"Explain Various Elements Of A Marketing Concept" Essays and Research Papers

  • Explain Various Elements Of A Marketing Concept

    1.1. Explain the various elements of the marketing process: 1.1.a. Elements of the marketing process: The marketing process consists of four steps. These four steps are all completed with the goal of creating value for your target customers. Some elements of the steps are performed continuously, such as monitoring the marketing environment. Some are done annually, such as the annual development of a marketing communications plan. Lastly, some of the steps, if done correctly, should last for decades...

    Coffee, Marketing, Marketing mix 686  Words | 3  Pages

  • The Various Marketing Concepts

    The marketing concepts with its relevance in today’s marketing environment. Marketing Concepts : Studies reveal that different organisations have different perceptions of marketing. And these differing perceptions have led to the formation of different concepts of marketing such as[ad#l] 1. The Exchange Concept 2.The Production Concept 3.The Product Concept 4.The Selling Concept 5.The Marketing Concept 6.The Societal Marketing Concept. 1. The Exchange Concept : The exchange concept of marketing...

    Business, Concept, Consultative selling 1184  Words | 4  Pages

  • Explain The 5 Marketing concepts

    five competing concepts by which firms and business are guided in their marketing effort. The first three concepts production, product and selling, focus all on the product. The last two concepts marketing and societal marketing, focus on the customer. However, the commonality in all five philosophies is that they all have the same goal which is organizational profit. The choice as to which concept or philosophy to adopt depends on the circumstances of the situation The first concept, the production...

    Concept, Consultative selling, Customer 988  Words | 3  Pages

  • Elements of Marketing

    meaning of marketing: There are several views and definition of marketing. The most widely accepted definition is that of the American Marketing Association, the professional organization for marketing practitioners and educators, which defines marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives” Elements of Marketing Marketing Research ...

    Customer, Market segmentation, Marketing 811  Words | 4  Pages

  • Marketing Concept

    Marketing Concepts of marketing and benefits of adopting this approach Marketing could be defined as the creation, promotion and selling of a product or service that satisfies a researched need in the market. It also consists of the 4p’s; which are product, promotion, price and place. Product is essentially researching a need for some sort of product or service, and in turn creating a product/service to fill that need. ‘People’ is the researched products target audience. ‘Price’ is the monetary/service...

    Customer service, Management, Marketing 852  Words | 2  Pages

  • Define marketing concept

    1. What are the essential characteristics of a marketing-oriented company? Marketing oriented companies focus on customer needs and get close to their customers so that they understand their needs and problems. In the past, the Traditional Marketing Concept was achieved their profit and other objectives by satisfying customers but it neglects the competition. But now, the Modern Marketing Concept it achieve the corporate goals through meeting and exceeding customer needs and expectations better...

    Business, Consultative selling, Culture 1328  Words | 5  Pages

  • Marketing Concept

    CORPORATE MANAGEMENT NAME: CAROLINE WANGUI NJOROGE REG NO.: 13/00560 UNIT: MARKETING MANAGEMENT ASSIGNMENT 1 DUE DATE: FEBRUARY 11TH, 2013 TRIMESTER 1 YEAR 1 Question: Explain the marketing concept and its importance to an organization making particular reference to developing relationships with customers. Use an organization familiar to you for illustration. The Marketing concept is concerned with first identifying the consumer needs and then making products that give...

    Bank, Customer service, Finance 1273  Words | 4  Pages

  • Bb0001 - Q.2 Explain the Marketing Concepts with Its Relevance in Today’s Marketing Environment.

    - Q.2 Explain the marketing concepts with its relevance in today’s marketing environment. Answer: Marketing Concepts : Studies reveal that different organisations have different perceptions of marketing. And these differing perceptions have led to the formation of different concepts of marketing such as 1. The Exchange Concept 2. The Production Concept 3. The Product Concept 4. The Selling Concept 5. The Marketing Concept 6. The Societal Marketing Concept. 1. The Exchange Concept : The...

