information types. (10 marks) Q.2 a. Examine how a firm’s macro environment operates. (5 marks) b. Mention the key points in Psychoanalytic model of consumer behaviour. (5 marks)
Explain the keyrolesplayed and variousstepsinvolved in organisationalbuying. (10 marks)
Q.4 Explain the...
MB0040 – Statistics for Management
Q1. Statistics plays a vital role in almost every facet of human life. Describe the functions of Statistics. Explain the applications of statistics. (Meaning – 2 marks, Functions – 3 marks, Applications - 5 marks) 10 Marks
Q2. a. Explain the various...
performance evaluation list the varioussteps in the purchasing process explain the procedures and parties involved in each of the steps of the purchasing process apply the purchasing cycle to various scenarios
TOPIC 1 THE PURCHASING FUNCTION: AN OVERVIEW Study unit 1 The purchasing function...
this unit, you will be able to: Define consumer behaviour Differentiate between consumers and customers and buyers, users and organisational buyers Explain the development of marketing concept Discuss the applications of consumer behaviour in marketing Summarize the steps in consumer...
undifferentiated markets. • Explain and discuss differentiated markets. • Explain and discuss monopoly markets. Discuss the impact of market structure on marketingmanagement. • Effective organisational planning can give a company a competitive edge. • There is no single appropriate approach. • Organisations...
stakeholder management • Purchasing’s contribution to stakeholder management. 5.2 Examine the role of prospects and explain their contribution in building market share • Definition of prospects • Keyrole of prospects in building market share • How relationships with prospects can be managed • Marketing...
of consumer durables, salespeople take care of maintenance.
Q.4 Describe the stages of business buying process.
Ans: Stages of business buying process:-
Step 1: Recognising an organisational need
Organisational purchasing starts with the identification of demand for products and services...
Applications in Marketing Questions
58 60 61 63 66
Family Buying Influences, Family Life Cycle and BuyingRoles
8.1 8.2 8.3 8.4 Introduction Family Buying Influences The Family Life Cycle Stages Personal Influences Questions
68 70 72 74 76
Diffusion of Innovation
question 1 to 6. 4) Use of non programmable electronic calculators is allowed.
Q1) Define Marketing Research. Explain its role in MarketingManagement. Q2) Explainvarious methods of sampling in detail. Q3) Explain following methods of primary data collection. a) b) Observation. Postal Survey.
, use of social media eg YouTube, Twitter Knowledge management: the growing importance of knowledge management as a key tool in gaining and sustaining competitive advantage, analytical CRM
Understand the role of marketing in non-traditional contexts Public sector: importance of growth of...
the goals of the organisations & the degree to which the various “expert” have input into organisational decisions.
* Key areas to be examined to produce a situational analysis
* Organisation & management – structure, planning, number & roles of employees, mission (vision...
the success of each of these three stages have
been discussed. The paper highlights the keyroleplayed by HR professionals in these three
STRATEGIC HUMAN RESOURCE MANAGEMENT: THREE-STAGE
PROCESS AND INFLUENCING ORGANISATIONAL FACTORS
Organisations are increasingly looking at human...
organisation has evolved; Summarise the history and the future trends of management concepts; Describe various components organisational environment; of organisational culture and
Explain the opportunities and challenges faced by managers in global environment; and Discuss the influence of...
efficiently persons engaged in performing the functions of the management are known as managers. In other words, those managing the organisational resources for releasing its goals are known as managers.
2. ‘Management is a process’ Explain?
Ans. Management includes varioussteps such as planning...
2.1 Impact of Leadership on Organisational Strategy
Jobs, who has been regarded as an inspirational leader not just to the employees but to the customer who played a pivotal role in Apple`s success as global brand. Though initially the board of directors did not favour Job`s contribution...
; proper reallocation of works.
B) Role of HR Manager:
Refer Q.No. 1
Define Human Resource Management. Explain the structure of HR department in relation to the roleplayed by HR Manager. 
Ans: [Refer to Q.1 ]
Structure of HR Department:
Status of HR department in the total...
and role of selling in marketing
Objectives Key concepts 1.1 Background 1.2 The nature and role of selling 1.3 Characteristics of modern selling 1.4 Success factors for professional salespeople 1.5 Types of selling 1.6 Image of selling 1.7 The nature and role of sales management 1.8 The marketing...
After studying this unit students will be able to:
• Compare alternative definitions of marketing
• Explain the various elements of the marketing concept.
• Identify and assess the benefits and costs of a marketing approach.
information technology in the organisational structure; and Explain the architecture and infrastructure of information technology. Identify the goals of information technology management; Assess the steps that should be taken in information technology management; and Appraise the organisations that...
On completing this topic, students should be able to: explain how the objectives of a marketing and sales strategy should align with the corporate objectives of a financial institution evaluate different approaches to targeting and positioning understand the keysteps to follow in a typical...