• bus plan
    future marketing activity .................................................. 7 Techniques for organisational auditing and for analysing external factors that affect Marketing planning...
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  • Strategy That Helps Fpt Co Success in Vietnam
    . Conduct an external environment and organizational audit of the company 3.1. Internal analysis In order to build up the appropriate for FPT Co, it is necessary for the firm to analyze internal factors to find out the strengths, weaknesses and competitive advantages. The internal analysis...
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  • KTG leader ship
    functions. Brand Identity/Image – lack of Marketing department Ref: Strategic Management Unit 306 (CBS) Conclusion: The main objective is the consideration of the external and internal analyzing factors, using all the analyzing tools and studies like: PORTER, SWOT and all other...
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  • Business Enviornment
    divided into two parts: A) The Internal environment (Related the factors such as its personnel, physical facilities, organization and functional means, which are generally controllable. The External environment (Related the factors such as economic, socio cultural, Government and legal, demographic...
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  • Marketing
    | Market environment The marketing environment surrounds and impacts upon the organization. There are two key elements to the marketing environment which are the internal environment, the microenvironment and the macro environment. Why are they important...
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  • macro environment
    determine opportunities and threats to their firms/company/organisation”. According to Barry M. Richman and Melvyn Copen “Environment factors of constraints are largely if not totally external and beyond the control of individual industrial enterprises and their arrangements. These are...
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  • Business Economics
    output. This transformation process takes place agains a background of external influences which affect the firm and its activities. This external environmental is complex, volatile and interactive, but it cannot be ignored in any meaningful analysis of business activity” (Worthington, 2000) For...
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  • goverment account
    and external environments. It consists of all environmental features that can affect the functioning of the business. I have also been familiarized with some types of environments which can influence the business operations. Such factors include internal power relationships, associations...
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  • Principles of Marketing
    International Research Journal of Finance and Economics ISSN 1450-2887 Issue 51 (2010) © EuroJournals Publishing, Inc. 2010 http://www.eurojournals.com/finance.htm Critical Internal and External Factors that affect Firms Strategic Planning Kay Dora Abd Ghani Faculty of Civil Engineerings...
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  • Business Strategy
    business understand key drivers of change which has differential impact on industries and markets. Eventually focus in on future impact of environmental factors. United States has a political stability but there are decisions made from the government that can affect the firm. Factors which can...
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  • Strategic Management
    INTERNAL ANALYSIS • This is concerned with assessment of a firm’s resource capability to identify strengths and weaknesses of the firm. • The assessment should be done as realistically as possible. This may require the input of an independent party. • A good strategy takes into account...
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  • Information Search
    engage in information search? • Internet as an information source • Factors that affect the amount of external information search • Marketing strategies based on different patterns of search behaviour 4-4 Nature of information search Internal search • Use of information from memory...
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  • Methodology
    development that would lead (in absence of a defensive marketing action) to deterioration in profits/sales. An evaluation needs to be completed drawing conclusions about how the opportunities and threats may affect the firm. EXTERNAL: MACRO- demographic/economic, technological, social/cultural...
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  • Final Paper
    decisions. They can be divided on external environment, global environment, and internal environment of the firm. A host of external factors influence a firm`s choice of directions and actions and, ultimately, its organizational structure and internal process. These factors, which constitute the...
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  • Abcdcftghyuj N Jihh
    researches about the subject. 1.3 Purpose: The purpose of this paper is to analyze the internal organizational factors and the external globalization factors that affect the global strategy of the Chinese automobile companies. Also this study is accomplished to define the challenges that face firms...
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  • Business Strategy
    MARGINS SUPPORT ACTIVITIES | | Business Customer PROFIT MARGINS PRIMARY ACTIVITIES INTERNAL FACTORS EXTERNAL FACTORS EXTERNAL FACTORS...
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  • The Marketing Process
    firm itself. The external environment can be described in terms of macro-environmental factors that broadly affect many firms, and micro-environmental factors closely related to the specific situation of the firm. The situation analysis should include past, present, and future aspects. It should...
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  • Business Environment
    Introduction Business environment is the combination of internal and external factors that influence a company's operating situation. The business environment can include factors such as clients and suppliers, its competition and owners, improvements in technology, laws and government activities...
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  • Lscm
    Logistics-Marketing interface, external integration, and firm’s performance. Both internal integration and external integration affect firm’s performance. Also, internal integration (in the Logistics-Production and Logistics-Marketing interfaces) is thought to be correlated among each other and with...
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  • Pfizer Swot
    Strengths, Weaknesses, Opportunities and Threats (SWOT) Location of Factor Favorable TYPE OF FACTOR Unfavorable Internal Strengths Strong sales and marketing infrastructure Revived blockbuster credentials in recent years – Lyrica, Sutent and Chantix/Champix Weaknesses ‘Victim of own...
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