Factors Affecting Consumer Behaviour In Choosing A Particular Brand Of Cement With Reference To Sheree Cement Essays and Term Papers

  • factors affecting consumer behaviour

    FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better...

    8832 Words | 37 Pages

  • Factors Affecting Consumer Behaviour

    REPORT ON “THE FACTORS AFFECTING THE CONSUMER BUYING BEHAVIOUR INDUCED BY DIFFERENT PROMOTIONAL ACTIVITIES OF EDUMENTOR EDUCATIONAL SERVICES” Submitted By- MADHUBANTI DAS Enrollment No. 12BSP1556 IBS GURGAON A REPORT ON “THE FACTORS AFFECTING THE CONSUMER BUYING BEHAVIOUR INDUCED BY DIFFERENT...

    12606 Words | 48 Pages

  • Particular introduction of cement industry

    The cement industry is a basic industry of the economy and it provides important raw materials for modern construction. Promoted by the urbanization construction, the cement industry is gradually turning around. In 2013, the cement and building material industry will enter a significant development period...

    359 Words | 1 Pages

  • Fair and Lovely Factors Affecting Consumer Behaviour

    Cultural factors:- One of the main influences on consumers during the buying process is culture. The most basic wants and behaviors of a person is influenced by his/her culture. As children grow, they pick up values and perceptions of the world from family members and people of authority within the...

    781 Words | 3 Pages

  • Brand Image and Other Factors in Consumer Purchase Behaviour

    |Track 1 – Brand Image and other factors in consumer purchase behaviour | |Mrs. M. Jaasmine Begum |Mrs. S .Firdouse Jahan | |M.F.C., M.Phil.,(M...

    1085 Words | 5 Pages

  • Factors Affecting in Choosing Course

    TABLE OF CONTENTS Page TITLE PAGE i TABLE OF CONTENTS ii CHAPTER I. THE PROBLEM AND ITS SCOPE 1 Introduction 1 Scope and Limitation of the Study 2 Statement of the Problem 2 Research Methodology 3 Definition of Term CHAPTER I THE...

    371 Words | 2 Pages

  • Marketing Strategy of King Brand Cement

    King Brand Cement, 2004 2. Directory Bangladesh Cement Manufacturing Association. 3. Web Site htt: //www. bashundharagroup.com/mcml/aboutus.html Index A Advertising, 49 B Bashundhara Group at a Glance, 6 Business strategy King Brand Cement, 33 Brand...

    300 Words | 4 Pages

  • Brand Loyalty and the factors affecting it

    develop their products into brands which help to create a unique position in the minds of customers. Brand superiority leads to high sales, the ability to charge price premiums and the power to resist distributor power. The management of products and brands is regarded a key factor in marketing success....

    1953 Words | 8 Pages

  • Factors affecting voting behaviour

    Assessment on factors affecting voting behaviour being more important than others in the UK. By Maryam Ishaq The UK is a largely populated place with many people who are opinionated in politics, so, voting is important to many people as they get their say in who should run the country, however, many...

    1201 Words | 3 Pages

  • reference group consumer behaviour

    ........... 48 ANNEX V Calculation Tables ........................................................................................ 51 ANNEX VI References..................................................................................................... 52 Methodology for the Analysis of Solid...

    9977 Words | 57 Pages

  • Factors Affecting Consumer Demands

    - Evaluate main factors affecting consumer demands & types of hospitality products 2.1 Seasonality 4 - 5 2.2 Price 6 - 7 2.3 Location 8 - 9 2.4 Contemporary issue 10 - 11 Section 3 - Conclusion 12 Section 4 - References 13 -...

    1898 Words | 6 Pages

  • factors affecting customer behaviour

    FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR Cultural Culture is one of the most fundamental of determinant of a person’s wants, needs and behaviour (determined mainly by countries- wants, needs and behaviour of a Japanese differs greatly from an American) Sub-culture consists of smaller cultures...

    581 Words | 2 Pages

  • Summary Of Factors Affecting Behaviour

    Summary of factors affecting Behaviour Physical factors: Sleep – is a basic need. Sleep is needed for the brain to function properly. Helps concentration, become impulsive and manage emotions. Lack of sleep leads to restlessness. Food and drink – a basic need. Lack of water causes dehydration which...

    209 Words | 1 Pages

  • Factors affecting students in choosing course

    journal=JournalOfBasicAndApplied --------------------------------------------------------------------------------------------------------------------------- Factors Affecting High School Students’ Career Preference: A Basis for Career Planning Program Dr. Nancy T. Pascuala* a Director, Office of Student Development...

    6386 Words | 14 Pages

  • Consumer Behaviour Brand Loyalty

    Brand loyalty is developed when the product fits the personality or the self image of the consumer, or when the brand offers the satisfaction or benefits the consumer is seeking and as stated before there are 2 kinds of approaches to brand loyalty. Cognitive brand loyalty can be defined as when a consumer...

    340 Words | 1 Pages

  • Consumer Behaviour and Social Factors

    CONSUMER BEHAVIOUR IS GREATLY INFLUENCED BY SOCIAL FACTORS. GIVE A DETAILED ACCOUNT OF FOUR OF THE ITEMS WHICH FALL UNDER THE UMBRELLA OF SOCIAL FACTORS SHOWING THEIR CONTRIBUTION TOWARDS THE UNDERSTANDING OF CONSUMER BEHAVIOUR. Consumer purchases are strongly influenced by cultural, social, psychological...

    1016 Words | 4 Pages

  • Key Factors of Consumer Behaviour

    Cultural factor Page 2 3. Social factor Page 2 4. Personal factor Page 3 5. Conclusion Page 3 6. Bibliography Page 4 1. Discuss and explain the key factors influencing consumer behaviour. Why must organisations understand consumer behaviour in order...

    690 Words | 3 Pages

  • Factor Influence Consumer Behaviour

    Factors influencing consumer behaviour Faktory ovlivňující chování spotřebitele J. Stávková, L. Stejskal, Z. Toufarová Faculty of Business and Economics, Mendel University of Agriculture and Forestry, Brno, Czech Republic Abstract: The main aim of the article is to understand the influence of factors...

    4971 Words | 22 Pages

  • How These Factors Affecting the Reference Process

    Discuss how these factors affecting the reference process- I. Staffing resources In some cases, the economy can also play a large role in the staffing process for your company. For example, if the economy is poor and many other companies have laid off employees, you might have a larger-than-normal...

    349 Words | 2 Pages

  • Cement

    CEMENT The Pakistan Credit Rating Agency Limited CEMENT SECTOR Diminishing local demand Supply-demand imbalance 1. The cement industry in Pakistan is composed of 24 players with annual production capacity of around 40mln MT. The sector is dominated by six major players – Lucky Cement Limited,...

    769 Words | 3 Pages