• Ethical Issues
    refer to a issues raised by the question: What kind of marketing should companies practice, in terms of ethics? Ethics in marketing aims to apply the moral principles to optics and marketing practice. Thus, any marketing operator should be responsible for the consequences of all of his activities and...
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  • Green Marketing
    themselves access to new markets, substantially increase profits and enjoy competitive advantages over those marketing non-environmentally responsible alternatives. The Four Ps of Green Marketing Like conventional marketers, green marketers must address the ‘four Ps’ in innovative ways. 1...
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  • CSR in Emerging Markets
    this case study would explain how Shell corporation impacts CSR in an emerging market like Nigeria. Data collection in case study can be diverse with the use of different sources of data. Saunders et. al (2007) mention that triangulation of multiple sources of data should be used in case study...
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  • File
    pivotal issues related to Emerging economies which WTO needs to address immediately? 4. Explain the difference between the Theories of Absolute Advantage and Comparative Advantage related to foreign trade? Briefly describe the concept of the Factor...
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  • Csr and Consumer
    social corporate behaviour. A lot of work has been done in Western countries to identify an organization’s behaviour regarding consumer purchasing decisions. However, not many studies have been conducted in emerging markets, such as India. CSR activities should enhance a corporation's image. This paper...
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  • Busa 3000 Bank
    manufacturing companies, on a per-unit-of-output basis, high volumes of production are correlated with lower per-unit cost. (True; pp. 17-18; concept; Learning Objective 5; difficult) WHY SHOULD YOU STUDY INTERNATIONAL BUSINESS? 19. Since the 1980s, emerging market countries have experienced substantial...
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  • Green Marketing
    improved products and services with environmental impacts in mind give themselves access to new markets, substantially increase profits and enjoy competitive advantages over those marketing non-environmentally responsible alternatives. The Four Ps of Green Marketing Like conventional marketers...
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  • Audit File: Nestle
    regulation which are followed by Bangladeshi companies are explained in this journal. This research was done in 2010 and it showed the factors of corporate governance which are causing it to rise. It explains that all those good governance board practices are present in the corporation of the...
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  • Knowledge Based Theory of the Firm
    concludes by addressing emerging and potential future organizational structures. ORGANIZATIONAL STRUCTURE DURING THE TWENTIETH CENTURY Understanding the historical context from which some of today's organizational structures have developed helps to explain why some structures are the way they are. For...
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  • Green Marketing
    affects. Ultimately most waste produced will enter the waste stream, therefore to be environmentally responsible organizations should attempt to minimize their waste, rather than find "appropriate" uses for it. 7. SUGGESTED SOLUTION: SUPPORT GREEN MARKETING PROGRAMS WITH CORPORATE CREDIBILTY...
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  • Business
    , Vachani and Smith (2008) identified several precepts that should be followed in “socially responsible distribution” to the 57 BOP market. Future researchers can expand on this and other published work by examining such marketing topics as pricing and communications within a base of the...
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  • Marketing
    like to cite a few live examples from some of the hotel organisations in the world and marketing practices followed by them to boost their revenue. The Indian Hotels Company Limited of which Taj Hotels is a part of has always been the ultimate icon of the Indian Hotel Industry. The author would...
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  • Business Ethics
    (Murphy et al, 2005). The concept of marketing ethic emphasizes on the practices and standards that are deemed acceptable in the marketing conduct. These operative standards are usually determined by the stakeholders and the organization as a whole which is responsible for the marketing related...
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  • law and business
    , Vachani and Smith (2008) identified several precepts that should be followed in “socially responsible distribution” to the 57 BOP market. Future researchers can expand on this and other published work by examining such marketing topics as pricing and communications within a base of the...
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  • MNG301A
    33 Responsible Leadership • What is Responsible Leadership? • Responsible leadership is defined as the “act of ethical, valuesbased leadership in pursuit of economic and societal progress and sustainable development”. It provides the mindset within which corporate governance should take...
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  • Green Marketing
    ] Other similar terms used are Environmental Marketing and Ecological Marketing. Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide...
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  • Marketing Channel
    consumer to make the purchase. Below are the customer activation activities that should be included in the marketing channel. Education Consumers in rural emerging markets often lack knowledge about topics like banking, modern hygiene practices, and modern agriculture practices. Companies should...
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  • Jims Dillema-Ethics
    at the prospect of paying the bribe, and while he is aware of similar practices that other companies employ in other emerging markets, his instinct tells him that this is not the right thing to do, and he has never had the need to do so to win new business. Jim is an experienced salesman with a...
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  • Marketing
    responsible for identifying, anticipating and satisfying customer requirements profitably."[6] A different concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.[7] In this context, marketing is defined as "the management process that seeks to...
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  • Strategic Planning
    planning process Standard Bank We aspire to be a leading emerging markets financial services organisation Source: http://www.standardbank.com/VisionAndValues.aspx : accessed on 20/01/10 25 Mission statement conti... • The Department of Transport Lead the development of integrated...
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