• Ethics in Retail Industry
    materialistic values. However it is found that most simplistic of societies have member who want to accumulate possessions. On the other hand marketing may enhance or reinforce the appeal of materialism. To conclude on these issues, Retail Marketing ethics is a sub-set of business ethics and...
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  • Syllabus
    Finance, Enron case & UTI case. Unit VII: Ethical Issues in Marketing - Introduction; Principles of Ethical Marketing; Ethical approaches to buyer- seller relationship; Ethics in Pricing; Ethics in product labeling and packing; Ethics in dealership decision; Ethics in promotion; Social and Ethical...
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  • syllabus IIPM
    PROGRAMME STRUCTURE FOR PG-ISBE S.NO SUBJECT CRDEIT 1 Total Quality Management 2 2 Business Ethics 1 3 Retail Management 2 4 CRM 1 5 Executive Communication & Mentoring 6 MARKETING SPECIALIZATION 6 Product and brand management 4 7 Distribution & Logistics Management 2...
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  • Mba Courses
    IT for Managers & MIS 12 Services marketing 13 Industrial and Agricultural Marketing 14 International marketing 15 Retail and Logistics management Semester IV C.No. Courses 16 Strategic Marketing Management 17 Corporate Governance &Business Ethics 18 Business Environment...
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  • bus plan
    and the effect it has on marketing planning. Consumer is the main backbone of the marketing plan in case of the retail business. It makes huge impacts on the marketing plan directly and indirectly both ways. Marketing practices depends on the consumer ethics as their thinking and ideas may differ...
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  • Dissertation Report
    CSR competencies • Embedding CSR in Organisations RETAIL MANAGEMENT SEMESTER – IV PAPER CODE – IEM-PGDM–ER-04 HUMAN RESOURCE IN RETAILING UNIT – I Introduction • Careers in Retailing – buying, merchandising, marketing...
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  • Relaince Business Policy
    business enterprise in India. It is the only private sector company from India to feature in the Fortune Global 500. RIL’s operations include exploration and production of crude oil and gas, refining and marketing of petroleum, and, production of petrochemicals and textiles. Also, the company recently...
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  • Warehouse Retail
    -Chadwick, 2009). Suggestions and Conclusion: The Costco approach is not to over saturate their market presence, but to strategically enter into global markets. The virtual retail experience will serve as a natural complement to an already existing strategic marketing format. The web’s...
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  • Book Lists
    |Biztantra | | | |Retail Mgmt |Dunne |Cenga | | | |Strategic Marketing |Ferrell |Cenga...
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  • Walmart
    , Supermarkets, and restaurants. 2) Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions. External Factor Analysis Summary: Here we will analyze the affect of societal forces and to see what trends are like to affect the retail...
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  • Retail Ethics
    Small Business', Journal of Small Business Management, 27-31. McIntyre, Faye S., James L. Thomas and Faye F. Gilbert (1999), “Consumer Segments and Perceptions of Retail Ethics,” Journal of Marketing Theory and Practice, 7 (Spring), 43-53. Naudé, P. and Buttle, F. (2000) 'Assessing relationship...
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  • Walmart
    dominate the retail market of the United States, and continue to build their presence around the world. The strategic planning of Wal-Mart approaches global expansion with a regionalized marketing campaign. Wal-Mart’s global focus is on finding low cost products from around the world, importing those...
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  • Citi Corp
    Ethics in the 21st Century”." Business & Society Review (00453609) 107.3 (2002): 381-389. Business Source Premier. EBSCO. Web. 8 Mar. 2011. Neilson, Leighann C, and Megha Chadha. "International marketing strategy in the retail banking industry: The case of ICICI Bank in Canada." Journal of Financial...
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  • Marketing Mix
    sales receipt and beyond for any marketing plan to succeed. i)Marketing ethics Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with...
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  • Consumer Behaviour
    – Culture, Structure, relationship and conflicts. (13 Hours) UNIT IV: Corporate Social Responsibility towards stakeholders – Internal Stakeholders and external stakeholders – Ethics in Marketing – Advertising, HRM, Finance and Technology – Ethics and environment. (13 Hours) UNIT V: Business Ethics...
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  • business
    : Marketing Topics: 1. Consumer Behaviour 2. Services Marketing 3. E-Marketing 4. Relationship Marketing 5. Marketing Communications 6. International Marketing 7. Business to Business (B2B) Marketing 8. Market Segmentation 9. Retail Marketing 10. Tourism Marketing 11. Sports...
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  • Creating a Job Posting
    creative; the dress is casual and work ethic is strong.  We are looking for someone who is enthusiastic to be a part of a growing company and wants to see their role have a positive impact on the business, team members and customers.   Our Marketing Account Executive will be responsible for defining and...
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  • Retail Management 312a
    RETAIL MANAGEMENT MARKETING 312a SUPPLY CHAIN CONSTRAINTS Territorial Restrictions: Are attempts by the supplier, usually a manufacturer, to limit the geographic area in which a retailer may resell merchandise. Dual Distribution: Occurs when a manufacturer sells to independent retailers and...
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  • Fahion School Admissions
    , flexibility, and a positive attitude are essential characteristics necessary to find success in the retail industry. (“Retail Marketing Careers”.) A person can also apply his or her basic skills such as computer literacy, working well with people and a strong work ethic to the table when applying for a...
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  • Journal
    characteristics of different branches need further examination. At this time, few studies have investigated the characteristics of retailers in the context of CSR (Brashear et al. 2008; Mejri and De Wolf 2010; Piacentini, Mac Fayden, and Eadie 2000). Retail marketing, in particular, raises the question of...
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