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    1.1 INTRODUCTION According to McCracken's (1989) definition, a celebrity endorser is an individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (marketing communication). Celebrity endorsement is expected to influ
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  • Perception
    CONSUMER BEHAVIOUR – 3 : PERCEPTION INDUVIDUAL DETERMINATS OF BEHAVIUOR INTRODUCTION To understand the buyer and to make a customer out of him is the main purpose of the study of consumer behaviour. Though this problem has been analysed from different view points under different premises, it
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  • An Investigation of Customer’s Perception and Expectation of Services in Pension Fund Administration (Pfa) in Nigeria (a Study of Pfa Customers in Enugu)
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  • Impact of Ict on the Performance of Banks. a Case Study of Barclays Bank Ghana
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  • Sustainable Product
    ISSUE 7 : OCTOBER 1998 The Journal of Sustainable Product Design Re-THINK Re-FINE Re-DESIGN Re-PAIR ISSN 1367–6679 ‘Light-plant’ a functional reminder of resource use Innovation, page 52 ‘Kind of Blue’ chair, construction detail Analysis page 41 Re-THINK Re-FINE Trun
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  • Perception on Private Brands
    Perception of Private Label Brand image: A comparison between three different nationality consumer groups. DIALLO MBAYE-FALL CERGAM, University Paul Cézanne Aix-Marseille III (Aix-en-Provence) & University Institute of Technology of Marseille, France. Address: CU Estelan ch.04F Avenue Marechal L
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  • Predicting Turnover Intent: Examining the Effects of Employee Engagement, Compensation Fairness, Job Satisfaction, and Age.
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  • The Impact of Training and Development on Employees' Performance in the Banking Industry. a Case Study of Zenith Bank Plc.
    THE IMPACT OF TRAINING AND DEVELOPMENT ON EMPLOYEES’ PERFORMANCE IN BANKING INDUSTRY (A CASE STUDY OF ZENTH BANK PLC) ABSRACT Manpower Training and Development is a very important aspect of human resources management which must be embarked upon either proactively or reactively to meet any cha
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  • Consumer Research in the Early Stages of New Product Development
    Consumer research in the early stages of new product development Issues and applications in the food domain Ellen van Kleef Promotor: Co-promotor: prof. dr. ir. J.C.M. van Trijp Hoogleraar in de marktkunde en het consumentengedrag Wageningen Universiteit dr. ir. P.A. Luning Universitai
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  • Product Placement
    Journal of Management and Marketing Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern
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  • Impact of Job Analysis on Job Performance: a Study of Public Sector Organizations of Pakistan
    IMPACT OF JOB ANALYSIS ON JOB PERFORMANCE: A STUDY OF PUBLIC SECTOR ORGANIZATIONS OF PAKISTAN By Muhammad Safdar Rehman NATIONAL UNIVERSITY OF MODERN LANGUAGES ISLAMABAD April 2009 Impact of Job Analysis on Job Performance: A Study of Public Sector Organizations of Pakistan By Muham
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  • Customer Perception of Private Labels Brands vs National Brands in Indian Retail Industry
    CUSTOMER PERCEPTION OF PRIVATE LABELS BRANDS VS NATIONAL BRANDS IN INDIAN RETAIL INDUSTRY 1. INTRODUCTION 1.1 INTRODUCTION TO INDIAN RETAIL INDUSTRY: The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one o
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  • Business to Consumer Model: a Positive Impact of Online Business on the Marketing and Operation of Sales in the Clothing Industry
    BUSINESS TO CONSUMER MODEL: A POSITIVE IMPACT OF ONLINE BUSINESS ON THE MARKETING AND OPERATION OF SALES IN THE CLOTHING INDUSTRY. RESEARCH PAPER
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  • Consumer Perception of Usage of Nokia Mobiles
    Project Report on “MOBILE CONSUMERS PERCEPTION ON NOKIA” By: Ruthvik Enganti PGDM-BT 005 A Project report submitted in partial fulfillment for the award of the degree Post Graduate Diploma Management in Biotechnology Under the Guidance
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  • Prevalence, Purpose of Use and Impact of Nanotechnology in Uniforms of Staff Working in the Hospitality Sector
    Friday 17th December 2010 CO401 Course Work 1.2 Research and Reporting Report “Prevalence, Purpose of Use and Impact of Nanotechnology in Uniforms of Staff Working in the Hospitality Sector” ------------------------------------------------- ACKNOWLEDGEMENT We really proud to thank t
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  • Product Placement
    Effectiveness of Product Placement in Hindi Movies Introduction: Product placement refers to the practice of including a brand name, product, package, signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the memorability of the bran
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  • Impact of Positioning in Branding
    ACKNOWLEDGEMENT I hereby take this opportunity to thanks all those whom efforts and help have made this internship project a success. Above all I thanks to GOD ALMIGHTY for giving me strength to work and for the successful completion of this internship project. I would like to thanks the manage
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  • Impact of Unhealthy Food Advertisements on Children
    Impact of unhealthy food advertisements on children Abstract Studies have shown that a trend toward junk food consumption has been increased among children in Pakistan, which is ultimately leading to childhood obesity. Our purpose of study is analyzing the impact of food advertisements on the
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  • The Impact of Green Marketing Strategies on Business Organisations
    The Impact of Green Marketing Strategies on Business Organisations *Tanushree Shrivastava Research Scholar(IIPS, DAVV, Indore) Mobile 9926248388 moonskiess@yahoo.com **Dr. Preeti Singh Reader, IIPS, DAVV, Indore Mobile 9425349044 Purnima4@rediffmail.com The
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  • Consumer Perception
    Consumer perception towards ADVERTISING . Synopsis : consumer perception is a behavior of human responses to the product and marketing. The study of consumer perception focuses on how individuals make their decisions to spend available resources. Basically it’s a study regarding WHAT to buy? Ho
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