• The Impact of Emotional Intelligence on Sales and Business
    intelligence to establish customer loyalty and good brand appeal. The interaction between a salesman and a potential client was analyzed and discussed to develop an understanding of how a salesman can use emotional intelligence to maximize the chances of making a deal with the client. Customer service in businesses...
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  • Drugs
    ‘Why Willy could not but choose suicide himself?’ The death of salesman By Name: Soyeun Shin Professor: Heather Barrack Course: English composition 2. Date: Dec 17, 2010 Outline I. Introduction Nowadays, many people crave “success” which has been a widespread fact, an engaging image...
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  • Baby Aristotle Trades
    discount stock brokerage firm. Etrade has developed a series of television commercials featuring a baby or babies to effectively relay its message – buy stock through Etrade. Grey New York was selected as Etrade’s advertising agency in November of 2007 (“E-Trade baby outtakes”). This innovative agency...
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  • Personal Selling
    to make him/her a permanent customer. You can also find personal selling in some shops where salesmen are employed by the shopkeeper to use this technique. For example, you can find such salesmen in jewellery stores, consumer goods stores, etc Think about the persons who come to you to sell goods and...
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  • Current Topics
    should get up early in the morning to keep their body sound. This habit is useful to a man in various ways. First, the habit is good for health. The man who rises early finds time to take some exercise or a walk in the fresh morning air. The morning air refreshes both his body and mind. This certainly improves...
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  • Product Life Cycle
    Presentation: Advertising is non- personal. The advertiser and consumer do not come into personal contact. Thus advertising is a monologue and not a dialogue. 3. Speedy and mass communication: It is speedy media of communication. Its operation area is also very vast i.e. it reaches millions of people...
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  • Cellphone Use While Driving
    Cellphone Use While Driving There are controversial opinions for using a cellphone while driving. The main reason for the debates is because of the number of auto accidents have increased. Statistics are showing it is because of the distraction of cellphone use. There have been many deaths from...
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  • marketing guide
    Marketing Communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication...
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  • indian rural market
    choices of brands that an urban customer enjoys is different from the choices available to the rural customer. The rural customer usually has 2 or 3 brands to choose from whereas the urban one has multiple choices. The difference is also in the way of thinking. The rural customer has a fairly simple thinking...
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  • Internet Super User
    realised that a suitable textbook didn’t exist, and so we decided to develop one ourselves. My thanks and admiration go to Masha du Toit and Anna Malczyk, who worked many hours and completed hundreds of reviews to make this textbook the valuable resource that it is today. I’d also like to thank Jean-Paul van...
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  • Madura Garments
    choices with the availability of its various collections in all the stores, to keep satisfying the needs of its growing customers. EDC by Esprit addresses young, spontaneous people who live for the moment and express this lifestyle with an individual look. Planet Fashion: Planet Fashion is the apparel...
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  • Personal Selling
    the persons who come to you to sell goods and commodities. What do they do? They show certain variety of goods to you, try to explain the features of the products, if required they demonstrate the functioning of the items, inform you about the price concession available, persuade you to buy the product...
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  • “Good Country People”: the Twin Dragons of Image and Language
    simple, naïve, and innocent-looking Bible salesman by the name of Manley Pointer. As in Revelations, it is possible to see the twin dragons of image and language working together to persuade in this story. Specifically, the twin dragons as characterized using dialogue spoken by Hulga and Manley create a sense...
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  • Ibs Case
    Target customer Strategies for Reaching Target Markets Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing, and micromarketing. Marketers have outlined four basic strategies to satisfy...
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  • Sales Notes
    business with an innovative idea. Their innovative ideas helped them to beat competition and in luring major market share towards them, because the customers were able to enjoy additional benefits from these innovative ideas as compared to the products that were previously available in the market. Before...
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  • Relationship Marketing
    relationships with potential and existing customers through communication and the provision of quality goods and services'(n.a. 2005). The concept can often be described as a developmental process that evolves through a six stage process: prospect (a potential customer); customer (sale is made); client (repeat...
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  • Direct & Online Marketing
    CHAPTER 17 Direct and Online Marketing PREVIEWING In the previous three chapters, you learned about communicating customer value through integrated marketing communications (IMC) and about four specific elements of the THE CONCEPTS marketing communications mix—advertising, public relations...
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  • How I Became a Hipster
    nose-pierced locals and twentysomethings who use the word “ridiculous” in nonpejorative contexts. I guessed aloud, “So, like, if I buy a pair of shoes, then you’ll try to sell me socks?” The affinity marketer smiled and said: “Or maybe something bigger, like flooring. You buy a pair of shoes, I sell you reclaimed...
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  • Personal Selling
    keeping the customers enformed about the products available in the market Besides this, consumers are also need to be informed about the new products likely to be introduced. Consumer are to be convinced about the quality of the products and the benefits there of. They need to be persuaded to buy the products...
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  • Death of a Salesmen
    DEATH OF A SALESMAN Character list * Willy Loman -  An insecure, self-deluded traveling salesman. Willy believes wholeheartedly in the American Dream of easy success and wealth, but he never achieves it. Nor do his sons fulfill his hope that they will succeed where he has failed. When Willy’s...
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