"Examples Of Marketing Myopia" Essays and Research Papers

  • Marketing Myopia

    Abstract The article, “Marketing Myopia” written by Theodore Levitt, illustrates how businesses interact in their particular...

    ExxonMobil, Harvard Business Review, Ignacy Łukasiewicz 1474 Words | 5 Pages

  • Marketing Myopia

    Marketing Myopia What is Marketing Myopia? Marketing Myopia is the...

    Harvard Business Review, Lanka, Marketing 1251 Words | 4 Pages

  • Marketing Myopia

    1.0 Introduction In line with Levitt (1960), Marketing Myopia refers to the narrow view of myopia,...

    Hydrocarbon exploration, Natural gas, Oil field 2415 Words | 8 Pages

  • Marketing Myopia: Theodore Levitt

    Marketing myopia: Theodore � PAGE * MERGEFORMAT �5� Running head: MARKETING MYOPIA: THEODORE...

    Harvard Business Review, Industry, Manufacturing 984 Words | 3 Pages

  • Marketing Myopia Summary

    Summary of Marketing Myopia Shorter University Abstract This document summarizes the work of Theodore Levitt in his work...

    Failure, Harvard Business Review, Marketing 638 Words | 5 Pages

  • Marketing Myopia - Critique

    Critique “Marketing MyopiaMarketing Myopia is an article written in 1960 by Theodore Levitt....

    Business, Harvard Business Review, Harvard Business School 1037 Words | 3 Pages

  • Marketing Myopia Summary

    MARKETING MYOPIA: Theodore Levit The first thing that Theodore Levit does in his article “marketing...

    Ford Motor Company, Gasoline, Internal combustion engine 965 Words | 4 Pages

  • Marketing Myopia

    many industries might not seem to be in the shadow of decline. For example, Dry Cleaning industry which seems to be declining, but still has...

    810 Words | 3 Pages

  • Marketing Myopia

    Marketing Myopia is defined by how almost every major industry used to once be a growth industry. However, presently they have...

    Better, Customer, Innovation 804 Words | 3 Pages

  • Marketing Myopia

    Article: Levitt, T. (1960) “Marketing Myopia”, Harvard Business Review, July-August, 1960 Marketing...

    769 Words | 3 Pages

  • Marketing Myopia

    Marketing Myopia is narrow minded approach to a marketing situation where only short-range goals are considered or...

    Four-wheel drive, Marketing, Maruti Gypsy 627 Words | 2 Pages

  • Marketing Myopia Case

    a recent case of marketing myopia TUESDAY, AUGUST 31, 2010 Brand Update : Can Ambassador be saved ? Recently the good old...

    Brand, Brand equity, Brand management 827 Words | 3 Pages

  • Marketing Myopia

     Marketing Myopia Report Report based on Marketing Myopia article published by Harvard Business...

    Advertising, Harvard Business Review, Marketing 2323 Words | 6 Pages

  • Marketing Myopia

    Marketing Myopia:  Marketing Myopia suggests that businesses will do better in the end if they...

    Business, Concept, Consultative selling 789 Words | 2 Pages

  • Market Myopia

    Market Myopia: Introduction: In 1960 Theodore Levitt wrote a famous article “Market myopia”, which is still famous in todays...

    Business, Consultative selling, Customer 879 Words | 4 Pages

  • Marketing Myopia

    OF “MARKETING MYOPIA” Critique of “Marketing Myopia”Written in 1960, the paper...

    Business, Customer, Firm 956 Words | 3 Pages

  • Marketing Myopia

    Marketing Myopia Industries growth has stopped due to the failure of management the top executives, railroad business because...

    Assembly line, Industry, Manufacturing 485 Words | 2 Pages

  • Literature Review on Marketing Myopia

    Article 1: Marketing Myopia 3 Article 2: An Integrated View of Marketing Myopia 4 Article 3:...

    Business, Harvard Business Review, Management 2747 Words | 9 Pages

  • Marketing Myopia

    PAPER Marketing myopia By John D Marketing myopia is a term created by Theodore Lewitt, to...

    Business, Consumer, Consumer theory 539 Words | 2 Pages

  • Marketing Myopia

    A R T I C L E www.hbr.org BEST OF HBR 1960 Marketing Myopia by Theodore Levitt • NO DO copying or posting is an...

