• Rural Marketing Strategies-for Fmcg
    opportunity for sector in India.. In this study the focusing is on the strategic issues of FMCG companies in rural marketing. Introduction: Nirma was the first FMCG Company which initiated and produced goods according to the rural consumers in 1970. Nirma’s entry changed the whole Indian FMCG...
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  • Unilever Case
    , each of these stores was a distinct customer and had to be addressed individually. Over the years, HLL built up a formidable FMCG sales and distribution system across the country. By 2004, HLL directly serviced over a million outlets across India through a network of over 7,000 stockists. A Sales...
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  • Hul and Itc
    FMCG market in India.  When we compare both companies on the basis of their strategies i.e. , their competitive strategies in the present market.  When we look at the present segment breakup for both of the companies then we came to know that their different products vary too much in the market...
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  • Fmcg Strategy
    India Food Guide, Edelweiss Feb’12 4 Market Overview MARKET OVERVIEW     Industry Overview Evolution of Indian FMCG Sector Porter’s Five Forces Model SWOT Analysis 5 Industry Overview Fast Moving Consumer Goods (FMCG) goods, popularly named as consumer packaged goods, play...
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  • Evaluation
     organized.  Implication for HUL  HUL’s key strength lies in managing its distribution network in India. HUL is India’s largest FMCG  company  with  unmatched  distribution  network,  which  is  built  over  a  century  focusing  on  traditional  retail.  HUL's  distribution  network  comprises...
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  • Rivalry in Fmcg in India
    consumers. FMCG Industry in India Present It is the fourth largest sector in the economy having a size of US$13.1 billion. It has a strong MNC Presence and a well established distribution network. There is huge competition between the organized and the unorganized sector. Low costs of labour and...
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  • Niks
    distributors and a standardisation into our system across India and Astra is created for that." Changing retail landscape in the country has compelled FMCG companies to relook at their sales and distribution models. Another FMCG major, Hindustan Unilever, has also introduced innovation in its...
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  • Fmcg Sector of Pakistan
    require very low investments in fixed assets o May not be true for Pakistan o India has a stronger currency and more business friendly policies Marketing assumes a significant role in the brand building process o True for FMCG across the board Extensive distribution networks and logistics are key to...
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  • Equity Research Report Hul
    EQUITY RESEARCH REPORT (HUL) FMCG SECTOR INDIA OUTLOOK The burgeoning middle class Indian population, as well as the rural sector, present a huge potential for this sector. The FMCG sector in India is at present, the fourth largest sector with a total market size in...
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  • Godrej Sbu
    here to highlight the strategies followed in its fast growing FMCG division as a SBU I. A brief study of the economy and FMCG market in India The Indian economy grew at a much slower rate during 2008-09 than the previous year when it was 9 % when the economy was considered robust. In fact the...
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  • Retail Strategy to Enter Rural India
    expected that the rural income will rise in 2012, boosting purchasing power in the countryside. Rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages. In urban areas, home and personal care category, including skin care...
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  • Marketing
    Kerala. Coca-Cola, which considers rural India as a future growth driver, has evolved a hub and spoke distribution model to reach the villages. To ensure full loads, the company depot supplies, twice a week, large distributors which who act as hubs. These distributors appoint and supply, once a...
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  • Marketing Assignment
    . The following table correponds to the top 10 FMCG companies operating in India : S. NO. Companies 1. Hindustan Unilever Ltd. 2. ITC (Indian Tobacco Company) 3. Nestlé India 4. GCMMF (AMUL) 5. Dabur India 6. Asian Paints (India) 7. Cadbury India 8. Britannia...
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  • Equity Analysis
    growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$13.1 billion. FMCG Sector in India is estimated to grow 60% by 2010. FMCG industry is regarded...
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  • Fmcg Industry - an Overview
    Fast Moving Consumer Goods By: Anjali Jhavar 16th Jan, 2008 SYNOPSIS • • • • • • • • • • • Meaning Industry Overview Rural India Portar’s Model Industry Segments Evolution Category trends Changing strategies in FMCG Sector FMCG – 2013 Concluded transaction Opportunity for Aarayaa FMCG...
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  • Fmcg Sector India
    challenges. Take distribution as an example. India is home to six million retail outlets and super markets virtually do not exist. This makes logistics particularly for new players extremely difficult. Other challenges of similar magnitude exist across the FMCG supply chain. The fact is that FMCG is a...
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  • Analysis and Assessment of Fmcg Market of India.
    gives India a competitive advantage. The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market...
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  • Tanveer
    entered India, it has emphasized on marketing. Analysts felt that LG was trying to sell a brand of consumer durables using an FMCG marketing model, and was trying to create a mass market for a brand, which had a premium image. Like the marketing of FMCG products, LG's marketing was heavily dependent...
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  • Metro Cash and Carry
    pharmacy OTC products. They can also buy from MCC for all their FMCG needs from the store. The pharmacy business for Metro Cash & Carry India, however has not reached its potential. While the growth of the Indian over-the-counter or OTC market (that is advertised non-prescription medicines) has...
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  • Chaupal
    was also a strong synergy with the parent company’s vision of becoming the leading FMCG company in India. The hope was that ITC e-Choupal 3.0 would take this model to the next level through insights as to which products and services would best meet the needs of rural consumers. Original Business...
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