• 21st Market Myopia
    21st Market Myopia Marketing myopia can be described as a disease for a company with many different symptoms. Some of the indications that a company has caught the illness are attitudes that say, “We’re fine the way we are, we don’t need change” or “That could never happen to us”, even “Our customers...
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  • Literature Review on Marketing Myopia
    Article 1: Marketing Myopia 3 Article 2: An Integrated View of Marketing Myopia 4 Article 3: Beyond Marketing Myopia: The Service of Small Railroads 5 Article 4: Futuristics: Reducing Marketing Myopia 6 Article 5: Reconsidering the Classics: Reader Response to "Marketing Myopia" 7 Article 6:...
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  • Araticles
    marketing myopia - Presentation Transcript 1. MARKETING MYOPIA 2. WHAT IS MARKETING MYOPIA? * SUSTAINED GROWTH DEPENDS ON HOW BROADLY YOU DEFINE YOUR BUSINESS- * AND HOW CAREFULLY YOU GAUGE YOUR CUSTOMER’S NEEDS. 3. Marketing Myopia * Marketing myopia according to...
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  • Marketing Myopia
    by Theodore Levitt (1925-2006) a well-known American economist and an authoritarian Professor at Harvard Business School. [pic][pic][pic] WTM PR/Marketing Support Helping You Excel in London: Get Our Complete Menu of Services www.saltmarshpr.co.uk Free Inventory Software Track inventory, sales...
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  • Marketing Myopia
    Journal Critique: Marketing Myopia The paper “Marketing Myopia” was written in 1960 by Theodore Levitt, a professor of marketing at Harvard Business School. In his article, he explores and details issues he saw with big business’ short-sightedness (i.e. “myopia”) and failure to adopt a broader consideration...
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  • Marketing Myopia
    Marketing Myopia Marketing Myopia can be defined as a short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of the customers' needs and wants. It results in the failure to see and adjust to the rapid...
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  • Marketing Myopia
    critical assessment of “Marketing Myopia” by Theodore Levitt which I presented to our marketing faculty though I am not actually sure what critical assessment really is .. so bear with it Summary Theodore Levitt in his Harvard Business Review, 1975 named “Marketing Myopia” has argued that there is...
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  • Google Search
    T., “Marketing myopia”, Harvard Business Review, pp. 45-56, ... ieeexplore.ieee.org/iel5/4591409/4599598/04599840.pdf?... - Similar 2. Bizsetup Group In Zimbabwe, I'd estimate that probably 95% of entrepreneurs suffer from a terrible ... An Example of Marketing Myopia in Zimbabwe;...
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  • Marketing Myopia
    Abstract The article, “Marketing Myopia” written by Theodore Levitt, illustrates how businesses interact in their particular industry’s life cycles of growth, maturity and decline. One of the primary focal points of the article is that businesses must know their industry in regards to satisfying...
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  • Marketing Myopia
     Marketing Myopia Report Report based on Marketing Myopia article published by Harvard Business Review and written by Theodore Levitt. In this report is going to be given answer to 3 questions based on the researches that been concluded. Mainly report is going to be reviewing key failing of business...
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  • Harvard Business review
    Levitt’s “Marketing Myopia, ” published using the Harvard Company Review inside of 1960, provides excellent perspective throughout the mind of your respective customer. Over forty a very long time later, the essay may be relevant along with insightful, ready with suggestions about revenue, marketing, along...
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  • Marketing Myopia
    Article: Levitt, T. (1960) “Marketing Myopia”, Harvard Business Review, July-August, 1960 Marketing myopia is a term coined by Theodore Levitt. The fundamental concept to take from marketing myopia is that a business will survive and perform better if it focuses on satisfying customer needs rather...
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  • Marketing myopia
     MARKETING MYOPIA For start we can define myopia as the analysis and interpretation of the organization from the point of view of the product and not the market that is focused towards the product and all its development and not on the need that the product satisfies the market. To understand...
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  • Marker
    MARKETING MYOPIA” Definition:- “Short sighted and inward looking approach to marketing that focuses on the needs of the firm instead of defining the firm and its products in terms of the customers' needs and wants. Such self-centered firms fail to see and adjust to the rapid changes in their markets...
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  • Marketing Myopia
    CRITIQUE OF “MARKETING MYOPIA” Critique of “Marketing Myopia”Written in 1960, the paper “Marketing Myopia” was written by Theodore Levitt, a professor of marketingat Harvard Business School. It has been republished a number of times since then. The publication thatthis critique is based on is from the...
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  • Marketing Myopia
    thoughts used for defining growth itself. While determining what actually growth is, many industries might not seem to be in the shadow of decline. For example, Dry Cleaning industry which seems to be declining, but still has diversified into Laundromats with a steady growth. Similarly when looking at Hollywood...
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  • Marketing
    What Actually Marketing Myopia is : A short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of the customers' needs and wants. It results in the failure to see and adjust to the rapid changes in their...
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  • Marketing Myopia Summary
    Marketing Myopia In his article Marketing Myopia, Theodore Levitt insists that failure in industries is “at the top” where executives deal with broad goals and policies. He defines marketing myopia using something he calls the “self-deceiving cycle.” This cycle consists of four conditions which cause...
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  • Marketing Myopia reaction paper
    Marketing Myopia When it comes to the topic of marketing, or anything that has to do with business, I personally am not very interested in it, thus making me not that very knowledgeable in this topic. Hearing stuff about business just puts me to sleep. However, when asked to read the article on marketing...
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  • The New Marketing Myopia
    Social Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE 2009/08/ISIC Electronic copy available at: http://ssrn.com/abstract=1336886 The New Marketing Myopia by N. Craig Smith* Minette E. Drumwright ** and Mary C. Gentile *** ...
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