• Cartoon Netwrork
    effective and powerful medium of communication that had access to the drawing rooms of billions of households, and generated huge revenues through advertisements. The intense competition between TV companies, forced them to device new strategies to stay ahead. One such strategy was the development of programs...
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  • How Culture Influence Advertisements in the Us and India
    How Culture influence advertisements in U.S and India Course: QU International Business Executive Summary Culture is now quite dynamic also given the rapidly advancing technology that has made the world a global village within a relatively short time. The way people relate in relation to their...
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  • Consumer Behaviour
    are * Culture is dynamic Advertising can impact all three ways of cultural learning. Enhancing informal cultural learning Many product advertisements enhance informal cultural learning by providing the audience with a model ofbehavior to imitate. This is especially true for visible or conspicuous...
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  • Industry Analysis
    followed by the Bombay Courier next year (this newspaper was later amalgamated with the Times of India in 1861). The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of this daily was published from the Serampore Mission Press on May 23, 1818. In the same year...
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  • Miss
    followed by the Bombay Courier next year (this newspaper was later amalgamated with the Times of India in 1861). The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of this daily was published from the Serampore Mission Press on May 23, 1818. In the same year...
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  • Humour Advertising
    remember and talk about them if they are good. People like funny things; they relax and pay attention when they perceive that there is humor in the advertisement. It can help to put them into a good mood and helps to create a more comfortable atmosphere, which enables a more positive image and a more approachable...
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  • Effects of Advertisement on Indian Children
    Impact of Advertisements on Children in India Abstract Background: Advertisements has been a part of our culture and its impact of young children has been a concern for quite some time. The Society at large must raise their voice. Aim: This study was conducted to find out...
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  • Sky Imaging
    standardized products by calling it a ‘global offer’ and they were also tried to pick the benefits of economies of scale and experience of curve effects. According to Theodore Levitt (1984), he said that, with the help of marketing strategies standardized products are continually offering by multinationals...
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  • Impact of Media on Socio-Cultural Values and Social Institution in Indian Society
    The media, known as the fourth pillar of democracy, has a huge impact on the society. The effects are of course, positive as well as negative. Media is such a powerful tool that it literally governs the direction of our society today. It is the propeller as well as the direction provider of the society...
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  • Radio Advertising
    used for communication and positioning. It is one of the foundations for effective and successful advertising. Radio can be used effectively for advertisement since it can target the large audience because of its high reach. Radio is good at increasing awareness about the brand and business and helping...
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  • Radio Adv
    used for communication and positioning. It is one of the foundations for effective and successful advertising. Radio can be used effectively for advertisement since it can target the large audience because of its high reach. Radio is good at increasing awareness about the brand and business and helping...
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  • Pwc India Media Outlook 2010
    chapter on how technology can be leveraged in the E&M industry. In 2009, the economy severely impacted the world, translating into steep declines in advertisement as well as consumer spending. India though impacted, did manage to show growth with increased consumer spending as well as innovative action on...
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  • News Paper Industry
    might not interest the wider range of readers. As English became the international language of business and technology, many newspapers formerly published only in non-English languages have also developed English-language editions. In places as varied as Jerusalem and Mumbai, newspapers are printed to...
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  • Radio Advertising
    reserved out of 10 - minutes for social awareness advertising. Thus, advertising time available for sale is 9 - minutes. In other words, 18 advertisements each of 30 seconds can be accommodate in an hour. This is the high target. Besides the tariff card should be modest, considering the limited...
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  • Coca
    performer Hilda Clark. Some of the advertisements used for branding Coca-Cola became a part of people’s consciousness and events in their lives were shaped around the brand. For example, every year before Christmas an advertisement shows the Christmas trucks and the jingle ...
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  • Satellite Channel Revolution in Bangladesh
    Connection in Dhaka City  TV without Border (CNN entry in Bangladesh)  Satellite Television Asian Region (STAR) in Bangladesh  Zee TV and other Hindi Language Channels in Bangladesh  Different type of impact due to satellite channel in bd  Conclusion INTRoDUCTION : What is revolution ?...
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  • A Study of Value Innovation in Hindi News Channels
    INSTITUTE FOR TECHNOLGY AND MANAGEMENT A Study of Value Innovation In Hindi News Channels. (An assignment in partial fulfillment of internal assessment requirements of paper “Research Methodology” for second term of Executive MBA with specialization of ITM Executive Education Centre, Kharghar in...
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  • Bank
    MASTER CIRCULAR USE OF HINDI IN BANKS (Updated upto 30th June 2007 ) Department of Banking Operations and Development RESERVE BANK OF INDIA Central Office Mumbai RBI/ 2007-08/35 DBOD No. Rajbhasha BC. 5/06.11.04/2007-08 July 2, 11th Ashadha1929 (S) Chairman & Managing Director All Public...
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  • Goodindia
    with keyboards in Hindi. Nokia has also tied up with leading service providers in India, such as Airtel, Hutch and Idea, to provide Hindi brochures and recharge coupons to help users get used to Hindi SMSs. This service – titled ‘Mera Nokia’ - is later to be extended to regional languages such as Bengali...
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  • Study Guide 1
    Strong Language determines thought and linguistic categories limit and determine cognitive categories Language guides “social reality” Perceive and interpret the world through language Shapes our ideas Three Language formula Official language of state, Mother tongue, Official language- Hindi/English ...
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