Executive Summary The purpose of this brief is to evaluate the strategic position of Intercontinental hotels group (IHG) PLC and to make recommendations to the Board of Directors. This brief highlights the environmental audit of IHG. Key drivers of IHG are huge number of hotels‚ largest in terms of number of rooms and members in Loyalty Rewards club scheme all over the world. The external environmental analysis is done using PESTEL analysis followed by Porters Five forces and Industry Life
Premium Strategic management Hotel Hotel chains
PERSONAL STATEMENT I squint through the half open window of my flight; the sun is shining bright.; a rather too bright for my liking. Bangalore and its mild climate‚ much to the bewilderment of my parents has made me soft. Indore’s heat‚ a scorching 47 degree Celsius welcomes me‚ as if to make up for lost time. I employ the use of my trusty cap‚ and hail a cab home. My mom has made me her special pasta. After all‚ their only son has returned‚ and since I study a whopping 1500 kilometers away
Premium English-language films Debut albums Family
Karley Pohlmann Personal Narrative Composition‚ 8am Red‚ that is what comes to my mind when I remember May 3rd of my freshman year in high school. Red was my totaled out car‚ red was the stained seat fabric from my brother’s blood‚ red was the flashing lights and sirens‚ and red was my eyes from the tears I cried. I could not change that day‚ I could not turn back time and so my heart bled out red. As I was a freshman getting ready to get my license within the next year‚ my step dad bought
Premium
PERSONAL STATEMENT My interest in mathematics started when I was at the senior high school. Due to this interest‚ I decided to continue at the university in a programme which will help me to further explore my potentials in mathematics. In September 2001‚ I gained admission to the university of Cape Coast to offer a 4-year bachelors degree programme in economics and mathematics. Whilst at the university‚ I was rated among the top 2% in mathematics for our year group and obtained A’s in all
Premium
Page |1 BRAND AUDIT SUBMITTED BY: ADITI NAGPAL 100113 Page |2 Introduction………. History……… Brand Inventory……… Brand Exploratory……… Gap Analysis……… Recommendations……… Conclusion……… Bibliography……… Page |3 INTRODUCTION... Shakespeare said – „What‟s in a name?‟ Everything..!! BlackBerry – an exotic looking fruit with wine like taste. How did that fruit become associated with terms like business‚ emails‚ internet on go? How did BlackBerry – which has become a sort
Premium
Personal Narrative It was the summer of 2016 when an unplanned event occurred. Instead of my mom‚ my dad‚ Hunter and I spending our last few weeks of summer on the lake‚ visiting friends and family‚ or even getting ready for school we were in and out of the veterinary office. As we entered the air conditioned vet clinic we were all very nervous. “Hello‚” the lady at the front desk said. The vet came rushing out. ”They are here for Tex‚” she said upsettingly. We followed her back. Tex‚ our normally
Premium Family English-language films Mother
factories in India. Wai Wai has gained popularity in about thirty countries around Asia and Europe‚ with most foreign tourists taking a liking to it and importing it into their respective countries. The audit Elements 1. Market/Industry Segment. 2. Brand Standing Metrics. 3. Brand Management Audit. 4. Brand Management Strategy Proposal. 1. Market/Industry Segment: Basically‚ there are four segments of noodle industry in the market. They are: * Premium segment * Buy 2 get 1 free segment
Premium Brand management Brand Advertising
COMPANY’S PROFILE The company that we have chosen for this assignment is Inflex Sdn Bhd. The company is a manufacturer of closed cell rubber insulation tubing and sheeting for air-conditioning‚ heating‚ and the refrigeration industry. The company also manufactures plastic polymer products. Some of the company’s products are insulation tape‚ adhesive‚ elastomeric paint‚ cutting blades‚ and other accessories. The company has more than 30 years of passion and experience in insulation manufacturing
Premium Supply chain management terms Internal control
Nursing‚ in my experience‚ is a profession where you never finish learning. My interest and enthusiasm in child nursing started when I became a support worker providing clinical care to a child with an acquired brain injury and epilepsy. I have been fortunate enough to explore different fields of care within mental health‚ learning disabilities and elderly care. This has given me the desire and determination to apply for a degree in Nursing‚ specifically child. Within my clinical role I have learnt
Premium Nursing Nurse Florence Nightingale
Marketing audit for mulberry Macroenvironment: Political/legal -Mulberry always need to be aware of the latestlegislation‚ so they take out the right policies and do notbreak the law. - International trade policy especially for asian market. Economical -key unit costs.The rise in the price of popular fabric used by Mulberry‚ such as cotton and leather‚ means prices of bags will increase. -Rising Asian market. In china‚ the sale volume for the luxury brand bag increased up to the 60%. Japan
Premium Marketing Economics United States