• Leadership in Apple
    us have a look at a few change management models. And in these models a key role is given to stakeholders of an organisation. That is because, stakeholders support and involvement is important in making change process successful. John Kotter’s 8 steps change model John Kotter introduced eight...
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  • Decision-Making Process
    eight steps of decision making process, they are Problem Recognition, Set-up Standard, Allocate Weights to Criteria, Information Search, Evaluation of Alternatives (Calculation), Select the Best Alternative, Purchase Decision, Post-purchase Evaluation. Our preferences always affect the decision...
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  • Research
    above that people of Ludhiana give due importance to factors like features, appearance and brand of mobile phones while making purchase decision. 7. Price comes after the satisfaction of above factors and easy to carry facility is least considered during purchase decision. 8. It’s clear that people...
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  • Demographic Factors Such as Age, Income, Gender and Profession with Brand Choice and Brand Switching of Mobile Phone Handset Users in Mumbai
    rational problem solving behavior and in most cases complex decision making. To acquire the new mobile phone follows this traditional view of buying process. It has been noted that purchase intention have both utilitarian and hedonic features, and thus it can also be proposed that the purchase...
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  • Brand Prefernce of Mobile Phone
    CAGR of 33.7% for 2004- 2010. 1.7 MAJOR GLOBAL PLAYERS   Table 1.7.1: showing market share of major global players of mobile phones in 2009 Company | 2009 Market Share (%) | Nokia | 38 | Samsung | 20 | LG...
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  • Nokia's Pricing Strategy
    the partnership was announced (Weber, 2011). On the global scene Lumia smartphones could achieve only 3% market share between April and June 2012 according to a study by Canalys (“UPDATE 1-Samsung” 2011). At the end of 2012 Nokia market share in the smartphone market was around 16% making it the...
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  • Approache
    potential of the market and expand into new markets and business. Scope of the study: The present study is contained to Pune city and it is decided as to consider different mobile handsets like Nokia, Sony Ericson, LG, Samsung, Vodafone, Motorola, spice, sagem, etc. rendered to the customers. In Pune...
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  • Ratio Analysis of Bsnl & Bharti Airtel
    problems in marketing. ii. Its purpose is to aid decision-making in the marketing field. iii. Systematic gathering and analysis of information is its route in achieving its purpose. Types of research:- a. Qualitative MR : · It is used in...
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  • Consumer Behaviour
    - post purchase evaluation. The five step model is usually suitable for decision making that assumes rational problem solving behavior and in most cases complex decision making. To acquire the new mobile phone follows this traditional view of buying process. It has been noted that purchase...
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  • Research Report on Consumer Prefrence Towards Mobile Handsets
    Players Table 1.1: showing market share of major global players of mobile phones in 2009 Company | 2009 Market Share (%) | Nokia | 38 | Samsung | 20 | LG | 10 | Sony Ericcson | 5 | Motorola | 5 | ZTE | 4.5 | Kyocera | 4 | Others | 13.5 | Total | 100.0 | Nokia...
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  • Nokia Organization Change
    multi divisional structure in order to speed up the decision making process and reduce the number of reporting lines. In particular we recommend more freedom from reporting lines, for the Office of the Chief Technology Officer. 24 DWO Project Report: Nokia 2012 This...
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  • Consumer Behavior for Mobile Phones
    which I tried to capture for my research was * Demographics * Phone Ownership * Usage details * Decision making * Brand recall The results have indicated that although the choice of a mobile phone is a subjective choice there are some general factors that seem to guide the choices...
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  • Manufacturing strategy
    though the macro-environment will not be analyzed in detail in this thesis its influence in a company’s decision making processes is evident as well as its ability to change to conditions under which competition takes place. For example, the Finnish government’s decision to allow bundling of mobile...
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  • identifying marketing opportunities
    system either it may for accounting or stock control or market monitoring. Samsung as a strong business leader accepted the fact and had given priority to the process of information throughout the organization at every stage. To gain from its Managing information System and Information Technology...
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  • Micro Max Branding and Positioning
    [pic] [pic] Case Study: Micromax Mobile Brand personality: The Micromax mobile made its mark in Indian market in 2008 which is currently being dominated by Nokia who is the leader. It was started by the following four innovative minds. Company History Though the company started making...
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  • Marketing Strategies of G'Five and Apple
    innovative brands or suppliers of inexpensive technology with good quality. The last couple of years have seen the rise of smart phones and some mobile manufacturers have done much better than others. Nokia was out and out market leader (and still is) in the early part of the decade – however, Samsung has...
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  • Business Strategy
    sells amount and market share of Samsung are higher than Apple and Nokia. So Samsung become the world’s largest smartphone producer in 2012. Samsung Electronics develops not only smartphone but also mobile phone. According to Reuters, the latest market analysis indicates that Samsung shipped some...
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  • Consumer Perception on Buying Behaviour Towards Smartphones
    Year" for 2011. * In April 2011, the company's market value surpassed that of Nokia, making HTC the third-largest Smartphone-maker in the world behind Apple and Samsung. * On 6 July 2011 it was announced that HTC would buy VIA Technologies' stake in S3 Graphics, thus becoming the majority owner...
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  • Mgmt
    Indian mobile phone like lava, karbon, lemon with Samsung, Nokia, Sony Ericson, Spice. If large traditional mobile phone companies were being tormented by relatively new comers like lava, karbon & lemon, there seems to be a similar event unfolding in India but at the lower-end of the price spectrum...
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  • Mmmmmm
    Study EXECUTIVE SUMMARY Today there are a number of competitors in the mobile telecom industry. The leading ones are Apple, Samsung, Nokia and Sony. This report delves upon the product life cycle of Samsung mobiles. Like every product Samsung mobiles too have a product life cycle. The Product...
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