• Mkc1 Study Guide
    is a tangible offering whereas a service is a intangible item (a haircut). Goods have features like amount of storage space on an IPAD 2. What is the difference between a product line and the product mix? Product line is a group of offerings that serve similar needs and are sold under same name...
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  • Course Notes
    between various products in a product line based on cost differences between the products, customer evaluations of different features and competitors prices * Optional-product pricing – the pricing of optional or accessory products along with a main product * Captive product pricing...
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  • market segmentation
    therein should react differently from other segments towards a marketing mix program; - Clear differences in consumer want, needs and preferences for the product must exist across segments. - Homogeneity within the segment; Heterogeneity with other segments. e. Actionable: - It should be...
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  • Pricing: Understanding and Capturing Customer Value
    the various products in a line. The price steps should take into account cost differences between the products in a line, customer evaluations of their different features, and competitors’ prices. The seller’s task is to establish perceived quality differences that support the price differences...
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  • Pricing Strategy Payless Shoesource: Paying Less for Fashion
    . Company usually develop the product lines rather than the single products. A product line pricing strategy is a strategy in which the management sets the price steps between various products in a product line based on cost differences between the products, customer evaluation of different features...
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  • Marketing
    unit. For example, Canon now offers office equipment such as printer, copier from its line of digital and shooting cameras. 7) Explain the difference between generic market and product-markets, and give examples. Generic market is a market with a broader function with the same necessity and...
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  • Management Accounting Intermediate
    difference between two amounts: (1) the budgeted amount for the actual sales mix, and (2) the budgeted amount if the budgeted sales mix had been unchanged. Sales-quantity variance is the difference between two amounts: (1) the budgeted amound based on actual quantities sold of all products and the...
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  • Marketing definitions
    raise prices on imports. Quota Is a restriction placed on the amount of a product allowed to enter or leave a country. Qoutas can be mandated or voluntary and may be legistlated or negotiated by governments. Balance of Trade The difference between the monetary value of a nation’s exports and...
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  • Cima
    actual and budgeted sales volumes. It can be measured in any of the following ways: – if there is only a single product or service, as the difference between actual and budgeted units of sale – as the difference in standard sales revenue between actual and budgeted units of sale: (standard sales...
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  • Kotler Pricipals of Marketing
    ...................................................................................................................................46 8.4 Product line decisions.............................................................................................................................................49 8.5 Product mix decisions...
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  • Price Decission
    the variations of products have related demand and costs, and face different degrees of completion. There are five product mix pricing situations which AIM will have to take into account :- ProductLine Pricing In product line pricing, management must decide on the price steps to set between the...
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  • Miss
    project about This assignment will analyse each element of the retail mix to determine how Zara seeks to create sustainable competitive advantage. The main marketing aspects that will be analyse are the target markets, the advertising strategies used, the product lines, the distribution channels and...
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  • Mktg Notes
    product line. What is a line extension, different types of line extensions? What is the product mix? * What is test marketing? What are trademarks and patents? * What are differences between national brands, private/store brands, and generic names? What is co-branding? Difference between...
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  • Hahaha
    marketing mix, and how effectively it can be applied to MPPL. 27 TASK 2: 30 4a. From your analysis for MPPL, recommend marketing mixes for 2 different segments in consumer markets in Vietnam 30 4b.Explained the differences for MPPL in marketing products and services to organizations...
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  • MKTG 3340 Exam1
    market (reduce the kinds of products sold in the same market) Retrenchment – An organization continues to offer the same product line but retreats to its strongest core markets Divestment – The selling off of a business/product line to another company because there is a weak ‘fit’ between its mission...
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  • Marketing Strategy
    , products placement, own brand, pricing strategies, as well as comparing differences how Tesco, Morrison and Aldi used them in marketing in St. Andrews. Due to the growing competition between supermarkets is necessary in the application of new marketing strategies and the first who is the...
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  • principle of Marketing- Heneiken
    different prices with different brands and flavours. Definitions of three different types of product mix pricing strategies, the first will be product line pricing as they set the price steps between various products in a product line based on cost differences between the products, customer...
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  • Sewmex
    SEWMEX in U.S. dollars, USD. Also, the above selling prices per unit represent averages within each product line, given an assumed mix of garments within each line.) BUDGETED SELLING PRICES In preparing you for this project, the president of SEW provided you with the per-unit selling price data...
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  • Standardisation and Adaptation Within International Marketing Context
    , education, social organisation, education, Technology and material culture, aesthetics. Cultural differences heavily affect the elements of the marketing mix. To avoid the interpretation of the wrong meaning, marketers must take great care in translating product names and promotional messages.(Boutzikas...
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  • 11 Kjnhkjh
    Pearson Canada Inc., Toronto, Ontario 8-6 1 11/26/2012 Six Short‐Term Special Decisions • Special sales orders • Pricing • Dropping products, departments, and  territories • Product mix • Outsourcing (make or buy) • Selling as is or processing further Keys to Making Short‐Term Special...
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