Programme: BTEC Higher National Diploma (HND) in Business
Unit Number and Title: Marketing Principles (Unit 4)
Unit Level: 4
Assignment Ref. Number: F/601/0556
Module Tutor: Raja Khan
Date Set: 25/05/2012
The aim of this assignment is to measure...
(a) Horizontal Integration Strategy:
This strategy seeks to achieve growth by ownership/acquisition or merging of functions
of organisations which operate on a similar level. It is characterized by integration of
firms producing the same kind of goods or operating at the same stage of...
of strategic change 1.2 evaluate the relevance of models of strategic change to organisations in the current economy 1.3 assess the value of using strategic intervention techniques in organisations |
2 Understand issues relating to strategic change in an organisation | 2.1 examine the need...
study involves an examination of the operations, financial, HR and marketing aspects of a business on ex ante (Before the venture comes into existence) basis. Thus, you may simultaneously read this lesson and the lessons on marketing, finance etc. to have a better idea of the issues involved. What we...
employees rather than just a selected few ‘high potential’ managers.
The purpose of this report is to identify and develop key strategies that Synergy can use to develop the management skills of its employees. It will be an equal opportunity program as candidates will be selected at random rather than based...
Research Project Unit 5: Food and Beverage Operations Management Unit 6: Rooms Division Operations Management Unit 7: The Developing Manager Unit 8: Marketing in Hospitality Unit 9: Human Resource Management for Service Industries Unit 10: Work-based Experience Unit 11: Resource Management in Hospitality...
Nature And Roles Of Markets And MarketingMarketing is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers.
Types Of Market
A market is a group of individuals, organisations or both who:
Need or want a product
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution...
a. Introduction about marketing:
In the present age, there are a number of changes in almost all life aspects, especially in business. Many companies and factories are developing with high speed and they are producing a lot of new products to our life by many different...
What is marketing?
What does the term marketing mean? Many people think of marketing only as selling and
advertising. And no wonder, for every day we are bombarded with television commercials ,newspaper ads, direct mail campaigns, Internet pitches and sales calls. Although they are important...
Marketing- The most crucial word in the world of business today, but it has been practiced in one form or the other since ages. Marketing is indeed a very ancient art. Marketing exists in any type of economic system and any...
Task Contents1 Understand the background to 1.1 discuss models of strategic changeorganisational strategic change 1.2 evaluate the relevance of models of strategic change to organisations in the current economy 1.3 assess the value of using strategic intervention techniques in organisations2 Understand...
What is strategy?
Strategy is 'a linking process between environment and organisation variables'. It contains a number of interrelated elements composed of analysis of internal and external environments.
It is a game plan of goals, actions, monitoring and evaluation to achieve...
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
- Companies address needs by establishing a “value proposition”:
elements of the marketing process.
Marketing is the group to everyone is exposed to the marketing daily even when they do not know it and billboards enclosed the nation. These parts explain that an opening into the world market and different aspects and you will pay attention about marketing mix. In future...
Marketing Guidelines for A1
(1b) Evaluate the benefits and costs of a marketingorientation for a selected organization
( What is the marketingorientation (product? production? sales? marketing? societal marketing?) that you will be selecting for Sunshine?
( What are the benefits and...
Professional Certificate in Marketing
Syllabus 2011 - 2012
Professional Certificate in Marketing
Syllabus Unit 1
The aim of this unit is to provide a detailed explanation of the key theories and practice behind marketing as an exchange process and...
around whether the marketing aspect and the operations aspect go together in any organisation. How the aspect of operation contributes to improve the overall marketing aspect of an organisation has been ongoing debate since long time. Earlier, all the different functions of organisations are seen as an independent...