• reserach
    ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS JANUARY 2012 VOL 3, NO 9 Studying Impacts of Sales Promotion on Consumer’s Psychographic Variables (Case study: Iranian Chain Stores at City of Kerman) Ali Nasr Esfahani Assistant Professor, Management Department...
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  • Influencing Factors for the Selection of Mobile Phone Service Providers
    from the consumers’ of three mobile phone operator’s from major cities in Malaysia. To determine the factors and examining their relationship of those factors towards the consumer’s perception in selecting an operator’s services. This research has applied exploratory factor analysis, confirmatory factor...
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  • Marketing
    is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant...
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  • reserch paper
    Fanta, & other foodstuffs of The Coca Cola Company. The company's beverage products consist of bottled & canned beverages produced by independent & company owned bottling & canning operations. A variety of products of the business are Coke, Coca Cola classic, diet Cherry Coke, caffeine free Coca...
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  • Customer Behaviour- Mid Sem Exam Notes
    consuming Disposition- disposing Decision making units- customers, Consumers Time-Dynamic Process Consumer Behaviour involves attitudes towards: * Products/goods * Services (intangible) * Activities * People * Ideas It is a dynamic process which can involve many people...
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  • Mr. Mo
    Difference across Female Age Cohorts towards Celebrity Endorsement in Fashion Brands 2.0 Introduction Endorsement can give credibility to a brand that advertising alone can’t, if a brand is linked to someone outstanding in their field of endeavour, then the brand and personality will begin to share...
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  • Mr Jay
    Research Article Food Products Consumer Behaviors: The Role of Packaging Elements M. Estiri, T. Hasangholipour, H. Yazdani, H.J. Nejad and H. Rayej ABSTRACT Today, packaging has been acknowledged as a strategic tool for enhancing competitiveness of food products by experts. Despite, the importance...
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  • employer branding
    organizational outsiders with specific (employment) information to increase their experience with an organization. Promoting an organizations employment brand often occurs via different media sources, of which corporate web-sites and Social Networking Sites recently gained in popularity. Therefore, additionally...
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  • Samim
    ( n.d.)) consumers choose among alternative brands (i.e. among bundles of different product attributes, represented at different levels) the ones that maximise their utility (value). That is, the brands that offer the combination of attributes and attribute levels the consumer values the most are likely...
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  • Postioning of Monte Carlo Denim Vis a Vis Other Competative Brands
    PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training TITLE: “Positioning of Monte Carlo Denim Vis-à-Vis Other Competitive Brands” SUBMITTED TO LOVELY PROFESSIONALUNIVERSITY In partial fulfillment of the Requirement for the award of Degree of “MASTER OF BUSINESS ADMINISTRATION” ...
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  • Hod.Docx
    1 Introduction to the topic 2 Relationship between a Celebrity & a Brand 3 Is celebrity advertising effective? 4 Literature review ...
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  • The Examination of Young Affluent Purchase Intention on Luxury Bags in Malaysia
    study aims to investigate the effect of perceived values & quality, status seeking, emotional attachment and visual merchandising on young affluent towards the purchase intention of luxury bags Design/methodology/approach – Hypotheses were tested with a random sampling (students who use luxury bags)...
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  • Brand Equity (Iub)
    Chapter 26 MEASURING BRAND EQUITY Kevin Lane Keller, Dartmouth College What Is Brand Equity? Brands represent enormously valuable pieces of legal property, capable of influencing consumer behavior, being bought and sold, and providing the security of sustained future revenues to their owner....
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  • Frito Lay Case
    extremely competitive, with more than 650 individual snack chip products being brought to market in a single year. The overwhelming majority of these products fail to have much of an impact however, with less than 1% of all new products generating revenue sufficient enough to break out of the $25 million...
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  • Research Report
    A RESEARCH REPORT ON “A Study on Consumer Perception as the Pre-Purchase Behavior towards Personal Care Products in the Markets of Durg and Bhilai.” Submitted in partial fulfillment for the award of the degree Master of Business Administration Chhattisgarh...
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  • Buyer Behavior
    lead to major mistakes. This is what happened when Kodak introduced its Advanta camera—a costly bust. The company proudly touted it as a high-tech product, but the marketplace was dominated by middle-aged baby-boomers. In midlife, fancy new technology generally loses its appeal, and simplicity begins...
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  • Brand Loyalty
    The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-4529.htm The impact of satisfaction and image on loyalty: the case of Alpine ski resorts ¨ Rita Faullant, Kurt Matzler and Johann Fuller Department of Strategic Management, Marketing and Tourism,...
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  • Consumer Behaviour
    DaimlerChrysler features a wide selection of car brands. Tabi is known for its classic women’s clothing. While seemingly unrelated, these brands have recently shared a similar strategy. As these established companies expanded beyond their current customer base, each brand attempted new marketing communication programs...
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  • Indian Car Industry
    Consumer Perception of Global vs. Local Brands: The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer...
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  • Introducing National Brands at Discount Retailers: Implications for Brand Image
    Introducing NBs at discounters: Implications for brand image Bachelor Thesis Marketing 2010/2011 Word Count: 7,039 Emiel Hoosemans Anr: 881442 Tilburg University Marketing Department Supervisor: F. Sotgiu Abstract The continued growth of the discount...
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