    Business, Consultative selling, Customer 1882  Words | 6  Pages

  • Extended Marketing Mix

    that may help you from Learnmarketing.net LO1 Understand the concept and process of marketing 1.1 explain the various elements of the marketing process 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation Marketing orientations LO2 Be able to use the concepts of segmentation, targeting and positioning 2.1 show macro and micro environmental factors whichinfluence marketing decisions 2.2 propose segmentation criteria to be used for...

    Market, Marketing, Marketing mix 255  Words | 3  Pages

  • Marketing Concept

    MSc. in Marketing Université Paris 1-Panthéon-Sorbonne EXCERCISE PRINCIPLES OF MARKETING VATC/IAE – Broward Program Term: Winter 2012 HCMC 2012 ------------------------------------------------- CHAPTER 1 ------------------------------------------------- MARKETING’S VALUE TO CONSUMERS, FIRMS, AND SOCIETY PART 1: TRUE OR FALSE 1. Marketing is important to every consumer Answer: 2. Marketing and Selling are basically synonymous terms. Answer: 3. The marketing concept...

    Customer, Customer relationship management, Customer service 788  Words | 4  Pages

  • Marketing Concepts

    LIST OF SIX MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling conceptMarketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: ...

    Business, Concept, Consultative selling 1456  Words | 6  Pages

  • Marketing

    • To explain what marketing is • To differentiate between “needs” and “wants” • To understand the fundamental marketing concepts • To explain why and how companies learn about their customers • To describe the main tools of marketing research • To identify and comment on the four elements of a company’s marketing mix • Marketing is more than a fancy image, a clever commercial, a special contest or a discount • Name some examples of marketing questions! Marketing involves a lot of planning...

    Customer relationship management, Customer service, Decision making 755  Words | 4  Pages

  • Marketing Concept and Process

    Marketing concept and process Assignment Introduction In this assignment I will be explaining the general definitions of marketing and the concept and process of marketing. Marketing can be define in many different ways but all of them have the same point, Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques...

    Customer, Customer service, Marketing 916  Words | 3  Pages

  • Marketing Concept for Environmental Welfare

    CONSUMER BEHAVIOR MARKETING CONCEPT FOR ENVIRONMENTAL WELFARE From a long time ago, manufacturers are competing with each other to provide a product that can fulfill the needs of consumers. One type of product can be produced by various manufacturers. With so many manufacturers who produce things that can fulfill the needs of consumers, other producers with low marketability will automatically be eliminated from the marketplace because it is not chosen by the consumer. One of the ways to attract...

    Abraham Maslow, Business, Consumer protection 999  Words | 3  Pages

  • Marketing - Concept and Principles

    P1 Marketing - Concepts and Principles Marketing Marketing is a fragmentary procedure of preparation and executing the marketing mix (product, price, place, promotion) for product services or notes to make exchange between persons and organizations. The managing process in charge for identifying, anticipating and satisfying customer requires profits. The product theory is based on the idea that customer’s will select lower priced products that be willingly available. The selling...

    Consultative selling, Marketing, Marketing mix 693  Words | 3  Pages

  • Elements of the Marketing Mix

     Elements of the Marketing Mix Don Peterson MKT/421 April 23, 2014 Dondrell Swanson Elements of the Marketing Mix This case will study describe the elements of the marketing mix. These four elements include product, place, price and promotion. This paper will include a description of how an organization’s marketing strategy is affected by the four elements of the marketing mix. Another aspect that this paper will include is a description of how each element is implemented in the company. ...

    Chemical element, Frito-Lay, Lay's 1084  Words | 3  Pages

  • Societal Marketing Concept

    LAHORE Locate two examples (e.g , Advertisements, Articles etc.) Depicting practices that are consistent with the Societal Marketing concept and two examples of business practices that contradict this concept . Explain your choices? Societal Marketing Concept: The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumer’s wants, company’s requirements, and society’s long-term interests. It is closely linked...

