• Project Paper
    A PROJECT REPORT ON “Factors affecting consumer behaviour in choosing a particular brand of cement with reference to Shree Cement” SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE MMM-1 SEM 2nd SUBMITTED BY VIKRAM KULHARI...
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  • Introduction
    THE STUDY * To know about the different determinants of consumer behaviour * To find the best way of promoting KC cement in market * To know about the Kalyanpur Cement Ltd. * To find out effects of cement brand on age group. RESEARCH METHODOLOGY This chapter describes the...
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  • Jk Cement
    behaviour. SUMMER TRAINNING REPORT ON J.K CEMENT Page 20 Previous Studies on Brand Preference Prior studies on brand preference can be divided into two groups: the first group is for studies examined the impact of consumer-related factors. They focused on the impact of cultural, social...
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  • Customer Satisfaction
    4times. Chart no:5 Chart showing the number of times purchased AASheets [pic] Table no:6 Table showing that the factors influencing to purchase this brand |Particulars |No of Respondents |Percentage...
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  • Cement Intership
    , Rajasthan/ MP (Source: www.researchand markets.com) CAPACITY 11.77 mntpa 9.59 mntpa 6.83 mntpa 1.9 mntpa 5.85 mntpa 9.7 mntpa 7.03 mntpa Table 3: Cluster-wise capacity of various regions (7 major clusters) Factors Affecting Cement Industry: LIMESTONE RESERVES Limestone is the main raw...
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  • Impact of Print Media on Buying Behaviour of Customer
    proximity to markets and proximity to raw materials due to which some cement plants have been set up near big markets despite lack of raw materials. (Source: www.researchand markets.com) Table 3: Cluster-wise capacity of various regions (7 major clusters) Factors Affecting Cement...
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  • Coke and Pepsi
    .). Let us examine some of these factors with reference to India. India has attracted a lot of attention in recent years as the offshoring hub of the world. But India is also a very attractive market with millions of consumers with a pent up demand for goods and services which were not available in...
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  • Financial Analysis of ACC Ltd
    which exists in the market and that the dealers have a perception about a particular brand. Also from ACC’s point of view, monthly cement that they are dealing in will give an idea about the individual capacity of cement that they handle per month; the greater is their capacity to handle further...
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  • Marketing Course Notes
    how the stimuli are converted to response, and often manipulate the external stimuli to favour their marketing offer. CHARACTERISTICS AFFECTING CONSUMER BUYING BEHAVIOUR The character of a consumer will largely be affected by the following factors: 1. Cultural factors 2. Social factors 3...
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  • Marketing
    MORE FREE TERM PAPERS ON SITE: www.BesplatniSeminarskiRadovi.com Contents OBJECTIVES: 3 INTRODUCTION: 3 FACTORS AFFECTING CONSUMER BEHAVIOR:- 3 Cultural factors Influencing Consumer Behaviour:- 3 Consumer’s decision making...
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  • Dalmia Cement Report Marketing
    A REPORT ON BRAND PERCEPTION OF DALMIA CEMENTS IN RELATION TO COMPETING BRANDS AND MARKET ANALYSIS OF 4(P) AND STUDY THE FACTORS AFFECTING THE SALES OF DALMIA CEMENTS TO SUGGEST WAYS TO ENHANCE THE MARKET SHARE IN NON-TRADE SEGMENT BY VYOM SHAKTI NIGAM PG20095502 DALMIA...
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  • Rap Acca Obu
    financial ratio analysis, SWOT analysis and the Porter’s Five Forces analysis. 1.1.1 – REASONS FOR SELECTION Following are the reasons for choosing this particular topic and organisation: Ratio analysis has been an area of great interest to me since I studied it for the first time in Certified Accounting...
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  • Asian Paints
    vital factor in promoting a brand. Asian Paints spends a percentage of their income on advertisements which mainly comprise of T.V. commercials designed by O&M. 31% respondents agree that ads influence their buying behaviour a lot, 40% say it influences them to an extent whereas 29% are not...
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  • Scg Branding
    relationship with consumer The researcher then further study the brand elements and brand identities of SCG using criteria for choosing brand elements of Kevin Lane Keller (2008) to test the brand-building ability of SCG brand. Brand elements are those trademarkable devices that serve to identify...
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  • Rural Marketing
    Rastogi. ( MBA, CUIM) Factors affecting the Consumer Behavior  Incase of rural area the like tradition, social customs, caste determine consumer. Needs & wants are quite different for rural & urban India.  By: Kumar Gaurav Rastogi. ( MBA, CUIM) Cultural Factors  Culture...
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  • Synopsis on Market Perception About Blended Cement
    factor which influences the customers and dealers while choosing any brand of blended cement. * To check out the satisfaction level of customers and dealers about the product of India cement (RAASI GOLD PPC cement). RESEARCH METHODOLOGY: This research involved a study, which was...
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  • THE STRATEGIC MARKETING PLANNING PROCESS OF UNITED CEMENT COMPANY OF NIGERIA LTD.
    Recommendations for Future Development 19 Conclusion 20 References 21 EXECUTIVE SUMMARY This paper seeks to outline the strategic marketing planning process of United Cement Company of Nigeria Limited, Calabar – a successful business organisation in Nigerian. THE...
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  • Marketing Topics
    Bangalore 81 Bu 22 Customer satisfaction with special reference to “Citibank credit cards” 66 Bu 23 Consumer behavior towards Samsung projection TV 75 Nu 24 Market study of BPL home appliances in comparison with other brands in Bangalore district 77 Bu 25 Consumer behaviour on...
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  • Development in the corporate general environment. strategic management
    makes a choice. This is usually the case in luxurious products or products or services which are bought infrequently or are risky. Dissonance- reducing buyer behaviour happens when a consumer is highly involved in a purchase but sees little difference in brands or different service providers...
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  • Paper Save
    to current and potential clients. Company logos can help a business cement its brand in the market place by differentiating your products from others that are similar. 2. What is corporate communication? Corporate communication is the communication issued by a corporate / organization / body...
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