BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
Premium Advertising Cadbury plc
Procrastination is what I have done for the last three hours; it is the thief of time. It is the art of stalling on a task you would much rather avoid. My years of school have made me a master of procrastination. Yet I am not proud of my title. Procrastination effectively dissolves your time and replaces your attempt to work effectively with pointless acts that lack any relationship to the task at hand. According to the Webster dictionary it is the act of delaying or postponing something. (write
Premium Procrastination Mind Thought
PREFACE This assignment throws glimpse on the important aspect of the Equity and trust-‘CONCEPT OF EQUITY’. The law relating to equity is largely built on precedent. The rules have been built upon by previous situations which they have dealt with. Equity" may generally be defined as the correction of a defect or error in the law. This idea is apparently of ancient origin‚ tracing back at least as far as Aristotle‚ who defined equity as an exception to the rule where the lawgiver ’s pronouncement is
Premium Common law
UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
Premium Brand
Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
Premium Brand Brand management Branding
Theory : 2 Factor‚ Expectancy‚ Equity I. SUMMARY Memelihara motivasi adalah salah satu kunci sukses. Banyak perusahaan menyadari bahwa salah satu cara yang efektif dalam mengelola pegawai adalah memberikan kesempatan untuk kreatif. Dan motivasi perlu diberikan untuk mendorong proses yang kreatif dan inovatif. Dalam banyak contoh‚ seseorang akan dihargai secara finansial untuk usaha-usaha yang sukses. Dalam berbagai kasus‚ kebebasan dan kesempatan untuk menggunakan keterampilan yang kreatif
Premium
that when buying services customers tend not to be simply buying the elements of service‚ but something much greater: consumers buy the whole concept (Slack‚ Chambers‚ Johnston‚ 2005). In terms of its elements‚ employees can be a weak or a strongest link in this service chain. Employees can influence the association a customer makes with a corporate brand‚ they act like an ambassadors of the organization even if they don’t have a direct contact with the customers: and the main aim of them is to
Premium Motivation Maslow's hierarchy of needs
implied that that they were doing something wrong. Julie developed a detailed strategic plan for the Patient Safety Initiative. A patient safety steering committee that included board members‚ doctors‚ nursing and parents‚ was implemented. Several employees expressed concern about the implementation of the strategy. Responsibilities in employee´s job make difficult to focus on the effectiveness of changes. Some people believed that the hospital has not moved boldly enough with respect to parental
Premium Safety Patient Health care
shareholders accepting. Shares were duly allotted on that date and all monies were received when due. Required Prepare journal entries to record these events‚ show all workings. (2 marks) 4. Forrest Ltd has issued 10 000 5% cumulative preference shares. Explain the meaning of the term “cumulative”. (1 mark) 5. The share capital of Murdoch Ltd consists of: 52 000 Ordinary A shares @ $2.50‚ fully paid $130 000 15 000 Ordinary B shares @ $1.50‚ paid to 80c 11 000 On 28 June 2012‚ the directors declared a
Premium 1967 1983 1966
It is important to keep paid-in capital separate from earned capital because they are completely different numbers. The stockholders’ equity section of a corporation’s balance sheet includes paid-in capital and retained earnings. The distinction between paid-in capital and retained earnings is important from a legal and an economic point of view. Paid-in capital is the amount paid in to the corporation by stockholders in exchange for shares of ownership. Retained earnings are earned capital held
Premium Stock market Stock Shareholder