• Examining the Impact of Product Attributes on Perception Towards Brand Product
    Running head: EXAMINING THE IMPACT OF PRODUCT ATTRIBUTES ON PERCEPTION TOWARDS BRAND PRODUCT Examining the Impact of Product Attributes On Perception towards Brand Product [The name of the writer appears here] [The name of the institution appears here] TABLE OF CONTENTS Preface ………
    Premium 22513 Words 91 Pages
  • Impact of Branding on Consumer Perception and Buying Behavior
    CHAPTER 1 INTRODUCTION 1.1 BACKGROUND OF THE PROBLEM/STUDY Branding is one of the most important aspects of the marketing arena. In this world of ever increasing competition and removal of barriers to trade due to the enforcement of the WTO (World Trade Organization), branding has becom
    Premium 13377 Words 54 Pages
  • Consumers¡¯ Perception Towards Internet Purchase in the Uk
    CHAPTER 1 INTRODUCTION 1.1 BACKGROUND FOR THE STUDY The Internet has grown tremendously during the past years. It radically changes the way people live, work and consume. It represents a tremendous opportunity as well as threats. As Chaffey and his colleagues (2003, p. xi) state: ¡°It giv
    Premium 10241 Words 41 Pages
  • A Study of Consumer Perception and Brand Awareness of Siemens Refrigerator
    Chapter One 1. Introduction Today with technological advancement human race has achieved what few years back were impossible. Refrigerator, the thing that keeps specially food and drinks fresh has opened our door to keep life going in the industrial society without thinking of what will be our
    Premium 10847 Words 44 Pages
  • Perception Towards Scooty Streak
    TABLE OF CONTENTS |CHAPTER NO. |TITLE |PAGE.NO | |1 |INTRODUCTION |
    Premium 7038 Words 29 Pages
  • Marketing Research - Perception Towards Tata “Nano”
    Report: Perception towards TATA “Nano” TABLES & CHARTS 1. Table & Graph 1.1 Table & Graph 1.2 Table & Graph 1.3 Table & Graph 1.4 2. Table 2.1 Table 2.2 Table 2.3 3. Table & Graph 3.1 4. Table & Graph 4.1 5 Graph 5.1 6 Graph 6.1 7 Graph 7.1 8 Graph 8.1 9 Graph 9.1 10 Graph 10.1 11. Table 11.
    Premium 10198 Words 41 Pages
  • Consumer Perception Towards Cosmetic Industry
    A PROJECT REPORT ON CONSUMER PERCEPTION TOWARDS COSMETIC INDUSTRY IN GHAZIABAD (IN CONTEXT TO MEN’S FAIRNESS CREAM) TABLE OF CONTENTS |S.No. |Topic |PageNo. | |1
    Premium 4745 Words 19 Pages
  • A Study on Consumer Perception Towards Online Grocery Store
    A Study on Consumer Perception towards Online Grocery Store By Himanshu S Mishra Submitted In fulfillment of the requirement for the degree Masters in International Management To Institu d' Administration des Enterprises Greater Noida Campus, India Univers
    Premium 11300 Words 46 Pages
  • Customers’ Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis
    International Journal of Techno-Management Research, Vol. 01, Issue 02, September 2013 ISSN: 2321-3744 Customers’ Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis Dr. Surinder Singh Kundu Assistant Prof. & Incharge, Department Of Commerce, Chaudhary Devi...
    Premium 5163 Words 21 Pages
  • Perception of Logo Change: Its Impact on Companies and Customers Behavior. the Case of Microsoft and Gap
    PERCEPTION OF LOGO CHANGE: ITS IMPACT ON COMPANIES AND CUSTOMERS BEHAVIOR. THE CASE OF MICROSOFT AND GAP 12 Table of contents INTRODUCTION ...................................................................................................................... 3 I)THE PERCEPTION OF LOGO FOR
    Premium 6835 Words 28 Pages
  • Impact of Product Inovation on Sales Volume
    BLEKINGE INSTITUTE OF TECHNOLOGY School of Management MBA Thesis Report ON The Impact of Product Innovation on Sales Volumes of Consumer Goods. (A case study of Royal Philips Electronics N.V) AUTHOUR: Idowu Akindipe SUPERVISOR: Ian Robson June 2007 ABSTRACT Studies h
    Premium 11764 Words 48 Pages
  • Evaluation of Impact of Advertisement in Awareness and Demand of the Commodity Product
    Abstract The research is on the basis of A STUDY ON “Evaluation Of Impact Of Advertisement In Awareness And Demand Of The Commodity Product” in ASAHI INDIA GLASS LTD. Asahi India Glass Ltd. (AIS) is the largest integrated glass company in India, manufacturing a wide range of international qua
    Premium 3786 Words 16 Pages
  • The Perception of Omani E-consumers on the Importance and Performance of Dubai SMHs' Website Dimensions and Attributes
     Abstract — There is no doubt that Internet technology is widely used by hotels and its demand is constantly booming. Hotels have largely adopted website information services through using different interactive tools, dimensions and attributes to achieve excellence in...
    Premium 6037 Words 25 Pages
  • Impact of Language on Corporate Culture
    Corporations, like any organization, define and are defined by a shared culture. This culture is created through the use of language first in the creation and implementation of a shared vision articulated in a company mission statement. This vocabulary steers the organization toward what will beco
    Premium 5067 Words 21 Pages
  • Impact of Special Economic Zones on Employment, Poverty and Human Development
    Working Paper No. 194 Impact of Special Economic Zones on Employment, Poverty and Human Development Aradhna Aggarwal May 2007 Contents Foreword........................................................................................................................i Abstract..
    Premium 23577 Words 95 Pages
  • Effective Retail Through Customer Service – the Impact of Sales Staff in Different Types of Retail Format
    Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Sandeepan Majhi Saurabh Chopra Somnath Guha Sarkar Post Graduate Program In Fashion Management Studies (2006-08) National Institute of Fashion Technology Bangalore Acknowled
    Premium 9816 Words 40 Pages
  • Retailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction
    “Retailing characteristics of fast food stores and their impact on customer sales and satisfaction” By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:-  Chap-1 Introdu
    Premium 29631 Words 119 Pages
  • Theory of Perception and Its Implications for Marketers
    Executive Summary In the past, Australians have perceived potatoes as boring, time-consuming to cook, and high in carbohydrates. This negative perception resulted in a decreasing consumption and an inferior image of potatoes. Among other national and regional boards, Western Potatoes is now tryin
    Premium 6017 Words 25 Pages
  • Consumer Preference of ‘Hen Product’
    Consumer Preference of ‘Henkel Product’ CONTENTS UNIT I INTRODUCTION UNIT II COMPANY PROFILE UNIT III RESEARCH METHODOLOGY UNIT IV ANALYSIS AND INTERPRETATION OF THE DATA UNIT V CONCLUSIONS AND SUGGESTIONS QUESTIONNAIRE BIBLIOGRAPHY
    Premium 14061 Words 57 Pages
  • New Product Development and Understanding the Consumer Behaviour
    INTRODUCTION ABOUT THE COMPANY: “Vision Future” is an enterprise operating in the areas of Outsourcing, Market Research, Brand & financial management. They are currently working across 6 locations across India viz. Ahmadabad, Bangalore, Chennai, Kolkata, and Patna with head office at Pune.
    Premium 5101 Words 21 Pages