• Information Communication Technologies in Knowledge Management Strategies. Can Knowledge Actually Be Managed?
    Lefebvre Julien - MA KM Information Communication Technologies in Knowledge Management strategies. Can Knowledge actually be managed? In the so-called 'knowledge economy', the strategic and operational importance of information management and knowledge management (KM) is no longer questioned....
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  • Analysis of Marketing Activities and Strategies of Play Tv
    Executive Summary This report is on Analysis of Marketing Activities and Strategies of Play TV, which is a gaming channel, telecasted in India. This report is the detail and in-depth study of the various marketing strategies, which are used by the channel’s marketing department to market their...
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  • Strategies to Overcome Challenges in Marketing to the Bottom of the Pyramid
    STRATEGIES TO OVERCOME CHALLENGES IN MARKETING TO THE BOTTOM OF THE PYRAMID - Digging diamond is not easy, but it is worth digging. [pic] Submitted for paper presentation at the 6th MMA All India Management Students Convention ______________________________ Introduction: GDP growth of...
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  • Regionalization and Marketing Mix Strategies of a Company
    University of Halmstad School of Business and Engineering Master’s Program in International Marketing Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company) Dissertation in International Marketing 30 ECTS 9 th November, 2006 Authors: Awan, Anam ul Ha...
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  • Tata Communication: Marketing of Services (Gap Model)
    1. An Introduction to Marketing of Services: A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the poin...
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  • Cultural Differences in Internet Marketing
    iffCultural Differences in International Marketing Cultures around the world differ in ways that are fundamental to how all aspects of business are conducted and the international marketer must be sensitive to them. Fons Trompenaars, an expert in cross-cultural management, describes the kinds of...
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  • Marketing & Corporate Communication
    DEVENDRA MOHAN SHARMA A-15, 704, Shanti Vihar CHS, Shanti Nagar, Mira Road (E), Thane - 401107 Mobile: +91 9222161591 ( Email: devendra.mn@gmail.com SENIOR MANAGEMENT PROFESSIONAL – CORPORATE COMMUNICATION / PRODUCT MANAGEMENT Marketing ● Corporate Communication ● Brand / Product Man...
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  • Marketing Communication
    MBA Module 4: Finance and Growth Strategies. Student Intake: October 2006. Student Name: George Nashaat Ibrahim. What is Creativity? “Creativity is about the quality if originality that leads to new ways of seeing novel ideas…” This was how Henry (1991) defined the word CREATI...
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  • Sustainable Strategies for Services Marketing
    A Paper on Services Marketing By Prof. Sunil D. Doke 1. INTRODUCTION The phenomenal expansion of the Services Sector worldwide has led to services being regarded as the engine for economic Growth. As per the theories of Development Economics, The economic development is three-stage process. T...
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  • Marketing Research on Du Communication Network
    MKT2252 Marketing Coursework Final Report Henry Onu 1.EXECUTIVE SUMMARY: The purpose of this report is to collect and collate data related to the customer satisfaction of Du mobile services. This measure can be accomplished in 2 ways. Firstly, determining how satisfied Du customers...
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  • Marketing Communication for the Telecom Sector in Qatar
    The telecommunications sector has shown strong financial performances in Qatar and is well positioned to benefit from the economic growth and population boom. With a market population growing just over 50% in 4 years Qatar has shown that it is a potentially promising market. In the telecom sector...
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  • International Marketing
    Executive summary A Market plan for Alankara’s White Gold and Platinum Jewels has been done in the context. The company is a large manufacturer of Jewelleries in Sri Lanka. Entering the research a global screening and the country selection part is done with the help of many online resources su...
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  • Marketing Proposal for Itc Agarbattis
    Submitted by Kumar Pritam Sinha (B07027) Pankaj Kumar (B07035) Raj Jalan (B07039) Ritesh Agrawal (B07041) Problem Statement  Company - ITC  An agarbatti manufacturer wants to study the buying behaviour for agarbattis and want to find out the extent of brand loyalty during agarbatti pur...
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  • The Strategic Marketing Plan - Ambipur
    Executive Summary Different sectors of household care in Malaysia are exhibiting different degrees of growth. In 2002, the value of growth for matured products, such as laundry care, insecticides, chlorine bleach and dishwashing products are driven downwards by price discounting. On the other han...
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  • Starbucks - Marketing Plan
    Starbucks: Marketing Plan A Market Analysis Mission Statement and Objectives: Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising pri...
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  • Environmental Factors of Marketing
    Environmental Factors of Marketing This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected...
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  • Problems in Intercultural Communication
    Humans have been communicating since four million years. On the other hand, the birth of culture is estimated to have token place about 35,000 years ago. Today, both culture and communication have evolved considerably and have become interdependent of one another, to the point that communication is...
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  • Toyota Marketing Mix 4 P's
    Price Since 2003, Toyota has taken over to become the world's number two carmaker and they are not very far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of m...
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  • Assignment Brief: Compare and Contrast the Strategies of Boeing and Airbus in the Civil Aviation Industry.
    1.0 Introduction This final assignment in the Strategic Management module is going to focus on the strategic approaches taken by Boeing and Airbus. The assignment will first present a brief overview of the organisations respective histories along with an overview into both businesses’ current p...
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  • How Can Managers Use Their Understanding of Motivation and Communication Theories to Improve Performance of Staff?
    An employee's motivation to work consists of all the drives, forces and influences – conscious or unconscious – that cause the employee to want to achieve certain aims. Managers need to know about the factors that create motivation in order to be able to induce employees to work harder...
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