"Distribution Channels Of Amul Dairy" Essays and Research Papers

  • Distribution Channels Of Amul Dairy

    little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with her regular appearance on billboards accompanied by clever catchphrases that comment on contemporary events, stands for the very fight its parent was born to counter. The cooperative movement that began Gujarat back in 1946 was a movement against the atrocities of Polson Dairy, a locally-owned dairy in Anand, Gujarat, which allegedly procured milk from farmers at...

    Amul, Brand, Dairy 826  Words | 4  Pages

  • Amul Distribution Network

    AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories, studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in...

    Amul, Butter, Cheese 1697  Words | 6  Pages

  • A Comparative Analysis on the Distribution Network of Amul & Parag Dairy Products, in Kanpur City

    SYNOPSIS A comparative analysis on the distribution network of Amul & Parag Dairy Products, in Kanpur city OBJECTIVE OF THE STUDY The most important objective of the project is that it is obligatory on the part of the student of M.B.A. program to undergo the convention of the business administration in the partial fulfilment of M.B.A. degree besides, project study is a sort of practical training of eight weeks thus the student are benefited by undertaking such a study as it helps organization...

    Data collection, Marketing, Marketing research 959  Words | 5  Pages

  • amul

     Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream 5.Amul Koo Strength 1.High brand equity and top of the mind brand 2. Strong network of over 3 million milk producers 3. World’s largest manufacturer of pouched milk 4. India’s largest food brand, trusted for its quality 5.Number of popular milk products like ice cream, ghee, butter, paneer, dahi, milk, etc. 6.Products available at affordable price 7.Market leader in butter segment 8.Responsible for white revolution...

    Amul, Butter, Dairy 1080  Words | 5  Pages

  • Amul Research

    Marketing Channels of Amul Milk in Lucknow: Factors Affecting Channel Efficiency Introduction In India, dairy plants have different systems of milk marketing, namely non-cooperative (or private) and cooperative. The overall dairy industry is classified in two sectors: organized and un-organized. And, the marketing of milk and milk products in India is dominated by the unorganized sector, which handles about 86% of total milk production, while the organized sector handles only about 14 % of the...

    Bulk tank, Cooperative, Dairy 1182  Words | 4  Pages

  • Distribution Channel of Banas Dairy

    OBJECTIVES The Report is conducted in favor of Banas Dairy . It is the one of the top in dairy sector. The Report was done with the following objectives. * To deliver the goods [vehicles] in time. * To study the most effective channel of distribution of vehicles. * To get the idea about the sales area. * To give suggestion to develop organization performance in the marketing field. SCOPE OF THE STUDY The Study was conducted to find out the problems faced by the...

    Banaskantha district, Butter, Dairy product 2833  Words | 13  Pages

  • Distribution Channel

    elements in success of clothes retailing is how the company use their distribution channel decision and strategies. This essay will study on Hennes & Mauritz's (H&M) , the Swedish-owned globally famous fashion retailing and research on how they deal and rely on their distribution channel partners. Unlike their competitors such as Uniqlo, Forever21, ZARA or GAP ,H&M has implemented a unique and efficient distribution channel strategy to increase their level of competitiveness and cost effectiveness...

    Marketing, Marketing management, Marketing plan 835  Words | 3  Pages

  • Amul

    INTRODUCTION Amul – The Taste of India means “priceless” AMUL Today amul is a symbol of many things Multi-dimensional impact on rural economy and society HISTORICAL BACKGROUND OF AMUL Amul’s birth is indelibly freedom movement in India. The linked to the first Amul cooperative was the result of a farmers. Sardar farmers.  Vallabhbhai Patel vision to organise Dr. Verghese Kurien, who founded Amul. FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE...

