• Retail Marketing and Promotion
    Unit 5 Retail marketing and Promotion Assignment 2 In this assignment I will be more focusing on how the company's use retail mix, what are the components of a retail mix etc. P2- Retail mix is a retail tool, It is a checklist. It focuses attention on various elements of marketing neede
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  • Retail Marketing Strategies for Un Organised Retailers
    Topic: Retail Marketing-Strategies for small unorganized retailer in the era of organized retailing. Current Status of Retailing in India The size of the retailing industry in India is estimated to be in the order of Rs. 7200 to 8100 billion (US $ 160-180 billion), with organised retailing estim
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  • Retail Marketing
    RETAIL MARKETING  Retail Marketing is the multifaceted, systematic approach of selling goods / services that satisfy specific needs of customers, adopted by every business and not for-profit agency and group with a message. It attempts to optimize an organization's ability to make a profit.
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  • Retail Marketing – a Paradigm Shift in India Abstract
    RETAIL MARKETING – A PARADIGM SHIFT Retailing is one of the largest sectors in the global economy and going through a transition phase not only in India but the world over. The retail market is segmented as; Specialty store, Department store, Super market, Convenience store, Discount Store, Off
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  • Alliances and Ethics in Social Marketing
    It has long been accepted that social marketing is significantly different from commercial marketing despite the fact that its hallmark is the borrowing of the latter's concepts and tools (Andreasen 1995; Bloom and Novelli 1981). One of these differences is that social marketing is charged with dram
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  • The Impact of Snowboarding on Retail Marketing
    The ski industry has been around since the beginning of the century. Since that time the retailing industry of the ski world has been on a steady increase. At the beginning of this decade the increase began to skyrocket. However, skiing was not the reason for the growth. The reason for the drama
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  • Retail Marketing
    Final Report on "CRM for Banks" (Customer Relationship Management, Term V, PGP 2003-05) Submitted to: Prof. J.K. Das Submitted by: Indian Institute of Management Lucknow November 29, 2004 Table of Contents Executive Summary 3 Introduction 4 CRM Initiatives in Banks 7 Re
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  • Ethics in Marketing
    Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. In
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  • Ethics in Marketing Communication
    Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics h
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  • Marketing Communication Ethics
    ETHICS IN MARKETING COMMUNICATION As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules regarding the necessity that marketin
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  • Marketing Ethics
    Social Responsibility and Ethics in Marketing M Mohamed Labbai* Abstract This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their budding
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  • Ethics in Marketing
    ETHICS IN MARKETING Submitted To: National Seminar on Corporate Governance: A tool to bust financial bubbles. *6th*&7*th* March2010 Organized By: ITS Institute of Management, Greater Noida *ITS-Institute of* Management Greater Noida e-mail:prashantrastogi_2000@yahoo.com ETHIC
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  • Marketing Management
    DBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and posit
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  • Marketing
    Course Details: MBA (Revised-Fall 2007) Master of Business Administration (Revised) Offered by Directorate of Distance Education SIKKIM MANIPAL UNIVERSITY of Health, Medical and Technological Sciences (SMU) Contents Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Particulars Broad Outline of MBA (R
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  • Dma: Focus on Ethics
    Part 1: DMA: Focus on ethics The Direct Marketing Associations (DMA) takes ethics very seriously. The “ethics” search results showed DMA has more specific and rigorous ethical guidelines as an industry sub-discipline of AMA and has numerous programs to ensure that its member organizations co
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  • Non-Interest Diversification in Banking, the New Paradigm Shift After Liberalization and Its Relevance as a Marketing Strategy
    Page 1 of 131 Non-interest diversification in Banking, the new paradigm shift after liberalization and its relevance as a Marketing Strategy Subrato Bhadury Abstract The Indian commercial banking system partly because of its strategic marketing shift and partly due to investment management and v
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  • Ethics
    Introduction Over the years, many people and organizations have debated about the degree of influence that ethics have on marketing communication as a whole. There are a great number of advertising and marketing communications messages who have generated accusations in regard to the integrity of th
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  • Environmental Factors of Marketing
    Environmental Factors of Marketing T.I University of Phoenix MKT 421 Harry Caldwell 06/24/2006 Environmental Factors For a company to gain or maintain a sustainable competitive advantage, the organization must be ever vigilant, watching for changes in the business environment. The organiza
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  • Food Retail Industry Analysis
    INTRODUCTION Retailing is one of the most important in every Western European Country. Historically retailing has been viewed as the sale of goods to the consumer trough retail shops, but retail today should be viewed as being rather broader. Theories of retail change summarize forms
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  • Technology Intervention in Marketing Proclivity at Present
    Technology Intervention in Marketing-Proclivity at Present Jayanta Adhikari adhikari.jayanta@rediffmail.com PGDBM 2005-07 Institute of Technology and Management Kharghar, Navi Mumbai 410210 EXECUTIVE SUMMARY Over the past two decades marketing has seen various changes. These changes
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