Channels of Distribution Lesson 20 Channels of Distribution Are you aware that the study material of Business Studies‚ which is now in your hands‚ is prepared at the headquarters of the National Institute of Open Schooling (NIOS) situated at New Delhi. How did it come to your hands? Was it available at your study centre or you bought it from the market? If you got it from your study centre‚ then just think for a while: how did it reach your study centre? Actually‚ after publishing the
Premium Retailing
. DISTRIBUTION CHANNELS BIBLIOGRAPHIC REVIEW António Abílio da Silva Couto‚ nº 5195 Cidália Martins Domingues‚ nº 5115 Joaquim Luís Sousa Pereira‚ nº 5194 Paula Marisa da Silva Lima Ferreira‚ nº 5100 Paulo José Branco‚ nº 5198 This work was oriented by Dr. Francisco Coelho ABSTRACT: Deciding for a distribution channel is probably one of the most important actions a marketer has to take in his career. In this work we identified the main distribution channels‚ the external factors that should
Premium Marketing
quantity. The process of making goods available to the consumer needs effective channel of distribution. Therefore‚ the path taken by the goods in its movement is termed as channel of distribution. The goods may be sent to the consumer directly or indirectly through middlemen. The channel of distribution may be classified as: Selling through direct channels This is the oldest‚ shorter and the simple channel of distribution. The producer sells the product directly without involvement of any middle
Premium Retailing Sales Marketing
(I) INTRODUCTION A channel of distribution or trade channel is defined as the path or route along which goods move from producers or manufacturers to ultimate consumers or industrial users. In other words‚ it is a distribution network through which producer puts his products in the market and passes it to the actual users. This channel consists of :- producers‚ consumers or users and the various middlemen like wholesalers‚ selling agents and retailers(dealers) who intervene between the producers
Premium Marketing Sales
FACTORS INFLUENCING CHOICE OF DISTRIBUTION CHANNEL IN THE TOURISM INDUSTRY IN KENYA. A SURVEY OF TOUR AND TRAVEL COMPANIES IN NAIROBI BY DECLARATION I declare that this is my original work and has not been submitted at any academic institution for examination purposes. Signed…………………………………………..Date……………………………………….. ROSE This Research Proposal has been submitted with my approval as the University Supervisor. Name…………………………………….. Designation………………………………………
Premium Tourism
Reese’s Distribution channels Introduction Any product or service in the marketplace utilizes distribution channels to reach its customers. Although the manufacturers and services providers can and do provide their goods and services directly‚ utilizing distribution channels multiplies the number of goods and services that reach the marketplace (Advameg‚ Inc‚ 2011). Therefore‚ distribution channels can increase market share and profit margins since these distribution channels help the company’s
Premium Management Health care Psychology
DISTRIBUTION DEFINITION A distribution channel is a set of independent organizations involved in the process of making a product or service available to the consumer or a business user. IMPORTANCE OF DISTRIBUTION CHANNELS The main function of a distribution channel is to provide a link between production and consumption. Organisations that form any particular distribution channel perform many key functions: Information Gathering and distributing market research and intelligence - important
Premium Computer reservations system Travel agency Marketing
(excluding‚ title page‚ table of contents‚ reference page and appendices) on the theme of channels of distribution. With this theme‚ the project is intended to be an opportunity to explore in depth a topic related to this course that is of specific significance to you. In developing the project‚ select one of the topics outlined below. This is not a ‘book report’. The course project is a Channels of Distribution Analysis Report. This is a graduate level research paper complete with analysis and
Premium Marketing Citation
CHANNELS OF DISTRIBUTION Even before a product is ready for market‚ management should determine what methods and routes will be used to get there. This means establishing strategies for the product distribution channels and physical distribution. Managing a distribution channel often begins with a producer; therefore we will discuss channels largely from a producer’s vantage point. MIDDLEMEN AND DISTRIBUTION CHANNELS Ownership of a product has to be transferred somehow from the individual or organization
Premium Retailing Marketing Sales
Distribution Channel The marketing mix is composed of all the elements of a successful marketing process including price‚ packaging‚ product and place. And while everything is important‚ it is the distribution channel that finally makes the product available to the customer and hence makes an integral part of the marketing mix. The distribution channel refers to the ways the product reaches the shelves. And this may include retailers and wholesalers and sometimes the manufacturers themselves (Lamb
Premium Marketing