    Amul, Cooperative, Dairy product 649  Words | 7  Pages

  • Channel of Distribution

    quantity. The process of making goods available to the consumer needs effective channel of distribution. Therefore, the path taken by the goods in its movement is termed as channel of distribution. The goods may be sent to the consumer directly or indirectly through middlemen. The channel of distribution may be classified as: Selling through direct channels This is the oldest, shorter and the simple channel of distribution. The producer sells the product directly without involvement of any middle...

    Business, Good, Marketing 628  Words | 3  Pages

  • Basic Distribution Channel Structure

    to set up an efficient distribution system so that the products reach its consumers. In case of some perishable food products, physical distribution is a very important part of the whole business. The transportation of "Amul Butter" to the stores that sell "Amul Butter" is a big challenge. While transportation, the butter has to be stored properly, so that it does not get contaminated. To completely understand physical distribution, consider the case of "Amul Butter". Amul is made in "Kaira District"...

    Automobile, Distribution, retailing, and wholesaling, Inventory 1282  Words | 4  Pages

  • Distribution Channels

    Reese’s Distribution channels Introduction Any product or service in the marketplace utilizes distribution channels to reach its customers. Although the manufacturers and services providers can and do provide their goods and services directly, utilizing distribution channels multiplies the number of goods and services that reach the marketplace (Advameg, Inc, 2011). Therefore, distribution channels can increase market share and profit margins since these distribution channels help the company’s...

    Chocolate, Distribution, Hershey, Pennsylvania 948  Words | 4  Pages

  • Channels of Distribution

    Channels of Distribution 1 Channels of Distribution – Article Review #2 Katarina Mikalacki Marketing 421 Doula Zahropoulos October 06, 2004 Channels of Distribution 2 Having access to good distribution is fundamental to good marketing. Business operators need to be able to deliver their products and services to the right people, at the right time, in the right quantities...

    Department store, Distribution, Manufacturing 626  Words | 3  Pages

  • Amul

    Anand-based Gujarat Co-operative Milk Marketing Federation that markets the Amul brand of ice-creams. Within two year Amul’s sale progressed three times. Amul target strategic thrust areas with logical extension. The plus point for this co-operative society is its Amul brand equity, large procurement base of raw material, having processing technical know-how, 180 milk co-op network and plans to convert ice-cream into a mass product. Amul started to expand his market share in Delhi under its `Hamara Apna...

    Amul, Butter, Butterfat 1235  Words | 6  Pages

  • Distribution Channel

    Distribution channel plays an important part in the supply chain. Distribution channel, as defined by Coughlan et al. (2006), is a set of independent organizations involved in the process of making a product or service available for consumption. It serves as the connecting link between the producer and consumer by adding value to products or services (Kim and Frazier, 1996) and multiplies selling opportunities through network of intermediaries. These independent organizations are usually made of...

    Distribution, Marketing, Supply chain 846  Words | 3  Pages

  • Channels of Distribution

    selection of distribution channels and sales representation is key to successful marketing. It's fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing, packaging, and product mix are among these flexible choices. However, distribution and sales decisions, once made, are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels, including:...

    Business, Distribution, Marketing 1224  Words | 6  Pages

  • Channel Distribution

    LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product, the entrepreneur has to decide channels or routes through...

    Marketing, Pricing, Retailing 1985  Words | 7  Pages

  • Distribution Channels

    DISTRIBUTION DEFINITION A distribution channel is a set of independent organizations involved in the process of making a product or service available to the consumer or a business user. IMPORTANCE OF DISTRIBUTION CHANNELS The main function of a distribution channel is to provide a link between production and consumption. Organisations that form any particular distribution channel perform many key functions: Information Gathering and distributing market research and intelligence - important...

    Airline tickets, Computer reservations system, KIU System 1380  Words | 5  Pages

  • Amul Marketing Strategy

    Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country's largest food company, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk. Amul follows a unique business model, which aims at providing 'value for money' products to its consumers, while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners...

    Amul, Butter, Cheese 1470  Words | 6  Pages

  • Bcg Amul

    BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not...

