• Retail Marketing Strategies for Un Organised Retailers
    Topic: Retail Marketing-Strategies for small unorganized retailer in the era of organized retailing. Current Status of Retailing in India The size of the retailing industry in India is estimated to be in the order of Rs. 7200 to 8100 billion (US $ 160-180 billion), with organised retailing estim...
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  • Retail Marketing and Promotion
    Unit 5 Retail marketing and Promotion Assignment 2 In this assignment I will be more focusing on how the company's use retail mix, what are the components of a retail mix etc. P2- Retail mix is a retail tool, It is a checklist. It focuses attention on various elements of marketing neede...
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  • Retail Marketing
    RETAIL MARKETING  Retail Marketing is the multifaceted, systematic approach of selling goods / services that satisfy specific needs of customers, adopted by every business and not for-profit agency and group with a message. It attempts to optimize an organization's ability to make a profit....
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  • Retail Marketing – a Paradigm Shift in India Abstract
    RETAIL MARKETING – A PARADIGM SHIFT Retailing is one of the largest sectors in the global economy and going through a transition phase not only in India but the world over. The retail market is segmented as; Specialty store, Department store, Super market, Convenience store, Discount Store, Off...
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  • Alliances and Ethics in Social Marketing
    It has long been accepted that social marketing is significantly different from commercial marketing despite the fact that its hallmark is the borrowing of the latter's concepts and tools (Andreasen 1995; Bloom and Novelli 1981). One of these differences is that social marketing is charged with dram...
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  • Retail Marketing
    Final Report on "CRM for Banks" (Customer Relationship Management, Term V, PGP 2003-05) Submitted to: Prof. J.K. Das Submitted by: Indian Institute of Management Lucknow November 29, 2004 Table of Contents Executive Summary 3 Introduction 4 CRM Initiatives in Banks 7 Re...
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  • The Impact of Snowboarding on Retail Marketing
    The ski industry has been around since the beginning of the century. Since that time the retailing industry of the ski world has been on a steady increase. At the beginning of this decade the increase began to skyrocket. However, skiing was not the reason for the growth. The reason for the drama...
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  • Ethics in Marketing
    Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. In...
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  • Ethics in Marketing Communication
    Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics h...
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  • Marketing Ethics
    Social Responsibility and Ethics in Marketing M Mohamed Labbai* Abstract This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their budding...
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  • Marketing Communication Ethics
    ETHICS IN MARKETING COMMUNICATION As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules regarding the necessity that marketin...
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  • Ethics in Marketing
    ETHICS IN MARKETING Submitted To: National Seminar on Corporate Governance: A tool to bust financial bubbles. *6th*&7*th* March2010 Organized By: ITS Institute of Management, Greater Noida *ITS-Institute of* Management Greater Noida e-mail:prashantrastogi_2000@yahoo.com ETHIC...
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  • Marketing Management
    DBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and posit...
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  • Dma: Focus on Ethics
    Part 1: DMA: Focus on ethics The Direct Marketing Associations (DMA) takes ethics very seriously. The “ethics” search results showed DMA has more specific and rigorous ethical guidelines as an industry sub-discipline of AMA and has numerous programs to ensure that its member organizations co...
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  • Marketing
    Course Details: MBA (Revised-Fall 2007) Master of Business Administration (Revised) Offered by Directorate of Distance Education SIKKIM MANIPAL UNIVERSITY of Health, Medical and Technological Sciences (SMU) Contents Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Particulars Broad Outline of MBA (R...
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  • Non-Interest Diversification in Banking, the New Paradigm Shift After Liberalization and Its Relevance as a Marketing Strategy
    Page 1 of 131 Non-interest diversification in Banking, the new paradigm shift after liberalization and its relevance as a Marketing Strategy Subrato Bhadury Abstract The Indian commercial banking system partly because of its strategic marketing shift and partly due to investment management and v...
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  • Pizza Hut Marketing Brief
    Marketing Brief of Pizza Hut 1.) The Company Brief History of the Company Pizza Hut® is the family pizza place. As a matter of fact, we are rooted in family—literally. Two brothers, mom, and $600 turned into the recipe for the world's largest pizza company in 1958, when a family friend with...
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  • How to Teach Business Ethics
    What Your Mother Never Taught You: How to Teach Business Ethics Introduction One of the greatest challenges in teaching business ethics is determining the subject matter and content that needs to be taught. When examining business ethics courses it is obvious that there are many different fra...
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  • Literature Review-Fdi in Retail
    RETAIL MARKETING PROJECT INTERIM REPORT LITERATURE REVIEW AN EMPIRICAL STUDY OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA Submitted to: Prof. Sapna Parashar Date: 23-07-2008 Sub...
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  • Choosing Retail Locations for Shopping Malls in India
    EXECUTIVE SUMMARY Background Store location and real estate markets are two most important areas of concern for a retailer by the virtue of the fact that real estate is the largest fixed investment for a retailer. For a retailer, being at the right place at the right time facilitates the develop...
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