• International Marketing Research
    Chapter 30 INTERNATIONAL MARKETING RESEARCH V. Kumar, University of Connecticut Introduction A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The advertisement was a poor choice since animals are considered to be a form of low life and no self respecting...
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  • Reason for Failure of International Players
    companies failed to do business? What new strategies were adopted by these companies to become successful? A major challenge of doing business internationally is to adapt effectively to different culture. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and...
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  • Cross-Cultural Consumer Behavior
    Journal of International Consumer Marketing, 23:181–192, 2011 Copyright c 2011 Marieke de Mooij and Geert Hofstede BV ISSN: 0896-1530 print / 1528-7068 online DOI: 10.1080/08961530.2011.578057 Cross-Cultural Consumer Behavior: A Review of Research Findings Marieke de Mooij Geert Hofstede ABSTRACT...
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  • Anni0009
    integrative framework for cross-cultural consumer behavior University of Wisconsin-Whitewater, Whitewater, Wisconsin, USA, and University of Wisconsin-Milwaukee, Milwaukee, Wisconsin, USA Keywords International marketing, Consumer behaviour, National cultures, Cross-cultural management Abstract The world...
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  • Consumer Behavior Across Cultures
    everywhere, global media extend homogeneity. If you realize that people are different, extensions reinforce the differences. McLuhan did not include cultural convergence in the concept of the global village. In fact, he said the opposite: that uniqueness and diversity could be fostered under electronic...
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  • International Business Multiple Chioce
    are international business and globalization? What is the relationship between them? 4) Which of the following is the most accurate comparison of how private businesses and governments conduct international business? A) The objectives for private businesses and governments are the same. B) The objective...
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  • Klm Case Study
    c h a p t e r 5 The Cultural Environment of International Business ...
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  • Marketing International
    Introduction to international marketing If you think about what you have been doing recently, what do you notice? How many of the products and/or the services that you have consumed in the last period originated solely from your own country? As you read this book, the computer on your desk might be...
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  • A Case Study of International Brand Management: Comparison of Lexus Brand Management in Brazil, United States and Japan.
    A CASE STUDY OF INTERNATIONAL BRAND MANAGEMENT: COMPARISON OF LEXUS BRAND MANAGEMENT IN BRAZIL, UNITED STATES AND JAPAN. Wakayama University Graduate School of Economics Supervisor: Sotaro Sasaki Author: Ana Cecilia Fernández Pedrozo Student Number: 17410030 Table of Contents INTRODUCTION·...
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  • International Business
    have the fundamental goals of expanding market share, sales revenue & increase in profits. · Expanding markets in oversees countries is one of the strategies to achieve these fundamental goals. · The firms have alternative foreign markets & alternative modes to enter that countries. Firstly the country...
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  • Marketing Plan
    INTERNATIONAL SERVICE MARKETING Name: Professor: Institution: Course: Date: International Service Marketing In an article by Christina Sitchmann and Maren von Selasinky, Exporting services successfully; Antecedents and performance implications of customer relationships which is my point...
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  • Research Study
    CULTURAL EFFECTS ON CONSUMER BEHAVIOR Andrew J. Marsiglia, PhD, CCP Cultural value systems have a direct effect on consumer behavior and vary by the major cultural dimensions between countries but become increasingly complex when people immigrate to foreign countries that have different cultural dimensions...
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  • Negotiation and Culture: Case Study
    Culture and Negotiations Why do Japanese negotiators behave in the manner they do? How does culture affect negotiating behavior and outcomes? MASTER THESIS Author’s name: Patrycja J. Krause Student’s number: 258891 Academic advisor: Søren O. Hilligsøe Faculty of English Aarhus School of Business...
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  • Answers
    Instructor’s Manual International Marketing and Export Management Sixth edition Gerald Albaum Edwin Duerr For further instructor material please visit: www.pearsoned.co.uk/albaum ISBN: 978-0-273-71390-6  Pearson Education Limited 2008 Lecturers adopting the main text are permitted to...
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  • Glonaliztion
    it is of great imperative to understand and adapt to cultural differences which have significant influence on the performance of multinational companies (Johnson, et al, 2011)& (Hill, 2011). This essay is concerned about investigating the cultural diversities’ influence on the performance of multinational...
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  • Economic
    issues in cross-cultural business communication: Anthropological approaches to international business Tian Guang* and Dan Trotter Shantou University, Shantou City, Guangdong Province, Southern China. Accepted 8 March, 2012 Cultural factors have long been known to influence the communication and success...
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  • International and Global Marketing Course
    & GLOBAL MARKETING Lecture I The Nature and Origin of the International and Global Marketing * The concept of marketing as a universal discipline * Evolution from domestic to global marketing * Factors influencing internationalisation and globalisation of marketing * Theoretical...
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  • Culture in International Business
    society. However, these are only the products of culture followed by the society and cannot be defined as culture. It affects our every aspect of daily life, how we think and feel, how we learn and teach, or what we consider to be right or wrong. However, most people are unaware of their own culture...
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  • Failures
     Cross cultural marketing Big mistakes and blunders CONTENT introduction With faster communication, transportation and financial flows, the world is now rapidly shrinking. Brands or products originating from one country – like Gucci handbags, Mont Blanc pens, German BMWs...
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  • Cross Cultural
    MULTINATIONAL COMPANIES, CROSS-CULTURAL MANAGEMENT ISSUES AND THE WISDOM OF THE ANCIENTS by Laurent Billon A project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Examination Committee: Dr. Fredric W. Swierczek (Chairman)...
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