• Social Influence on Consumer Behaviour
    1. INTRODUCTION 1.1 Background of the Study Broadly defined, the social environment consists with social relations between and among individuals and groups of individuals, from small interest groups contained of a few individuals to whole nations. Individuals interact with others in their parti...
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  • Food Safety
    TRAINING MANUAL FOR FOOD SAFETY REGULATORS Vol I – INTRODUCTION TO FOOD AND FOOD PROCESSING 2010 THE TRAINING MANUAL FOR FOOD SAFETY REGULATORS WHO ARE INVOLVED IN IMPLEMENTING FOOD SAFETY AND STANDARDS ACT 2006 ACROSS THE COUNTRY FOODS SAFETY & STANDARDS AUTHORITY OF INDIA (MINISTRY OF...
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  • Food Product (Marketing to Children)
    RESEARCH PAPER 08/35 16 APRIL 2008 Food Products (Marketing to Children) Bill Bill 19 of 2007-08 The Food Products (Marketing to Children) Bill is a Private Member’s Bill introduced in the House of Commons on 5 December 2007 by Nigel Griffiths MP. Under the provisions of the Bill, it would be...
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  • Research Report - Should Junk Food Ads Be Banned in North America?
    Research Report November 24th, 2011 Question: Should junk food ads be banned in North America? Executive Summary This report discusses obesity in North America around the question of “should junk food ads be banned”. Included are possible solutions to the problem and the criteria that we...
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  • Using Children in Advertising
    rtisingAdvertisement and Children: An Ethical Concern Advertising, this very term once used to express as a tool to inform customers about a particular brand or a product. But, now-a-days, it is argued to be one of the most powerful, convincing, manipulative and persuasive vehicles of the companies...
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  • Food Tourism
    British Food Journal Emerald Article: Food tourism reviewed Joan C. Henderson Article information: To cite this document: Joan C. Henderson, (2009),"Food tourism reviewed", British Food Journal, Vol. 111 Iss: 4 pp. 317 - 326 Permanent link to this document: http://dx.doi.org/10.1108/00070700...
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  • Impact of Advertising on International Marketing Report
    The Impact of Alcohol Advertising ELSA project report on the evidence to strengthen regulation to protect young people The ELSA project (2005-2007) of STAP (National Foundation for Alcohol Prevention in the Netherlands) includes representatives from 24 European countries. The objective of ELSA i...
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  • Is Advertising Creating Artificial Needs?
    Does advertising create artificial wants? Mariya Krasteva Most companies nowadays perceive advertisements as a way of survival. Big corporations who gained the largest market share in their industry never stopped advertising, because they are not sure what the effect will be and if they do it...
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  • Advertising Promotion
    Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of I...
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  • Fast Food Industry
    Table of Contents: 1) Executive Summary ………………………………………………P.2 2) Industry Structure Analysis ………………………………………P.2 3) Five Force Model ………………………………………………….P.3 4) Comparative industry structure...
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  • Food and Culture: a Cross Cultural Look at Eating Habits
    Food and Culture: A Cross Cultural Look at Eating Habits No matter where we are from, eating is one of the most personal experiences of life. Everyone finds enjoyment and comfort in eating foods associated with their early days and heritage, but personal sensations and perceptions on eating are me...
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  • Advertising
    Journal of Graphic Engineering and Design, Volume 2 (1), 2011. Original scientific paper UDK: 655.3.066.14 The Efficiency Of Message Codification Level in Print Advertisements: The case of food and drink products or service 1 Authors: Uroš Nedeljković 1, Ivan Pinćjer 1, Gojko Vladić...
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  • Unhealthy Food
    Journal of Health Communication, 12:173–185, 2007 Copyright # Taylor & Francis Group, LLC ISSN: 1081-0730 print/1087-0415 online DOI: 10.1080/10810730601152755 Healthy or Unhealthy Slogans: That’s the Question. . . LEEN ADAMS Department of Marketing, Ghent University, Belgium MAGGIE...
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  • Fast Food Fact Results
    Results Overview of fast food market Fast food market Fast food restaurant Definitions Fast food restaurants feature a common menu above the counter; they provide no wait staff; and customers typically pay before eating and choose and clear their own tables. These restaurants are also known as quic...
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  • A Content Analysis of Advertising in a Global Magazine Across Seven Countries
    International Marketing Review Emerald Article: A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies Michelle R. Nelson, Hye-Jin Paek Article information: To cite this document: Michelle R. Nelson, Hye-Jin Paek, (2007),"...
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  • The Marketing of Food to Children
    The Marketing of Food to Children Bill Cronin DeVry University The Marketing of Food to Children The majority of children today tend to crave more sugary foods, fattier foods and other various unhealthy foods. These cravings are the direct result of marketing these types of foods to children t...
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  • Humour in Advertising
    A project report On INFLUENCE OF HUMOR ADVERTISING ON CONSUMER BRAND PREFERENCE Submitted in partial fulfilment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION By Nidhi gupta MBA/1056/2011 Ankit khandelwal MBA/1055/2011 Prabhat...
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  • Comparative Study of Various Mediums of Advertising
    A Dissertation Report On Comparative study of effectiveness of various Advertising Mediums of Advertising Dissertation report Submitted by: Shefali Walia Enroll no. – A0102208058 Submitted to:- Ms. Varsha Khattri (Project Mentor) [pic] AMITY BUSINESS SCHOOL NOIDA DECLARA...
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  • Children Food Marketing
    Rudd Report Food marketing to children and adolescents: What do parents think? October, 2012 w w w. ya l e r u d d c e n t e r . o r g authors Jennifer L. Harris, PhD, MBA Frances Fleming Milici, PhD Vishnudas Sarda, MBBS, MPH Marlene B. Schwartz, PhD acknowledgements We would like to...
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  • Situation Analysis on Dr. Tim's Dog Food
    ADV 411 Group Project Denise McGaughey Sierra Fazeks Megan McPherson Trish Newell James Regnier Situation Analysis for Dr. Tim’s Dog Food: Internal: What’s going on inside the company? -Momentum dog food created and directly distributed for mushers What are the company’s goa...
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