• Amul Research
    to identify the most efficient channel for Amul Milk in locality of Lucknow. Timelines References Rajendran K. & Mohanty, S. (2004). Dairy Cooperatives and Milk Marketing in India: Constraints and Opportunities. Journal of Food Distribution Research, 35(2), pp. 34-41. Rangasamy, N. & Dhaka...
    Premium 1182 Words 5 Pages
  • Marketing
    product either directly or via distributors; "possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores" Amul products are available in over 500,000 retail outlets across India through its network of over 3,500 distributors. There...
    Premium 6937 Words 28 Pages
  • Amul Essay 15
    Amul products. > The GCMMF consists of 12 affiliated member Dairies /District milk unions and it has its own niannfacturing unit called Mother Dairy at Gaadhinagar with the largest network in feed industry supported by marketing and distribution of liquid milk arid a variety of products under...
    Premium 16022 Words 65 Pages
  • Gujarat Cooperative Milk Marketing Federation Ltd
    ; Confectionery | Amul Milk Chocolate, Amul Fruit & Nut Chocolate, Amul Chocozoo, Amul Bindass, Amul Fundoo | EXISTING MARKETING CHANNEL STRATEGY The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at...
    Premium 3569 Words 15 Pages
  • Sales & Distribution of Amul
    minister of India declared it open at Amul dairy on November 20, 1955. 2.2 Amul Secret Of Success The system succeeded mainly because it provides an assured market at remunerative prices for producers' milk besides acting as a channel to market the production enhancement package. What's more...
    Premium 8372 Words 34 Pages
  • Essay
    channels or some other ways . Although the products vary in many ways there is still product line consistency in AMUL. All the products of AMUL are marketed through same channels of distribution. MARKET SEGMENTATION Market Segmentation is the act of sub dividing a market into distinct sets of...
    Premium 13995 Words 56 Pages
  • Logistics and Supply Chain of Amul
    . The first modern dairy of the Kaira Union was established at Anand (which popularly came to be known as AMUL dairy after its brand name). Indigenous R&D and technology development at the Cooperative had led to the successful production of skimmed milk powder from buffalo milk– the first time on a...
    Premium 16157 Words 65 Pages
  • Amul
    of Amul Chocolate and Shrikhand in Pune Market and Wholesalers and Retailers feedback for Amul India.” The basic objective was to have in-depth study of the main competitors of Amul India and their distribution network across Pune region. The research methodology adopted for the accomplishment...
    Premium 6581 Words 27 Pages
  • Amul Pdf
    in marketing of their products. They have the best distribution channel in India. They are introducing new techniques in production and marketing and human resource function to continue their success story. Since 1967 Amul products’ mascot has been the very recognizable “Amul baby” ( a chubby butter...
    Premium 15537 Words 63 Pages
  • Supply Chain of Amul
    and the like - all through the village societies. DISTRIBUTION CHANNEL Amul products are available in over 500,000 PLUS retail outlets across India through its network of over 3,500 distributors. There are 47 depots with dry and cold warehouses to buffer inventory of the entire range of products...
    Premium 5159 Words 21 Pages
  • Amul Ice Cream
    , distribution channels etc. Amul because of its less expensive distribution channel and low raw material costs was able to price their products very low. Thus it garnered a lot of market share by adopting Overall cost leadership strategy. b) Differentiation – Amul was the first player which came...
    Premium 1731 Words 7 Pages
  • Amul
    guaranteed marketing service through well defined distribution channels. Thus, the importance of distribution channel is eminent for AMUL. Recommendations: • Amul has a relatively good distribution network, but still company is not able to fulfill the demand of outlet in the peak season when demand...
    Premium 9212 Words 37 Pages
  • Amul case study
    channels or some other ways . Although the products vary in many ways there is still product line consistency in AMUL. All the products of AMUL are marketed through same channels of distribution. MARKET SEGMENTATION Market Segmentation is the act of sub dividing a market into distinct sets of...
    Premium 13505 Words 55 Pages
  • Distribution Channel of Banas Dairy
    : Banas dairy use this channel to distribute Milk, Lassi, Butter milk and Ghee which cover the area of Banaskantha and up to jesalmer in Rajasthan. Banas Dairy distribution channel having Dairy co.op society , parlour , Amul Preferred Outlet and 110 Dealers. Channel :Banas dairy use channel...
    Premium 2833 Words 12 Pages
  • Amul Case Study
    of IT in Amul has been the automation of the complex supply and delivery chain. The automated supply chain seamlessly integrates the manufacturing dairy units for production, planning and raw material procurement. It handles distribution of milk from surplus...
    Premium 1776 Words 8 Pages
  • Research on Baroda dairy product
    not getting enough supply of milk product. So some changes in distribution channel in order to satisfy demand of the customers. Amul gold and Amul Shakti are two very popular brands of milk Baroda dairy offers. But both this products are available in 500ml. package but if they can start packaging...
    Premium 16045 Words 65 Pages
  • Amul Marketing Mix
    arm of the network and manages the physical delivery and distribution of milk and dairy products from all the Unions to customers. GCMMF is also responsible for all decisions related to market development and customer management. Hence, GCMMF plays a vital role in designing the marketing mix of Amul...
    Premium 3894 Words 16 Pages
  • Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas
    market supervision expenditures, to achieve increasing efficiency while keeping the distribution infrastructure lean, focused and productive, the amalgamation of its different distribution networks was done. Control over supply chain with industry best practices makes Amul the market leader in dairy...
    Premium 6295 Words 26 Pages
  • Amul Case Study
    * Competition with global players * Absence of proper distribution channel Export: Main exports products are Amul UHT Milk (Long Life) ,Amul Gold Extra Cream Milk,Amul Taaza Full Cream Milk,Amul Slim and Trim Milk,Amul Pure Ghee,Amul Mithaee Gulabjamun,Nutramul Brown Beverage,Amul Fresh...
    Premium 4251 Words 18 Pages
  • Bcg Amul
    debated that traditionally Amul has never used icons to brand its products but then Amul is trying to diversify in a different segment for products mix. Distribution channels have to improve over the traditional channel of door to door delivery. Products have to be made available to middle/higher income...
    Premium 879 Words 4 Pages