• Research Paper
    Marketing-Surf Excel Gulshan Campus IQRA University – Marketing i Iqra University Gulshan Campus Group Members: Fahimullah Baig Dated: May 5, 2009 Subject: Introduction to Business Topic of Project: Marketing (Surf Excel) Submitted To: Mazhar Ali Business Profile Business Name:...
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  • Hul Surf Excel
    SURF EXCEL:- Surf reaches over 20 million homes in India. Surf was the first brand of detergent that was advertise on Television and Lalitaji was the first icon for a detergent powder created by Alyque Padamsee. It has tremendous Sales Turn over in almost all part of India for...
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  • Washing Detergents Industry Analysis
    WASHING DETERGENTS Summary of Module 1 INDUSTRY OVERVIEW Washing powders and detergents are considered to be an important part of personal and home care product lines. The local detergent industry in Pakistan has flourished significantly over time and is still on the path diversification and development...
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  • Detergent
     | Detergents The Indian fabric wash market consists of synthetic detergents (comprising bars, powder and liquids) and oil-based laundry soaps. |  | Although the per capita consumption of detergents in India (2.7 kg pa) is comparable to some countries like Indonesia, China and Thailand (around...
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  • Product management
    Management Report on Surf Excel – Group 2 Group Members: Mustafa Ilyas Bhotwawala Anmol Patel Kunal Besra Dhaval Nimkar Kritagya Seth Simrat Pal Singh Product Strategy: Hindustan Unilever has always had a big share in Indian market was washing detergents with other products...
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  • Chirukut
    Presentation on Surf Excel Sushant Mall BUS 353 13th May 2013 Instructor: Mr.Faisal Khan History- Surf Excel, launched in 1959, is one of the oldest detergent powders in India and Pakistan. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence...
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  • Detergens
    Industry Structure  Market World¶s third largest detergent market Total detergent market: Rs 6000 crore Detergent powder: Rs 3300 crore 3300 crore 55% 23 lakh tonnes/ annum Other forms: Detergent bars (43%) Liquid detergents 6000 crore Compacts  Per capita consumption: 3.2 Kg  Industry...
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  • Surf Excel Presentation
    Analysis of the Surf Excel’s 2012 Pre and Post-purchase behaviourin Mamallapuram | | [Type the author name] | 6/7/2012 | | Preface This project traces the detergent market and the demand for one particular detergent in Mahabalipuram, a small township in Tamil Nadu. Surf Excel is a leading...
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  • Marketing Plan
    .............................................6 o Product Review……………………………………………………11 o Review of Competition……………………………………………12 o Review of Distribution.....................................................................14 o Market Potential…………………………………………………..15 4. Swot Analysis…………………........
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  • Surf-Excel-Rexona
    Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus the main objective is to bring about a well...
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  • Project
    o Product Review……………………………………………………11 o Review of Competition……………………………………………12 o Review of Distribution.....................................................................14 o Market Potential…………………………………………………..15 4. Swot...
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  • Surf Excel
    Surf Excel, launched in 1954, is one of the oldest detergent powders in India and Pakistan. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent...
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  • Proposed Market Plan for Ariel
    Market Plan Company: P&G Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for P&G Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII...
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  • People Management Development at Unilever
    Surf Excel • 70% of the respondents said that they preferably use surf excel. • Almost 67 % of the respondents who use Surf Excel said that they are using it from more than five years, 17% said that they are using it from less than 5 years and 15%using it from less than 6 months • 20% using surf...
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  • Marketing Planning for Surf Excel in Pakistan
    .............................................6 o Product Review……………………………………………………11 o Review of Competition……………………………………………12 o Review of Distribution.....................................................................14 o Market Potential…………………………………………………..15 4. Swot Analysis…………………........
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  • Consumer Behavior Towards Ariel and Surf Excel
    brands. The wide distribution network, diversified portfolios and scale economies of these companies deter new players from entering into the market. Therefore, Brand Equity is an extremely important factor in FMCG Industry where as ability to build, develop, and maintain a wide distribution network is one...
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  • Wheel vs Nirma
    Lever stable. Today with sales of over Rs. 2,000 crore Wheel is ‘Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe, CEO, HUL, puts it rather succinctly when...
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  • Tea Industry Analysis
    goods are the products which are frequently purchased by consumers including toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, paper products, plastic goods etc. They are such items which are consumed daily or become...
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  • Surf Excel
    MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons...
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  • Presentation
    brands of washing powderSURF EXCEL: Surf Excel, launched in 1954, is one of the oldest detergent powders in India.Advertisement like “Lalitaji to DoondhteRehJaaoge”Now the advertisement is “DaagAccheHain”ARIEL:Introduced in India in 1991.leading detergent and epitomizes ‘stain removal’Brand personality...
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