    Corporate social responsibility, Cricket World Cup, Externality 773  Words | 3  Pages

  • Marketing Concepts

    Marketing Concepts MAR110 Study Period 4, 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept, which refers to the second half of the statement “ .....What’s all this about the marketing concept”...

    Consultative selling, Customer, Customer relationship management 2082  Words | 7  Pages

  • Marketing Mix - Meaning and It's Elements

    1953 introduced the term Marketing mix, an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix - A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix. Several concepts and ideas combined together to formulate final strategies helpful in making a brand popular amongst the masses form marketing mix. Elements of Marketing Mix The elements of marketing mix are often called...

    Advertising, Market, Marketing 588  Words | 3  Pages

  • Organization Marketing Process

    SUBJECT CODE & TITLE | : | MCG 202 / Marketing | ASSIGNMENT TITLE | : | Applying marketing concepts and theories for organizations | Summary of the Learning Outcomes covered: 1. Investigate the concept and process of marketing 2. Explore the concepts of segmentation, targeting and positioning 3. Identify and analyze the individual elements of the extended marketing mix 4. Apply the extended marketing mix to different marketing segments and contexts ASSIGNMENT TYPE |...

    Advertising, Marketing, Marketing mix 1209  Words | 5  Pages

  • How to Lay Out a Marketing Assignment

    HNC Business Marketing Unit 1 Summary of learning outcomes To achieve this unit a learner must: 1 Investigate the concept and process of marketing 2 Explore the concepts of segmentation, targeting and positioning 3 Identify and analyse the individual elements of the extended marketing mix 4 Apply the extended marketing mix to different marketing segments and contexts. Assignment 1 To get you started! NOTE: ALL WORK MUST BE REFERENCED USING THE HARVARD SYSTEM OF REFERENCING!NOT this...

    Customer relationship management, Marketing, Marketing management 1065  Words | 7  Pages

  • Marketing Concept

    Marketing Concept BUS-110 IT 1   The marketing concept is a business philosophy where a business provides products or services that a customer wants and needs by setting up a series of activities within the company to also allow for the company to achieve their goals and objectives. Three steps involved in the marketing concept are; the business first must find out what potential customers needs are. Second, a business has to create the product or service that the potential customer wants...

    Business, Corporation, Customer 704  Words | 3  Pages

  • The Marketing Concept

    Marketing Management CIA By Anurag Sipani Kartik Pradeep Anand Agarwal The Marketing Concept The "marketing concept" is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case. Apple Company has applied marketing concept into their business. As we know, the marketing concept means determining...

    Apple Inc., Consultative selling, Customer 858  Words | 4  Pages

  • Maketing Process Various Element

    A strategy is all actions taken to relise a plan that a company did put it first to guide her and fellow this guidance line to satisfy her needs and those of her customers. Fig1. The marketing planning process (Essentials of Marketing, Blythe) Various elements of Marketing Process: Production Orientation The focus is the mass production. A business orientated around production believes that the "economies of scale" generated by mass production will reduce costs and...

    Customer, Customer service, Market research 754  Words | 3  Pages

  • Marketing Concepts

    Assignment 1! Page 1 Wayne Said, Group 3 Marketing 4 December 2007 How does the marketing concept differ from the selling concept, the product and production philosophies ? Illustrate the potential perils faced by companies adopting these concepts in todays highly complex and competitive environment and outline which orientations are recommended in a buyer's market ? The Marketing Concept is a philosophy that says that firms should analyze the needs of their customers and then make...

    Consultative selling, Customer service, Economics terminology 1442  Words | 5  Pages

  • The Concept of ‘Marketing Mix’ and its Elements

    com Abstract Marketing mix is the most fundamental concept of marketing which is a set of controllable marketing tools that a company uses to create a desired response in the targeted market. American Ma r ke t i ngAs s o c i a t i onpr e s i de nt i a la ddr e s sc oi ne dt het e r m," ma r ke t i ngmi x" ,i n1953.Ma r ke t i ngMi x’i s also referred and known as the Four P's i.e. product, price, place of distribution, and promotion. These are the primary ingredients of a marketing strategy, and...

