• The Strategic Marketing Plan - Ambipur
    Executive Summary Different sectors of household care in Malaysia are exhibiting different degrees of growth. In 2002, the value of growth for matured products, such as laundry care, insecticides, chlorine bleach and dishwashing products are driven downwards by price discounting. On the other han...
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  • Strategic Marketing Plan
    Table of Contents Executive Summary...........................................................................................................3 Product Profile……………...............................................................................................4 Business Review…............
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  • Tesco - Strategic Marketing Techqniques
    Tesco's is a United Kingdom based international supermarket chain. It is the largest British retailer both by global sales and by domestic market share. Originally specialising in food, it has moved into areas such as clothes consumer electronics, consumer financial services internet services and co...
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  • Strategic Marketing and the Four P's of Market Research
    Strategic Marketing and the Four P's of Market Research When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) ¡V maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentatio...
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  • Redwin Strategic Marketing Plan
    Redwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S.W.O.T Analysis 28 Strategic Position 31 Vision and Mission 32 Marketing Mix Strategies 33 Referen...
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  • Strategic Marketing Gillete
    TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 3 -4 2 SITUATIONAL ANALYSIS 5 2.1 PESTE ANALYSIS 5 2.2 SWOT ANALYSIS 6 -7 3 MARKET SEGMENT 8 4 ALTERNATIVE MARKETING STRATEGIES 9 4.1 MASS MARKETING 9 4.2 DIFFERENTIATED MARKETING 9 5 SELECTED MARKETING STRATEGY 9 5.1 PRICING STRATEGY 11 5.2 PROMOTIO...
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  • Strategic Marketing Haleeb Pakistan
    Strategic Marketing Plan For The "HALEEB FOODS (JUICES)" January 1, 2004 to December 31, 2006 Prepared by: HORIZON Date: 2nd October, 2006 ACKNOWLEDGEMENT We at first bow my head before Allah Almighty who bestowed his countless blessings upon me, guided me towards the wa...
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  • Strategic Marketing
    Review of Performance: Year 2 By the end of year two Pangea Technologies had achieved great success. Not only did it rank number one in game 5 but it also ranked number one overall. Our management team worked well together and made well informed decisions. We achieved our goal to have at least 40%...
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  • Strategic Marketing
    Introduction The relevance, strengths and limitations of each of the following theories are based around my company {Removed} Distribution Limited. {Removed} was formed in 2001 to distribute FMCG products to established computer supplies dealers in the UK and continental Europe. The thrust of ou...
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  • Analyzing Strategic Marketing, Schweppes Raspberry Ginger Ale
    Introduction - SCA's global brand, TENA SCA is the world leader in incontinence care product. The International Continence Society defines incontinence as any involuntary leakage of urine. SCA's global brand, TENA, comprises a complete product portfolio of incontinence products range from large abs...
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  • Strategic Marketing for Sri Lanka Airlines
    This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the...
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  • Strategic Marketing Analysis for South African Ngo
    Situation Analysis Micro-environment Forces that are internal to and influence a company include: the company, the suppliers, market intermediaries, customers, competitors, employees and publics, all impact on the company’s ability to serve its customers, and together they are responsible for...
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  • Ryanairs Marketing Environment and Strategy
    1 INTRODUTION The aim of this report is to carry out a investigation of Ryanair?s external environment and a strategic analysis of Ryanair, to identify opportunities and threats it might face, and its strategic capability, to isolate key strengths and any weaknesses that need dealing with. F...
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  • By Comparison with the Other Factors, Evaluate How Important Stakeholders Are in Strategic Management.
    The first intention of this paper is to give a clear understanding of key terms used throughout, helping illustrate their meanings and importance. Strategy: Johnson et al (2005, p9) argues, "Strategy is the direction and scope of an organisation over the long term, which achieves an advantage in...
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  • Evaluate Marketing Opportunities for New Zealand Tourism
    Introduction Analysing marketing opportunities is importance in the marketing planning process. It is to analyse the long-run opportunities in the market so as to improve the business unit's performance. This assignment is to evaluate marketing opportunities of Abel Tasman National Park Exper...
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  • An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove
    An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Introduction The pace of change in the marketing communications industry has accelerated with the advent of the Internet and new media technologies. New technologies create new ways for marketers to reach...
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  • International Marketing
    Executive summary A Market plan for Alankara’s White Gold and Platinum Jewels has been done in the context. The company is a large manufacturer of Jewelleries in Sri Lanka. Entering the research a global screening and the country selection part is done with the help of many online resources su...
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  • Samsung Electronics Strategic Analysis
    Memo To: Kun Hee Lee, Chairman and CEO of Samsung Electronics From: Josh Graham, Senior Consultant, Whirlwind Consulting Co. Date: 28-Apr-08 Re: Emerging Chinese DRAM industry Executive Summary Whirlwind Consulting Company has reviewed the current position of Samsung in the semiconductor and...
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  • Starbuck's Marketing Analysis
    Statement of the Problem Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization's uncompromising principles...
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  • Nokia Marketing Mix
    Marketing Mix of Nokia 7210: Why it Reaches the Young Demographic The product, which I have chosen for this assignment, is the mobile phone Nokia 7210. The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour displ...
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