• Leadership in Apple
    the other sources contributed to make this report on Nokia Inc. As well as the online sources and books helped me in gaining the information. Finally the colleagues around me encouraged me to write this report. Executive Summary In 2011 Nokia Inc faces some issues in profit, sales and market share...
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  • Decision-Making Process
    camera or notebook computer). Explain your decision-making process, and what source of information did you use in making the decision to buy the article? Introduction: Before we made a purchase decision, there are eight steps of decision making process, they are Problem Recognition, Set-up Standard...
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  • Research
    Study of Consumer Behavior regarding the brands of Mobile Handsets in Ludhiana city Research Project Report Submitted to Punjab Technical University, Jalandhar in partial fulfillment of the requirement of the degree of Masters in Business Administration By Neha Jain Student (MBA) Roll...
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  • Manufacturing strategy
    shoring is the type of relocation of an industry or an company of a business from one country to another i.e typically an operational process, such as manufacturing process. Next shoring is “the transfer of business or manufacturing processes to companies in a Nearby location. Where both parties may be...
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  • Nokia's Pricing Strategy
     in  the  Smartphone   market  affected  negatively  by  marketing   strategy  decisions?   Analysis of marketing strategy choice and implementation for Nokia Lumia in Europe Aarhus School of Business and Social Sciences April 2013   2  of  34   ...
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  • Demographic Factors Such as Age, Income, Gender and Profession with Brand Choice and Brand Switching of Mobile Phone Handset Users in Mumbai
    India being the country with the second largest population in the world it has unmatched scope for brands to exploit the large untapped market for mobile phones in India. Especially with recent statistics showing us that markets in the developed countries have already been exhausted and have been exploited...
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  • Approache
    A Project Report ON “To study the consumer behavior for purchasing mobile handsets” For IMRB International PUNE Submitted To University of Pune, Pune In Partial Fulfilment of Requirement For the Award of Degree of MASTER OF BUSINESS ADMINISTRATION (Marketing) Submitted By Mr. Garje Raviraj Natha ROLL...
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  • Research Report on Consumer Prefrence Towards Mobile Handsets
    Study of Consumer Buying Behavior regarding the different Brands of Mobile Handsets (Research Project Report) Submitted to:- University of Pune In Partial fulfillment of the requirement for the award of the Degree of Master in Marketing Management (2009-11) ...
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  • Consumer Behavior for Mobile Phones
    WHY THIS PROJECT 13 OBJECTIVES 13 RESEARCH PROCESS 14 METHODOLOGY 15 RESULTS/FINDINGS 16 DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19 DECISION MAKING 21 REASON FOR CHANGING PHONE 22 WHO INFLUENCES PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL...
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  • Consumer Behaviour
    A STUDY ON CONSUMER BUYING BEHAVIOUR OF MOBILE PHONES IN INDIA Synopsis of Introduction Consumer behavior refers to the mental and emotional process and the observable behavior of consumers during searching, purchasing and post consumption of a product or service...
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  • Ratio Analysis of Bsnl & Bharti Airtel
    different mobile brand handsets. IMRB International is a leading market research company in India to provide the market research reports to well established national companies. During the study I have visited to the respondents who are currently using and used in the past the various mobile handsets...
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  • Micro Max Branding and Positioning
    Personality and Symbolism • Strategic decisions taken to build the same brand • Consumer insights & perceptions used to create its values • Factors that shaped the brand during its life cycle • Role of advertising in this brand building process • How did this brand positioned itself...
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  • Nokia Organization Change
    DWO Project Report: Nokia 2012 Contents Executive Summary................................................................................................................................... 2 List of figures ..............................................................................
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  • Consumer Perception on Buying Behaviour Towards Smartphones
    INTRODUCTION Smartphone: A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality...
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  • Marketing Strategies of G'Five and Apple
    Years: 2000 to 2007 13 3.3 The Fall 14 3.4 Current Status 19 4. The Apple iPhone: A Leader in Innovation 21 4.1. Overview 21 4.2. Entry into the Mobile Phone Market 21 4.3. Segmentation Strategy of Apple iPhone 22 4.4. Features of iPhone 22 4.5.Market of iPhone in 2011 23 4.6. Apple in India 24 ...
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  • Brand Prefernce of Mobile Phone
    A STUDY ON FACTORS INFLUENCING BRAND PREFERENCE OF MOBILE PHONE Thesis submitted in partial fulfillment of the degree of MASTER OF ARTS IN ECONOMICS By GEETHA D Register Number: 101120568 Department of Economics MEENAKSHI COLLEGE FOR WOMEN, (AUTONMOUS) CHENNAI APRIL 2012 CERTIFICATE...
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  • Mgmt
    PROJECT REPORT ON CELEBRITY ENDORSEMENTS AFFECTING THE SALES OF MOBILE PHONES SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION 2009-12 |Under the Guidance of : |Submitted by: ...
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  • strategic management on samsung
    Strategic Management Samsung Company background Name Samsung Electronics Co., Ltd. Industries served Consumer electronics, Telecoms Equipment, Semiconductors, Home Appliances Geographic areas served Worldwide Headquarters South Korea Current CEO Kwon Oh Hyun Revenue ...
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  • Business Strategy
    |Unit 7 Business Strategy | |ASSIGNMENT TITLE |Samsung Electronics | |ASSIGNMENT NO |1 of 2 ...
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  • Apple India
    likely decision process for purchasing the Apple iPhone tm in India TABLE OF CONTENTS APPLE INC.: AN INDUSTRY BENCHMARK FOR INNOVATION 2 THE APPLE IPHONE 2 INDIAN MOBILE MARKET 2 THE INDIAN MOBILE USER 3 BUYING DECISION PROCESS: THE INDIAN MINDSET 3 NEED RECOGNITION: ‘I WANT A MOBILE PHONE...
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