    Automotive industry, Harvard Business Review, Harvard Business School 11059 Words | 38 Pages

  • Marketing Myopia

    Theodore Levitt broadened the marketing concept by probing the history of industries which failed and are doomed to fail. According to the...

    Business, Change, Customer relationship management 904 Words | 3 Pages

  • Marketing Myopia

    02/23/10 - Marketing Myopia The marketing concept is the philosophy that firms should analyze the needs of their...

    All rights reserved, Competition, Copyright 266 Words | 2 Pages

  • Summarized Report on Marketing Myopia

    Summarized Report on Marketing Myopia Based on my understanding marketing myopia is a term used...

    1250 Words | 4 Pages

  • Marketing Myopia

    Marketing Management I Assignment 1 Marketing Myopia Myopia refers to nearsightedness or...

    Automobile industry in India, Automotive industry by country, Lists of automobiles 1246 Words | 4 Pages

  • myopia

    Marketing myopia is a well knows term created by Theodore Levitt’s 1960, it explains the problem that many businesses have had...

    App Store, Apple Inc., Customer 745 Words | 2 Pages

  • Marketing Myopia Summary

    Marketing Myopia In his article Marketing Myopia, Theodore Levitt insists that failure in industries...

    Harvard Business Review, Industry, Manufacturing 592 Words | 2 Pages

  • Marketing Myopia Reading Notes

    022 April 10, 2015 Marketing Myopia Reading Notes Levitt, Theodore. (1960). Marketing Myopia....

    Cinema of the United States, Consultative selling, Customer 1065 Words | 2 Pages

  • The New Marketing Myopia

    Social Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE...

    Business ethics, Corporate social responsibility, Marketing 7290 Words | 21 Pages

  • Summary of Marketing Myopia

    History of Affiliate marketing The concept of affiliate marketing on the Internet was conceived of, put into practice and...

    1918, 1996, Affiliate manager 836 Words | 3 Pages

  • Marketing Myopia

    request and service your account and to provide you with additional information from CRISIL and other parts of McGraw Hill Financial you may find of...

    Balance of trade, Bond, Financial services 1362 Words | 6 Pages

  • Summary Marketing Myopia

    Summary Marketing Myopia This article provides basis for how to ensure continuous growth of a company. It also explains the...

    Consultative selling, Customer, Ford Motor Company 599 Words | 2 Pages

  • Marketing Mix Example

    1. Read following paragraph and explain the process this firm might go through to reach this specific marketing strategy - how and why this...

    Competitor analysis, Customer service, Distribution 1845 Words | 6 Pages

  • Summary Marketing Myopia By Theodore Levitt

    Marketing Myopia by Theodore Levitt, 1960 -Summary- Posted by pd7g10 on October 10th, 2010 Main Idea: 1. An industry is a...

    Customer, Marketing, Petroleum 808 Words | 2 Pages

  • Marketing Myopia - Article Summary

    Marketing Myopia Part A. Basics Concepts and Ideas 1. Near sighted (myopic) view of marketing that...

    Consultative selling, Management, Marketing 273 Words | 2 Pages

  • Marketing Audit Example

    technology and international marketing are working very closely; information technology innovations is improving marketing...

    Market, Market research, Marketing 651 Words | 3 Pages

  • Sport Marketing

    Sport Marketing The notion of "marketing myopia" has haunted marketers since Theodore Levitt published his...

    Brand, Harvard Business Review, Market research 2100 Words | 5 Pages

  • Kodak- Marketing Myopia

    Kodak Marketing Myopia: For 40 years, you couldn’t walk through Grand Central Station in New York
 without admiring the Kodak...

    20th century, Business, Camera 533 Words | 2 Pages

  • Marketing

    What Actually Marketing Myopia is : A short-sighted and inward looking approach to marketing that focuses on...

    Competition, Consultative selling, Customer 990 Words | 4 Pages

  • Green Marketing Examples

    GREEN MARKETING PRACTICES OF INDIAN FIRMS Introduction According to the American Marketing Association, green...