    Marketing, Marketing mix, Marketing plan 6856  Words | 14  Pages

  • Marketing and Question

    Question 1 List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market. External Environment (Chapter 3) Question 2 Differentiate between the core product, the actual product, and the augmented product as these concepts apply in the motorcar industry. Product (Chapter 8) Question 3 Draw a product life cycle diagram showing the sales and the profit changes that occur over a typical...

    Distribution, Marketing, Marketing management 1088  Words | 5  Pages

  • Marketing

    www. marketingpundit.com MARKETING MIX (Compiled by Deep Banerjee, Marketingpundit.com) Marketing mix is the set of controllable variables and their levels that the firm uses to influence the target market. The elements of marketing mix are the basic, tactical components of a marketing plan. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. The concept is simple. Think about another common mix - an ice-cream mix. All ice-creams contain milk,...

    Marketing, Marketing mix, Marketing plan 873  Words | 4  Pages

  • Key Marketing Concepts

    KEY MARKETING CONCEPTS Marketing Research December 13, 2011 Marketing is very important and a key concept in creating a successful business. “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably” (Chartered Institute of Marketing). The primary purpose of a business is to obtain and retain customers. Through key marketing concepts, businesses have the opportunity to obtain customers which is vital to the life...

    Boiler insurance, Business, Distribution 879  Words | 3  Pages

  • Marketing Concepts

    Company Orientation toward the Marketplace 1) Production Concept: This concept suggests that the consumers will like to buy the products which are available easily, cheaply & widely. So the marketers must have a mass production facility (efficient production) with low price (cost efficiency) and make it available very near to the customers (mass distribution). Examples: a) Ford Model T –By the end of 1913 Ford's application of the moving assembly line had improved the speed of...

    American Express, Assembly line, Credit card 1645  Words | 5  Pages

  • Marketing Mix - Indian Context

    IN ORDER FOR AN ORGANISATION TO PERFORM ITS MARKETING FUNCTION PROPERLY, IT MUST CONSIDER AND DEVELOP A GOOD MARKETING MIX. EXPLAIN THE NATURE AND PURPOSE OF THE MARKETING MIX Marketing is said to be the back bone of any business and marketing mix is the life blood. Great business icons have achieved their goals by properly implementing the most apt marketing mix according to their business. Marketing mix actually a self explanatory structure of the business upon which the entire operations, investment...

    Distribution, Market research, Marketing 1543  Words | 4  Pages

  • Marketing Concept Summary

    Summary Definition of Marketing Marketing is not manipulating consumers to get them to buy products they do not want and it is not just selling and advertising. Marketing is a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. Marketing facilitates the exchange, the act of giving up one thing in return for something else. The central focus of marketing is to satisfy needs. (Example) People is willing to exchange...

    Consultative selling, Customer, Customer relationship management 831  Words | 4  Pages

  • Marketing Concept - Britvic

    Question 1 Identify three key characteristics of the marketing concept. ‘Marketing concept is a philosophy that an organisation should try to provide products and services that satisfy customer’s needs through a coordinated set of activities that also allows the organisation to achieve its goals’ (Dibb, 2012:18). According to marketing concept customers should be at the centre of all the organisations activities. Therefore all departments of organisation are responsible for customer satisfaction...

    Focus group, Marketing, Marketing research 1031  Words | 4  Pages

  • discussing the concepts in marketing

    Discussing the Concepts 1. Define marketing and discuss how it is more than just “telling and selling”. Marketing is managing profitable customer relationships. The two fold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. The old sense of making a sale is telling and selling, but in new sense it is satisfying customer needs. Selling occurs only after a...

    Business, Customer relationship management, Customer service 1018  Words | 3  Pages

  • Element of Logistics

    ELEMENTS OF LOGISTICS MANAGEMENT INTRODUCTION TO LOGISTICS. Chapter 1. Definition: “Logistics is the applied science of defining supporting systems and of planning and implementing the acquisition and use of resources.” Categories of Logistics : 1. Subsistence logistics :- basic necessities of life. it is relatively stable and predictable. 2. operations logistics :- relatively constant and predictable. It starts from raw material utilization ...