    Butter, Cattle, Cheese 879  Words | 3  Pages

  • Distribution Channel

    Tourism distribution channel is a system of intermediaries or middleman that facilitates the sale and delivery of tourism services from suppliers to consumers (Buhalis and Law, 2001). Distribution channels can serve as part of the marketing mix that can makes the products available to consumers as the link between suppliers of tourism products and their end consumers, as well as the bridge between supply and demand (Kracht and Wang, 2010). This shows that, important to have a good distribution channel...

    Customer, Distribution, Marketing 1490  Words | 4  Pages

  • Amul

    AMul Type : Cooperative Founded: 1946 Headquarters: Anand, India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41 million milk producers. HISTORY Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for...

    Advertising, Amul, Butter 2144  Words | 7  Pages

  • Channels of Distribution

    (excluding, title page, table of contents, reference page and appendices) on the theme of channels of distribution. With this theme, the project is intended to be an opportunity to explore in depth a topic related to this course that is of specific significance to you. In developing the project, select one of the topics outlined below. This is not a ‘book report’. The course project is a Channels of Distribution Analysis Report. This is a graduate level research paper complete with analysis and...

    Book design, Citation, Distribution 1109  Words | 4  Pages

  • Amul Case Study

    AMUL - A case study on IT in SCM A live case of Use of IT Amul is a leading food brand in India. It offers a wide range of products like milk, milk powder, butter, ghee, cheese, chocolates, Shrikhand, ice cream and many more. The brand name AMUL is derived from the Sanskrit word "Amoolya", meaning priceless. The first products with the Amul brand name were launched in 1955. Since then, they have been in use in millions of homes in...

    Butter, Cooperative, Dairy 1776  Words | 7  Pages

  • Amul- the Taste of India

    AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover:...

    Amul, Butter, Butterfat 732  Words | 3  Pages

  • AMUL: case analysis

    INTRODUCTION: Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The co-operative is sometimes referred to as Anand Milk Union Limited. Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. In the process Amul became...

    Butter, Curd, Dairy product 2279  Words | 7  Pages

  • Amul Supply Chain Management

    Supply Chain Management Introduction AMUL is a dairy cooperative in the western India that has been primarily responsible, through its innovative practices, for India to become the world’s largest milk producer. The distinctive features of this paradigm involves managing a large decentralized network of suppliers and producers, simultaneous development of markets and suppliers, lean and efficient supply chain, and breakthrough leadership. Every day Amul collects 447,000 litres of milk from 2.12...

    Dairy, Dairy farming, Dairy product 2383  Words | 7  Pages

  • Channels of Distribution

    RETAIL HEARTBEAT Pulse Report: Channel blurring In a fiercely competitive environment, retailers can win market share by better addressing shoppers’ and consumers’ evolving needs. Faced with budget constraints and higher food and fuel prices, many shoppers are trimming basket size to save money while making more frequent trips to nearby drug, dollar and grocery stores, according to new analysis from SymphonyIRI Group. In turn, drug and dollar retailers have boosted their food and beverage offerings...

    Grocer, Grocery store, Hypermarket 866  Words | 5  Pages

  • MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM

    MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM Jugal Piyush Thakkar 13BSP1020 Objectives • Enhance sales of Ice creams & promotion of Amul. • Understand the market demand. • buyer-consumer relationship strategy followed by the company • Insight of the working trend of Amul • Analyzing Supply Chain System of Amul. • To provide any suggestions in the improvising of the current system and contribute in making the same executable Understanding DistributionAmul has setup or hired 12 manufacturing...

    Market, Marketing, Mumbai Suburban Railway 409  Words | 7  Pages

  • Amul/NDDB

    Case study 4 India Amul/National Dairy Development Board (Amul/NDDB) Total cost: Financier Year of establishment: Value chain approach: NA Government 1946 Relational chain, producer-driven Although Amul and NDDB are presented as one case study, they are in fact two separate chains that compete with each other under their respective brand names: Amul and Mother Dairy. Background. Amul derives its name from a Sanskrit word, Amoolya, which means “priceless”. It is the biggest dairy cooperative in India...

