Distribution Channels Of Amul Dairy Essays and Term Papers

  • Amul Research

    Marketing Channels of Amul Milk in Lucknow: Factors Affecting Channel Efficiency Introduction In India, dairy plants have different systems of milk marketing, namely non-cooperative (or private) and cooperative. The overall dairy industry is classified in two sectors: organized and un-organized....

    1182 Words | 4 Pages

  • Marketing

    1Milk & Milk processing industry profile: Dairy is a place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science, which deals with the processing of...

    6937 Words | 30 Pages

  • Gujarat Cooperative Milk Marketing Federation Ltd

    Project report on Sales & Distribution and Marketing Communications of By: Group 2 TABLE OF CONTENTS 1 The Company 2 Overview 3 The Product Range 4 Existing Marketing Channel Strategy 5 Existing Physical Distribution Strategies 6 Sales Force Design 7 Marketing...

    3569 Words | 12 Pages

  • Sales & Distribution of Amul

    A PROJECT REPORT 1. PROMOTION OF AMUL FRESH MALAI PANEER IN INSTITUTIONS 2. PENETRATION OF AMUL BUTTERMILK AND AMUL LASSEE 3. BRAND AWARENESS OF AMUL THROUGH AMUL VIDYASHREE AND AMUL VIDYABHUSHAN AWARDS Submitted By BHUSHAN PERSINGWAR Under The Guidance Of ...

    8372 Words | 31 Pages

  • Essay

    Vijay Vyas Institute R.K. College of Engineering and Technology RAJKOT 1 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD PREFACE AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring...

    13995 Words | 86 Pages

  • Amul case study

    Vijay Vyas Institute R.K. College of Engineering and Technology RAJKOT 1 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD PREFACE AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring...

    13505 Words | 86 Pages

  • Amul

    A Project Report On “Study on Market Segmentation, Promotion & Placement of Amul Products in Pune Market for Amul India.” Submitted By Mr.ABHISHEK S BANJARE. (MBA BATCH 2009-10) In Partial Fulfillment for the Award of Degree of Masters in Marketing Management For Pune University ...

    6581 Words | 42 Pages

  • Amul

    Acknowledgement If words are considered to be signs of gratitude then let these words convey the very same our sincere gratitude to GCMMF (AMUL) for giving necessary directions on doing this project to the best of our abilities. We are highly indebted to Mr. Kiran M.Surse, System Incharge...

    9212 Words | 41 Pages

  • Distribution Channel of Banas Dairy

    The Report is conducted in favor of Banas Dairy . It is the one of the top in dairy sector. The Report was done with the following objectives. * To deliver the goods [vehicles] in time. * To study the most effective channel of distribution of vehicles. * To get the idea about the...

    2833 Words | 13 Pages

  • Amul Ice Cream

    AMUL ICE CREAM The turnaround story of the ice cream industry started with Amul entering the market with its unique and innovative marketing strategies. It gave the entire industry a unique dimension. The success of Amul can be attributed to its distinctive planning of marketing mix and providing...

    1731 Words | 8 Pages

  • Supply Chain of Amul

    Term Paper on Supply Chain of AMUL Submitted to: Submitted by: Dr. Parikshit Charan Sunil Kansara PGP II PGDM (S) Section A Roll No. 30 HISTORY Amul was formally registered on December...

    5159 Words | 17 Pages

  • Amul Essay 15

    about AMUL-, which has been in news for it innovativeness, success, its contribution to the growth and development of Indian dairy industry. It has helped India to stand among the other countries and boast of its rich and growing dairy sector. The project aims to study the major strategies of Amul, which...

    16022 Words | 50 Pages

  • Amul Case Study

    AMUL - A case study on IT in SCM A live case of Use of IT Amul is a leading food brand in India. It offers a wide range of products like milk, milk powder, butter, ghee, cheese, chocolates, Shrikhand, ice cream and many more. The brand name AMUL is ...

    1776 Words | 7 Pages

  • Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas

    Bhatnagar 09609185 Amal Abraham 09609186 2010-2011 1.0 Introduction 1.1 Background of the Industry The dairy industry plays an important role in the socio-economic development of India. The dairy industry in India is instrumental in providing cheap nutritional food to the vast population of India and...

    6295 Words | 28 Pages

  • Logistics and Supply Chain of Amul

    A project Report on “LOGISTICS AND SUPPLY CHAIN MANAGEMENT OF AMUL MILK” Submitted by AKANSHA JAISWAL ...

    16157 Words | 63 Pages

  • Amul Marketing Strategy

    Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country's largest food company, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk. Amul follows a unique business...

    1470 Words | 6 Pages

  • Amul Report

    A Management Research Project ( MRP-II ) On “Strategic Analysis and Analyzing SWOT of GCMMF w.r.t. Amul” Submitted To: Hemchandracharya North Gujarat University On 19th April, 2004 In Partial Fulfillment of the requirements For the Management Research Project Course in the Master of Business Administration ...

    28971 Words | 111 Pages

  • amul india's golden dairy

    The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with her regular appearance on billboards accompanied by clever catchphrases that comment on contemporary events, stands for the very fight its parent was born to...

    826 Words | 4 Pages

  • Market Analysis & Sales Development of Amul Milk

    1 PROJECT REPORT ON “Market Analysis & Sales Development of Amul Milk” This study was conducted from 8th June 09 to 8th August 09 At Gujarat Co-operative Milk Marketing Federation Limited BY: PRASANTA KUMAR MOHAPATRA PGDM OF ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment...

    11711 Words | 57 Pages

  • Amul Distribution Network

    AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories, studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand...

    1697 Words | 6 Pages