    Integrated Logistics Support, Inventory, Logistics 713  Words | 4  Pages

  • Electronic Arts - Marketing Concept

    DATE: 5 October 2007 MARKETING CONCEPT IN ELECTRONIC ARTS 1.0 TERMS OF REFERENCE The report will present an implementation of the marketing concept into business strategy of Electronic Arts. The report will evaluate the benefits and cost of the marketing approach in Electronic Arts. All information has to be submitted to Mrs. Susan Campbell, the HNC course co-ordinator on 25th October 2007. 2.0 PROCEDURE In order to analyse how the marketing concept elements are incorporated into Electronic...

    EA Canada, EA Sports, Electronic Arts 1935  Words | 7  Pages

  • Difference betweeen marketing concept and selling concept

    Differentiate between the marketing concept and the selling concept. The concepts of marketing and selling are derived from 2 simple activities: marketing and selling. These two activities are very similar to a large extent similar though there are a few elements about each of them that differentiate them. Selling can be defined as a process of transferring a product or service to a buyer at a price regardless of his or her need whereas marketing is defined as a process of transferring a product...

    Business, Customer service, Marketing 1025  Words | 3  Pages

  • Marketing vs Selling

    objective of all business enterprises is to satisfy the needs and wants of the society. Marketing is, therefore, a basic function of all business firms. When a salesperson sells washing machines, a doctor treats a patient or a Government asks people to take their children for getting polio drops, each is marketing something to the targets. Traditionally, small firm owners did not give as much importance to marketing as to other functions such as accountancy, production and selling. Training programmes...

    Business, Customer, Customer service 1424  Words | 5  Pages

  • Marketing Mix Elements explained

    Describe the elements that make up the marketing mix. Marketing mix often called “4Ps” refers to four elements of a firm’s marketing strategy which are designed to meet the needs of customers. The elements include: Product Price Place Promotion To meet consumers’ needs, businesses must produce the right product, at the right price, make it available at the right place, and let consumers know about it through right promotion. PRODUCT: It is the actual offering to the customer. It refers...

    Advertising, Consultative selling, Marketing 627  Words | 3  Pages

  • Marketing

    [pic] MARKETING ASSIGNMENT 1 Group name: Felipe Ovalhe Bueno- Student ID: 2013204 Paula Andia- Student ID:2013211 Priscila Miyamoto-Student ID: Talumba Rashid-Student ID:2013328 Table of Report: Introduction ...

    Customer, Customer service, Market segmentation 1475  Words | 6  Pages

  • Marketing Strategies for Today's Successful Business

    companies and marketing? The correlation between today’s successful companies and marketing is that the successful companies cater to their customers. This creates a positive relationship between existing customers while also gaining new customers through recommendations, reviews, etc. Successful marketing creates successful companies because the company and the customers are both gaining value equally. 2. What is the relationship between customer expectations and satisfaction...explain? The relationship...

    Marketing 1647  Words | 6  Pages

  • Marketing Concepts Minor Assignment

    marketer’s strategic toolbox is called the marketing mix, which consists of the tools that are used to create a desired response among a set of predefined consumers.” (Soloman 2011, Pg 21) The Marketing mix, more commonly referred to as the four ‘P’s, aids marketers of organisations in successfully achieving high customer satisfaction. The ‘P’ elements making up the marketing mix are Product, Price, Place and Promotion, the foundations of marketing, which will be discussed further during this...

    Marketing, Marketing mix, Price 1747  Words | 6  Pages

  • 7 Elements of Extended Marketing Mix

    author was asked to explain the 7 elements of the extended marketing mix and illustrate how the mix would be tailored to suit the needs of two customer groups, within a Hospitality and Tourism organisation of the choice. The organisation author choose to help demonstrate how extended marketing mix is used in real work environment is Hilton Belfast Hotel in Northern Ireland. Author will explain extended marketing mix definition and 7 elements of it. Extended Marketing Mix Marketing decisions generally...

