REPORT ON J.K CEMENT
Previous Studies on Brand Preference Prior studies on brand preference can be divided into two groups: the first group is for studies examined the impact of consumer-related factors. They focused on the impact of cultural, social...
Chart showing the number of times purchased AASheets [pic]
Table showing that the factors influencing to purchase this brand
|Particulars |No of Respondents |Percentage...
proximity to markets and proximity to raw materials due to which some cement plants have been set up near big markets despite lack of raw materials.
(Source: www.researchand markets.com)
Table 3: Cluster-wise capacity of various regions (7 major clusters)
Let us examine some of these factors with reference to India. India has attracted a lot of attention in recent years as the offshoring hub of the world. But India is also a very attractive market with millions of consumers with a pent up demand for goods and services which were not available in...
which exists in the market and that the dealers have a perception about a particularbrand. Also from ACC’s point of view, monthly cement that they are dealing in will give an idea about the individual capacity of cement that they handle per month; the greater is their capacity to handle further...
how the stimuli are converted to response, and often manipulate the external stimuli to favour their marketing offer.
CHARACTERISTICS AFFECTINGCONSUMER BUYING BEHAVIOUR
The character of a consumer will largely be affected by the following factors:
1. Cultural factors
2. Social factors
BRAND PERCEPTION OF DALMIA CEMENTS IN RELATION TO COMPETING BRANDS
MARKET ANALYSIS OF 4(P) AND STUDY THE FACTORSAFFECTING THE SALES OF DALMIA CEMENTS TO SUGGEST WAYS TO ENHANCE THE MARKET SHARE IN NON-TRADE SEGMENT
VYOM SHAKTI NIGAM
financial ratio analysis, SWOT analysis and the Porter’s Five Forces analysis. 1.1.1 – REASONS FOR SELECTION Following are the reasons for choosing this particular topic and organisation: Ratio analysis has been an area of great interest to me since I studied it for the first time in Certified Accounting...
vital factor in promoting a brand. Asian Paints spends a percentage of their income on advertisements which mainly comprise of T.V. commercials designed by O&M. 31% respondents agree that ads influence their buying behaviour a lot, 40% say it influences them to an extent whereas 29% are not...
relationship with consumer The researcher then further study the brand elements and brand identities of SCG using criteria for choosingbrand elements of Kevin Lane Keller (2008) to test the brand-building ability of SCG brand. Brand elements are those trademarkable devices that serve to identify...
Rastogi. ( MBA, CUIM)
Factorsaffecting the Consumer Behavior
Incase of rural area the like tradition, social customs, caste determine consumer. Needs & wants are quite different for rural & urban India.
By: Kumar Gaurav Rastogi. ( MBA, CUIM)
factor which influences the customers and dealers while choosing any brand of blended cement.
* To check out the satisfaction level of customers and dealers about the product of India cement (RAASI GOLD PPC cement).
This research involved a study, which was...
Customer satisfaction with special reference to “Citibank credit cards”
Consumer behavior towards Samsung projection TV
Market study of BPL home appliances in comparison with other brands in Bangalore district
Recommendations for Future Development 19
This paper seeks to outline the strategic marketing planning process of United Cement Company of Nigeria Limited, Calabar – a successful business organisation in Nigerian.
makes a choice. This is usually the case in luxurious products or products or services which are bought infrequently or are risky. Dissonance- reducing buyer behaviour happens when a consumer is highly involved in a purchase but sees little difference in brands or different service providers...
to current and potential clients.
Company logos can help a business cement its brand in the market place by differentiating your products from others that are similar.
2. What is corporate communication?
Corporate communication is the communication issued by a corporate / organization / body...