    Amul, Cooperative, Dairy 1810  Words | 6  Pages

  • Marketing Distribution Channel

    attention on choosing distribution channels. Keegan and Schlegelmich (2001) explained that distribution channel can be considered as the method which is used for enterprises putting products into the market for consumers to use. The traditional distribution channel goes from supplier, manufacturer, distributor, wholesaler and retailer (Frazier, 1999). Indirect and direct are two different types of distribution channels (Wilkinson, 2001). According to Silva (2008), “Well-chosen channels constitute a significant...

    App Store, Apple Inc., IPhone 2272  Words | 7  Pages

  • Intro to Amul

    GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House" status. Many of our products are available in USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. For the year 2009-10, GCMMF has been awarded "Golden Trophy' for its outstanding export performance and contribution in dairy products sector by APEDA. For its consistent...

    Cheese, Curd, Dairy product 1182  Words | 4  Pages

  • amul

    Payne BRAND ELEMENT OF Cadbury dairy milk.Brand elements are those trademarkable devices that identify anddifferentiate the Brand. Most strong brand employs multiple brand elements.Like Cadbury dairy milk has the distinctive ―Any time crunchy, all time fresh‖.There are certain types of brand element listed below: Logo. URLs  Characters  Slogan.  Labeling Cadbury, the world’s second largest confectioner, will add a warning label to their popular Dairy Milk chocolate products, ensuring...

    Cadbury Dairy Milk, Cadbury plc, Candy 1008  Words | 4  Pages

  • Direct Marketing as a Channel of Distributions

    Direct marketing as a channel of distribution Direct marketing is the direct selling of products to the consumer. Examples: telesales, e-commerce, vending machines and direct mail Advantages * Because there is no intermediaries, the businesses does not have to share so much of its profit * Firms can have direct control over their marketing * Developments in e-commerce, which means that this channel of distribution is growing in popularity among customers * Direct marketing can...

    Direct marketing, Distribution, Distributor 576  Words | 3  Pages

  • Pricing Strategy and Channel Distribution

    Pricing Strategy and Channel Distribution Senior Concierge Services Kelly Spino Strayer University Dr. Robert Badowski Abstract Determine and discuss a pricing strategy (penetration or skimming). Determine and discuss pricing tactics (product line pricing, value pricing, differential pricing, or competing against private brands) to be used for your product. Identify any legal and ethical issues related to the pricing tactics. Prepare a marketing distribution channel analysis identifying...

    Distribution, Marketing, Marketing management 1461  Words | 4  Pages

  • Functions and Types of Channels of Distribution

    Functions and types of channels of distribution * Functions; reconcile the needs of producers and consumers, improving efficiency, improving accessibility and providing specialist services * Consumer Channels; producer direct to consumer, producer to retailer to consumer, producer to wholesaler to retailer to consumer, producer to agent to distributor to wholesaler to retailer to consumer * Industrial Channels; producer to industrial customers, producer to agent to industrial customer...

    Marketing, Marketing management 623  Words | 3  Pages

  • EVALUATION OF DISTRIBUTION CHANNEL IN THE DAIRY INDUSTRY

    EVALUATION OF DISTRIBUTION CHANNEL IN THE DAIRY INDUSTRY CONTENTS TOC \h \z \t "1,1,2,2,3,3" INTRODUCTION PAGEREF _Toc402186732 \h 4CHAPTER 1: THOERICAL FRAMEWORK PAGEREF _Toc402186733 \h 61.1 OVERVIEW OF DISTRIBUTION CHANNEL PAGEREF _Toc402186734 \h 61.1.1 Definition of distribution PAGEREF _Toc402186735 \h 61.1.2 Definition of distribution channel PAGEREF _Toc402186736 \h 71.1.3 Characteristics of distribution channels PAGEREF _Toc402186737 \h 81.1.4 The role of distribution in marketing:...

