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  • reserch paper
    Fanta, & other foodstuffs of The Coca Cola Company. The company's beverage products consist of bottled & canned beverages produced by independent & company owned bottling & canning operations. A variety of products of the business are Coke, Coca Cola classic, diet Cherry Coke, caffeine free Coca...
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  • Mr. Mo
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  • Customer Behaviour- Mid Sem Exam Notes
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  • Marketing
    is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant...
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  • Mr Jay
    Research Article Food Products Consumer Behaviors: The Role of Packaging Elements M. Estiri, T. Hasangholipour, H. Yazdani, H.J. Nejad and H. Rayej ABSTRACT Today, packaging has been acknowledged as a strategic tool for enhancing competitiveness of food products by experts. Despite, the importance...
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  • Samim
    ( n.d.)) consumers choose among alternative brands (i.e. among bundles of different product attributes, represented at different levels) the ones that maximise their utility (value). That is, the brands that offer the combination of attributes and attribute levels the consumer values the most are likely...
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  • Buyer Behavior
    lead to major mistakes. This is what happened when Kodak introduced its Advanta camera—a costly bust. The company proudly touted it as a high-tech product, but the marketplace was dominated by middle-aged baby-boomers. In midlife, fancy new technology generally loses its appeal, and simplicity begins...
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  • The Examination of Young Affluent Purchase Intention on Luxury Bags in Malaysia
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  • employer branding
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  • Hod.Docx
    1 Introduction to the topic 2 Relationship between a Celebrity & a Brand 3 Is celebrity advertising effective? 4 Literature review ...
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  • Brand Loyalty
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  • Research Report
    A RESEARCH REPORT ON “A Study on Consumer Perception as the Pre-Purchase Behavior towards Personal Care Products in the Markets of Durg and Bhilai.” Submitted in partial fulfillment for the award of the degree Master of Business Administration Chhattisgarh...
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  • Frito Lay Case
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  • Consumer Behaviour
    DaimlerChrysler features a wide selection of car brands. Tabi is known for its classic women’s clothing. While seemingly unrelated, these brands have recently shared a similar strategy. As these established companies expanded beyond their current customer base, each brand attempted new marketing communication programs...
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  • Brand Equity (Iub)
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  • Indian Car Industry
    Consumer Perception of Global vs. Local Brands: The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer...
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  • abcde
    is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant...
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  • Postioning of Monte Carlo Denim Vis a Vis Other Competative Brands
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  • Buying Process
    are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. More generally, decision making is the cognitive process of selecting a course of action from among multiple alternatives. Common examples...
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