• Brand Audit of Doordarshan
    BRAND AUDIT ON DOORDARSHAN A BRIEF HISTORY & OVERVIEW OF DOORDARSHAN Doordarshan is an Indian public service broadcaster, a division of Prasar Bharati. It is one of the largest broadcasting organizations in India in terms of the infrastructure of studios and transmitters. The DD provides...
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  • Case Study Allout
    Scheme Marketing Mix Analysis  Promotion  Unconventional advertising strategy  Hindi Movie Video Cassettes  FM Radio  Evening News Program & Cricket Commentary  Movie Songs and fight sequence on Doordarshan and SitiCable  Series of failed ads by agencies followed by cost effective approach...
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  • Doordarshan
    television channel in India. It is the flagship channel of Doordarshan, the Indian public service broadcasting corporation, and the most widely available terrestrial television channel in India After years of falling revenues, in 1999-2000 Doordarshan (DD)1 had a revenue growth at 50%. In 1999-2000, DD...
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  • Indian News Broadcasting
    confined to metropolitan cities. As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international...
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  • Television
    television service was extended to Bombay (now Mumbai) and Amritsar in 1972. Up until 1975, only seven Indian cities had a television service and Doordarshan remained the sole provider of television in India. Television services were separated from radio in 1976. National telecasts were introduced in 1982...
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  • Radio and Television
    Indian households own a television today. From a single television channel, over 300 satellite TV channels are broadcasted today. Beginning: Doordarshan had a modest beginning with the experimental telecast starting in Delhi on 15 September 1959 with a small transmitter and a makeshift studio. The...
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  • Indian television in the era of globalization
    education centers in and around Delhi to receive adult education programs, handled by the society All India Radio and its part devoted to television Doordarshan, that were broadcast for one hour twice a week 2 . Not very promising at first, the programs of Indian television got fixed and better-broadcast...
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  • Indian Tv Soaps - Then and Now
    will be obvious by taking a flashback on the journey of TV serials in India. The first ever TV soap opera of India was “Hum Log” (1984) aired on doordarshan which telecasted only 156 episodes for 17 months during the years 1984-1985. The series quickly became immensely popular and its characters became...
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  • Media Helping in Nation Building
    functions of the Ministry are to:- | |Provide news services through All India Radio (AIR) and Doordarshan (DD) to the people | |Develop the broadcasting and television network as well as promote import and export...
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  • News Channel Turned to Entertainment Channels
    especially Hindi GECs. Interestingly, Doordarshan News, which is a state broadcaster, is not slipping. It continues to hold on to its number 4 position. PriceWaterhouse Coopers in its study titled Indian Entertainment and Media Outlook 2010 attributes this to the “cleaner content” of Doordarshan News and...
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  • Essay on Munshi Premchand
    Munshi Premchand (Hindi: मुंशी प्रेमचंद, Urdu: منشی پریم چند), (July 31, 1880 – October 8, 1936) was a famous writer of modern Hindi-Urdu literature. He is generally recognized in India as the foremost Hindi-Urdu writer of the early twentieth century. He is a novel writer, story writer, dramatist. He...
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  • Any Materiel
    was only the Doordarshan, a national channel that served as the source of information and entertainment. However, with the introduction of satellite television the scenario altered. Several TV channels came into existence and these were available in various Indian languages, such as, Hindi language, Bengali...
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  • History Of Radio Broadcast in India
    channel known as FM-II at four metros, Mumbai, Kolkata, Chennai, Delhi, in addition to the Metro Channel FM-I. Nov 12, 2001 Museum of Radio and Doordarshan was inaugurated. Declared as The Public Service Broadcasting day to commemorate Gandhiji's visit to AIR Feb 27, 2002 AIR launched its first ever...
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  • Girls
    Brief note on the auther Mrinal Pande (born 1946) is an Indian television personality, journalist and author, and till recently chief editor of Hindi Daily, Hindustan. She left Hindustan on August 31, 2009. She is appointed chairperson of Prasar Bharati, the apex body of official Indian Broadcast Media...
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  • Advertising-Critical Appraisal
    While some efforts were made to fulfil these brave goals, television also earned the unholy reputation of being a vehicle for government propaganda. Doordarshan – the public service broadcaster was the only available terrestrial network till 1991 when transnational satellite television channels began to make...
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  • History of Bengali Journalism
    first newspaper of India Hickey's Bengal Gazette was published in Kolkata in 1780. So were the first four non-English newspapers- in Bengali, Urdu, Hindi and Persian. Several language newspapers owe their birth to Kolkata in some form or the other; for example the Oriya types were manufactured in Serampore...
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  • Dna Related Case
    signals directly from the satellite to his television set without the need for any intermediary. Prasar Bharati adopts a dual mode of transmission of Doordarshan channels, by which these signals apart from being transmitted from tower-to-tower are also uplinked to a satellite, and when those signals are beamed...
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  • Benefits
    Reference Division 6. Films Division 7. Photo Division 8. Registrar of Film Censors. 9. Film Institute 10. All India Radio 11. Doordarshan Press Information Bureau serves Indian Press and correspondents of Foreign Press stationed in Indian with news materials and photographs regarding...
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  • Mass Communication
    2011;1(1) channels have come into existence and have been attracted by millions of listeners. Moreover, in India, Television made a humble debut when Doordarshan (DD) was initiated in 1959. Today, Television service is available throughout the country, directly as terrestrial TV and through cable operators...
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  • Rahul
    Sky with a subscriber base of 2.5 million customers and a market share of 18%. • DD Direct Plus DD Direct Plus was launched in December 2004 by Doordarshan. It was India’s first DTH service offering about 50 TV channels and 12 radio stations. DD DTH is a free service and has already acquired a subscriber...
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