    Dairy, Dairy product, Marketing 14377  Words | 24  Pages

  • Modern Distribution Channel

    WHAT IS DISTRIBUTION CHANNEL ? According to Kotler (1991: 279) distribution channel is a group company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer. According to David revzan.. pathway used by the flow of goods from producers to intermediate goods and eventually into the hands of end users Manajemen distribusi berbasis teori dan praktek “david sukardi kodrat”  3. factor of distribution channels...

    Distribution, Marketing, Pricing 998  Words | 3  Pages

  • Amul Industry

    Introduction Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.[2] The word Amul(अमूल) is derived from the Sanskrit wordAmulya(अमूल्य), meaning invaluable.[3] The co-operative is also sometimes referred to by the unofficial backronym: Anand Milk Union Limited. Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.03 million milk producers in Gujarat.[4] Amul spurred India's White...

    Amul, Cooperative, Dairy 1029  Words | 3  Pages

  • Marketing and Distribution Channels

    Individual Project MKTG 205 – Principles of Marketing June 29, 2011 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical, Horizontal and Multichannel Marketing Systems. It also, explains my target market needs at the Hershey Company. There is also a brief description of how many channel members the company needs and why they need them. Hershey Company Introduction The Hershey Company is one...

    Chocolate, Hershey, Pennsylvania, Marketing 804  Words | 3  Pages

  • Amul Interim Report

    marketing organization of India. It is the apex organization of the Dairy Cooperatives of Gujarat. Over the last five and a half decades, Dairy Cooperatives in Gujarat have created an economic network that links more than 3.1 million village milk producers with millions of consumers in India. In September 2007, AMUL emerged as the leading Indian brand according to a survey by Synovate to find out Asia's top 1000 Brands. In 2011, AMUL was named the Most Trusted brand in the Food and Beverages sector...

    Butter, Cheese, Dairy 1053  Words | 4  Pages

  • Amul Dairy

    semester program. It gives us an opportunity to relate theoretical knowledge with real corporate situation. It also helps to improve our analytical skill,communication skill and knowledge. We have done the project on industrial visiting of AMUL DAIRY. This project is totally based on secondary data. We have gathered information about marketing department, finance department, human resource department and other organisational processes from the company itself and from the internet. . ...

    Amul, Butter, Chocolate milk 6193  Words | 40  Pages

  • Distribution Channel of Pepsi Max

    istr2011 PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX ------------------------------------------------- GROUP MEMBERS- * ------------------------------------------------- ARSHLEEN KAUR * ------------------------------------------------- NISHANT SINGH * ------------------------------------------------- ROMA * ------------------------------------------------- SEEMA SHEKHAWAT * ------------------------------------------------- ...

    Coca-Cola, Cola, Frito-Lay 1266  Words | 7  Pages

  • amul wiki

    The Kaira District Co-operative Milk Producers' Union Ltd. was registered on 1 December 1946 as a response to the exploitation of marginal milk producers by traders or agents of the only existing dairy, the Polson dairy, in the small city Anand (near Anand railway station) (in Kaira District of Gujarat).[7] Milk producers had to travel long distances to deliver milk, which often went sour in summer, to Polson. The prices of buffalo and cow milk were arbitrarily determined. Moreover, the government...

    Amul, Cooperative, Dairy product 1224  Words | 4  Pages

  • Channels of Distribution: McDonald's.

    Introduction. The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald's fast-food restaurants. The aim is to discuss McDonald's distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix, place (distribution) determines where the product will be sold and how it will get there. In fact, as noted on www.mcdonalds.com, McDonald's is the leading...

