• Research Paper
    . The leading consumer products company in Pakistan, a multinational with deep roots in the country. The average per annum consumption of laundry detergent in Pakistan is approximately 33,000 tons. Launched somewhere in 1960, Surf Excel was the first in the Pakistan Laundry detergent market. Surf Excel...
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  • Marketing Plan
    information about different players of detergent market. • Through this project I can tell the people about the current market situation of surf excel as viewing the market, which will provide a picture to how consider the market trends in future. • I am student of Marketing Strategy, so that's why I...
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  • Project
    . ]     SWOT Analysis           Strengths ¬ Enjoying economies of scale ¬ Good will in the market ¬ Strong financial position ¬ Surf has become the generic name in detergents ¬ Have Strong distribution channel in Pakistan ¬ Abundant...
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  • Detergent
    (around 2 kg pa), it is lower than in others such as Malaysia, Philippines (3.7 kg) and the USA (10 kg). The Indian detergent market is expected to grow at 7-9% pa in volume terms. |  | The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Rin, Wheel) and popular...
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  • Product management
    Indian market. Surf has become a generic name in the detergent. Strong distribution channels across the country. Constant Innovation and Renovation. Keeping transparent relationship with the society Weakness of Surf: High priced products, Other competitors with comparatively lower priced...
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  • Hul Surf Excel
    SURF EXCEL:- Surf reaches over 20 million homes in India. Surf was the first brand of detergent that was advertise on Television and Lalitaji was the first icon for a detergent powder created by Alyque Padamsee. It has tremendous Sales Turn over in almost all part of India...
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  • Detergens
     Industry growth rate: 6-8% per annum Marketing in Practice Detergent Powders Industry Structure  National Sales Distribution ‡ Urban ± 60% ‡ Rural ± 40% 38% 28% 16% 18% Marketing in Practice Detergent Powders Industry Structure  Strong and consistent growth eter ent emand in...
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  • Marketing Planning for Surf Excel in Pakistan
    economies of scale ¬ Good will in the market ¬ Strong financial position ¬ Surf has become the generic name in detergents ¬ Have Strong distribution channel in Pakistan ¬ Abundant financial resources ¬ Well-known brand name...
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  • Chirukut
    - 1. Premium Detergent Brand for HUL introduced in 1959 2. Surf Excel quick wash is powered with a path-breaking technology- it reduces water consumption and time taken for rinsing by 50% 3. Strong distribution network by HUL, which is beneficial for the product  4. Good brand visibility and...
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  • Surf Excel Presentation
    choose this brand came from a quick scan of the most popular detergent brand amongst college students. There are various factors that influence a consumer’s decision making process. The project involved delving into each of these factors to figure out the distribution of surf in Mahabalipuram...
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  • Washing Detergents Industry Analysis
    market from abroad, it is clearly evident that the laundry detergent has become a highly competitive sector. As far as the leading detergent powder brand is concerned, according to 2008 estimates, Surf Excel in Pakistan was Unilever’s fastest growing laundry brand in the 90 countries that it is...
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  • Proposed Market Plan for Ariel
    creation, allowing our people, our shareholders and the communities in which we live and work to prosper.” 2|Page Market Plan for P&G Detergents SEGMENTATION, TARGETING POSITIONING by P&G AND The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Tide, Rin...
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  • Surf Excel
    Surf Excel, launched in 1954, is one of the oldest detergent powders in India and Pakistan. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel...
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  • Surf-Excel-Rexona
    strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus the main...
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  • People Management Development at Unilever
    that, it was incapable to compete with the dominant brand wheel power white, surf excel under laundry detergent category. Furthermore, it was incapable because of its inconsistency in distribution and lack of product uniqueness. That is why the company has come up with a new idea and they want to...
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  • Wheel vs Nirma
    Nirma. Never before had a brand shaken the Lever citadel so decisively. Alyque Padamsee, former CEO Lintas (the agency that worked on the detergents portfolio back then), recalls that Nirma was priced at a third of Surf and was as aggressive as HLL. Says Padamsee, “Surf was Rs 21/kilo and Nirma...
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  • Consumer Behavior Towards Ariel and Surf Excel
    % market share compared to 7.7% of Ariel. The per capita consumption of detergents in India is 2.7 kg per annum. The synthetic detergent market can be classified into three main categories: * Premium (Surf Excel and Ariel) – 15% of total market * Mid Price (Rin and Wheel) – 40...
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  • Surf Exel
    consumer. This is a positive sign for HLL. The researchalso shows that the market share of Surf Excel in Orissa’s detergent market isapproximately 66%. Also, from the survey it is evident that brand name, price andcleansing action are three of the most important attributes a consumer looks for in...
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  • Case Study
    | Segment | Economy Segment | Target Group | All Indian households and laundry stores | Positioning | Quality at very affordable price | SWOT Analysis | Strength | 1. Strong brand equity developed over the years 2. Wide distribution network 3. Market leadership in detergent market (mid priced...
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  • Tea Industry Analysis
    & Henkel. Major Players in the detergent segment and their market share. Company Name | Products | Market Share | Unilever | Surf, Rin, Wheel, Sunlight | 37% | Nirma | Nirma washing powder | 33% | Procter & Gamble | Ariel, Tide | 8% | Others | Henkel, GHARI and others | 22...
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