Surf reaches over 20 million homes in India. Surf was the first brand of detergent that was advertise on Television and Lalitaji was the first icon for a detergent powder created by Alyque Padamsee.
It has tremendous Sales Turn over in almost all part of India for...
MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C
1. CURRENT MARKETING SITUATION
Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups,...
Analysis of the Surf Excel’s 2012 Pre and Post-purchase behaviourin Mamallapuram |
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This project traces the detergent market and the demand for one particular detergent in Mahabalipuram, a small township in Tamil Nadu. Surf E...
Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Colombian, Chilean and Venezuelan portfolios. In some U.S. stores, Mexican Ariel is available.
Marketing Laundry Detergent Bars in the Philippines
Introduction, Benefits, Corporate Social Responsibility, Packaging and Conclusion
(Juro Ongkiko, Robert Tan, Kevin Cheu)
High 3F (Academic), Xavier School
School Year 2010-2011
. I. Introduction...
Surf Excel, launched in 1954, is one of the oldest detergent powders in India and Pakistan. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel und...
Introduction of FMCG Industry
The FMCG sector which has been the foundation of the Indian Economy, started to take its shape only during the last fifty odd years. The sector touches each facet of human life providing consumers non-durable goods required for daily or regular use. So, it easier said...
1. Introduction‐ Hindustan Unilever Limited
Hindustan Unilever Limited (‘HUL’), formerly Hindustan Lever Limited (it was renamed in late June 2007 as HUL), is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians with over 20 distinct categori...
UZAIR HAMEED (FA07-BB-0101)
MARKETING MANAGEMENT (SEC. C)
SHORT REPOT ON:
PROF. MUMTAZ AHMED KHAN
SHORT REPORT ON SURF EXCEL
MARKETING MANAGEMENT (SEC. C)
SUBMITTED TO PROF. MUMTAZ
15TH DECEMBER, 2008
TABLE OF CONTENTS
TOPICS PAGE NO
The Indian fabric wash market consists of synthetic detergents (comprising bars, powder and liquids) and oil-based laundry soaps. |
| Although the per capita consumption of detergents in India (2.7 kg pa) is comparable to some countries like Indonesia, China and Thailand (ar...
PANKAJ SINGH PGDM1 ROLL NO:53 AMRITA PAHI PGDM-RM ROLL NO:13
It is defined as a chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the 'di...
The soap nut tree, Sapindus mukorossi, is one of the most important plants in the tropical and subtropical areas in Asia. Native to South India, it grows wild in warm temperate to tropical regions. Belonging to the family Sapindaceae, the genus Sapindus includes between 5 to 12 species. The soap nut...
HINDUSTAN LEVER LIMITEDA Project Report On SURF EXCEL
2. TABLE OF CONTENTS• ACKNOWLEDGEMENTS• INTRODUCTION• EXECUTIVE SUMMARY• INDUSTRY ANALYSIS• COMPANY OVERVIEW• FINANCIAL STATEMENT ANALYSIS• MARKETING MIX OF ORISSA• COMPETITORS ANALYSIS• PROJECT1: o OBJECTIVES o SCOPE...
a. Historical Background
Known until the early 1990s as Philippine Refining Company (PRC), Unilever Philippines started as an oil milling business which at its peak produced nearly 100,000 tons of coconut oil annually.
RIN DETERGENT: TO POSITION OR REPOSITION
In early January 1989, Irfan Mustafa, General Manager, Personal Products and Market Research, Lever Brothers Pakistan Limited, was wondering what action to take regarding the marketing of the laundry detergent bar RIN, which had been introduced to the Pakist...
1. Evaluate Leverʼs marketing planning and implementation regarding RIN from 1984 through 1988. Evaluate their positioning of RIN and use of the marketing mix to support it.
a. Marketing Planning Evaluation
Lever marketing strategy was designed to penetrate the laundry soap segment of Pak...