    Belfast, Belfast International Airport, Conrad Hilton 2131  Words | 7  Pages

  • Amazing Doctor for Marketing

    Review questions for the midterm exam Topic 1: Introduction to Marketing 1. Define marketing and discuss how it is more than just “advertising and selling.” 2. Explain why it is important for all departments of an organization—marketing, accounting, finance, operations management, human resources, and so on—to “think consumer.” Why is it important that even people who are not in marketing understand it? 3. Marketing has been criticized because it “makes people buy things they...

    Business, Likert scale, Marketing 517  Words | 3  Pages

  • Review Questions for Exam I - Marketing 3301

    Questions for Exam I - Marketing 3301 (Chapters 1-6) This offers a general guideline for studying for the test - Make sure that you read the book and study the slides. Chapter 1 1. Define marketing.( know the AMA definition) 2. Is marketing an important subject to study? why 3. How does marketing relate to production? 4. Define utilities. Know the different utilities. 5. Know the differences between the micro and macro functions of marketing 6. Why does...

    Market segmentation, Marketing, Marketing management 539  Words | 3  Pages

  • SDLogic MarketingThe Concept Of Marketing Has

    SD-Logic Marketing The concept of marketing has changed tremedously over a period of last few decades. Initially the concept of marketing revolved around manufactured goods that were tangible in nature however as the economies developed and became more complex it was understood that services are totally different breed of products that are intangible in nature however carry equal importance as that of tangible goods. This gave birth to the cocept of services marketing. Services marketing concept defined...

    Business, Consumer theory, Good 2352  Words | 6  Pages

  • Marketing Concepts and Segmentation

    Assignment Title: Marketing Concepts and Segmentation Student Name: Mohamad Ghaith Mahmalji Class: C1 E-mail: mohamad_ghaith_35494@svuonline.org Task One: A)-Marketing concept & Societal Marketing With reference to CBS bank: Marketing concept: is listening to customer needs and then delivering a good offer compared to competitors and we can find these concept in many CBS services like: Al-ADEL loan:...

    Customer, Customer service, Marketing 1195  Words | 7  Pages

  • Marketing Management Project Elements

    Marketing 301 Marketing Management Project Elements Chapter Two * What should Sonic’s mission statement be? -“Make technology an asset in your life and not a setback. Be the creator of your world through advanced technology. Sonic brings advanced technology to you through providing communication, information storage and exchange, organization and entertainment on mobile devices”. * In what competitive spheres (industry, products and applications, competence, market-segment, vertical...

    Demographics, Focus group, Marketing 915  Words | 3  Pages

  • Integrated Marketing Communications

    Introduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal...

    Advertising, Communication, Marketing 1463  Words | 6  Pages

  • Marketing Management

    Explain the various elements of the marketing process Marketing Management Management is the processes of planning, organizing directing motivating and coordinating and controlling of various activities of a firm. Marketing is the process of satisfying the needs and wants of the consumers. Management of marketing activities is Marketing Management. According to Guru Philip Kotler, management is the analysis, planning, implementation and control of programs designed to bring about the desired...

    Customer service, Market segmentation, Marketing 1359  Words | 5  Pages

  • Marketing

    LEEDS METROPOLITAN UNIVERSITY FACULTY OF BUSINESS & LAW COURSEWORK MODULE TITLE: Contemporary Marketing TITLE OF ASSESSMENT: Jan 12/13 intake Assessment (Resit) COURSE(S): MBABA, MBAEX DEADLINE DATE FOR SUBMISSION BY STUDENTS: Friday, 12 July 2013 by 12.00 noon SUBMISSION LOCATION: FBL Reception ASSESSOR(S): Dr. Vish Maheshwari ---------------------------------------------------------------------------------------------------------------- Notes for Students: ...