    Ecology, Environment, Environmentalism 2489 Words | 8 Pages

  • Myopia

    A Review of Control and Treatment for Myopia Introduction Myopia is well known for human over 2000 years. Myopia...

    Contact lens, Cornea, Eye 3543 Words | 10 Pages

  • Marketing myopia

     MARKETING MYOPIA For start we can define myopia as the analysis and interpretation of the organization...

    Business, Consultative selling, Consumer protection 418 Words | 2 Pages

  • Reaccion Marketing Myopia

    Universidad de Puerto Rico Recinto de Rio Piedras Facultad de Administración de Empresas Departamento Gerencias Reacción sobre Marketing...

    2259 Words | 6 Pages

  • Marketing

    company’s microenvironment and give an example showing why each is important. ( AASCB : Communication) Company’s microenvironment is...

    Business, Demographics, Distribution 787 Words | 4 Pages

  • Marketing Myopia

    Marketing Myopia Marketing Myopia can be defined as a short-sighted and inward looking approach to...

    Customer, Good, Marketing 615 Words | 2 Pages

  • 21st Market Myopia

    21st Market Myopia Marketing myopia can be described as a disease for a company with many different symptoms....

    21st century, Consultative selling, Customer service 1213 Words | 4 Pages

  • Kotler Principles of Marketing

     Chapter 1 Marketing: Creating and Capturing Customer Value Objective 1: Define marketing and outline the steps in the...

    455 Words | 3 Pages

  • Marketing

    MSc. in Marketing Université Paris 1-Panthéon-Sorbonne EXCERCISE PRINCIPLES OF MARKETING VATC/IAE – Broward Program...

    788 Words | 4 Pages

  • Marketing

    3 Introduction to Marketing Assignment 1 Scenario You work for a professional organisation for marketers. One of the activities that...

    Market research, Marketing, Marketing research 947 Words | 4 Pages

  • Marketing myopia: Hindustan Ambassador

    interest in the brand. With the emergence of new and better models from other auto-makers, there was a significant drop in the orders from the Government....

    Automobile industry in India, Brand, Brand management 1009 Words | 3 Pages

  • Marketing

    Principles of Marketing: An Asian Perspective L1 Marketing: Managing Profitable Customer Relationships 1 © 2012...

    Consultative selling, Customer relationship management, Customer service 2508 Words | 16 Pages

  • Marketing Concepts

    Assignment 1! Page 1 Wayne Said, Group 3 Marketing 4 December 2007 How does the marketing concept differ from the...

    1442 Words | 5 Pages

  • Marketing

    Topic 2 - The Marketing Environment. As an independent marketing management consultant, you have been asked by the...

    1900 Words | 6 Pages

  • Marketing

    Marketing Guidelines for A1 (1b) Evaluate the benefits and costs of a marketing orientation for a selected organization...

    Customer service, Factor analysis, Market 677 Words | 4 Pages

  • Marketing Myopia

     The author Levitt pointed out that the shortsighted managements, which also known as Marketing Myopia, is the main reason of...

    Consultative selling, Corning, Corning Incorporated 467 Words | 2 Pages

  • Definitions of Marketing

    What is Marketing? If you are studying marketing, digital marketing, e-marketing or any other...

    Business, Distribution, Harvard Business Review 1106 Words | 4 Pages

  • Marketing

    challenge Pizza Hut in each market they penetrate allowing Dominos as a whole to gain significant... Premium * Marketing Mix Of Pepsi.Co...

    KFC, Louisville, Kentucky, Marketing 632 Words | 3 Pages

  • Marketing

    1. Introduction - First of all, this report introduces selected financial services organization HSBC background briefly. And talk about element of...

    Bank, Financial services, Marketing 1665 Words | 7 Pages

  • Marketing

    the actual needs or wants of the customers that would be buying it. If Trap-Ease where to follow a Societal Marketing Concept then they would...

    Customer, Customer service, Market segmentation 1478 Words | 4 Pages

  • marketing

    Does marketing create or satisfy needs? Marketing is an organizational function and a set of processes for creating,...

    Advertising, Business, Consumer theory 1091 Words | 4 Pages

  • Marketing

    [MARKETING TODAY] January 24, 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called...

    Customer relationship management, Customer service, Marketing 1307 Words | 4 Pages

tracking img