Topic: Retail Marketing-Strategies for small unorganized retailer in the era of organized retailing.
Current Status of Retailing in India
The size of the retailing industry in India is estimated to be in the order of Rs. 7200 to 8100 billion (US $ 160-180 billion), with organised retailing estim...
Retail marketing and Promotion
In this assignment I will be more focusing on how the company's use retail mix, what are the components of a retail mix etc.
Retail mix is a retail tool, It is a checklist. It focuses attention on various elements of marketing neede...
Retail Marketing is the multifaceted, systematic approach of selling goods / services that satisfy specific needs of customers, adopted by every business and not for-profit agency and group with a message. It attempts to optimize an organization's ability to make a profit....
RETAIL MARKETING – A PARADIGM SHIFT
Retailing is one of the largest sectors in the global economy and going through a transition phase not only in India but the world over. The retail market is segmented as; Specialty store, Department store, Super market, Convenience store, Discount Store, Off...
It has long been accepted that social marketing is significantly different from commercial marketing despite the fact that its hallmark is the borrowing of the latter's concepts and tools (Andreasen 1995; Bloom and Novelli 1981). One of these differences is that social marketing is charged with dram...
"CRM for Banks"
(Customer Relationship Management, Term V, PGP 2003-05)
Prof. J.K. Das
Indian Institute of Management Lucknow
November 29, 2004
Table of Contents
Executive Summary 3
CRM Initiatives in Banks 7
The ski industry has been around since the beginning of the
century. Since that time the retailing industry of the ski world has
been on a steady increase. At the beginning of this decade the
increase began to skyrocket. However, skiing was not the reason
for the growth. The reason for the drama...
Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization.
Ethical Challenges in Marketing Communication
Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics h...
Social Responsibility and Ethics in Marketing
M Mohamed Labbai* Abstract This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their budding...
ETHICS IN MARKETING COMMUNICATION
As well as the entire business world, marketing has its own ethics problems.
Numerous marketing specialists or their representatives have consciously declared and
adopted different engagements, declarations or codes of rules regarding the necessity that
ETHICS IN MARKETING
National Seminar on Corporate Governance: A tool to bust financial bubbles.
Organized By: ITS Institute of Management, Greater Noida
*ITS-Institute of* Management
Part 1: DMA: Focus on ethics
The Direct Marketing Associations (DMA) takes ethics very seriously. The “ethics” search results showed DMA has more specific and rigorous ethical guidelines as an industry sub-discipline of AMA and has numerous programs to ensure that its member organizations co...
Course Details: MBA (Revised-Fall 2007)
Master of Business Administration (Revised)
Directorate of Distance Education SIKKIM MANIPAL UNIVERSITY of Health, Medical and Technological Sciences (SMU)
Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Particulars Broad Outline of MBA (R...
Page 1 of 131
Non-interest diversification in Banking, the new paradigm shift after liberalization and its relevance as a Marketing Strategy
The Indian commercial banking system partly because of its strategic marketing shift and partly due to investment management and v...
Marketing Brief of Pizza Hut
1.) The Company
Brief History of the Company
Pizza Hut® is the family pizza place.
As a matter of fact, we are rooted in familyliterally. Two brothers, mom, and $600 turned into the recipe for the world's largest pizza company in 1958, when a family friend with...
What Your Mother Never Taught You:
How to Teach Business Ethics
One of the greatest challenges in teaching business ethics is determining the subject matter and content that needs to be taught. When examining business ethics courses it is obvious that there are many different fra...
PROJECT INTERIM REPORT
AN EMPIRICAL STUDY OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA
Prof. Sapna Parashar
Store location and real estate markets are two most important areas of concern for a retailer by the virtue of the fact that real estate is the largest fixed investment for a retailer. For a retailer, being at the right place at the right time facilitates the develop...