    Citation, Critical thinking, Marketing 985  Words | 5  Pages

  • Integrated Marketing Communications (

    Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions, issues, dimensions benefits and barriers surrounding the concept/process. Definition of IMC The definition of integrated marketing communications continues to evolve and there is no shared agreement or meaning. Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept. Scholars, agencies...

    Communication, Graphic design, Marketing 1547  Words | 5  Pages

  • Marketing Plan Elements

    of your marketing efforts. * Knowing what you want to achieve with marketing (marketing goals) – Write down your marketing goals and make them specific. Pick one or two that are critical and make them the focus of your marketing efforts. According to statistics, if you write them down, you are 95% more likely to achieve them. * Defining how you will reach your target (marketing strategy) – Pricing, packaging and promoting your products and services is the heart of your marketing plan. Look...

    Advertising, Distribution, Marketing 1000  Words | 3  Pages

  • Marketing Concept

    A CASE STUDY OF MARKETING CONCEPTS PUT INTO PRACTICE AB Airways, a reputed international airline with head quarters in an advanced country has a customer relation department which took more than 12 weeks on an average, to respond to customer grievances. It lost 60% of calls from customers on any given day and the cost of compensating customers was rising rapidly. A dynamic senior executive was inducted into the organization as the Chief of the department and formed a new team. He immediately set...

    Consultative selling, Customer, Customer service 1324  Words | 4  Pages

  • Production Concept in Marketing

    production concept marketers believe that customers will favor products that are available and in expensive, while Product concept makes marketers believe that the customers will favor products with most quality, features and performance. Under production concept, product gets cheap but under product concept, product usually gets expensive. Both of these concepts can lead to marketing myopia, but still useful in some situations. Products like ‘sun chips’ can follow the production concept, because Bangladesh...

    Composting, Marketing, Recycling 1927  Words | 6  Pages

  • Discuss the core concepts of marketing

    Discuss the core concepts of marketing for the travel and tourism sector Marketing in the travel and tourism sector is an important factor in making a travel business successful in terms of market share. Within marketing there a numerous known concepts that piece together the defined definition of marketing, these include the customer’s needs, wants and demands, products and services and value. Core concepts In the process of marketing your business it is important to factor in your customers...

    Business, Consumer, Marketing 1626  Words | 4  Pages

  • Marketing Mix

    Question 1 Explain fully the key elements of the marketing mix adopted by Ben Sherman in the fashion industry. We can define a marketing mix as a mixture of several ideas and plans to promote a particular product or brand. The key elements are often called the four P’s of marketing, which are namely Product, Price, Place and Promotion. These elements should be combined meticulously so that the product reached the desired market segment. Mr. Sherman...

    Customer service, Market segmentation, Marketing 1329  Words | 4  Pages

  • Marketing Principles

    Signature: _______________ Date: / / Marketing Assignment Task 1. Ac 1.1. Explain the various elements of the marketing process (1) Provide at least two definitions of marketing and explain in your own words Marketing: a; Marketing includes research, targeting, communications (advertising and direct mails) and public relations. It is the process by which a firm profitably translates costumers needs into revenue. b; Marketing is helping people buy your product or service. It...

    Coffee, Coffeehouse, Customer 1286  Words | 5  Pages

  • Marketing Mix

    Marketing 101 Understanding the Marketing Mix Concept – 4Ps August 5, 2014   |   Martin   |   17 Comments   Marketing is simplistically defined as ‘putting the right product in the right place, at the right price, at the right time.’ Though this sounds like an easy enough proposition, a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark, a promising product or service can fail completely and end up costing the company substantially...

    Marketing 746  Words | 4  Pages

  • Marketing Mix Concept

    What is the marketing mindset? How is a marketing concept different from a product or selling concept? Describe the steps in the buyer decision process. Would you say you engaged in these steps when choosing your education? The marketing mindset means that the organizations concentrates on satisfying the needs of it's customers. It is the orientation to consumer needs and organizational integration of all activities to meet those needs. The strategy says, that the company should start a dialogue...

    Decision making, Decision theory, Marketing 963  Words | 3  Pages

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