Master of Business Administration - MBA Semester 2
MB0046 – MarketingManagement - 4 Credits Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 What is Marketing Information System? Explain its characteristics, benefits and information types. (10 marks)...
MB0038 - Management Process and Organizational Behaviour
Q1. Describe the concept of vision in an organisation with an example. How is it different from mission statement? (Meaning -3, example - 2, explanation of parts of vision - 3, difference - 2) 10 marks
Q2. Define the term ‘management’. Explain the...
Behaviour – Definition 1.3 Consumer and Customers 1.4 Buyers and Users 1.5 Organisations as Buyers 1.6 Development of Marketing Concept 1.7 Consumer Behaviour and its Applications in Marketing 1.8 Consumer Research Process Defining research objectives Collecting and evaluating secondary data Design primary...
Unit Title: Strategic MarketingManagement Level: Advanced Diploma in Business Management Learning Outcome: 1.
Unit Code: MM
Understand the broad concepts of marketing strategy and planning.
Indicative Content: 1.1 Identify and discuss societal and customer values. • Ensure that organisations...
the most important elements in the syllabus and the key skills you will need We signpost how each chapter links to the syllabus and the study guide We provide lots of exam focus points demonstrating what the examiner will want you to do We emphasise key points in regular fast forward summaries We test your...
that make up the award are: • Management in the purchasing function • Risk management and supply chain vulnerability • Improving supply chain performance Plus a choice of two optional units: • • • • • • Marketing for purchasers Storage and distribution Operations management in the supply chain The machinery...
No : 511230568
Study Centre : 00964
Subject : MarketingManagement
Assignment No : MB0046 - 01
Submission Date :
Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement.
Ans: Marketing is a social process which alleviates individuals and groups...
definitions of marketing
• Explain the various elements of the marketing concept.
• Identify and assess the benefits and costs of a marketing approach.
Definitions: Alternative definitions including those of the Chartered Institute of Marketing and the America...
1 Communication is the lifeblood of a business organization. Explain the process of
Communication. What is the role of Communication in Business?
Meaning of Communication
Process of Communication
Role of communication in Business
2 Why are business letters given so much importance...
Environment Managing Financial Resources and Decisions Organisations and Behaviour Marketing Principles Aspects of Contract and Negligence for Business Business Decision Making Business Strategy Research Project Management Accounting: Costing and Budgeting Financial Accounting and Reporting Financial Systems...
TQOU I FUNDAMENTALS OF HOSPITALITY AND TOURISM MANAGEMENT
Lim Tau Sian Hema Subramonian Lisa Tung Wong Heng San Karen Ho Kai Hui Toney Thomas Kulampalil
Prof Dr Mansor Fadzil Lilian Kek Siew Yick Open University Malaysia Lim Tau Sian Hema Subramonian Lisa Tung Wong Heng San...
David Jobber • Geoff Lancaster
Selling and Sales Management
Selling and Sales Management
We work with leading authors to develop the strongest educational materials in business and marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a...
110002 Visit us at www.newagepublishers.com
The book Consumer Behaviour and Advertising Management has been written for the management students of Indian institutions. It clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples...
Explain with neat block diagrams various consumer models studied by you.
The consumer models are set out below accompanied by the requisite block diagrams:
THE NICOSIA MODEL:
In recent years, marketing scholars have built buyer behaviour models...
careful not to spend too much time on 1 question at the cost of other questions.
Wherever any process is asked to be explained, write all the stepsinvolved, irrespective if the marks allotted to that question.
Draw a flowchart/diagram in support of your answer, wherever possible.
Answer those questions...
TOPIC 1: INTRODUCTION TO BUSINESS MANAGEMENT
STUDY UNIT 1:
THE BUSINESS WORLD AND BUSINESS MANAGEMENT
STUDY UNIT 2:
STUDY UNIT 3:
ESTABLISHING A BUSINESS
Strategic marketing is the core of all business. Strategic marketing concept is a philosophy, focus, orientation which emphasises the proper identification of marketing opportunities as the basis for marketing planning and corporate growth.
Kotler and Armstrong (2007) demonstrated that “ Marketing is the...