• Cartoon Netwrork
    languages, at different hours of the | | |day. But gradually most of the cartoons were dubbed in Hindi and they formed a | | |major part of the network's programs...
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  • How Culture Influence Advertisements in the Us and India
    (Barzilai, 2003). In India on the other hand, language mainly depends on which state of residence or origin. Each state has a different official language with some of these not recognized by the central government as official languages. For the sake of unity, the central government made Hindi the...
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  • Industry Analysis
    Samachar was published from Bombay, which is still extant. The first Hindi newspaper, the Samachar Sudha Varshan began in 1854. Since then, the prominent Indian languages in which papers have grown over the years are Hindi, Marathi, Malayalam, Kannada, Tamil, Telugu, Urdu and Bengali. The Indian...
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  • Miss
    Samachar Sudha Varshan began in 1854. Since then, the prominent Indian languages in which papers have grown over the years are Hindi, Marathi, Malayalam, Kannada, Tamil, Telugu, Urdu and Bengali. The Indian language papers have taken over the English press as per the latest NRS survey of newspapers...
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  • Consumer Behaviour
    multiple levels in both interacting cultures. At the group level, acculturation often results in changes to culture, customs, and social institutions. Noticeable group level effects of acculturation often include changes in food, clothing, and language. At the individual level, differences in the way...
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  • Pwc India Media Outlook 2010
    for the majority of advertisement revenues in the print sector. While English newspapers account for around 51% of the total advertisement revenues for the segment, Hindi Dailies account for 25%. Chart 3.2 Break-up of advertisement revenues of various newspapers by language - 2009 Cover price...
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  • Coca
    of the actor was not encashed upon but his acting skills were used to good effect. This was done by getting Aamir Khan to play various roles in the advertisements that represented the various sections of Indian customers. The Self-Styled Hero To communicate the message to...
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  • Humour Advertising
    humour an advertisement may use. According to him, the humour may be: ~ Exaggerated This may be targeted at kids and teenagers. Indians have a penchant for a little bit of melodrama and exaggerated humour can be a hit if used intelligently. An example of exaggerated humour is the Fevicol...
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  • Effects of Advertisement on Indian Children
    has become a dominant sub-culture of human life. Most of us do not realize how advertisement effects out life-style. Advertising is increasingly interfering in a person's life by controlling them on the conscious and unconscious levels. Though advertising is needed for economic development, as it...
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  • Impact of Media on Socio-Cultural Values and Social Institution in Indian Society
    are the effects of mass media in teenagers, they buy what they see on TV, what their favorite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed them. There are some positive and negative influences in young people. Here is a positive influence...
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  • Sky Imaging
    The attractive tag line of the company “Thanda Matlab Coca-Cola” in its advertisements is in Hindi language (national language). The coca cola company also used popular stars to make advertisement. The famous stars like Priyanka chopra, the sports stars like Dhoni, Sachin tendulkar are the brand...
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  • News Paper Industry
    -circulation English newspaper, with 3.14 million copies daily. According to the 2009 Indian Readership Survey, the Dainik Jagran is the most-read, local-language (Hindi) newspaper, with 55.7 million readers.[25] In the U.S., the Wall Street Journal has a daily circulation of approximately 2.01...
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  • Satellite Channel Revolution in Bangladesh
    (STAR) in Bangladesh  Zee TV and other Hindi Language Channels in Bangladesh  Different type of impact due to satellite channel in bd  Conclusion INTRoDUCTION : What is revolution ? A revolution is a fundamental change in power or organizational structures that takes place in a...
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  • Radio Adv
    advertisements:- 1. Understand the environment 2. Speak the listeners’ language 3. Engage and entertain the listener 4. Keep it simple 5. Judge what you hear, not what you read 6. Production values are important 7. Plan your production 8. Dare to be different 9. Take it...
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  • Radio Advertising
    . ← Use plain, conversational English. Be a clear communicator Creative Radio Advertising These are some guidelines for producing creative radio advertisements:- 1. Understand the environment 2. Speak the listeners’ language 3. Engage and entertain the listener 4. Keep it...
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  • Indian Entertainment Industry
    broadcast of cricket-related stories and got higher listenership and advertisement revenues. However, the World Cup did have its adverse effect on Hindi GECs and most channels lost GRPs during this period. Football World Cup 2010 Football attracts viewers for domestic and international events...
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  • Radio Advertising
    categories, specially the teenagers ! When an advertiser places an advertisement he has to make sure that his target audiences are met through this medium. Various shows are held by the radio stations. In order to meet the requirements of its listeners and its corporate audiences...
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  • Goodindia
    as Airtel, Hutch and Idea, to provide Hindi brochures and recharge coupons to help users get used to Hindi SMSs. This service – titled ‘Mera Nokia’ - is later to be extended to regional languages such as Bengali, Kannada, Tamil and Marathi, reports Ideas Bazaar (2006). An effort to support the low...
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  • A Study of Value Innovation in Hindi News Channels
    affect its revenue generated through the advertisement. * Thus it can be inferred that TV Today should concentrate seriously for increasing viewership so in turn it can maximize its profits. 3.6 Current Scenario of Hindi News Channels Generally strategies adopted by...
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  • Bank
    decision of IBA to the effect that they may grant lump-sum reward to their stenographers/ typists who work both in Hindi and English, as well as regional languages. Such reward should be paid to only those employees who agree in writing to attend to the work of stenography/typing in Hindi and/or in the...
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