• Green Marketing
    years, there has emerged a new trend of “green marketing” focussing upon environmental protection. This new trend has been exerting strong impact on the traditional way of international marketing and will be in the mainstream of international marketing for the next century. To intensify the research...
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  • Ethical Issues
    ETHICS AND ITS ROLE IN MARKETING DECISIONS CIPRIAN PAVEL, VIOLETA GIANINA DRAGOTĂ, MIHAELA DOGAN „TIBISCUS” UNIVERSITY OF TIMIȘOARA, FACULTY OF ECONOMICS 1/A DALIEI STREET, TIMIȘOARA, 300558 pavel_ciprian9@yahoo.com, gianina_dragota@yahoo.com, mihaela.dogan@yahoo.com Abstract: In this paper we refer...
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  • Green Marketing
    The Green Revolution In Marketing Introduction Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior...
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  • File
    MM04 International Marketing Assignment – I Assignment Code: 2013MM04B1 Last Date of Submission: 15th October 2013 Maximum Marks: 100 Attempt all the questions. All the questions are compulsory and carry equal marks. Section-A 1. Distinguish between the ethnocentric and...
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  • CSR in Emerging Markets
     Corporate Social Responsibility in Emerging Markets with Reference to the Environment. University of Lincoln Moriam O. Kosoko KOS11255292 MSc International Business 2013 Word Count: 15,725 Acknowledgments Table of Contents Title page.....………………………………………………………………………………………………………...
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  • Audit File: Nestle
    recommendations that how code of corporate governance and business ethics should be implemented and all those factors are discussed that were missing in corporations of Pakistan. Corporate Governance Introduction: The code of best practice of the Cadbury Committee on the financial aspects of corporate governance...
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  • Busa 3000 Bank
    following information is provided after each question: The correct answer, the page number in the chapter to which the question refers, the specific Learning Objective in the chapter to which the question refers, the question’s level of difficulty, and the specific AACSB learning goal addressed by the...
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  • Csr and Consumer
    between CSR and marketing. The Indian consumers are now well aware that, in pursuing their business endeavors, companies now have to show more responsibility towards society and the environment where they are operating and at the same time do managers increasingly see CSR as a marketing tool to help create...
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  • Business Ethics
    Ethics is a branch of philosophy which seeks to find answers about the moral concepts like bad, good, evil, right, wrong, etc. According to OEC (2011) ethic is defined as “a moral philosophy which is concerned with what is right or wrong, good or bad, fair or unfair, responsible or irresponsible, obligatory...
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  • Strategic Planning
    chosen strategies against strategic objectives. • (Refer to p 35 and 36 of the [SG], 2010.) 8 Reflection  Diagrammatically depict and explain the strategic planning process. 9 Strategic planning champions • The social craftsperson (SC) has the ability to integrate different expectations...
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  • Business Communication at Pso
    base. It is because of this significant nature of effective business communication that organizations such as PSO pay special attention to the ways in which they communicate and hence establish an image in the eyes of the outside world. This report focuses on the modes and methods used by PSO to carry out...
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  • Green Marketing
    GREEN MARKETING 1. INTRODUCTION: People around the world are becoming more aware of the environmental stresses humans are placing on the planet. Newspapers, magazines, television, and other media feature wide coverage of environmental problems, whether they are local (e.g., depleted fisheries and air...
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  • Marketing
    award. April 29, 2010 Mihir Khemka (H-1560) ACKNOWLEDGEMENTS I extend my sincere thankfulness and gratitude towards Mr. S.B. Rath Faculty, Marketing in the Hospitality & Tourism Industry, IHM-A for giving me an opportunity to work on this assignment. I would also like to extend my sincere gratitude...
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  • Project
    environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. This is especially true of marketing. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's...
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  • green marketing
    promote goods and services by making environmental marketing claims and with eco-labels. According to American Marketing Association (AMA), Green marketing is the marketing of products that are presumed to be environmentally safe. Thus, Green marketing incorporates a broad range of activities, including...
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  • Green Marketing
    of 'Green Marketing' Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company’s products, such as methods of processing, packaging and distribution. Investopedia explains 'Green Marketing' ...
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  • Business
    Social Innovation Centre Marketing Ethics: A Review of the Field _______________ N. Craig SMITH Patrick E. MURPHY 2013/08/AL/ISIC Marketing Ethics: A Review of the Field N. Craig Smith* Patrick E. Murphy** This paper is published in the book: Marketing Ethics, N. Craig Smith and...
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  • MNG301A
    universal strategic planning practice that works in all contexts. • Known strangers (KS) are associated with maintaining a balance between closeness and distance to the other role players in the strategic planning process. 10 Views of strategy Traditional view Emerging view View Strategy...
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  • Jims Dillema-Ethics
    introduced to Jim Hines, a senior salesman at Scottish Data Systems Limited that has recently submitted a proposal to a client based in a new, emerging marketing. Told by a local government official that his proposal and pricing terms were well received but that he is strongly advised to pay a cash bribe...
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  • The Future of Operations Management: an Outlook and Analysis
    Abstract Managing operations in both manufacturing and service organizations have evolved tremendously over the years with the change in market requirements. The market has become global, thereby compelling enterprise operations to keep up. The application of information technology/information systems (IT/IS)...
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