April 15, 2010
Zappos.com Case Briefing
Zappos.com is an online retailer who began selling shoes out of a house in San Francisco in 1999 and has grown to an online superstore with sales of over $1billion. They claim that their success is due to their commit...
m e m o r a n d u m
To: Students in Marketing Management
From: Michael Betz
Date: Monday, October 11, 2010
Re: Second Memo Assignment – Sendwine.com
The case study presents several challenges to Sendwine.com. Of those, I believe the following are...
Name: PRASHANTH BALAKRISHNAN
Student ID: 071090070
Course: BIS 541/03 –MANAGING INFORMATION
Program: CEMBA Commonwealth Executive Master of Business and Administration
TMA 1: “Amazon.com”- A Business History
Tutor: Prasanan P.T. Kanna...
CASE 2 QUESTIONS
1. How would you describe/define Eat2Eat.com’s industry? Who would you include in a list of competitors for Eat2Eat.com? (Your list does not have to include specific company names. You can list types of companies.)
DVD4LESS.COM Case Study
GB570 Managing the Value Change
DVD4less.com is a successful company that specializes in providing high-end DVD players. Their technique is purchasing large quantities of DVD players from a small number of suppliers. By conducting business in...
Study Centre: Darlinghurst, Sydney
ITC501 Strategic Information Management
(Faculty of Business)
Spring Session 2009
Assessment Item 2
(Due 2nd November 2009)
By Samer Krim
TABLE OF CONTENTS
Executive summary 3
Inputs into information sy...
PF506 Marketing Management Individual Paper
(Stan) Kun-Ching Lin
Electronic Currency Failure – Flooz.com. During the time when dot-com bubble occurred (roughly covering 1995 to 2000), there were many seemingly creative ideas failed to satisfy customers due to the lack of thorough market rese...
In the Jewellworld.com case, the company is considering whether it should enter the mainland China on-line market at full speed or wait and see how other companies will perform with their online business. The company already had an experience in on-line market with its business to business concept i...
Amazon.com, as an e-commerce website has emerged as a leader in the e-business world. Originally, the company began as a website that sold books at discount prices, now Amazon.com has evolved into a marketplace for the world. Jeff Bezos,...
Launched by Jeff Bezos, the Amazon.com website started in 1995 and is today considered as one of the most prominent retail website on the internet with a record turnover of US$ 14.87 billion in 2007. Jeff Bezos’s intention was to create an internet based company with the most ded...
1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly, the Virgin brand is valuable in the form of brand equity, where ‘Virgin’ is one of the most recognised brand names in the UK, and is also well-known in other important markets including Europe and the U.S.A....
GlaxoSmithKline Public Relations Plan & Case Study
GlaxoSmithKline Healthcare Reform & Accessibility to Medicines: Public Relations Plan & Case Study
Leigh Publishing Publicist & WVU Graduate Student
To Learn More About Leigh Publishing Contact jill@leighpublishing...
Management Strategy Case Questions
Case 5: Panera Bread Company
1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Pa...
Carnival Cruise Line Customers – Variety of different lifestyles and budgets. Products or services – Vacations through cruise brands. Markets – World, not very specific. Technology – Missing. Concern for survival, growth, and profitability – By offering value C...
MANOR HOUSE COUNTRY CLUB HOTEL (MHCCH)
1) Well-known and Established Business: - MHCCH was started as a family business in 1992, and has been very successful more than 17-years. The hotel has moved with the times, and several improvement projects have been unde...
Communications Law & Ethics
1. Title and Citation
Denver Area Educational Consortium v. FCC , 518 U.S. 727
2. Facts of the Case
Various regulations implementing the Cable Television Consumer Protection and Competition Act, which regulated indecent and obscene programming on c...
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I. CASE ABSTRACT
The case discusses how drkoop.com came into existence and how the Web has started a movement that has fundamentally changed the health care industry. Where medical information once was reserved for those pursuin...
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Blockbuster's relationship with its public has always been mediated
by the retail environment. Yet with the recent advent of online rental services, the question became how to translate that balance of authority and familiarity into...
CASE 1 - AMAZON .COM: THE BRINK OF BANKRUPTCY
Summary: Amazon.com is a global leader in online-retail. The company was born out of the tech boom of the 1990’s and founded by Jeff Bezos. Since its founding as an online bookseller, Amazon.com and drastically grown to expand its product offering...
Case Study: A Strategic Analysis of Amazon.com in 1997
Amazon has grown admirably from its initial beginnings as a small online bookseller to a giant superstore company. During this process of rapid growth, it has incurred significant losses and it becomes more expose to a greater competition a...