“Tom Koulopoulos combines real world attitudes and thinking with thought-provoking challenges. Smartsourcing provides an instructive approach that integrates two fundamental initiatives: Cost reduction and innovation. Companies that can execute against this model will separate themselves from th...
TE AM FL Y
Strategic Planning for Information Systems
Third Edition JOHN WARD and JOE PEPPARD
Cranﬁeld School of Management, Cranﬁeld, Bedfordshire, UK
Copyright # 2002 by John Wiley & Sons Ltd, Baﬃns Lane, Chichester, West Sussex PO19 1UD, England National 01243 779777 International...
Strategic Marketing Plan
Exporting Rituals to India
Table of Contents
1 Introduction 4
1.1 Background 4
1.2 Problem statement 4
1.3 Main research question 5
1.4 Sub questions 5
1.5 Missions and Goals 5
2 (Current) External analysis 6
2.1 Market Ana...