    Burger King, Fast food, Fast food restaurant 871  Words | 3  Pages

  • Pricing Strategy and Channel Distribution

    Pricing Strategy and Channel Distribution Lisa S Carey Marketing Management – MKT 500 February 13, 2011 Instructor: Dr. Keith C. Jones Marketing Plan – Pricing Strategy and Channel Distribution for the Note Phone 1. Determine and discuss a pricing strategy (Penetration or Skimming). Pricing is an important strategic issue because it is related to product positioning and furthermore, pricing affects other marketing mix elements such as product features, channel decisions, as well as...

    Business ethics, Competition, Distribution 1919  Words | 5  Pages

  • Amul Projects

    COMPANY &FORM OF ORGANISATION In 1929, Peston Edul Polson established Polson Model Dairy at Anand to manufacture butter, ghee and casein and in 1944; the Bombay Municipal Corporation Milk Supply was inaugurated. Monopoly rights were awarded to Polson for Procuring milk from Kaira. Amul's genesis is linked to the freedom movement in India. Sardar Vallabhbhai Patel, an eminent Indian freedom fighter encouraged the dairy farmers from the Kaira district in Gujarat to form a cooperative to counter the...

    Amul, Butter, Cooperative 1199  Words | 5  Pages

  • Amul Supply Chain

    AMUL SUPPLY CHAIN MODEL BACK END TO FRONT END FARMERS CHILLING PLANTS MILK PROCESSING UNION & WAREHOUSES MILK SOLD TO VILLAGE AND LOCAL RESTAURANTS VILLAGE COOPERATIVE SOCIETIES (WITH CHILLING UNITS) LOCAL RESTAURANTS/OTHER MILK RELATED BUSINESSES VILLAGE COOPERATIVE SOCIETIES (WITH OUT CHILLING UNITS) UPSTREAM NETWORK SERVICES VETERINARY ANIMAL HUSBANDRY ANIMAL FEED FACTORY MILK CAN PRODUCERS AGRICULTURE UNIVERSITY RURAL MANAGEMENT CONSUMERS CONSUMERS HOME DELIVERY CONTRACTORS ...

    Better, Celsius, Inventory 1024  Words | 5  Pages

  • Pricing Strategy and Channel Distribution.

    Pricing strategy and Channel Distribution. Strayer University Author Note Silp Dhanasin, Master of Business Administration, Strayer University Correspondence concerning this article should be address to Silp Dhanasin, Master of Business Administration, Strayer University, 500 Redland Ct#100, Owing Mills, MD 21117 Abstract Gravity Co., Ltd is a start-up game on mobile business, and because the company intends to establish its market share; it will be utilizing the best pricing strategy...

    Competition, Distribution, Marketing 1079  Words | 4  Pages

  • Sales & Distribution of Amul

    A PROJECT REPORT 1. PROMOTION OF AMUL FRESH MALAI PANEER IN INSTITUTIONS 2. PENETRATION OF AMUL BUTTERMILK AND AMUL LASSEE 3. BRAND AWARENESS OF AMUL THROUGH AMUL VIDYASHREE AND AMUL VIDYABHUSHAN AWARDS Submitted By BHUSHAN PERSINGWAR Under The Guidance Of Prof. H. S. BARARI A PROJECT SUBMITTED IN PART OF COMPLETION OF MMS SUMMER PROJECT TO THE Chetana’s R. K. Institute of Management & Research Bandra(East)...

    Amul, Cheese, Dairy 8372  Words | 31  Pages

  • Distribution channels pf Mircosoft

    Microsoft is the world's largest software company, who operates and distributes its products throughout the world (Company information). Microsoft’s distribution largely depends on hardware manufactures to pre-install their software (Msdn). “Windows Division revenue growth is largely correlated to the growth of the PC market worldwide, as approximately 75% of total Windows Division revenue comes from Windows operating system software purchased by original equipment manufacturers ("OEMs"), which...

