• Mb0046
    information types. (10 marks) Q.2 a. Examine how a firm’s macro environment operates. (5 marks) b. Mention the key points in Psychoanalytic model of consumer behaviour. (5 marks) Q.3 Explain the key roles played and various steps involved in organisational buying. (10 marks) Q.4 Explain the...
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  • Ihb Mjkjm
    marks MB0040 – Statistics for Management Q1. Statistics plays a vital role in almost every facet of human life. Describe the functions of Statistics. Explain the applications of statistics. (Meaning – 2 marks, Functions – 3 marks, Applications - 5 marks) 10 Marks Q2. a. Explain the various...
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  • Ppsm026
    performance evaluation list the various steps in the purchasing process explain the procedures and parties involved in each of the steps of the purchasing process apply the purchasing cycle to various scenarios 2 TOPIC 1 THE PURCHASING FUNCTION: AN OVERVIEW Study unit 1 The purchasing function...
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  • Weklljj
    this unit, you will be able to:  Define consumer behaviour  Differentiate between consumers and customers and buyers, users and organisational buyers  Explain the development of marketing concept  Discuss the applications of consumer behaviour in marketing  Summarize the steps in consumer...
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  • Strategic Marketing Management
    undifferentiated markets. • Explain and discuss differentiated markets. • Explain and discuss monopoly markets. Discuss the impact of market structure on marketing management. • Effective organisational planning can give a company a competitive edge. • There is no single appropriate approach. • Organisations...
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  • Cips Level-5 Exam Guidance
    stakeholder management • Purchasing’s contribution to stakeholder management. 5.2 Examine the role of prospects and explain their contribution in building market share • Definition of prospects • Key role of prospects in building market share • How relationships with prospects can be managed • Marketing...
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  • Smu 2nd Sem Mb0046 - 01
    of consumer durables, salespeople take care of maintenance. Q.4 Describe the stages of business buying process. Ans: Stages of business buying process:- Step 1: Recognising an organisational need Organisational purchasing starts with the identification of demand for products and services...
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  • Mba Papers
    question 1 to 6. 4) Use of non programmable electronic calculators is allowed. Q1) Define Marketing Research. Explain its role in Marketing Management. Q2) Explain various methods of sampling in detail. Q3) Explain following methods of primary data collection. a) b) Observation. Postal Survey. Q4...
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  • Consumer Behaviour
    Applications in Marketing Questions 57 58 60 61 63 66 8 Family Buying Influences, Family Life Cycle and Buying Roles 8.1 8.2 8.3 8.4 Introduction Family Buying Influences The Family Life Cycle Stages Personal Influences Questions 67 68 70 72 74 76 9 Diffusion of Innovation 9.1 9.2...
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  • Hnd Business
    , use of social media eg YouTube, Twitter Knowledge management: the growing importance of knowledge management as a key tool in gaining and sustaining competitive advantage, analytical CRM 2 Understand the role of marketing in non-traditional contexts Public sector: importance of growth of...
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  • Study Notes
    the goals of the organisations & the degree to which the various “expert” have input into organisational decisions. * * Key areas to be examined to produce a situational analysis * Organisation & management – structure, planning, number & roles of employees, mission (vision...
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  • Strategic Human Resourse Managment
    the success of each of these three stages have been discussed. The paper highlights the key role played by HR professionals in these three stages. 3 STRATEGIC HUMAN RESOURCE MANAGEMENT: THREE-STAGE PROCESS AND INFLUENCING ORGANISATIONAL FACTORS Organisations are increasingly looking at human...
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  • Fundamentals of Hospitality and Tourism Management
    organisation has evolved; Summarise the history and the future trends of management concepts; Describe various components organisational environment; of organisational culture and Explain the opportunities and challenges faced by managers in global environment; and Discuss the influence of...
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  • BUSINESS STUDIES CLASS XII REVISED SUPPORT MATERIAL
    efficiently persons engaged in performing the functions of the management are known as managers. In other words, those managing the organisational resources for releasing its goals are known as managers. 2. ‘Management is a process’ Explain? Ans. Management includes various steps such as planning...
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  • Strategic Management and Leadership
    Europe. 2.1 Impact of Leadership on Organisational Strategy Jobs, who has been regarded as an inspirational leader not just to the employees but to the customer who played a pivotal role in Apple`s success as global brand. Though initially the board of directors did not favour Job`s contribution...
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  • Hrm Human Mgmt
    ; proper reallocation of works. B) Role of HR Manager: Refer Q.No. 1 Define Human Resource Management. Explain the structure of HR department in relation to the role played by HR Manager. [14] Ans: [Refer to Q.1 ] Structure of HR Department: Status of HR department in the total...
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  • Selling and Sales
    and role of selling in marketing Objectives Key concepts 1.1 Background 1.2 The nature and role of selling 1.3 Characteristics of modern selling 1.4 Success factors for professional salespeople 1.5 Types of selling 1.6 Image of selling 1.7 The nature and role of sales management 1.8 The marketing...
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  • Management Information Systems
    information technology in the organisational structure; and Explain the architecture and infrastructure of information technology. Identify the goals of information technology management; Assess the steps that should be taken in information technology management; and Appraise the organisations that...
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  • Sales and Marketing for Financial Institutions
    On completing this topic, students should be able to: explain how the objectives of a marketing and sales strategy should align with the corporate objectives of a financial institution evaluate different approaches to targeting and positioning understand the key steps to follow in a typical...
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  • Marketing
    Learning Objectives: After studying this unit students will be able to: • Compare alternative definitions of marketingExplain the various elements of the marketing concept. • Identify and assess the benefits and costs of a marketing approach. 1. Introduction Marketing...
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