Examining The Impact Of Product Attributes On Perception Towards Brand Product Essays and Term Papers

  • Chapter 8 Marketing Management

    Chapter 8: Differentiation and Brand Positioning Marketing Management A Strategic Decision-Making Approach Differentiation is a powerful theme in developing business strategies, as well as in marketing. Consumers or organizational customers choose what they buy for one or two reasons: what they choose...

    1055 Words | 4 Pages

  • Celebrity Endorsement

    CELEBRITY ENDORSEMENT-MARKING AN IMPACT ON CUSTOMER BUYING DECISION ABSTRACT The crescendo of celebrities endorsing brands has been steadily over the past 20 years, despite the cost and the risks involved with this technique of advertising. It has been used quite intensively in the present...

    1751 Words | 6 Pages

  • Consumer Behaviour

    manner with respect to a given object”. – A lasting, general evaluation of people (including oneself), objects, advertisements, or issues – Anything toward which one has an attitude is called an object. – Attitudes are lasting because they tend to endure over time. Consumer researchers assess attitudes...

    5209 Words | 16 Pages

  • Consumer Knowledge

    services. - Brand Associations: Linkages in memory between the brand and other concepts, these linkages (what consumers know) are known as Beliefs/Perceptions BA include beliefs about brand’s attributes and its consumption benefits Ex. Of consumer responses are: want to buy brand extensions, recommend...

    1698 Words | 8 Pages

  • Miss

    COUNTRY-OF-ORIGIN EFFECTS AND THEIR IMPACT UPON CONSUMERS' PERCEPTION OF QUALITY C. Min Han, The University of Michigan William J. Qualls, The University of Michigan ABSTRACT - An exploratory study was conducted to examine the impact of country-of-origin effects upon consumers' product evaluations. Specifically...

    2837 Words | 9 Pages

  • Marketing

    what is meant by the terms, perception, motivation and learning. (12%) b) Critically discuss the view that the interest that the marketer should have in the consumers ends when the purchase takes place in the decision making process. (13%) a) The terms perception, motivation and learning are...

    1485 Words | 5 Pages

  • The Influence of Brand Loyalty

    expectations and perceptions of service quality at cellular retail outlets. This will assist a cellular service provider to plan and execute a marketing strategy that will maximise service quality in line with customers' needs, and hence to improve customer retention which will impact positively on...

    1363 Words | 6 Pages

  • Country of Origin 1965-2004

    research. In the specific context of the country-of-origin field, there is a high level of interest in researching the effects and impact of country-of-origin as an extrinsic product/service cue and therefore a review of the literature may be regarded as timely and useful. This level of interest may be attributed...

    18929 Words | 53 Pages

  • Country of origin, consumer's Perception and Brand Image

    Country of origin, consumer's Perception and Brand Image Introduction The impact of country of origin (COO) on the consumer's perception of products has been one of the most widely studied areas of international marketing. Increasing globalization of today's business has resulted in unprecedented...

    5704 Words | 27 Pages

  • Dissertion on Ecotourism

    How and why does the relationship marketing-traditional marketing continuum vary within an industry? • How does product quality affect customer loyalty among high and low touch products? • Can luxury goods retailers prevent barriers to switching? • How do retailers cope with polygamous behaviour...

    4327 Words | 13 Pages

  • Brand Image and Customer Saisfaction

    Asian Academy of Management Journal, Vol. 12, No. 1, 83–107, January 2007 THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC Stephen L. Sondoh Jr. 1 , Maznah Wan Omar2, Nabsiah Abdul Wahid3 Ishak Ismail3 and Amran Harun 4 Labuan School of International...

    9447 Words | 29 Pages

  • Effects of Braning on Consumer Decision

    EFFECTS OF BRAND EXTENSION AND CO-BRANDING", in Advances in Consumer Research Volume 22, eds. Frank R. Kardes and Mita Sujan, Provo, UT : Association for Consumer Research, Pages: 432-434. Advances in Consumer Research Volume 22, 1995      Pages 432-434POSITIVE AND NEGATIVE EFFECTS OF BRAND EXTENSION...

    6183 Words | 20 Pages

  • Brand Analyse

    including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t792304011 Brand Analyses of U.S. Global and Local Brands in India: The Case of Levi's Vertica Bhardwaja; Archana Kumara; Youn-Kyung Kima a Retail and Consumer Sciences, The University...

    8407 Words | 28 Pages

  • Attitudes Consumer Behavior

    1 | Attitudes As consumers, each of us has a vast number of attitudes toward products, services, advertisements, direct mail, the Internet, and retail stores. Whenever we are asked whether we like or dislike a product, a service, a particular retailer, a specific direct marketer, or an advertising...

    3204 Words | 10 Pages

  • Impact of Celebrity Brand Endorsements

    Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) ISSN: 0975- 5853 Celebrity Endorsement And Its Impact On Sales: A Research Analysis Carried Out In India. By Dr Vipul Jain Dehradun Abstracts - The practice of celebrities being used for rendering...

    5233 Words | 48 Pages

  • Evaluation of Impact of Advertisement in Awareness and Demand of the Commodity Product

    Abstract The research is on the basis of A STUDY ON “Evaluation Of Impact Of Advertisement In Awareness And Demand Of The Commodity Product” in ASAHI INDIA GLASS LTD. Asahi India Glass Ltd. (AIS) is the largest integrated glass company in India, manufacturing a wide range of international quality...

    3786 Words | 11 Pages

  • Corporate Strategy

    full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration, Laval University, Quebec, Canada Corporate branding...

    10082 Words | 29 Pages

  • Research Paper on Telecom

    ABSTRACT This research intends to investigate the relationship between perceived quality, price and brand reputation on habitual behavior (loyalty) in mobile phone service companies in Bangladesh. This kind of research was never done in the context of Bangladesh. This is the researchers’ unique...

    7239 Words | 23 Pages

  • Brand Equity and Country of Origin Relationship

    Brand equity is considered a key indicator of the state of health of a brand, and its monitoring is believed to be an essential step in effective brand management (Aaker, 1991, 1992). Both researchers (e.g. Shocker et al., 1994) and practitioners (e.g. Biel, 1992) have argued for the importance of understanding...

    9841 Words | 34 Pages

  • Consumer Behavior

    THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR By FIREW KIFLE GUDERO Bachelor of Arts in Business Management Jimma University Jimma, Ethiopia July 2001 Submitted to the Faculty of the Graduate College of the Oklahoma State University in partial fulfillment of the requirements...

    15056 Words | 46 Pages