• Advertising Ethics 3
    ETHICS IN INDIAN ADVERTISING (STUDY OF TV COMMERCIALS) Introduction Advertising has today become one of the most important aspects of all the businesses and to imagine the life sans it is almost impossible. Advertising was quite ingenuous a few decades back, much competition. However, the s...
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  • Impacts of Consumer Choice on Related Product Branding on Consumer Choice
    IMPACTS OF RELATED PRODUCT BRANDING ON CONSUMER CHOICE OF COMMODITIES. A CASE STUDY OF COCA COLA DRINKS KIAMUNYI ESTATE(NAKURU). A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF BACHELOR OF COMMERCE DEGREE, TO THE FACULTY OF ECONOMICS AND BUSINESS STUDIES...
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  • Factors That Influence the Response of Mobile Marketing
    CHAPTER 1: INTRODUCTION 1. Overview Nowadays mobile phone plays the key role in communication in many countries including Malaysia. The rapid growth of the Malaysia Mobile industry has largely been due to the development of a simple and highly popular mode of mobile communication. The...
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  • Fast Food Chains in America
    TITLE: FAST FOOD CHAINS IN AMERICA OUTLINE: Introduction Suffering caused by fast food in America Fast food chains in America Solutions for ending suffering by Buddha Conclusion None of us can avoid being interested in food. Our very existence depends on the supply of safe n...
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  • Fast Food Industry
    Table of Contents: 1) Executive Summary ………………………………………………P.2 2) Industry Structure Analysis ………………………………………P.2 3) Five Force Model ………………………………………………….P.3 4) Comparative industry structure...
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  • Influence Consumer Purchase Behaviour for the Coffee Bean
    1. Introduction: In this 21st century, a demand of the coffee and tea is ever-increasing in complexity due to the new life style of modern people. People become more particular in choosing the coffee brand. Buyers hence may have to mainly rely on the brand image and the reputation of the manufactur...
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  • Sustainable Food Production
    Sustainable Food Production and Consumption Agenda for Action Current methods of food production and consumption are imposing a severe burden on the environment and the constituent natural resources. New production and processing methods driven by biotechnology (genetically modified organisms (GMO...
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  • Social Influence of Television Advertisement on Children a Case Study of Selected Primary Schools in Somolu Local Government Area
    CHAPTER ONE 1. BACKGROUND TO THE STUDY Social influence is defined as “a change in an individual’s thoughts, feelings, attitudes, or behaviors that results from interaction with another individual or a group of people”. Social influence is distinct from conformity, power, and author...
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  • Impact of Unhealthy Food Advertisements on Children
    Impact of unhealthy food advertisements on children Abstract Studies have shown that a trend toward junk food consumption has been increased among children in Pakistan, which is ultimately leading to childhood obesity. Our purpose of study is analyzing the impact of food advertisements on the...
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  • Fast Food Marketing to Children
    Food Marketing and Childhood Obesity [pic] Integrated Marketing Communications Dr. Yaniv Gvili June 6, 2012 Karen Levi Yehuda Marcus Tom Di Capua Marketing fast food to children has been associated with the growing rate of childhood obesity and has been a serious concern for pu...
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  • A Comparison Between Advertising Agencies’ and Pr Agencies’ Internationalization Motives and Entry Modes - Eight Cases from Sweden
    A comparison between advertising agencies’ and PR agencies’ internationalization motives and entry modes - Eight cases from Sweden 1. Abstract The firm internationalization literature is extensive, but dominated by studies of technical, often large, firms. The service firm internationalizat...
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  • Sex Advertising
    Sex in Advertising How it influences young men and women Abstract ABSTRACT Companies make use of sexual appeal in advertising more now than ever. Very little research has been...
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  • Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland
    Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland Heikki Karjaluoto Jari Karvonen Manne Kesti Timo Koivumäki Marjukka Manninen Jukka Pakola Annu Ristola Jari Salo ABSTRACT. Mobile phone markets are one of the most turbulent market environments today due to increased c...
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  • Children and the Media/Advertising
    It has been noted that the media and advertising industries have targeted the children in the process of selling products and services. Children are in the age range that is most influenced and are most desired for companies to sell products to. Minors are young and are therefore potential long-te...
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  • An Analysis of the Correlation Between Food Marketing and Childhood Obesity
    An Analysis of the Correlation Between Food Marketing and Childhood Obesity Karima Kaddouri Spring 2012 Research Paper # 2 Overweight children are an increasingly serious problem from the public health perspective, as they are at risk for a large number of diseases and medical issues like d...
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  • Advertising
    University of Huddersfield Repository Al-Juhiam, Osama M. An Empirical Investigation of the Cultural Impact on Consumer Perception and Attitude Towards Advertising Original Citation Al-Juhiam, Osama M. (2008) An Empirical Investigation of the Cultural Impact on Consumer Perception and Attitude Towa...
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  • Language of Advertising
    The Peculiarities of Advertising Language...
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  • Food Specialist for Everyone
    Food specialist F for everyone Annual report and financial statements 2009 Welcome to Morrisons We are the UK’s fourth largest food retailer by sales with an annual turnover in excess of £14bn. We have 382 stores, visited by 10 million customers each week and served by 124,000 employees....
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  • Tv Advertising and Children
    LSE Research Online Article (refereed) Sonia Livingstone Does TV advertising make children fat? : what the evidence tells us Originally published in Public policy research, 13 (1). pp. 54-61 © 2006 Blackwell Publishing. You may cite this version as: Livingstone, Sonia (2006). Does TV adverti...
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  • Power of Advertising
    The Power of Advertising Advertising has an influence on everyone in one way or another, but it especially has had an influence on my children. Catchy jingles, cute slogans, and cartoon characters are all key factors that have hooked my children on certain products. Advertising influences...
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