• Air Asia
    the cheapest flight do the following: • Book online, avoid using booking offices and travel agents. • Make a good use of the promotions. Unfortunately, this includes hours spend in front of the computer browsing through the notoriously slow booking system. • Subscribe for the...
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  • Contemporary Developments in Business and Management
    such as the way they speaks, they way they dress, the attitude, customer relation services and etc. 3.1.2.3 Booking System Booking portal that AirAsia is using now to made reservation for passengers - the OpenSkies system has its advantages as well also disadvantages because this system will go...
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  • Mas Airline System
     Skytrax.[9] Malaysia Airlines is also listed among Skytrax's Quality Approved Airlines.[10] Advantage mas Online reservation software – make reservations in real time RedSky IT offers real-time, online reservation software, known as e-Booking, which is fully integrated within our Entirety...
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  • Malaysia Airlines-Strategic Management
    different kind of services for their customers with different needs. For now, let's take a closer look at these 3 companies individually. First of all, Malaysia Airline System or better known as MAS, is Malaysia's premium airline service with a fleet of 111 aircrafts in its network covering more...
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  • case study AirAsia
    Factors(This is to be put in details in Chapter 6) E-tickets New fleets to cut down fuel inefficiency Mobile booking system CRS, YMS Chapter 4. Porters Five Forces Analysis of Air Asia 1. Threats of New Entrants: Varies. It mainly depends on: Brand Loyalty of customers: if the customers of...
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  • Malaysian Airlines
    Malaysia Airline System (MAS) is one of the Government Linked Companies in Malaysia. For the past three years, MAS has been undergone dramatic changes that turnaround the position of the company inside the competitive and ever challenging airline industry. From its lowest and disastrous experience...
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  • Etourism
    than to repair and maintenance their system. From the consumer side, they can shop anytime online and compare the price through internet for lower prices. This actually very convenient for people who don’t have time to shopping buy their things online and sometimes there was no sales tax which is...
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  • Backgroud of Malaysia Airlines
    a. Introduction1.Backgroud Of Malaysia Airlines Malaysia Airlines System Berhad is also known as MAS in short. MAS is founded in 1947 as Malayan Airways, but it has change its name as Malaysian Airline System in 1 October 1972 .MAS is the flag carrier which is own by government of Malaysia. MAS...
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  • Air Asia Marketing Plan
    A320 fleet in the region. Innovative use of technology has played a key role in AirAsia’s success story, beginning with online booking. It was the first airline in Asia to go ticketless -in March 2002 - allowing guests to pay for their bookings by credit card over the phone. Over the years, it has...
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  • Organization of Malaysia Airlines
    Download Go BackAdd Note Link Embed Save for later of 29 Readcast   a. Introduction1.Backgroud Of Malaysia Airlines Malaysia Airlines System Berhad is also known as MAS in short. MAS is founded in 1947 asMalayan Airways, but it has change its name as Malaysian Airline System in 1...
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  • Marketing Strategy
    strategy. Air Asia is the leading domestic carrier compared to Mas Airlines, even though Mas is a full service carrier. Mas follows a differentiation strategy and charges a fare premium, as opposed to Air Asia’s that uses a cost leadership strategy. However competition between the two is...
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  • A Report on Strategies to Implement Green Computing &Social Networking in Air Asia
    leading low fare no frills airline and first to implement ticketless travelling. The product and services of AA is mainly targeted for their customer’s convenience and affordability such as online booking, phone booking, cheap air-fare, frequent flight and easy payment channels. AA business...
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  • Blue Ocean
    key destination * Increase frequency of flight Create * Online Booking system * Point to point travel system With this strategic move, Air Asia able to focus on factors that really bring value to the customers such as point to point travel system, easy booking system etc (Business...
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  • airasia
    . Airasia has introduced GO Holiday, the airline online website to customer booking holiday package at the real time. Bought new aircraft that has extra capacity, and fuel efficiency for better performances. Environment Having obstacles presence in other country; no aviation environment, tax...
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  • Mas Marketing Principles
    tickets online, and they also provide other packages such as hotel bookings, lease of car, travel insurance and other commodities. In the recent years, Malaysia Airlines has upgraded its online system in which they implement the Passenger Services System (PSS). This system ensures the smoothness of...
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  • Introduction of Mas airline
    Introduction Malaysia Airlines System (MAS) is a well-known aircraft carrier company that delivers their services to all passengers around the world to ideal destinations. . MAS is the holding company for Malaysia’s national airlines carrier, one of the fastest growing airlines in Asia .MAS is...
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  • Airlines
    terms of safety and second to Traditional airline: B in terms of customer service and efficiency of employees. Traditional airline C was perceived to be the best domestic airline in terms of safety, safely/carefully handled baggage and online booking systems, but was perceived to score worst in...
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  • Airasia
    with respect, dignity and fairness. * Customer Focused They care and treat everyone in the same manner that they want to be treated. * Lean Distribution System They also offer a wide and innovative range of distribution channels to make booking and traveling easier. * Integrity...
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  • Blue Ocean Strategy in Air Asia
    branding are over five years. But he thinks it’s been very key in AirAsia growth and they’ll continue to invest in it. BlueOcean Strategies To compete with Malaysian Airline System (MAS) - before the acquisition of MAS shares and regional airline, Air Asia have managed to avoid the red ocean by...
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  • Strategic Management Coursework 1
    Course Work 2 Introduction:Scandinavian Airlines System (SAS) to provide services to 24 million passengers to and from Europe, North America and Asia. The fleet of 200 aircraft formation services to 100 destinations around the world. Scandinavian Airlines commercial operations management and...
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