    Application software, Computer software, Microsoft 1291  Words | 4  Pages

  • Marketing and Distribution Channel Patagonia

    Target market : * Core users, Patagonia tried to remain true to them. They had ambassadors. * Will to expand to customers outside the core Product Line Eight smaller lines Gross margin from 40% to 55%, variability on geography and distribution channel Patagonia’s activities Design and Development : 3 criteria : quality, impact on environment and aesthetics Feedback on products by professionals Environment : use of recycled polyster new supply chain more expensive Procurement and...

    Customer service, Distribution, Logistics 334  Words | 3  Pages

  • Tesco.Com as an Online Distribution Channel

    the company launched its online delivery service. However, it was not until 2000 that Tesco.com was formally established as the platform for online ordering. This case discusses and analyses how Tesco started online-grocery-retailing as a new distribution channel for its business, as well as the challenges, milestones, and rewards it encountered along the way. In recent years the internet has served as a platform for online retailing for most products, take the case of online retailers such as Amazon...

    Electronic commerce, Grocery store, Hypermarket 1461  Words | 4  Pages

  • Amul

     EXECUTIVE SUMMARY   In this research the researcher has put an effort to understand the product promotion policy of Amul and buying behavior of the consumers towards AMUL products. ― Product promotion includes interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of Product promotion is to stimulate, motivate and influence the purchase and other  desired behavioural responses of...

    Consultative selling, Economics, Marketing 475  Words | 3  Pages

  • Distribution Channel of Coca Cola

    time. So, in order to fulfill all the needs and demands of the consumer, the manufacturing companies should concentrate on the distribution channel and should make an effective and efficient distribution network. As we all know that the distribution channel is only one way through which the product is reaches to its consumer. So the company should have an effective distribution network which satisfy the demand and provide services to the consumer. In India, Coca-Cola and Pepsi are the main beverages...

    Caffeine, Coca-Cola, Coca-Cola Black Cherry Vanilla 1446  Words | 5  Pages

  • Case Study: Amul Butter

    AMUL BUTTER - A MARKETING SUCCESS STORY The runaway success of the brand, Amul, is one of the best case studies about the product, pricing, positioning and delivery. ‘Amul’ is derived from the Sanskrit word Amulya which means ‘priceless’. Amul is also the acronym for Anand Milk Union Ltd. Amul butter has lived up to its name for sure. Such has been the growth and popularity of the brand, Amul, that it has become synonymous with butter. The brand, which has given MNCs a run for their money...

    Advertising, Amul, Anand, Gujarat 1058  Words | 3  Pages

  • Synopsis of Amul

    [pic] Synopsis Of Major Project Report on Sales & Distribution Management Role of Sales and Distribution in AMUL India Guided By:- Submitted by:- Dr . Alok Mittal Sir Medha Nakhare MBA 3rd Sem Section- Y Introduction Sales Management-Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business...

    Cluster sampling, Data collection, Marketing 1306  Words | 7  Pages

  • Rural Distribution Channels

    HUL’s rejigged distribution system There was a news item, sometime in January 2009 about HUL (Hindustan Unilever) rejigging it’s rural distribution network. Distribution networks are modified and tweaked to be in line with the market reality and company goals. When growth in urban areas was tapering, FMCG companies started concentrating on rural markets. In line with this, FMCG companies modified their distribution structure to be in line with this strategy and increase rural distribution. Similarly...

    Distribution, Fast moving consumer goods, Marketing 2254  Words | 6  Pages

  • Amul Essay 5

    Amul, the largest cooperative marketing society of India which led the succession of operation flood in India was registered in 1946 at Anand in Kaira district of Gujarat. It is under GCMMF (Gujarat cooperative milk marketing federation ltd.) which is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide fair prices to farmers and also provide consumers a guaranteed quality product. Before independence there was...

    Amul, Cooperative, Dairy 676  Words | 3  Pages

  • Spain Distribution Channels

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